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Home / Focus / Catchy pain relief ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Dolormin: Indescribable

Stills from video click to enlarge

Released:	January 2009
Avertiser:	McNEIL
Brand name:	Dolormin
Agency:	KNSK
Country:	Germany
Category:	Toiletries & pharmaceuticals
Tags:	Catchy pain relief ads , Visual headache

View online or Download (original resolution) (5.4 MB in .mov)

Credits:

Advertised brand: Dolormin
Advert title(s): Indescribable
Translation of headline to English: For pain you barely can describe.

Advertising Agency (Name, City, Country): KNSK, Hamburg, Germany

Client: McNeill Pharma

Agency website: http://www.knsk.de
Creative Director: Kay Eichner, Tim Krink
Art Director: Jan Richter
Illustrator: Jan Richter, Thomas Volkmann, Malte Sarnes
Production Company: Deli Pictures
Director: Jan Richter
Executive Producers: Sebastian Hellge, Michael Reissinger
Animation: Thomas Volkmann, Malte Sarnes

Treo painkiller: Birds

Stills from video click to enlarge

Released:	December 2008
Avertiser:	TREO
Brand name:	TREO PAINKILLER
Agency:	GARBERGS
Country:	Sweden
Tags:	Catchy pain relief ads , Visual headache

View online or Download (original resolution) (8.7 MB in .mov)

Credits:

Title: Birds
Product: Treo
Client Company: McNeil
Creative Agency: Garbergs, Stockholm
Art Director: Lotta Mårlind
Copywriter: Sandra Beijer, Henning Wijkmark
Producer: Simon Hernadi

Production Company: St Paul Film, Stockholm
Director: Brian Lee Hughes
Producer: Mattias Bengtsson
Director of Photography: Hoyte Van Hoytema
Set Design: Niklas Lund
Editor: Joakim Pietras
Visual Effects Company: Fido Film, Stockholm
Music: Extreme Music, Honeymoon.
Sound Design: Tobias Norman, Redpipe, Stockholm

Some words from St Paul Film director Brian Lee Hughes on "Birds":

TREO is a fast-acting headache effervescent tablet tube. Basically, Treo provides fast relief from headaches, namely those brought on by the stress of meeting a young lover's parents. For me it was a brilliant opportunity to corrupt absolute perfect innocence and to deconstruct Disney whilst serving the actually amazing brand Treo. We all agreed to aim for a 50's sentimentality and then to use that benign bliss for leverage when we wanted to make our point. The birds were a pure mix of classic Walt and Looney and were created by the Swede geniuses at Fido.

I actually had migraines throughout the shoot. And the Mom in the spot is singer Lykke Li's actual mom and the young man is Blake Ritson who just broke out in Rockandrolla. And that kiss on screen was their first... sweet.

Bengay: Leg (Football)

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Released:	July 2008
Brand name:	BENGAY
Agency:	JWT Shanghai
Country:	China
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
Tagline: Immediate relief from muscle pain. Advertising Agency: JWT, Shanghai, China Creative Directors: Lo ShuengYan, Yang Yeo, Tiffany Huang Art Director: Alan Zhang Copywriter: Vno Tang Photographer: Jeff Hargrove Retouching: T&W

VOLTAREN PAIN RELIEF GEL: TROUSERS

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Released:	June 2008
Avertiser:	NOVARTIS
Brand name:	Voltaren
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Bronze , Cannes Lions 2008 Press Silver , Epica Awards 2008 Press & Poster Silver
Tags:	Prints , Cannes 2008 , Best of the month , Creative review , Catchy pain relief ads , Award show winner
Advertiser/Client: NOVARTIS CONSUMER HEALTH Product/Service: VOLTAREN PAIN RELIEF GEL Advertising Agency, City: SAATCHI & SAATCHI SIMKO, Geneva Country: SWITZERLAND Advertising Agency, City: SAATCHI & SAATCHI, Milan Country: ITALY Executive Creative Director: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon Creative Director: Guido Cornara, Agostino Toscana Copywriter: Giovanni Salvaggio Art Director: Williams Tattoli Photographer: John Parker Art Buyer: Rossana Coruzzi Account Supervisor: Stephanie Rupp, Carolyn Dateo Advertiser's Supervisor: Philippe Zell Other Credits: Retouching: Clive Biley

