This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Don't dirty up the village green.

Client: Department for Environment, Food and Rural Affairs

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Production company: Gorgeous Enterprises

Director: Chris Palmer

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Production company: Gorgeous Enterprises

Director: Chris Palmer

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Agency: Lowe London
Actor / Celebrity Gary Oldman
Production Company: Gorgeous Enterprises
Director: Chris Palmer

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Agency: Mother — London
Production company: Gorgeous Enterprises — London
Director: Chris Palmer

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Agency: Devilfish
Production Company: Gorgeous Enterprises
Awards:
Cannes Lions - International Advertising Festival, 2006 (Bronze Lion) for Publications & Media
Kinsale Sharks Awards Advertising Festival, 2006 (Silver) for International TV: Media & Entertainment
The APA Show / APA 50, 2006
Festival de la Publicité de Méribel, 2006 (Cristal) for Europe: commercial / Media
British Television Advertising Awards (BTAA), 2007 (Bronze) for Television & Radio Station Promotions
British Television Advertising Awards (BTAA), 2007 (Bronze) for Best 60 second TV Commercial
Advertising Creative Circle Awards, 2007 (Silver) for Best Production Design
Advertising Creative Circle Awards, 2007 (Bronze) for Best TV Commercial
Advertising Creative Circle Awards, 2007 (Bronze) for Best Idea in 60 Seconds or Over
D&AD Awards, 2007 (Yellow Pencil) for Digital / Viral : Viral Films

Creative Director: Richard Holman, Andi Granger
Art Director: Jonny Parker
Copywriter: Nik Stewart
Director: Chris Palmer
Director of Photography: Ian Foster
Producer: Rupert Smythe
Lighting Director / Lighting: Ian Foster
Agency Producer: Audrey Hawkins
Account Supervisor: Anna Grund
Editor: Johnny Scarlett
Special Effects / VFX: Tom Sparks
Sound Design Company: Scramble Sound
Music Arranger: Scramble Sound

Credits:

Production Company: Gorgeous Enterprises
Director: Chris Palmer

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Agency: Leo Burnett London
Production Company: Gorgeous Enterprises
Awards:
British Television Advertising Awards (BTAA), 2006 (Gold) for Public Service Advertising
British Television Advertising Awards (BTAA), 2006 (Silver) for Commercials shown in cinema and on TV
Advertising Creative Circle Awards, 2006 (Gold) for Best Viral Version of a TV Commercial
Advertising Creative Circle Awards, 2006 (Gold) for Best Public Service Advertisement
Advertising Creative Circle Awards, 2006 (Bronze) for Best TV Commercial
British Television Advertising Awards (BTAA), 2006 (Gold) for Best 30 seconds or less
D&AD Awards, 2006 (Yellow Pencil) for Digital Crafts / Direction
D&AD Awards, 2006 (Yellow Pencil) for Direct / Direct Mobile Phone Advertising
D&AD Awards, 2006 (Yellow Pencil) for Viral / Adaptation Of TV & Cinema Viral Films
Cannes Lions - International Advertising Festival, 2006 (Gold Lion) for Charities, public health & safety
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Alternative Media
Cannes Lions - International Advertising Festival, 2006 (Bronze Lion) for Mobile Advertising, mobile phones, PDAs
Cannes Lions - International Advertising Festival, 2006 (Gold Lion) for Public Health & Safety
Art Directors Club of Europe Awards, 2006 (Gold) for Film (Publ. Service and Charity)
British Television Craft Awards, 2006 (Winner) for Best Stunts
Kinsale Sharks Awards Advertising Festival, 2006 (Gold) for International TV: Public Service & Welfare
Kinsale Sharks Awards Advertising Festival, 2006 (Silver) for Cinema
The APA Show / APA 50, 2006
The Golden Drum Awards, 2006 (Golden Drum) for Interactive
The Golden Drum Awards, 2006 (Golden Drum) for Interactive
London International Advertising Awards - LIAA, 2006 (Winner) for Direction - Dialogue
Eurobest, 2006 (Eurobest Bronze) for Public Health & Safety
Creative Director: Jim Thornton
Art Director: Paul Jordan, Angus MacAdam, Tom Sparks
Copywriter: Paul Jordan, Angus MacAdam
Director: Chris Palmer
Producer: Rupert Smythe
Agency Producer: Emma Gooding
Account Manager: James Smith
Editor: Paul Watts
Editing Company: The Quarry
Sound Production: Wave
Planner: Becky Barry
Marketing Manager: Gemma Regniez

Credits:

Agency: DDB London
Creative Director: Jeremy Craigen
Art Director: Peter Heyes
Copywriter: Matt Lee
Director: Chris Palmer
Cinematography: Jess Hall
Producer: Rupert Smyth
Agency Producer: Maggie Blundell
Account Manager: Frances Page
Editor: Johnathan Scarlett
Editing Company: The Quarry
Production Company: Gorgeous Enterprises
Awards:
Cannes Lions - International Advertising Festival, 2005 (Bronze Lion ) for Cars
Eurobest, 2005 (Eurobest Silver) for Cars
International ANDY Awards, 2006 (Bronze) for Automotive

