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Home / Focus / Chain reaction in world's creativity

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.


«« De Beers - brilliant ads Chain reaction in world's creativity Walking fingers »»

Guinness: Slide

TV-Spots  GUINNESS BBDO NEW YORK
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Released: November 2009
Avertiser: DIAGEO
Brand name: GUINNESS
Agency: BBDO NEW YORK
Country: USA
Category: Alcoholic drinks
Tags: Beer , Chain reaction in world's creativity
View online or Download (original resolution) (12.1 MB in .mp4)

Credits:

Client: Diageo

Brand: Guinness

Agency: BBDO New York
Production Company: MJZ
Director: Craig Gillsepie
Executive Creative Director: David Lubars/Bill Bruce
Creative Director/ AD / copywriter: Tom Kraemer/Scott Kaplan
Senior Agency Producer: Elise Greice-Pavone
Editor: Kirk Baxter

Sony Bravia: Domino City

TV-Spots  Sony Bravia BATES SINGAPORE
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Credits:

Advertiser: Sony Electronics
Brand: Bates141 Singapore
Executive Creative Director: Sonal Dabral
Creative: Travis Sorge

Executive Producer: Roy De Giorgio

Producer: Phil Liefting

Director: Nic Finlayson
Production Company: Film Construction
Country: New Zealand

WWF: Money

TV-Spots  WWF DM9DDB
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Credits:

Title: "Money"
Agency: DDB Brasil
City: São Paulo
Advertiser: World Wildlife Fund
Brand Name: WWF - Brasil
Date of First Publication: 9/2007
Country: Brazil
Tagline: It all comes around. Protect your planet.
Creative Director: Sergio Valente
Art Director: Julio Andery
Copywriter: Rodolfo Sampaio, Aricio Fortes
Account Director: Alcir Gomes Leite, Suzana Poli, Ana Paula Grassmann Andery
Agency Producer: Jaqueline Couto, Vanuza Passos, Gilberto Pires (Gibinha)

Effortless

TV-Spots  BRYLCREEM WCRS
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Credits:

Client: Brylcreem
Agency: WCRS
Creative Director: Yan Elliott, Luke Williamson
Art Director: Oli Beale
Copywriter: Tori Flower
Agency Producer: Lesley Beale
Production Company: Sonny, London
Director: Fredrick Bond
Director of Photography: Ben Seresin
Producer: Ran Holst
Post Production: The Mill, London
Post Producer: Austen Humphries
3D Producer: Will O'Connor
Telecine: Paul Harrison
Inferno: Ben Turner
Inferno Support: Gareth Brannan
CGI: Suraj Odedra,
Stefan Gertsheimer
Editorial Company: Marshall Street Editors
Editor: Patric Ryan
Song: Old Man Marley
Musical Artist: B Raymond and the Voicettes

In A Man's Life

TV-Spots  Cannes Lions 2007 Santa Clara
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Credits:

Category: Publications & Media
Title: IN A MAN'S LIFE
Advertiser/Client: DISCOVERY
Product/Service: TV CHANNEL
Advertising Agency, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Advertising Agency, City: SANTA CLARA , Sao Paulo
Country: BRAZIL
Creative Director: Santa Clara
Copywriter: Fernando Campos/Murilo Lico/Andrй Godoi
Art Director: Vico Benevides
Agency Producer: Marcelo Altschuler
Production Company, City: HUNGRY MAN, Rio de Janeiro
Country: BRAZIL
Director: 300 ML
Producer: Alex Mehedff
D.O.P/Lighting Cameraman: Vitor Amati
Editor: Marcos Horбcio
Music - Artist/Title: Modern Institute - International Rustic
Sound Design/Arrangement: Tentбculo
Synopsis:
May a Discovery change your life? This is one possible answer. Or two.

Hockey Stick

TV-Spots  ODDSET SPORTS BETTING Waters Widgren, Stockholm
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Credits:

Agency: Waters Widgren, Stockholm
Copywriter: Kalle Widgren
Art Director: Carl Dalin
Agency producer: Robert Schelin

Production Company: Camp David Film/Sandwick Films, LA
Directors: Sebastian Reed, Christoffer Von Reis
Executive Producer: Peter Kydd
Director of Photography: Linus Sandgren
Offline Editor: Gregers Dohn, Nostromo
Online: Bjorn Benkert, Syndicate
Telecine: Edward, Chimney Pot

V Energy Drink Date

TV-Spots  V ENERGY DRINK COLENSO BBDO AUCKLAND
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Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

V Energy Drink Crying

TV-Spots  V ENERGY DRINK COLENSO BBDO AUCKLAND
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Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

V Energy Drink Builders

TV-Spots  V ENERGY DRINK COLENSO BBDO AUCKLAND
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Credits:

Advertising Agency: Colenso BBDO, New Zealand
Director: Wilfred Brimo
Production Company: Wanda Productions
Creative Director: Richard Maddocks
Art Director: Maria Lishman Anne Boothroyd
Copywriter: Anne Boothroyd Maria Lishman
Producer: Richard Mayo-Smith
Account Services: Scott Coldham

Alarm

TV-Spots   Baynham & Tyers
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Canon Selphy

TV-Spots  CANON CAMERAS LEO BURNETT SYDNEY
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Cog

TV-Spots  HONDA ACCORD Wieden + Kennedy London
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Credits:

Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill

CHAIN REACTION

TV-Spots  NEW BEETLE CONVERTIBLE ARNOLD WORLDWIDE
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Released: January 2003
Avertiser: VOLKSWAGEN OF AMERICA
Brand name: NEW BEETLE CONVERTIBLE
Agency: ARNOLD WORLDWIDE
Country: USA
Category: Cars
Tags: Creative review , News , TV Spots , Chain reaction in world's creativity
View online or Download (original resolution) (4.6 MB in .mov)

CHAIN REACTION

TV-Spots  FUNDRAISING APPEAL DDB NEEDHAM SYDNEY
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«« De Beers - brilliant ads Chain reaction in world's creativity Walking fingers »»