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Home / Focus / Collection of best glasses ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Paul Frank sunglasses: Don't miss the fun in the sun

	See full size 1400x990 px
Released:	March 2009
Brand name:	SUN GLASSES
Agency:	K I D Bangkok
Country:	Thailand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Sunglasses , Collection of best glasses ads
Brand: Paul Frank sunglasses Agency: K I D, Bangkok, Thailand Creative Director / Art Director: Puripong Limwanatipong Copywriter: Vanboon Sankhavadhana Photographer: 68 Studio co., Ltd. Designer/ Illustration: Chaiyaporn Benyakusol Retouching: Somporn Inthong, Wanchai Suttikitiwong Other additional credit: Wareemon Benjapong

Paul Frank sunglasses: Don't miss the fun in the sun

	See full size 1400x990 px
Released:	February 2009
Brand name:	SUN GLASSES
Agency:	K I D Bangkok
Country:	Thailand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Sunglasses , Collection of best glasses ads
Brand: Paul Frank sunglasses Agency: K I D, Bangkok, Thailand Creative Director / Art Director: Puripong Limwanatipong Copywriter: Vanboon Sankhavadhana Photographer: 68 Studio co., Ltd. Designer/ Illustration: Chaiyaporn Benyakusol Retouching: Somporn Inthong, Wanchai Suttikitiwong Other additional credit: Wareemon Benjapong

Paul Frank sunglasses: Don't miss the fun in the sun

	See full size 1400x990 px
Released:	February 2009
Brand name:	SUN GLASSES
Agency:	K I D Bangkok
Country:	Thailand
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Sunglasses , Collection of best glasses ads , Best of the month
Brand: Paul Frank sunglasses Agency: K I D, Bangkok, Thailand Creative Director / Art Director: Puripong Limwanatipong Copywriter: Vanboon Sankhavadhana Photographer: 68 Studio co., Ltd. Designer/ Illustration: Chaiyaporn Benyakusol Retouching: Somporn Inthong, Wanchai Suttikitiwong Other additional credit: Wareemon Benjapong

Essilor Lect up lenses: Nails

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Released:	January 2009
Brand name:	ESSILOR LENSES
Agency:	CALLEGARI BERVILLE GREY
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	NYF 2009 Outdoor Bronze
Tags:	Prints , Creative review , Collection of best glasses ads , Best of the month , Award show winner
Client: Essilor Product: Lect up lenses Advertising Agency: Callegari Berville Grey, France Executive Creative Director: Andrea Stillacci Creative Director: Jérôme Gonfond Art Director: Jérôme Gonfond Copywriter: Yannick Savioz Photographer: Ilario & Magali Illustrator: La souris sur le gâteau Art Buyer: Eléna Mazzanti

Ray-Ban: Cow Gives Birth to a Dude

Stills from video click to enlarge

Released:	January 2009
Avertiser:	RAY-BAN
Brand name:	RAY-BAN SUNGLASSES
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items Clothing & footwear
Tags:	Viral , Creative review , Collection of best glasses ads

View online or Download (original resolution) (7.1 MB in .mp4)

Credits:

Brand: Ray-Ban
Agency: Cutwater
Director: Minivegas
Production Company: Anonymous Content

Essilor Lect up lenses: Needle

	See full size 1417x1002 px
Released:	January 2009
Brand name:	ESSILOR LENSES
Agency:	CALLEGARI BERVILLE GREY
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	NYF 2009 Outdoor Bronze
Tags:	Prints , Creative review , Collection of best glasses ads , Award show winner
Client: Essilor Product: Lect up lenses Advertising Agency: Callegari Berville Grey, France Executive Creative Director: Andrea Stillacci Creative Director: Jérôme Gonfond Art Director: Jérôme Gonfond Copywriter: Yannick Savioz Photographer: Ilario & Magali Illustrator: La souris sur le gâteau Art Buyer: Eléna Mazzanti

Optica Caroni: War

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Released:	December 2008
Brand name:	Optica Caroni
Agency:	DRAFTFCB Caracas
Country:	Venezuela
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Prints , Creative review , Collection of best glasses ads
Advertising Agency: DRAFTFCB Caracas, Venezuela Creative Directors: Macoco Moreira, Carlos Rusconi Art Directors: Daniel Caiman Méndez, Francisco Kalatayú Jimenez Copywriter: Diógenes Méndez Photographer: Harold Gonzalez Sculptures: Francisco Kalatayú Jimenez, Daniel Caiman Méndez