Voltaren Pain Relief Gel: Nails

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Released:	June 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi, Netherlands
Country:	Netherlands
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
Advertiser: Novartis Product: Voltaren Pain Relief Gel Agency: Saatchi & Saatchi, Amsterdam Creative Director: Magnus Olsson, Jean-Francois Fournon Art Director: Magnus Olsson Copywriter: Avinash Sampath Country: Netherlands Typographer: Jeroen Wartenbergh Photographer: Valerie Van Der Wal Typographer: Roger Kennedy Other Credits: Saskia Van Zwieten, Souverijn, Severine Viennet, Elena Ballesteros, Mariette Idsinga

VOLTAREN PAIN RELIEF GEL: CHEESE

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Released:	June 2008
Avertiser:	NOVARTIS
Brand name:	Voltaren
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Bronze , Cannes Lions 2008 Press Silver , Epica Awards 2008 Press & Poster Silver
Tags:	Prints , Cannes 2008 , Best of the month , Creative review , Catchy pain relief ads , Award show winner
Advertiser/Client: NOVARTIS CONSUMER HEALTH Product/Service: VOLTAREN PAIN RELIEF GEL Advertising Agency, City: SAATCHI & SAATCHI SIMKO, Geneva Country: SWITZERLAND Advertising Agency, City: SAATCHI & SAATCHI, Milan Country: ITALY Executive Creative Director: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon Creative Director: Guido Cornara, Agostino Toscana Copywriter: Giovanni Salvaggio Art Director: Williams Tattoli Photographer: John Parker Art Buyer: Rossana Coruzzi Account Supervisor: Stephanie Rupp, Carolyn Dateo Advertiser's Supervisor: Philippe Zell Other Credits: Retouching: Clive Biley

VOLTAREN PAIN RELIEF GEL: KITCHEN

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Released:	June 2008
Awards:	Epica Awards 2008 Press & Poster Silver
Tags:	Cannes 2008 , Creative review , Catchy pain relief ads , Award show winner
Advertiser/Client: NOVARTIS CONSUMER HEALTH Product/Service: VOLTAREN PAIN RELIEF GEL Advertising Agency, City: SAATCHI & SAATCHI SIMKO, Geneva Country: SWITZERLAND Advertising Agency, City: SAATCHI & SAATCHI, Milan Country: ITALY Executive Creative Director: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon Creative Director: Guido Cornara, Agostino Toscana Copywriter: Giovanni Salvaggio Art Director: Williams Tattoli Photographer: John Parker Art Buyer: Rossana Coruzzi Account Supervisor: Stephanie Rupp, Carolyn Dateo Advertiser's Supervisor: Philippe Zell Other Credits: Retouching: Clive Biley

VOLTAREN PAIN RELIEF GEL: KITCHEN

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Released:	June 2008
Avertiser:	NOVARTIS
Brand name:	Voltaren
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Bronze , Cannes Lions 2008 Press Silver
Tags:	Prints , Cannes 2008 , Creative review , Catchy pain relief ads , Award show winner
Advertiser/Client: NOVARTIS CONSUMER HEALTH Product/Service: VOLTAREN PAIN RELIEF GEL Advertising Agency, City: SAATCHI & SAATCHI SIMKO, Geneva Country: SWITZERLAND Advertising Agency, City: SAATCHI & SAATCHI, Milan Country: ITALY Executive Creative Director: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon Creative Director: Guido Cornara, Agostino Toscana Copywriter: Giovanni Salvaggio Art Director: Williams Tattoli Photographer: John Parker Art Buyer: Rossana Coruzzi Account Supervisor: Stephanie Rupp, Carolyn Dateo Advertiser's Supervisor: Philippe Zell Other Credits: Retouching: Clive Biley

