This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Grupo Gallegos, Long Beach, CA
Creative Directors: Favio Ucedo/Juan Oubiña
Copywriter: Saul Escobar
Art Director: Curro Chozas
Agency Producer: Carlos Barciela
Production Co: Rebolucion, Buenos Aires
Directors: Luciano Podcaminsky/Armando Bo
Producer: Patricio Alvarez
Cinematographer: Christian Cottet
Editor: Patricio Peña, Rebolucion, Buenos Aires
Music: Swing Musica, Buenos Aires
Sound Design: No Problem Sonido, Buenos Aires; AZ, Los Angeles
Visual Effects: Che Revolution Post, Buenos Aires
Sound Designer: Gonzalo Ugarteche
Visual Effects Producer: Luis Staffolani

Credits:

Agency: Leo Burnett London
Awards: British Television Advertising Awards (BTAA), 2001 (Winner) for Best Commercial of the YearAdvertising Creative Circle Awards, 2001 (Winner)
International Food and Beverage Creative Excellence Awards - FAB Awards, 2001 (FAB Award) for Savoury Foods
CLIO Awards, 2001 (Gold) for Foods
Cannes Lions - International Advertising Festival, 2001 (Gold Lion) for Savoury Foods
The One Show, 2001 (Bronze) for Consumer TV: 30 (Single)
London International Advertising Awards - LIAA, 2001 (Grand Prize) for Television/Cinema
London International Advertising Awards - LIAA, 2001 (Winner) for Television/Cinema: Foods
London International Advertising Awards - LIAA, 2001 (Winner) for Television/Cinema: Humour
Eurobest, 2001 (Grand Prix) for TV/Cinema
International ANDY Awards, 2002 (ANDY) for Food Packaged
The Gunn Report, 2002 (11) for Most Awarded TV Ad

Creative Director: Mark Tutssel, Nick Bell
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Production Company Producer: David Botterell
Cameraman: Stephen Blackman
Lighting Director / Lighting: Stephen Blackman
Agency Producer: Charlie Gatsky
Editor: Steve Gandolphi
Editing Company: Cut + Run
Sound Design Company: Jungle Studios