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AD Mirror : Mysterious coincidences in commercials; Focus : Creative methods and techniques

Focus

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.



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Spot: Anniversary

TV-Spot,  FLEUROP INTERFLORA Walker - Zurich
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Released:  July 2007
Avertiser:  Fleurop-Interflora
Brand name:  FLEUROP INTERFLORA
Agency:  Walker - Zurich
Country:   Switzerland
Category:  Transport, travel & tourism
Awards:  Epica Awards 2007
Eurobest 2007
Eurobest 2007 Silver
Epica 2007 Film Gold
Tags:  Festivals and Competitions
Creative review
14 reels for Valentines Day
Sentimental ads
Favourite
Михаил Елагин
Most creative ads for flower delivery

Credits:

Agency: Walker - Zurich
Production Company: Weilands - London
Director: Anthony Minghella
Director of Photography: Benoit Delhomme
Producer: Mary Francis
Editorial Company: Whitehouse - New York
Editor: Lisa Gunning
Post Production: Adam Glasman, Framestore CFC - London
Sound: Tony Rapaccioli, Wave Studios - London

Music Composition: Gabriel Yared

Flower delivery

Spot: Shakespearean Gecko

TV-Spot,  SHERA CEILING BOARDS PUBLICIS THAILAND, Bangkok
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Released:  June 2007
Avertiser:  THE THAI OLYMPIC FIBRE-CEMENT CO.
Brand name:  SHERA CEILING BOARDS
Agency:  PUBLICIS THAILAND, Bangkok
Country:   Thailand
Category:  Household maintenance & pet products
Awards:  Cannes Lions 2007 Film Silver
Clio 2008 TV Silver
Tags:  Creativity
Work
Asian creative
Creative review
14 reels for Valentines Day
Sentimental ads
Favourite
Best of the month
Festivals and Competitions
Suthon Petchsuwan
Thai director's Suthon Petchsuwan best commercials

Credits:

Category: Home Appliances & Furnishings
Title: SHAKESPEAREAN GECKO
Advertiser/Client: THE THAI OLMPIC FIBRE CEMENT
Product/Service: SHERA CEILING BOARDS
Entrant Company, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: PUBLICIS THAILAND, Bangkok
Country: THAILAND
Executive Creative Director: Kitti Chaiyaporn
Creative Director: Kitti Chaiyaporn/Sahaath Limlucksana/Somchai Kiatluknachai
Copywriter: Jittra Thiuthipsakul
Art Director: Somboon Charukijphaisarn
Agency Producer: Wira Suwansilp
Account Supervisor: Supannapa Opaspattamaraj
Production Company, City: MATCHING STUDIO, Bangkok
Country: THAILAND
Director: Suthon Petchsuwan
Producer: Surayut Sritrakul
Other Credits: Computer Graphic: Digital Magic Effects House

Spot: Ford Next Generation

TV-Spot,  Ford Flexifuel Ogilvy Stockholm
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Released:  April 2007
Avertiser:  Ford of Europe
Brand name:  Ford Flexifuel
Agency:  Ogilvy Stockholm
Country:   Sweden
Category:  Cars
Awards:  London Awards 2007 TV Best Use Of Music Silver
London Awards 2007 TV Editing Silver
Tags:  tv-spot
CARS
Creativity
Work
Creative review
Sentimental ads
News
Festivals and Competitions
Best of the month
Hybrid cars
Best hybrid (low emission, fuel-efficient) cars advertisements

Credits:

Agency: Ogilvy Stockholm

Creative Directors: Björn Ståhl and Andy Dibb

Art Directors: Attila Kiraly and Hasse Elander

Copywriters: Björn Persson and Micke Ström

Agency producer: Marcus Sundquist

Directed by Martin Krejci via Stink

Post production/CGI: Glassworks, by Flame artist Tom Sparks.

Spot: Jar

TV-Spot,  GE commitment BBDO
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Released:  April 2007
Avertiser:  GENERAL ELECTRIC
Brand name:  GE commitment
Agency:  BBDO
Country:   USA
Category:  Business equipment & services
Awards:  IAA Responsibility Award 2008 Gold
IAA Responsibility Awards
Tags:  tv-spot
Tractor
Creative review
Sentimental ads
Traktor directors art group
David Lubars's career in ads
Festivals and Competitions
Оборудование и услуги для бизнеса
Work
News

Credits:

Agency: BBDO, New York
Agency Producer: Amy Wertheimer
Creative Directors: Don Schneider, John Leu, Brad Roseberry
Art Director: John Leu
Copywriter: Brad Roseberry
Production Company: Partizan, New York
Director: Traktor
Producer: Traktor
DP: Emmanuel Lubezki
Production Designer: Tom Hartman
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
Music: "Catch The Wind" - Donovan