Optica Caroni: Bathroom

	See full size 850x548 px
Released:	December 2008
Brand name:	Optica Caroni
Agency:	DRAFTFCB Caracas
Country:	Venezuela
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Prints , Creative review , Collection of best glasses ads
Advertising Agency: DRAFTFCB Caracas, Venezuela Creative Directors: Macoco Moreira, Carlos Rusconi Art Directors: Daniel Caiman Méndez, Francisco Kalatayú Jimenez Copywriter: Diógenes Méndez Photographer: Harold Gonzalez Sculptures: Francisco Kalatayú Jimenez, Daniel Caiman Méndez

Specsavers: Barclaycard Spoof Ad

Stills from video click to enlarge

Released:	November 2008
Avertiser:	Specsavers Opticians
Brand name:	Specsavers
Agency:	in-house
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Best commercial parodies , Creative review , Collection of best glasses ads

View online or Download (original resolution) (4.7 MB in .mp4)

Credits:

Client: Specsavers
Agency: Specsavers Creative
Creative Director: Graham Daldry
CW/Art Director: Michael Hutchinson, Naomi Bishop
Producer: Lindsay de Sausmarez, Louise Fletcher
Director/Editor: Chris Denton
Music: Angel's Egg
Composer: Simon Bass

Sears Optical: See it first

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Released:	October 2008
Avertiser:	SEARS
Brand name:	SEARS OPTICAL
Agency:	LG2
Country:	Canada
Category:	Retail stores & rental companies
Tags:	Frames , Creative review , Collection of best glasses ads
Advertising Agency: LG2, Quebec, Canada Creative Director: Luc Du Sault Art Director: Vincent Bernard Copywriters: Nicolas Boisvert, Luc Du Sault Photographer: Marc Couture

Lasik Surgery Clinic: Sharpener

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Released:	October 2008
Brand name:	LASIK SURGERY CLINIC
Agency:	DM9 JaymeSyfu
Country:	Philippines
Category:	Commercial public services
Tags:	Clinic , Creative review , Collection of best glasses ads , Hospital , Commercial medical care ads: clinics & hospitals
Product: laser vision correction Agency: DM9JaymeSyfu, Manila Photographer: Paolo Gripo of DMV Chief Creative Officer: Merlee Jayme Executive Creative Director: Eugene Demata Creative Director: Jerry Hizon Art Director: Herbert Hernandez Art Director: Allan Montayre Copywriter: Ej Galang Country: Philippines

THE LASIK SURGERY CLINIC: Road Sign

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Released:	July 2008
Brand name:	LASIK SURGERY CLINIC
Agency:	DM9 JaymeSyfu
Country:	Philippines
Category:	Commercial public services
Tags:	Creative review , Collection of best glasses ads , Hospital , Commercial medical care ads: clinics & hospitals , Eye testing
Product: The Lasik Surgery Clinic Agency: DM9JaymeSyfu , Manila Chief Creative Officer: Merlee Jayme Creative Director/ Art director: Eugene Demata Country: Philippines Account Director: Rissa Guilas Account Executive: Finn Neric

THE LASIK SURGERY CLINIC: Expressions

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Released:	July 2008
Brand name:	LASIK SURGERY CLINIC
Agency:	DM9 JaymeSyfu
Country:	Philippines
Category:	Commercial public services
Tags:	Creative review , Collection of best glasses ads , Hospital , Commercial medical care ads: clinics & hospitals , Eye testing
Product: The Lasik Surgery Clinic Agency: DM9JaymeSyfu , Manila Chief Creative Officer: Merlee Jayme Creative Director/ Art director: Eugene Demata Country: Philippines Account Director: Rissa Guilas Account Executive: Finn Neric

THE LASIK SURGERY CLINIC: Sign Language

	See full size 1080x1728 px
Released:	July 2008
Brand name:	LASIK SURGERY CLINIC
Agency:	DM9 JaymeSyfu
Country:	Philippines
Category:	Commercial public services
Tags:	Creative review , Collection of best glasses ads , Hospital , Commercial medical care ads: clinics & hospitals , Eye testing
Product: The Lasik Surgery Clinic Agency: DM9JaymeSyfu , Manila Chief Creative Officer: Merlee Jayme Creative Director/ Art director: Eugene Demata Country: Philippines Account Director: Rissa Guilas Account Executive: Finn Neric

