This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Walker - Zurich
Production Company: Weilands - London
Director: Anthony Minghella
Director of Photography: Benoit Delhomme
Producer: Mary Francis
Editorial Company: Whitehouse - New York
Editor: Lisa Gunning
Post Production: Adam Glasman, Framestore CFC - London
Sound: Tony Rapaccioli, Wave Studios - London

Music Composition: Gabriel Yared

Flower delivery

Credits:

Category: Home Appliances & Furnishings
Title: SHAKESPEAREAN GECKO
Advertiser/Client: THE THAI OLMPIC FIBRE CEMENT
Product/Service: SHERA CEILING BOARDS
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Kitti Chaiyaporn/Sahaath Limlucksana/Somchai Kiatluknachai
Copywriter: Jittra Thiuthipsakul
Art Director: Somboon Charukijphaisarn
Agency Producer: Wira Suwansilp
Account Supervisor: Supannapa Opaspattamaraj
Production Company, City: MATCHING STUDIO, Bangkok
Country: THAILAND
Director: Suthon Petchsuwan
Producer: Surayut Sritrakul
Other Credits: Computer Graphic: Digital Magic Effects House

Credits:

Agency: Ogilvy Stockholm

Creative Directors: Björn Ståhl and Andy Dibb

Art Directors: Attila Kiraly and Hasse Elander

Copywriters: Björn Persson and Micke Ström

Agency producer: Marcus Sundquist

Directed by Martin Krejci via Stink

Post production/CGI: Glassworks, by Flame artist Tom Sparks.

Credits:

Agency: BBDO, New York
Agency Producer: Amy Wertheimer
Creative Directors: Don Schneider, John Leu, Brad Roseberry
Art Director: John Leu
Copywriter: Brad Roseberry
Production Company: Partizan, New York
Director: Traktor
Producer: Traktor
DP: Emmanuel Lubezki
Production Designer: Tom Hartman
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
Music: "Catch The Wind" - Donovan

Credits:

Epuron invest in alternative forms of energy like wind energy. The wind got an enormous potential. Someone's just got to detect it.

Agency: Nordpol Hamburg

Credits:

Agency: Deutsch Los Angeles
Chief creative officer: Eric Hirshberg
Group Creative Director/ Copywriter: Eric Springer
Group Creative Director/Art Director: Mike Bryce
Senior Art Director: Bernie O'Dowd
Senior Copywriter: John Hage
SVP, Director of Broadcast Production: Randy Morton
SVP, Executive Producer: Steffi Binder
Senior Producer: Tricia Hoover
Production Company: MJZ
Director: Phil Joanou
DoP: Jeff Cuter
Executive Producer: Lisa Margulis
Producer: Paul Manix
Editorial: Mad River Post, Santa Monica, CA
Editor: Lucas Eskin
Asst. editor: Andrew Cahn
Executive producer: Gary Ward
Producer: Ann Kirk
Post Facility: Company 3, Santa Monica, CA
Colorist: Steffan Sonnenfeld
Visual Effects: Sway, Los Angeles, CA
Creative director: Mark Glaser
Executive Producer: Shira Boardman
Producer: Cassandra Khavari
Coordinators: Daughn Ward, Christine Felman
VFX Supervisor: Richard Wardlow
Flame artists: Ben Looram,
Rob Trent
Compositors: Maciek Sokalski, Chris Bankoff
3D artists: Rob Glazer,
Rob Meyers, Daniel Buck, Graham Fyffe
Rotoscoping: Meg Morris
MusicL: "All By Myself" by
Eric Carmen
Sound Designer: Gus Koven
Executive Producer: Wendy Frasher
Audio Post: Pop Sound, Santa Monica, CA
Mixer: Ted Hall
Assitant Mixer: Jason Talton
Executive Producer: Susie Boyajan
Super Bowl 2007

Credits:

Agency: Crispin Porter + Bogusky, Miami
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Copywriter: Ari Merkin
Art Directors: Steve Mapp
Agency Producer: Rupert Samuel
Production Company: Morton Jankel Zander - Los Angeles
Director: Spike Jonze
Director of Photography: Rodrigo Prieto
Editorial: Spot Welders