Credits:

Agency: Wieden + Kennedy Portland
Production Company: Gorgeous Enterprises
Soundtrack/Song: "He Needs Me"
Awards:
Advertising Creative Circle Awards, 2005 (Silver) for Best Editing
Cannes Lions - International Advertising Festival, 2005 (Silver Lion) for Corporate Image
British Television Craft Awards, 2005 (Shortlist) for Casting
Creative Director: Hal Curtis, Mike Byrne
Art Director: Bill Karow
Copywriter: Alberto Ponte
Director: Chris Palmer
Director of Photography: Ben Seresin
Executive Producer: Ben Grylewicz
Agency Producer: Andrew Loevenguth
Editor: Haines Hall
Editing Company: Spot Welders
Music: Shelley Duvall

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Agency: DDB London
Production Company: Gorgeous Enterprises

Awards:
British Television Craft Awards, 2004 (Winner) for Costume/Wardrobe
British Television Craft Awards, 2004 (Shortlist) for Editing
British Television Craft Awards, 2004 (Shortlist) for Make-up, Hair & Prosthetics
British Television Craft Awards, 2004 (Winner) for Production Design
British Television Craft Awards, 2004 (Shortlist) for Sound Design
British Television Craft Awards, 2004 (Winner) for Cinematography
The New York Festivals - International Television, Cinema & Radio
Awards, 2005 (Bronze World Medal) for Craft & Technique: Best Editing
British Television Advertising Awards (BTAA), 2005 (Bronze) for Vehicles
British Television Advertising Awards (BTAA), 2005 (Shortlist) for European
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Cinema commercials (TV adaptations)
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Best less than 90 sec TV commercial
Advertising Creative Circle Awards, 2005 (Silver) for Best Direction
Advertising Creative Circle Awards, 2005 (Silver) for Best Editing
Advertising Creative Circle Awards, 2005 (Silver) for Best Sound Design
CLIO Awards, 2005 (Bronze) for Technique: Direction

Creative Director: Jeremy Craigen, Ewan Paterson
Art Director: Grant Parker
Copywriter: Patrick McClelland
Director: Chris Palmer
Cinematography: Alwin Kuchler
Producer: Rupert Smythe
Agency Producer: Richard Chambers
Editor: Paul Watts
Editing Company: The Quarry
Music: LFO

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Description / Synopsis:
Footballer David Beckham gives rugby player Jonny Wilkinson a few pointers on how to score the perfect football penalty. After a few tries and nearly hitting a dog, Wilko lands the ball beautifully in the top left corner of the goal. Beckham comments: “He’s better than me!”
Agency: 180 Amsterdam
Production Company: Gorgeous Enterprises
Awards: D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Editing
Cannes Lions - International Advertising Festival, 2004 (Bronze Lion Campaign) for Clothing, Footwear, Accessories
Kinsale Sharks Awards Advertising Festival, 2004 (Silver) for Fashion
British Television Advertising Awards (BTAA), 2004 (Gold) for Clothing
British Television Advertising Awards (BTAA), 2004 (Silver) for Series
Advertising Creative Circle Awards, 2004 (Silver) for Best Idea in 60 Seconds or Over
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Famous Personality
Advertising Creative Circle Awards, 2004 (Silver) for Best Editing
Advertising Creative Circle Awards, 2004 (Bronze) for Best Direction
Advertising Creative Circle Awards, 2004 (Bronze) for Best Campaign or Series
The Gunn Report, 2004 (13th) for Most Awarded Commercials & Campaigns Worldwide

Art Director: Andy Fackrell
Copywriter: Richard Bullock
Director: Chris Palmer
Producer: Ciska Faulkner
Lighting Director / Lighting: Ian Foster
Agency Producer: Sid Dafern
Account Manager: Nathan Plowman
Editor: Paul Watts
Post Production: The Quarry
Special Effects / VFX: Tom Sparks
Actor / Celebrity: Jonny Wilkinson, David Beckham
Marketing Manager: Barry Hunter

Credits:

Agency: RKCR Y&R
Production Company: Gorgeous Enterprises
Awards:
British Television Advertising Awards (BTAA), 2004 (Bronze) for Commercials Made Specifically For Cinema
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Dialogue
Cannes Lions - International Advertising Festival, 2004 (Shortlist) for Entertainment & Leisure
British Television Craft Awards, 2004 (Winner) for Casting
Kinsale Sharks Awards Advertising Festival, 2004 (Silver) for Publications, Entertainment, Broadcasting
British Television Craft Awards, 2004 (Winner) for Performance by an actor
Art Director: Andy Clough
Copywriter: Richard McGrann
Director: Chris Palmer
Account Director: Paul Gardner
Agency Producer: Claudio Gorini
Advertising Manager: Rob Pator, Jeremy Cantor