Ray-Ban: Turntables

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Released:	June 2008
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Creative review , Collection of best glasses ads
Client: Ray-Ban Agency: Cutwater Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips

FUNK SUNGLASSES: WOMAN'S NIGHT

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Released:	June 2008
Avertiser:	FUNK INTERNATIONAL
Brand name:	Funk Sunglasses
Agency:	DDB GERMANY
Country:	Germany
Category:	Clothing & footwear
Awards:	Cannes Lions 2008 Outdoor Bronze , The New York Festival Awards 2009 , NYF 2009 Print Silver
Tags:	Prints , Cannes 2008 , Best of the month , Award show winner , Creative review , Collection of best glasses ads , Иллюстрация и фотография , Personal effects - including perfumes, tobacco & luxury items
Advertiser/Client: FUNK INTERNATIONAL Product/Service: FUNK SUNGLASSES Advertising Agency: DDB GERMANY BERLIN Country: GERMANY Advertising Agency: DDB GERMANY BERLIN Country: GERMANY Executive Creative Director: Stefan Schulte, Bert Peulecke Copywriter: Ricardo Wolff, Marian Goetz Art Director: Gabriel Mattar, Johannes Hicks Illustrator: Craig Zuckerman Account Supervisor: Marie-Louise Jakob, Silke Lagodny Other Credits: Chief Creative Officer: Amir Kassaei; Planer: David Kamp

Ray-Ban: Boombox

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Released:	June 2008
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Creative review , Collection of best glasses ads
Client: Ray-Ban Agency: Cutwater Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips

Ray-Ban: Guitar

	See full size 1200x1587 px
Released:	June 2008
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Creative review , Collection of best glasses ads
Client: Ray-Ban Agency: Cutwater Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips

Ray-Ban: Cassette

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Released:	June 2008
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Creative review , Collection of best glasses ads
Client: Ray-Ban Agency: Cutwater Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips

Ray-Ban: Skull

	See full size 1200x1587 px
Released:	June 2008
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Sunglasses , Creative review , Collection of best glasses ads
Client: Ray-Ban Agency: Cutwater Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Kele Dobrinski Copywriter: Noah Phillips

FUNK SUNGLASSES: MAN'S NIGHT

	See full size 1750x1200 px
Released:	June 2008
Avertiser:	FUNK INTERNATIONAL
Brand name:	Funk Sunglasses
Agency:	DDB GERMANY
Country:	Germany
Category:	Clothing & footwear
Awards:	Cannes Lions 2008 Outdoor Bronze , The New York Festival Awards 2009 , NYF 2009 Print Silver
Tags:	Prints , Cannes 2008 , Best of the month , Award show winner , Creative review , Collection of best glasses ads , Иллюстрация и фотография , Personal effects - including perfumes, tobacco & luxury items
Advertiser/Client: FUNK INTERNATIONAL Product/Service: FUNK SUNGLASSES Advertising Agency: DDB GERMANY BERLIN Country: GERMANY Advertising Agency: DDB GERMANY BERLIN Country: GERMANY Executive Creative Director: Stefan Schulte, Bert Peulecke Copywriter: Ricardo Wolff, Marian Goetz Art Director: Gabriel Mattar, Johannes Hicks Illustrator: Craig Zuckerman Account Supervisor: Marie-Louise Jakob, Silke Lagodny Other Credits: Chief Creative Officer: Amir Kassaei; Planer: David Kamp

Specsavers: Eerie

Stills from video click to enlarge

Released:	May 2008
Avertiser:	Specsavers Opticians
Brand name:	Specsavers
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Epica Awards 2008 Film Bronze
Tags:	tv-spot , Creativity , Best of the month , Good! , Award show winner , Creative review , Collection of best glasses ads

View online or Download (original resolution) (6.4 MB in .mov)

Credits:

Client: Specsavers
Agency: Specsavers
Creative Director: Graham Daldry
Creative: Simon Bougourd, Neil Brush
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
Director of Photography: Carl Nilsson
Post Production: Framestore
Editorial Company: Cut and Run
Editor: Steve Gandolfi
Production Service: Treehouse North