VOLTAREN PAIN RELIEF GEL: BABY

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Released:	June 2008
Avertiser:	NOVARTIS
Brand name:	Voltaren
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Outdoor Bronze , Cannes Lions 2008 Press Silver , Epica Awards 2008 Press & Poster Silver , Eurobest 2008 Print Bronze
Tags:	Prints , Cannes 2008 , Best of the month , Creative review , Catchy pain relief ads , Award show winner
Advertiser/Client: NOVARTIS CONSUMER HEALTH Product/Service: VOLTAREN PAIN RELIEF GEL Advertising Agency, City: SAATCHI & SAATCHI SIMKO, Geneva Country: SWITZERLAND Advertising Agency, City: SAATCHI & SAATCHI, Milan Country: ITALY Executive Creative Director: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon Creative Director: Guido Cornara, Agostino Toscana Copywriter: Giovanni Salvaggio Art Director: Williams Tattoli Photographer: John Parker Art Buyer: Rossana Coruzzi Account Supervisor: Stephanie Rupp, Carolyn Dateo Advertiser's Supervisor: Philippe Zell Other Credits: Retouching: Clive Biley

Mebucaine relief for sore throats: Battleflield

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Released:	June 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , View from inside the mouth , Creative review , Catchy pain relief ads , Best of the month
Advertiser: Novartis Brand: Mebucaine Product: Mebucaine relief for sore throats Agency: Saatchi & Saatchi Simko Geneva Country of production: Switzerland Executive Creative Director: John Pallant Creative Director: Olivier Girard Art Director: Jean-Francis Fournon Copywriter, Art Director: Gabriel Mauron Copywriter: Fraser Grant

Voltaren Pain Relief Gel: Glass

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Released:	May 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi, Netherlands
Country:	Netherlands
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
Advertiser: Novartis Product: Voltaren Pain Relief Gel Agency: Saatchi & Saatchi, Amsterdam Creative Director: Magnus Olsson, Jean-Francois Fournon Art Director: Magnus Olsson Copywriter: Avinash Sampath Country: Netherlands Typographer: Jeroen Wartenbergh Photographer: Valerie Van Der Wal Typographer: Roger Kennedy Other Credits: Saskia Van Zwieten, Souverijn, Severine Viennet, Elena Ballesteros, Mariette Idsinga

Voltaren Pain Relief Gel: Razor blades

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Released:	May 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi, Netherlands
Country:	Netherlands
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Creative review , Catchy pain relief ads
Advertiser: Novartis Product: Voltaren Pain Relief Gel Agency: Saatchi & Saatchi, Amsterdam Creative Director: Magnus Olsson, Jean-Francois Fournon Art Director: Magnus Olsson Copywriter: Avinash Sampath Country: Netherlands Typographer: Jeroen Wartenbergh Photographer: Valerie Van Der Wal Typographer: Roger Kennedy Other Credits: Saskia Van Zwieten, Souverijn, Severine Viennet, Elena Ballesteros, Mariette Idsinga

Mebucaine relief for sore throats: Battleflield

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Released:	May 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , View from inside the mouth , Creative review , Catchy pain relief ads
Advertiser: Novartis Brand: Mebucaine Product: Mebucaine relief for sore throats Agency: Saatchi & Saatchi Simko Geneva Country of production: Switzerland Executive Creative Director: John Pallant Creative Director: Olivier Girard Art Director: Jean-Francis Fournon Copywriter, Art Director: Gabriel Mauron Copywriter: Fraser Grant

Mebucaine relief for sore throats: Battleflield

	See full size 1500x1061 px
Released:	May 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , View from inside the mouth , Creative review , Catchy pain relief ads , Best of the month
Advertiser: Novartis Brand: Mebucaine Product: Mebucaine relief for sore throats Agency: Saatchi & Saatchi Simko Geneva Country of production: Switzerland Executive Creative Director: John Pallant Creative Director: Olivier Girard Art Director: Jean-Francis Fournon Copywriter, Art Director: Gabriel Mauron Copywriter: Fraser Grant

Voltaren: Old chaps

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Released:	May 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi South Africa
Country:	South Africa
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
The joy of movement. Advertising Agency: Saatchi & Saatchi, South Africa Creative Directors: Mick Blore, Liam Wielopowski Art Director: Moose Copywriter: Seb Photographer: Mr Meyersfeld

