This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

BUF, the internationally acclaimed animation firm in Paris (France) that has provided spectacular special effects for many global brands and feature films, such as Batman – The Dark Knight, joined forces with local heroes, Draftfcb Johannesburg and Velocity, to create an inspiring television commercial for the new generation Lexus RX. The new ad focused primarily on the Lexus RX450h, currently the only hybrid SUV available in South Africa. The objective was to showcase its design features while demonstrating its hybrid technology in a manner that would conceptually appeal to the target market of somewhat wealthier than average males and females around 40 years of age. To achieve this, Draftfcb Johannesburg’s creative team of executive creative director, Grant Jacobsen, creative director (art direction) Leon Moodley, and creative director (copywriting) Erin Brooks linked one of South Africa’s most spectacular displays of natural beauty – the Namaqualand flowers – with the Lexus RX450h, thereby highlighting its elegant design and its environmentally friendly hybrid qualities.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Executive Creative Director: Grant Jacobsen
Creative Directors: Erin Brooks (copy), Leon Moodley (Art Direction)
Director: Adrian de sa Garces (Velocity Films)
Producers: Karen Klopper (Velocity), Rachel Andreotti (Draftfcb)
Photographer: Clive Stewart
Animation: BUF (Paris)
Sound: Audio Militia

Credits:

Agency: Hakuhodo, Japan
Production Company: Gang Films, Paris
Director: Bo Platt
Video technician: Joel Pitrel
Post-production: BUF Cie., Paris

Credits:

Description / Synopsis
An entire ocean of laundry find space in the new Aqualtis washing machine.
Title "Underwater World"
Agency Leo Burnett Company Srl
City Milano
Production Company: Film Master
Advertiser Ariston
Brand Name Indesit
Product Name Aqualtis Washing Machine
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Date of First Publication 3/10/2006
Market Italy
Country of Production Italy
Type Television & Cinema
Length 40 seconds
Soundtrack/Song "Ask The Mountains"
Awards Cannes Lions - International Advertising Festival, 2006 (Gold Lion) for Home appliances & furnishings

Art Directors Club of Europe Awards, 2006 (Gold) for TV Commercials

Kinsale Sharks Awards Advertising Festival, 2006 (Gold) for International TV: Household Goods

London International Awards - LIA, 2006 (Winner) for Home Furnishings/Appliances

Epica, 2006 (Winner) for Homes, Furnishings and Appliances

Eurobest, 2006 (Eurobest Gold) for Home Appliances & Furnishings

The Mobius Advertising Awards, 2006 (Mobius) for Home Furnishings: Appliances

International ANDY Awards, 2007 (Bronze) for Direction

International ANDY Awards, 2007 (Silver) for Special Effects

International ANDY Awards, 2007 (Silver) for Household Durable Products

CLIO Awards, 2007 (Silver) for Animation

CLIO Awards, 2007 (Grand Clio) for Home Furnishings/Appliances

CLIO Awards, 2007 (Gold) for Home Furnishings/Appliances

CLIO Awards, 2007 (Bronze) for Visual Effects

D&AD Awards, 2007 (Yellow Pencil) for Broadcast / TV & Cinema Crafts : Special Effects

Art Directors Annual Awards, 2007 (Silver) for TV & Cinema Commercials/Craft/Art Direction

The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Home Appliances/Furniture

The Cresta Awards, 2007 (Winner) for TV/Cinema


Creative Director Enrico Dorizza
Art Director Antonio Cortesi
Copywriter Francesco Simonetti
Director Dario Piana
Producer Karim Bartoletti
Agency Producer Renato Lamberti Sagliano
Account Manager Dario Peccerillo
Editor Michele Mortara
Special Effects / VFX BUF Parigi
Photographer Stefano Morcaldo
Music Composer Vangelis

Credits:

Agency: Lowe London
Production Company: Partizan Midi Minuit
Awards: Cannes Lions - International Advertising Festival, 1997 (Gold Lion)
CLIO Awards, 1997 (Silver) for Visual Effects

Credits:

Director: Philippe André
Production: Wanda

Credits:

Director: Philippe André

Production: Wanda

VFX: BUF

Credits:

Director: Sandsau

Production company: Passion Pictures

Credits:

Director: Jhoan Camitz

Production: Bandits

VFX: BUF

Credits:

Agency: Publicis Conseil
Soundtrack/Song: "La foule"
Director: Bruno Aveillan
Production: Quad
Special Effects / VFX BUF Compagnie
Singer Edith Piaf

Credits:

Director: Michel Gondry

Production: Partizan Midi Minuit

VFX: BUF

Credits:

Director: Eric Coignoux

Production: Partizan Midi Minuit

VFX: BUF

Credits:

Director: Michel Gondry

Production: Partizan Midi Minuit

VFX: BUF

Credits:

Agency: Publicis Conseil
Creative Director: Dominique Chevallier
Art Director: Eric Rinaldi
Copywriter: Frédéric Arnoux
Director: Edna McCallion
Agency Producer: Bruno de Balincourt

Credits:

Agency: Ogilvy & Mather
Tagline: Water, air, life
Original Tagline: L'eau, l'air, la vie
Creative Director: Christian Reuilly
Director: Jean-Paul Goud
VFX: BUF
Production: La Pac