POLICE SKETCH

	See full size 2173x3000 px
Released:	April 2008
Brand name:	RETAIL STORES
Agency:	SERVICEPLAN
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: SERVICEPLAN, GERMANY, Munich Creative Director: MATTHIAS HARBECK Copywriter: Bernd Huesmann Art Director: Christian Sommer/Ivo Hlavac Account Supervisor: Lena Inderwiesen Typographer: Dirk Westphal

ACCIDENT REPORT

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Released:	April 2008
Brand name:	RETAIL STORES
Agency:	SERVICEPLAN
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: SERVICEPLAN, GERMANY, Munich Creative Director: MATTHIAS HARBECK Copywriter: Bernd Huesmann Art Director: Christian Sommer/Ivo Hlavac Account Supervisor: Lena Inderwiesen Typographer: Jole Stamenkovic

Tom Ford Eyewear: Banned Ad

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Released:	April 2008
Brand name:	Tom Ford
Country:	Italy
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Scandal advertising , Creative review , Collection of best glasses ads
Racy fashion ad gets banned in Italy. Italy advertising watchdog, Institute for Advertising Self-Discipline, banned this Tom Ford Eyewear ad nationally. This ad is part of a racy campaign that requires the disclaimer "Sexually Explicit Images" on the controversial American fashion designer's Web site. Client: Tom Ford Agency: Tom Ford

EYE CARE

	See full size 3000x1980 px
Released:	March 2008
Avertiser:	AL ADASAT CENTRE
Brand name:	RETAIL STORES
Agency:	GREY WORLDWIDE
Country:	UNITED ARAB EMIRATES
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: GREY WORLDWIDE, UNITED ARAB EMIRATES, Dubai Executive Creative Director: DANNY HIGGINS Creative Director: Greg Majdalani Art Director: Alisdair Miller Account Supervisor: Joanna Nasr

Specsavers Opticians: Collie Wobble

TV-Spots Specsavers Gorgeous Enterprises

Stills from video click to enlarge

Released:	February 2008
Avertiser:	Specsavers Opticians
Brand name:	Specsavers
Agency:	Gorgeous Enterprises
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Commercial public services
Awards:	Epica Awards 2008 Film Gold
Tags:	tv-spot , Creativity , Award show winner , Creative review , Collection of best glasses ads

View online or Download (original resolution) (2.2 MB in .mov)

Credits:

Client: Specsavers Optical Group
Production Company: Gorgeous Enterprises
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Dan Landin
Editor: Paul Watts
Editorial Company: The Quarry
Post Production: Glassworks

Sol Moscot Opticians: Topless

	See full size 610x791 px
Released:	February 2008
Brand name:	OPTICIANS
Agency:	The Side Project
Country:	USA
Category:	Retail stores & rental companies
Tags:	Blurred nudity , Creative review , Collection of best glasses ads
Clarifying life since 1920. Advertising Agency: The Side Project / NYC, USA Creative Director: Carmine Coppola Copywriters / Art Director: Shiraz Gani, Carmine Coppola Art Buyer: Conrad Sanderson

CLEAR VISION IN SNOW

	See full size 3000x2121 px
Released:	January 2008
Avertiser:	ALPINA INTERNATIONAL SPORT + OPTIK-VERTRIEBS
Brand name:	SKI GOGGLES
Agency:	SCHOLZ & FRIENDS DIALOG GROUP
Country:	Germany
Category:	Other Consumer Products (Including Durable Goods)
Tags:	Direct Mail / Direct Marketing , Creative review , Collection of best glasses ads
Company: Scholz & Friends Dialog Group, GERMANY, Hamburg Creative Director: Hendrik Halstenberg Creative Director: Martin Pross Copywriter: Samira Suweidan Art Director: Dana Purcz Art Director: Toyanna Visavachaiwat Copywriter: Karsten Zeber Key Account Manager: Roland Bös Production: Marit Erb Production: Pina Arciuolo Contract: Photographer: Thomas Malburg

Julbo sun glasses : Ear

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Released:	January 2008
Avertiser:	Julbo
Agency:	DDB NOUVEAU MONDE
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Collection of best glasses ads
Hook up with Motion. Advertising Agency: Nouveau Monde DDB, Annecy, France Creative Director: Patrick Parquet Art Director: Arik Schwartz Copywriters: Nicolas Bonvalet, Arik Schwartz Photographer: Philippe Planterose