Voltaren: Old chaps

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Released:	May 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi South Africa
Country:	South Africa
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
The joy of movement. Advertising Agency: Saatchi & Saatchi, South Africa Creative Directors: Mick Blore, Liam Wielopowski Art Director: Moose Copywriter: Seb Photographer: Mr Meyersfeld

Mebucaïne: Pizza

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Released:	May 2008
Brand name:	Mebucaine
Agency:	Saatchi & Saatchi Brussels
Country:	Belgium
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Creative review , Catchy pain relief ads
When swallowing hurts. Advertising Agency: Saatchi & Saatchi Brussels, Belgium Creative Director: Jan Teulingkx Copywriters: Caroline D’Hont, Bouke Zoete Art Directors: Patrick Vermeylen, Stijn Klaver Photographer: Tom Joye

Mebucaïne: Pineapple

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Released:	May 2008
Brand name:	Mebucaine
Agency:	Saatchi & Saatchi Brussels
Country:	Belgium
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
When swallowing hurts. Advertising Agency: Saatchi & Saatchi Brussels, Belgium Creative Director: Jan Teulingkx Copywriters: Caroline D’Hont, Bouke Zoete Art Directors: Patrick Vermeylen, Stijn Klaver Photographer: Tom Joye

Mebucaïne: Sushi

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Released:	May 2008
Brand name:	Mebucaine
Agency:	Saatchi & Saatchi Brussels
Country:	Belgium
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
When swallowing hurts. Advertising Agency: Saatchi & Saatchi Brussels, Belgium Creative Director: Jan Teulingkx Copywriters: Caroline D’Hont, Bouke Zoete Art Directors: Patrick Vermeylen, Stijn Klaver Photographer: Tom Joye

Mebucaïne: Cake

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Released:	May 2008
Brand name:	Mebucaine
Agency:	Saatchi & Saatchi Brussels
Country:	Belgium
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
When swallowing hurts. Advertising Agency: Saatchi & Saatchi Brussels, Belgium Creative Director: Jan Teulingkx Copywriters: Caroline D’Hont, Bouke Zoete Art Directors: Patrick Vermeylen, Stijn Klaver Photographer: Tom Joye

Novartis / Mebucaine: Throat

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Released:	April 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Creative review , Catchy pain relief ads
Relief for sore throats. Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland Creative Directors: Olivier Girard, Jean-François Fournon Art Director: Julien de Preux Photographers: Barbara Haemmig, Claudia Kopitz Retouching: Barbara Haemmig

Novartis / Mebucaine: Throat

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Released:	April 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Best of the month , Creative review , Catchy pain relief ads
Relief for sore throats. Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland Creative Directors: Olivier Girard, Jean-François Fournon Art Director: Julien de Preux Photographers: Barbara Haemmig, Claudia Kopitz Retouching: Barbara Haemmig

Novartis / Mebucaine: Throat

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Released:	April 2008
Avertiser:	NOVARTIS
Brand name:	Mebucaine
Agency:	SAATCHI & SAATCHI SIMKO
Country:	Switzerland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
Relief for sore throats. Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland Creative Directors: Olivier Girard, Jean-François Fournon Art Director: Julien de Preux Photographers: Barbara Haemmig, Claudia Kopitz Retouching: Barbara Haemmig

Dolormin: Mechanic

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Released:	March 2008
Brand name:	Dolormin
Agency:	KNSK
Country:	Germany
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Press Bronze , The Cresta Awards 2008 Press Winner , Epica Awards 2008 Press & Poster Silver
Tags:	Prints , Award show winner , Creative review , Catchy pain relief ads
Category: OTC Pharmacy Title: HUNTER Advertiser/Client: JOHNSON & JOHNSON Product/Service: DOLORMIN Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Creative Director: Niels Holle, Tim Krink Copywriter: Steffen Steffens Art Director: Thomas Thiele