Spot: Epuron: Power Of Wind

TV-Spot,  Epuron NORDPOL HAMBURG
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Released:  April 2007
Avertiser:  Epuron
Brand name:  Epuron
Agency:  NORDPOL HAMBURG
Country:   Germany
Category:  Corporate image
Awards:  Epica Awards 2007
Meribel Ad Festival Winners
Eurobest 2007
Eurobest 2007 Grand Prix
Eurobest 2007 Gold
Cannes Lions 2007 Winners
Epica 2007 Film Gold
London Awards 2007 TV Direction - Visual Gold
Cannes Lions 2007 Film Gold
Andy Awards 2008 Television Gold
Andy Awards 2008
ADC Awards 2008 TV Gold
ADC Awards 2008 Craft Gold
ADC Awards 2008 Craft Silver
One Show 2008 Awards TV Gold
Clio 2008 TV Gold
Clio 2008 TV Silver
Golden Awards Of Montreux 2008 TV
ADCE Awards 2008 Film Gold
ADCE Awards 2008 Grand Prix
Tags:  tv-spot
Creative review
Sentimental ads
Favourite
Personification in advertising
News
Festivals and Competitions
Best of the month
CORPORATE IMAGE
Creativity
Work
Бенуа Шмидер

Credits:

Epuron invest in alternative forms of energy like wind energy. The wind got an enormous potential. Someone's just got to detect it.

Agency: Nordpol Hamburg

Production Company: Paranoid Projects
Advertiser: Epuron/BMU
Brand: Epuron/German Ministry for the Environment
Product Name: Wind Energy Initiative
Date of First Publication 4/30/2007
Country of Production: Germany
Creative Director: Lars Ruhmann
Art Director: Björn Rühmann, Joakim Reveman
Copywriter: Matthew Branning
Director: Les Viking

Spot: Robot

TV-Spot,   Deutsch Los Angeles
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Released:  September 2006
Avertiser:  GENERAL MOTORS
Agency:  Deutsch Los Angeles
Country:   USA
Category:  Cars
Tags:  Creative review
Sentimental ads
Festivals and Competitions
Bob Garfield
Favourite
Bob Garfield's results of the year 2007

Credits:

Agency: Deutsch Los Angeles
Chief creative officer: Eric Hirshberg
Group Creative Director/ Copywriter: Eric Springer
Group Creative Director/Art Director: Mike Bryce
Senior Art Director: Bernie O'Dowd
Senior Copywriter: John Hage
SVP, Director of Broadcast Production: Randy Morton
SVP, Executive Producer: Steffi Binder
Senior Producer: Tricia Hoover
Production Company: MJZ
Director: Phil Joanou
DoP: Jeff Cuter
Executive Producer: Lisa Margulis
Producer: Paul Manix
Editorial: Mad River Post, Santa Monica, CA
Editor: Lucas Eskin
Asst. editor: Andrew Cahn
Executive producer: Gary Ward
Producer: Ann Kirk
Post Facility: Company 3, Santa Monica, CA
Colorist: Steffan Sonnenfeld
Visual Effects: Sway, Los Angeles, CA
Creative director: Mark Glaser
Executive Producer: Shira Boardman
Producer: Cassandra Khavari
Coordinators: Daughn Ward, Christine Felman
VFX Supervisor: Richard Wardlow
Flame artists: Ben Looram,
Rob Trent
Compositors: Maciek Sokalski, Chris Bankoff
3D artists: Rob Glazer,
Rob Meyers, Daniel Buck, Graham Fyffe
Rotoscoping: Meg Morris
MusicL: "All By Myself" by
Eric Carmen
Sound Designer: Gus Koven
Executive Producer: Wendy Frasher
Audio Post: Pop Sound, Santa Monica, CA
Mixer: Ted Hall
Assitant Mixer: Jason Talton
Executive Producer: Susie Boyajan
Super Bowl 2007

Spot: Снегопад

TV-Spot,  WHISKAS CAT FOOD BBDO MOSCOW
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Released:  December 2005
Avertiser:  WHISKAS
Brand name:  WHISKAS CAT FOOD
Agency:  BBDO MOSCOW
Country:   Russia
Category:  Household maintenance & pet products
Tags:  Creative review
Sentimental ads
tv-spot

Spot: Lamp

TV-Spot,  HOME FURNISHINGS CRISPIN PORTER + BOGUSKY
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Released:  January 2003
Brand name:  HOME FURNISHINGS
Agency:  CRISPIN PORTER + BOGUSKY
Country:   USA
Category:  Retail stores & rental companies
Awards:  Grand Prix
Cannes Lions 2003 Film Grand Prix
Tags:  Creative review
Sentimental ads
Best of Alex Bogusky
Spike Jonze - most significant works
Joao Daniel Tikhomiroff
Favourite

Credits:

Agency: Crispin Porter + Bogusky, Miami
Creative Director: Alex Bogusky
Associate Creative Director: Paul Keister
Copywriter: Ari Merkin
Art Directors: Steve Mapp
Agency Producer: Rupert Samuel
Production Company: Morton Jankel Zander - Los Angeles
Director: Spike Jonze
Director of Photography: Rodrigo Prieto
Editorial: Spot Welders

Spot: DOG

TV-Spot,   BBDO BANGKOK LTD.
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Spot: Pillow Talk

TV-Spot,   LEO BURNETT
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Released:  January 2001
Avertiser:  DISNEYLAND
Agency:  LEO BURNETT
Country:   USA
Category:  Corporate image
Awards:  Silver Lion
Cannes Lions 2001 Film Silver
Tags:  CORPORATE IMAGE
Creative review
Sentimental ads
14 reels for Valentines Day

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