EYE SURGERY: SPECTACLES

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Released:	January 2008
Brand name:	EYE SURGERY
Agency:	FORTUNE PROMOSEVEN
Country:	UAE
Category:	Commercial public services
Awards:	Dubai Lynx 2008 Print Bronze
Tags:	Award show winner , Creative review , Collection of best glasses ads
Category: Commercial Public Services Title: SPECTACLES Advertiser/Client: LASER EYE Product/Service: EYE SURGERY Advertising Agency, City: FORTUNE PROMOSEVEN, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: FORTUNE PROMOSEVEN, Dubai Country: UNITED ARAB EMIRATES Executive Creative Director: Marc Lineveldt Creative Director: Neil Walker-Wells Copywriter: Neil Walker-Wells Art Director: Ramzi Sarieddine Photographer: Latif Art Buyer: May Farhat Account Supervisor: John Lacy Advertiser's Supervisor: Bertram Meyer

Mitchell Eye Centre: Nostradamus

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Released:	December 2007
Brand name:	Mitchell Eye Centre
Agency:	Wax
Country:	Canada
Category:	Commercial public services
Tags:	Work , Prints , Creative review , Collection of best glasses ads
See better. Your eyes. Our focus. Advertising Agency: WAX, Calgary, Canada Creative Director: Joe Hospodarec Art Director: Jonathan Jungwirth Copywriter: Nick Asik Illustrator: Bruce Morser Photographer: Justen Lacoursiere

Mitchell Eye Centre: All seeing eye

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Released:	December 2007
Brand name:	Mitchell Eye Centre
Agency:	Wax
Country:	Canada
Category:	Commercial public services
Tags:	Work , Prints , Creative review , Collection of best glasses ads
See better. Your eyes. Our focus. Advertising Agency: WAX, Calgary, Canada Creative Director: Joe Hospodarec Art Director: Jonathan Jungwirth Copywriter: Nick Asik Illustrator: Bruce Morser Photographer: Justen Lacoursiere

Mitchell Eye Centre: Crystal ball

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Released:	December 2007
Brand name:	Mitchell Eye Centre
Agency:	Wax
Country:	Canada
Category:	Commercial public services
Tags:	Work , Prints , Creative review , Collection of best glasses ads
See better. Your eyes. Our focus. Advertising Agency: WAX, Calgary, Canada Creative Director: Joe Hospodarec Art Director: Jonathan Jungwirth Copywriter: Nick Asik Illustrator: Bruce Morser Photographer: Justen Lacoursiere

Opticris (Optical Medical Center): Elvis

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Released:	November 2007
Agency:	StarLink
Country:	Romania
Category:	Commercial public services Toiletries & pharmaceuticals
Tags:	outdoor , Work , Medicine and Pharmaceuticals , Creative review , Collection of best glasses ads , Hospital , Commercial medical care ads: clinics & hospitals
Advertising Agency: Starlink Group, Bucharest, Romania Creative Director: Stefan Voloaca Art Director: Florian Nistor Copywriter: Valentin Lica Illustrator: Florian Nistor

Art Foco Otica: Eye test

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Released:	November 2007
Brand name:	Art Foco Otica
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Eye test with nude wooman , Creative review , Collection of best glasses ads
Client: Art Foco Otica Agency: Almap BBDO, Sao Paulo Creative Director: Marcello Serpa / L.Sanches Copywriter: Cesar Herszkowicz Art Director: Gustavo Victorino

Pearle Optician: Thomas

Stills from video click to enlarge

Released:	October 2007
Avertiser:	PEARLE OPTICIANS
Agency:	LDV United
Country:	Belgium
Category:	Retail stores & rental companies
Tags:	tv-spot , Work , Creative review , Collection of best glasses ads

View online or Download (original resolution) (3.4 MB in .mov)

Credits:

Advertising Agency: LDV United, Antwerp, Belgium
Creative Director: Werner Van Reck
Art Director: Katleen Van Ruyskensvelde
Copywriter: Stefan Dias, Willem De Geyndt
Directors: Francois Mercier, Hans Vercauter
Producer: Bert Brulez
Production Company: LOVO Films, Brussels, Belgium