Voltaren: Old chaps

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Released:	March 2008
Brand name:	Voltaren
Agency:	Saatchi & Saatchi South Africa
Country:	South Africa
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Creative review , Catchy pain relief ads
The joy of movement. Advertising Agency: Saatchi & Saatchi, South Africa Creative Directors: Mick Blore, Liam Wielopowski Art Director: Moose Copywriter: Seb Photographer: Mr Meyersfeld

Dolormin: Construction worker

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Released:	March 2008
Brand name:	Dolormin
Agency:	KNSK
Country:	Germany
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Press Bronze , The Cresta Awards 2008 Press Winner , Epica Awards 2008 Press & Poster Silver
Tags:	Prints , Award show winner , Creative review , Catchy pain relief ads
Category: OTC Pharmacy Title: HUNTER Advertiser/Client: JOHNSON & JOHNSON Product/Service: DOLORMIN Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Creative Director: Niels Holle, Tim Krink Copywriter: Steffen Steffens Art Director: Thomas Thiele

Dolormin: Hunter

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Released:	March 2008
Brand name:	Dolormin
Agency:	KNSK
Country:	Germany
Category:	Toiletries & pharmaceuticals
Awards:	Cannes Lions 2008 Press Bronze , The Cresta Awards 2008 Press Winner , Epica Awards 2008 Press & Poster Silver
Tags:	Prints , Award show winner , Creative review , Catchy pain relief ads
Category: OTC Pharmacy Title: HUNTER Advertiser/Client: JOHNSON & JOHNSON Product/Service: DOLORMIN Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Advertising Agency, City: KNSK WERBEAGENTUR, Hamburg Country: GERMANY Creative Director: Niels Holle, Tim Krink Copywriter: Steffen Steffens Art Director: Thomas Thiele

Panado: Barbie

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Released:	March 2008
Avertiser:	PANADOL
Brand name:	PANADOL PAIN RELIEF
Agency:	DRAFTFCB Johannesburg
Country:	South Africa
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Catchy pain relief ads
Kids get headaches too. Advertising Agency: DRAFTFCB, Johannesburg, South Africa Creative Directors: Rob Mclennan, Adam Wittert Art Directors / Copywriters: Lawrence Katz, Olivia Tesson Photographer: Michael Lewis

Panado: Traffic jam

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Released:	March 2008
Avertiser:	PANADOL
Agency:	DRAFTFCB Johannesburg
Country:	South Africa
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Catchy pain relief ads
Kids get headaches too. Advertising Agency: DRAFTFCB, Johannesburg, South Africa Creative Directors: Rob Mclennan, Adam Wittert Art Directors / Copywriters: Lawrence Katz, Olivia Tesson Photographer: Michael Lewis

Panadol Extra: Motorbike

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Released:	July 2007
Avertiser:	PANADOL
Brand name:	Panadol Extra
Agency:	Ogilvy Group
Country:	SINGAPORE
Awards:	CLIO Awards 2007 , CLIO Awards 2007 Bronze
Tags:	Work , Prints , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Advertising Agency: Ogilvy , Singapore Creative Director: Sonal Dabral Art Directors: Roy Wisnu, Adrian Chan Copywriter: Chris Swift Photographer: Roy Zhang

Panadol Extra: Guitar

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Released:	July 2007
Avertiser:	PANADOL
Brand name:	Panadol Extra
Agency:	Ogilvy Group
Country:	SINGAPORE
Awards:	CLIO Awards 2007 , CLIO Awards 2007 Bronze
Tags:	Work , Prints , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Advertising Agency: Ogilvy , Singapore Creative Director: Sonal Dabral Art Directors: Roy Wisnu, Adrian Chan Copywriter: Chris Swift Photographer: Roy Zhang

Panadol Extra: Drum

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Released:	July 2007
Avertiser:	PANADOL
Brand name:	Panadol Extra
Agency:	Ogilvy Group
Country:	SINGAPORE
Awards:	CLIO Awards 2007 , CLIO Awards 2007 Silver , CLIO Awards 2007 Bronze , World Press Awards 2008 Magazine Bronze
Tags:	Prints , Medicine and Pharmaceuticals , Award show winner , Creative review , Catchy pain relief ads , Work
Advertising Agency: Ogilvy , Singapore Creative Director: Sonal Dabral Art Directors: Roy Wisnu, Adrian Chan Copywriter: Chris Swift Photographer: Roy Zhang

