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Home / Focus / Carryable advertising (plastic bags)

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Carryable advertising (plastic bags)

Volkswagen Golf GTI: bag

	See full size 1600x1067 px
Released:	November 2009
Avertiser:	Volkswagen
Brand name:	VW GOLF GTI
Agency:	AGENCE .V.
Country:	France
Category:	Cars
Tags:	Direct marketing , Carryable advertising (plastic bags)
Advertising Agency: Agence V, Paris, France Creative Director: Christian Vince Art Director: Guillaume Meriaux Copywriter: Adrien Plouard

Index Living Mall: Model Room Bags

	See full size 2143x1146 px
Released:	May 2009
Avertiser:	Index Living Mall
Brand name:	SHOPPING MALL
Agency:	BBDO BANGKOK
Country:	Thailand
Category:	Retail stores & rental companies
Tags:	Carryable advertising (plastic bags) , ambient
Client: Index Living Mall Co., Ltd. Agency: BBDO Bangkok Executive Creative Director: Suthisak Sucharittanonta/ Nikrom Kulkosa Creative Director: Vasan Wangpaitoon/ Juntiga Nasunee/ Kaewta Preeyasombat Art Director: Keatnapin Sobhinnon/ Nikrom Kulkosa/ Vasan Wangpaitoon Copywriter: Phairat Uaphadunglert/ Juntiga Nasunee/ Suthisak Sucharittanonta Photographer: Chaicharn Kowitkittiwan Retoucher: Phurin Thongchokdeelert/ Sinothai Samseethong Country: Thailand

Etat Libre d'Orange: Tom of Finland shopping bag

	See full size 1191x794 px
Released:	May 2009
Avertiser:	ETAT LIBRE D'ORANGE
Brand name:	TOM OF FINLAND
Agency:	Ogilvy Paris
Country:	France
Category:	Retail stores & rental companies
Tags:	Carryable advertising (plastic bags)
Client: Etat Libre d'Orange Agency: Ogilvy France Creative Director: Nick Hine Art Director: Eve Roussou/Daniela Nedelschi/Tim Kitell/Alexander Nowak Copywriter: Rushir Sachdev Country: France

Clothes in Closets: Knucle bag

	See full size 1400x727 px
Released:	March 2009
Brand name:	RETAIL STORE
Agency:	LEO BURNETT LISBON
Country:	Portugal
Category:	Retail stores & rental companies
Tags:	Carryable advertising (plastic bags)
Advertising Agency: Leo Burnett Lisbon, Portugal Creative Director: Chacho Puebla Art Director: Luciana Cani Copywriter: Pedro Ribeiro Account director: Paula Lopes Account executive: Raquel Pinheiro

Magic-i: Floating Bag

	See full size 900x647 px
Released:	February 2009
Brand name:	MAGIC STORE
Agency:	Grey Kuala Lumpur
Country:	Malaysia
Category:	Retail stores & rental companies
Tags:	Carryable advertising (plastic bags)
Advertiser: Magic-I Magic shop Advertising Agency: Grey Kuala Lumpur, Malaysia Creative Director: David Sin Art Director: Phoecus Lee Copywriter: Lee Weng Onn Designer: Daniel Chin

SHOPPING BAG

	See full size 3000x2119 px
Released:	December 2008
Avertiser:	CONDOMI
Brand name:	SEX SHOP
Agency:	Draftfcb Kobza
Country:	Austria
Category:	Retail stores & rental companies
Tags:	Sales promotion , Carryable advertising (plastic bags) , Selected Erotic Toys ads
Agency: DRAFTFCB Kobza, AUSTRIA, Vienna Creative Director: Patrik Partl Creative Director: Andreas Gesierich Art Driector: Andreas Gesierich Jr. Art Director: Daniel Senitschnig Copywriter: Florian Schwab Account Director: Carola Krempler-Hurnaus Art Director: Roman Steiner

Carlsberg: Beer Case

	See full size 1000x643 px
Released:	October 2008
Avertiser:	CARLSBERG
Agency:	Noble Graphics
Country:	Bulgaria
Category:	Alcoholic drinks
Awards:	Eurobest 2008 Design Silver
Tags:	Beer , Carryable advertising (plastic bags) , Award show winner
Advertising agency: Noble Graphics Creative Studio Advertiser: Carlsberg Bulgaria Creative director: Marsel Levi Art Director: Georgi Kasabov Photographer/Illustrator: Atanas Kanchev

Safari Park Beekse Bergen: Butcher's paper

	See full size 1400x1050 px
Released:	July 2008
Brand name:	SAFARI PARK
Country:	Belgium
Category:	Entertainment & leisure
Tags:	Carryable advertising (plastic bags)
Safari Park Beekse Bergen. Dangerously closed. Advertising Agency: Troy, Brussels, Belgium Creative Directors: Xavier Bouillon, Antoine Wellens Art Director: Xavier Bouillon Copywriter: Antoine Wellens

P Magazine: Life through Burka

	See full size 1190x841 px
Released:	December 2007
Brand name:	P Magazine
Agency:	Duval Guillaume Antwerpen
Country:	Belgium
Category:	Publications & media
Tags:	Direct marketing , Work , Creative review , Carryable advertising (plastic bags)
Life through a Burka - To promote an article in P Magazine about the daily life of women wearing burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines. Product : P-Magazine Agency : Duval Guillaume, Antwerp Creatives : Geoffrey Hantson (Executive Creative Director) Dirk Domen (Creative Director) Eric Becker (Copywriter) Gilles de Boncourt (Art Director) Director(s) : Country : Belgium Other Credits : Print Producer : Sofie Hennen Account : Patrick Clymans Marketing Manager : Ellen Spooren Marketing Manager : Tatjana Vandeplas

Die Arche, Christian Child and Youth Aid: Bag

	See full size 1300x919 px
Released:	November 2007
Agency:	ATLETICO INTERNATIONAL ADVERTISING
Country:	Germany
Category:	Public awareness messages
Tags:	ambient , Creative review , Carryable advertising (plastic bags)
120.000 children in Berlin are suffering from hunger. Donate food. Advertising Agency: Atletico International, Berlin, Germany Creative Directors: Roland Vanoni, Waldemar Konopka Art Director: Joachim Zeh Copywriter: Christopher Hoene

Botanique Slimming Cream: Before/After bag

	See full size 1400x874 px
Released:	September 2007
Agency:	M&C SAATCHI SINGAPORE
Country:	Malaysia
Tags:	Cosmetics & beauty products , Personal effects - including perfumes, tobacco & luxury items , Guerilla , Work , Before - After , Creative review , Carryable advertising (plastic bags)
Advertising Agency: M&C Saatchi, Malaysia Executive Creative Director: Anthony Wong Art Director: Danny Chng Copywriter: Ezra Foo Photographer: Untold-Lai

Carryable advertising (plastic bags)