Ray Ban: Pavement Graffiti

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Released:	September 2007
Avertiser:	RAY-BAN
Brand name:	RAY-BAN SUNGLASSES
Country:	Russia
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative outdoor , Creative review , Julian Beever styled pavement graffiti , Collection of best glasses ads

Eric Gozlan Optics: Eyes - Luxury

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Released:	July 2007
Brand name:	Eric Gozlan Optics
Agency:	Fuego Comunicação Criativa
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	оптика , Creative review , Collection of best glasses ads
Do you accept a french eye drop? Advertising Agency: Fuego Comunicação Criativa, Brazil Creative Directors: Ricardo Schrappe, Renato Kadota Art Directors: Glauber Shimabukuro, Renato Kadota Copywriters: Daniel "Jeremias" Coelho, Ricardo Schrappe Illustrator: Glauber Shimabukuro Photographer: Francisco de Deus

Eric Gozlan Optics: Eyes - Design

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Released:	July 2007
Brand name:	Eric Gozlan Optics
Agency:	Fuego Comunicação Criativa
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	оптика , Creative review , Collection of best glasses ads
It's hard to take the eyes off a good design, isn't it?. Advertising Agency: Fuego Comunicação Criativa, Brazil Creative Directors: Ricardo Schrappe, Renato Kadota Art Directors: Glauber Shimabukuro, Renato Kadota Copywriters: Daniel "Jeremias" Coelho, Ricardo Schrappe Illustrator: Glauber Shimabukuro Photographer: Francisco de Deus

Eric Gozlan Optics: Eyes - Fun

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Released:	July 2007
Brand name:	Eric Gozlan Optics
Agency:	Fuego Comunicação Criativa
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	оптика , Creative review , Collection of best glasses ads
What about sending formality for a walk? Advertising Agency: Fuego Comunicação Criativa, Brazil Creative Directors: Ricardo Schrappe, Renato Kadota Art Directors: Glauber Shimabukuro, Renato Kadota Copywriters: Daniel "Jeremias" Coelho, Ricardo Schrappe Illustrator: Glauber Shimabukuro Photographer: Francisco de Deus

MAGICIAN

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Released:	July 2007
Avertiser:	JOLLYCARE OPTICAL HOUSE
Brand name:	JOLLYCARE OPTICAL
Agency:	LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country:	SINGAPORE
Category:	Small Scale
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE Executive Creative Director: Chris Chiu Copywriter: Chris Chiu Art Director: Gregory Yeo/Tong Wee Loi

Oogmerk Professor

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Released:	June 2007
Avertiser:	Oogmerk optician
Agency:	LG&F
Country:	Belgium
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , оптика , Creative review , Collection of best glasses ads
Advertising Agency: LG&F, Brussels, Belgium Creative directors: Christophe Ghewy, Paul Wauters Creative Team: Tim&Joeri Account: Inge Vanderhaegen

Oogmerk Easy Hard

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Released:	June 2007
Avertiser:	Oogmerk optician
Agency:	LG&F
Country:	Belgium
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , оптика , Creative review , Collection of best glasses ads
Advertising Agency: LG&F, Brussels, Belgium Creative directors: Christophe Ghewy, Paul Wauters Creative Team: Tim&Joeri Account: Inge Vanderhaegen

Oogmerk Fashion

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Released:	June 2007
Avertiser:	Oogmerk optician
Agency:	LG&F
Country:	Belgium
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , оптика , Creative review , Collection of best glasses ads
Advertising Agency: LG&F, Brussels, Belgium Creative directors: Christophe Ghewy, Paul Wauters Creative Team: Tim&Joeri Account: Inge Vanderhaegen

Oogmerk Artist

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Released:	June 2007
Avertiser:	Oogmerk optician
Agency:	LG&F
Country:	Belgium
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , оптика , Creative review , Collection of best glasses ads
Advertising Agency: LG&F, Brussels, Belgium Creative directors: Christophe Ghewy, Paul Wauters Creative Team: Tim&Joeri Account: Inge Vanderhaegen

Ray-Ban Viral

Stills from video click to enlarge

Released:	May 2007
Avertiser:	RAY-BAN
Agency:	Cutwater
Country:	USA
Awards:	D&AD 2008 Viral Yellow Pencil
Tags:	Viral , Work , Personal effects - including perfumes, tobacco & luxury items , оптика , Virals , Creative review , Best of viral ads , Award show winner , Collection of best glasses ads