Fenbid Musicbox

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Released:	May 2007
Brand name:	Fenbid
Agency:	OGILVY & MATHER ADVERTISING
Country:	China
Tags:	Work , Prints , Pharmaceuticals , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Advertising Agency: Ogilvy & Mather Advertising , Beijing, China Creative Directors: Nils Andersson, Jacky Lung Art Directors/Illustrators: Xingsheng Qi, Shengxiong Chen Copywriter: Zhong Yuan Photographer: Huimin Li

Fenbid Bird

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Released:	May 2007
Brand name:	Fenbid
Agency:	OGILVY & MATHER ADVERTISING
Country:	China
Tags:	Work , Prints , Pharmaceuticals , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Advertising Agency: Ogilvy & Mather Advertising , Beijing, China Creative Directors: Nils Andersson, Jacky Lung Art Directors/Illustrators: Xingsheng Qi, Shengxiong Chen Copywriter: Zhong Yuan Photographer: Huimin Li

Pen

Prints, Outdoor, Ads Pen, Fenbid, OGILVY & MATHER ADVERTISING,

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Released:	May 2007
Brand name:	Fenbid
Agency:	OGILVY & MATHER ADVERTISING
Country:	China
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Advertising Agency: Ogilvy & Mather Advertising , Beijing, China Creative Directors: Nils Andersson, Jacky Lung Art Directors: Xingsheng Qi, Shengxiong Chen Copywriter: Zhong Yuan Photographer: Huimin Li

Bulb

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Released:	May 2007
Brand name:	Fenbid
Agency:	OGILVY & MATHER ADVERTISING
Country:	China
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Fast relief for muscle and joint pain. Advertising Agency: Ogilvy & Mather Advertising , Beijing, China Creative Directors: Nils Andersson, Jacky Lung Art Directors: Xingsheng Qi, Shengxiong Chen Copywriter: Zhong Yuan Photographer: Huimin Li

Panadol 2 Kids

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Released:	April 2007
Avertiser:	PANADOL
Brand name:	Children's products
Agency:	OGILYY & MATHER
Country:	China
Tags:	Work , Prints , Medicine and Pharmaceuticals , Creative review , Catchy pain relief ads
Agency: Oglivy & Mather, Ho Chi Minh City Creative Director: Tom Notman Copywriter: Thao Vuong Art Director: Adi Karnajaya / Richmond Walker

Panadol Kid

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Released:	April 2007
Avertiser:	PANADOL
Brand name:	Children's products
Agency:	OGILYY & MATHER
Country:	China
Awards:	London International Awards 2007 , London Awards 2007 Print Pharmaceuticals Silver
Tags:	Work , Prints , Medicine and Pharmaceuticals , News , Award show winner , Best of the month , Creative review , Catchy pain relief ads
Agency: Oglivy & Mather, Ho Chi Minh City Creative Director: Tom Notman Copywriter: Thao Vuong Art Director: Adi Karnajaya / Richmond Walker

HEADACHE?

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Released:	September 2004
Avertiser:	GLAXOSMITHKLINE BEECHAM
Brand name:	CROCIN PAIN RELIEF
Agency:	OGILVY & MATHER
Country:	INDIA
Tags:	Vertigo effect , Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: Account Supervisor: Sweta Rajgharia/Sunil Varma Advertiser Supervisor: Leanne Cutts Creative Director: Photographer: Typographer: Hanif Kureshi Illustrator: Advertising Agency: OGILVY & MATHER Creative Team: Ramesh Narayanaswamy,Krishna Mani,Hanif Kureshi Other:

FIELD

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Released:	May 2004
Avertiser:	BOOTS HEALTHCARE INTERNATIONAL
Brand name:	NUROFEN PAIN RELIEF
Agency:	McCANN-ERICKSON
Country:	United Kingdom
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: Account Supervisor: Helen Dodd Advertiser Supervisor: Creative Director: Photographer: Daniel Holdsworth Typographer: Gary Todd Illustrator: Advertising Agency: McCANN ERICKSON Creative Team: Luke White,Marc Bennett,Marc Bennett Other:

