This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

For the new Mattoni mineral water campaign, the italian production company assigned Matthias Zentner from Cow and Boys as a director. The Czech supermodel, Hana Soukupova wears almost nothing, just a water-dress added in the 3d process by Blackmountain and Velvet.

The water dress itself was a great challenge since it's the first time in a moving water dress has been created. The main challenge was finding a concept for the dress that gave it both a design and volatile, liquid properties. The research and developpement department experimented a lot untilthey had a behaviour that is both naturally fluid and stylized enough to be recognized as a dress worthy top model.

For the creative process Blackmountain wrote their own fluid simulation force in Maya, and by carefully using particles forces they were able to give them the shape of the dress. The designer then combined several passes of particles in Houdini, created a water surface, and rendered it out of using an animated version of Hana as a holdout for reflections and refractions. The resulting particles were then deformed and transformed into liquid surfaces in Houdini, and rendered in Houdini mantra renderer, using physically based mode. Additional splashed were done in real-flow. In order to get such a perfect adoption to the model, Hana was created as a 3D Bodyscan. In the compositing some real water layers were combined with the artistic 3D water.

The shooting was performed on 35mn in 2 long nightshoots in Carlsbad.

Client: mattoni karlovarksé minerální vody, a.s.

Credits:

Client: Drench
Agency: CHI&Partners
CD/CW/AD: Ewan Paterson
Agency Producer: Ben Clark
Production Company: Rattling Stick
Director: Ringan Ledwidge
Director of Photography: Ray Coates
Producer: Sally Humphries
Choreographer: Litza Bixler
Dancer: Anthony Trihearn
Production Designer: Nick Foley Oates
Editorial Company: Work Post
Editor: Richard Orrick
Post Production: The Mill
Post Producer: Gemma Smith,
Laura Brooks
3D Animator: James Sindle,
Jesus Parra,
Josh Fourt-Wells
VFX Supervisor: Hitesh Patel,
Rich Roberts
Flame Ops: Barnsley
Audio Post: Wave
Audio Post Producer: Aaron Reynolds
Puppet Maker: John Roberts
Lead Puppeteer: Ronnie Le Drew
Music Artist: Snap
Song: Rhythm is a Dancer

Credits:

Agency: The Leith Agency

Credits:

Agency: The Leith Agency

Credits:

Agency: Publicis Portugal
Creative director: Paulo Monteiro
AD: Rui Miguel, Federico Barbato
Copy: Márcio Martins
Agency producer: Nuno Martins

Production: Tangerina Azul, Lisbon
Director: Paulo Henriques
Producer: Constantina Tsangaris
Editor: Daniel Bontempo
Post prod. producer: Renato Correia
Live animals: Zooko Produciones, Madrid

Animation/post: Fido/Stockholm, Sweden
Producer: Thomas Deutschmann
Line producer: Claes Dietmann
Creative director: Kaj Steveman
Production manager: Anders Singstedt
CGI Supervisor: Staffan Linder
CGI Artists: Cameron Scott, Mattias Forsström, Johan Gabrielsson, Magnus Eriksson, Gustav Tell, Kristian Ström
Post Production: Daniel Norlund, Martin Malm, Andreas Bravin Karlsson, Andreas Cronström, Linda Öhlund

Credits:

Agency: Publicis Portugal
Creative director: Paulo Monteiro
AD: Rui Miguel, Federico Barbato
Copy: Márcio Martins
Agency producer: Nuno Martins

Production: Tangerina Azul, Lisbon
Director: Paulo Henriques
Producer: Constantina Tsangaris
Editor: Daniel Bontempo
Post prod. producer: Renato Correia
Live animals: Zooko Produciones, Madrid

Animation/post: Fido/Stockholm, Sweden
Producer: Thomas Deutschmann
Line producer: Claes Dietmann
Creative director: Kaj Steveman
Production manager: Anders Singstedt
CGI Supervisor: Staffan Linder
CGI Artists: Cameron Scott, Mattias Forsström, Johan Gabrielsson, Magnus Eriksson, Gustav Tell, Kristian Ström
Post Production: Daniel Norlund, Martin Malm, Andreas Bravin Karlsson, Andreas Cronström, Linda Öhlund

Credits:

Company: OGILVY & MATHER, FRANCE, Paris
Creative Director: Thierry Chiumino
Art Director: Thierry Chiumino
Agency Producer: LAURE BAYLE
Account Supervisor: BENOIT DE FLEURIAN
Advertiser's Supervisor: Philippe Lepage
Director: PATRICE LECONTE
Producer: Jean Ozannat

Credits:

Company: OGILVY & MATHER, FRANCE, Paris
Creative Director: Thierry Chiumino
Art Director: Joël Fernandez
Agency Producer: LAURE BAYLE
Account Supervisor: BENOIT DE FLEURIAN
Advertiser's Supervisor: Philippe Lepage
Director: PATRICE LECONTE
Producer: Jean Ozannat