STONES

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Released:	May 2004
Avertiser:	BOOTS HEALTHCARE INTERNATIONAL
Brand name:	NUROFEN PAIN RELIEF
Agency:	McCANN-ERICKSON
Country:	United Kingdom
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: Account Supervisor: Helen Dodd Advertiser Supervisor: Creative Director: Photographer: Daniel Holdsworth Typographer: Gary Todd Illustrator: Advertising Agency: McCANN ERICKSON Creative Team: Luke White,Marc Bennett,Marc Bennett Other:

RED

Prints, Outdoor, Ads RED, NUROFEN PAIN RELIEF, McCANN-ERICKSON,

	See full size 600x300 px
Released:	May 2004
Avertiser:	BOOTS HEALTHCARE INTERNATIONAL
Brand name:	NUROFEN PAIN RELIEF
Agency:	McCANN-ERICKSON
Country:	United Kingdom
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: Account Supervisor: Helen Dodd Advertiser Supervisor: Creative Director: Photographer: Daniel Holdsworth Typographer: Gary Todd Illustrator: Advertising Agency: McCANN ERICKSON Creative Team: Luke White,Marc Bennett,Marc Bennett Other:

DRAGON

$Prints, Outdoor, Ads DRAGON, BUCOMETASANA FOR SORE THROATS, TBWA\,$

	See full size 423x600 px
Released:	February 2004
Avertiser:	SOLVAY PHARMA
Brand name:	BUCOMETASANA FOR SORE THROATS
Agency:	TBWA\
Country:	Spain
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: Account Supervisor: David Isern Advertiser Supervisor: Juan Carlos Sempere Creative Director: Photographer: Joan Garrigosa Typographer: Illustrator: Advertising Agency: TBWA\ESPANA Creative Team: Xavi Munill/Joan Teixido,Xavi Munill/Miquel Sales,Tomas Descals/Alex Martin Other:

PENCIL

	See full size 427x600 px
Released:	July 2002
Avertiser:	BYK QUIMICA
Brand name:	NENE DENT N BABY TOOTH PAIN RELIEF
Agency:	PUBLICIS NORTON
Country:	Brazil
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: Art Director: JACK RONC Account Supervisor: Advertiser Supervisor: Marcelo Finatti Creative Director: Ricardo Furriel/Luis Carlos Pauletto Photographer: ALVARO POVOA Typographer: Odail Passareli Illustrator: Advertising Agency: Creative Team: Other:

KAMASUTRA

	See full size 926x626 px
Released:	February 2001
Avertiser:	MOPIKO
Brand name:	PAIN RELIEF CREAM
Agency:	DENTSU YOUNG & RUBICAM
Country:	SINGAPORE
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: ALVIN WONG Art Director: KENNY CHOO Account Supervisor: Advertiser Supervisor: Creative Director: PATRICK LOW Photographer: Edward Loh Typographer: Illustrator: Tenny Chee Advertising Agency: Creative Team: Other:

BLACK MAGIC

	See full size 513x768 px
Released:	August 1999
Avertiser:	WHITEHALL-ROBINS
Brand name:	ADVIL PAIN RELIEF
Agency:	YOUNG & RUBICAM
Country:	Mexico
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: ENRIQUE LAGUARDIA Art Director: MAURICIO CASTILLO Account Supervisor: Advertiser Supervisor: Creative Director: ENRIQUE LAGUARDIA LONGEGA Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

KAMASUTRA

	See full size 924x624 px
Released:	July 1998
Avertiser:	BOOTS
Brand name:	REFLEX GEL PAIN RELIEF
Agency:	McCANN-ERICKSON
Country:	Spain
Tags:	Creative review , Catchy pain relief ads
Creators Copywriter: BLANCA GOMARA Art Director: ANDRES MARTINEZ Account Supervisor: IGNACIO COLSA Advertiser Supervisor: ALISON HARTLEY Creative Director: NICOLAS HOLLANDER Photographer: JESUS CHAMIZO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

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