View online or Download (original resolution) (6.2 MB in .avi)

Credits:

Agency: Cutwater

Giant banana peel

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Released:	May 2007
Brand name:	RODENSTOCK GLASSES
Agency:	SERVICEPLAN
Country:	Germany
Tags:	Guerilla , Work , ambient , оптика , Creative review , Collection of best glasses ads
A sculpture made by the Berlin artist Stefan von Essen which looks like a giant bana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. Advertising Agency: Serviceplan, München/Hamburg, Germany Creative directors: Ekki Frenkler, Bernd Huesmann, Sabine Brugge Art Directors: Sandra Loibl, Sybille Stempel Copywriter: Thorsten Voigt Sculpture-Design: Stefan von Essen Photographie: Henning Maier-Jantzen Account Executive: Bianca Becher Released: November 2006

Sears Optical

	See full size 800x1200 px
Released:	April 2007
Avertiser:	SEARS
Brand name:	SEARS OPTICAL
Agency:	LG2
Country:	France
Awards:	London International Awards 2007 , London Awards 2007 Print Retail Stores Silver
Tags:	Work , Prints , News , Award show winner , Creative review , Collection of best glasses ads
Agency: LG2 Creative Director: Luc Du Sault Art Director: Luc Du Sault, Nicolas Boisvert Copywriter:Nicolas Boisvert Designer: Julie Pichette Account Executive: Sylvain Morin

PISSING BOY

	See full size 425x600 px
Released:	February 2007
Brand name:	OPTICIAN SHOP
Agency:	MUW Saatchi & Saatchi
Country:	Slovak Republic
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: MUW SAATCHI & SAATCHI, SLOVAK REPUBLIC, Bratislava Creative Director: Rasto Michalik Copywriter: Peter Izo Art Director: Peter Izo/Gregor Nemeth Photographer: Peter Izo/Gregor Nemeth

WINDOW

	See full size 600x404 px
Released:	February 2006
Avertiser:	PFORTNER
Brand name:	OPTICIAN
Agency:	OGILVY & MATHER ARGENTINA
Country:	Argentina
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: OGILVY & MATHER ARGENTINA, ARGENTINA, Buenos Aires Creative Director: Hernan Ibarra/Lucas Panizza Copywriter: Pablo Loperena Art Director: Juan Erasmo Account Supervisor: Sandra Alonso Typographer: Estudio Temperley

BOAT

	See full size 600x426 px
Released:	January 2006
Avertiser:	RELIANCE OPTICAL
Brand name:	HOYA VISION CARE
Agency:	Y&R
Country:	Malaysia
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: Y&R, MALAYSIA, Kuala Lumpur Creative Director: Edward Ong Copywriter: Charmaine Sankar Art Director: Wong Shu Kor Account Supervisor: Amy Ng Advertiser's Supervisor: Gary Seow Photographer: Wong Shu Kor/Corbis

PLANE

	See full size 600x430 px
Released:	January 2006
Avertiser:	RELIANCE OPTICAL
Brand name:	HOYA VISION CARE
Agency:	Y&R
Country:	Malaysia
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: Y&R, MALAYSIA, Kuala Lumpur Creative Director: Edward Ong Copywriter: Charmaine Sankar Art Director: Wong Shu Kor Account Supervisor: Amy Ng Advertiser's Supervisor: Gary Seow Photographer: Wong Shu Kor/Corbis

CAR

Prints, Outdoor, Ads CAR, HOYA VISION CARE, Y&R,

	See full size 600x432 px
Released:	January 2006
Avertiser:	RELIANCE OPTICAL
Brand name:	HOYA VISION CARE
Agency:	Y&R
Country:	Malaysia
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: Y&R, MALAYSIA, Kuala Lumpur Creative Director: Edward Ong Copywriter: Charmaine Sankar Art Director: Wong Shu Kor Account Supervisor: Amy Ng Advertiser's Supervisor: Gary Seow Photographer: Wong Shu Kor/Corbis

BEETLE

	See full size 600x424 px
Released:	January 2006
Avertiser:	INTERMESTIC
Brand name:	ZOFF SPECTACLES
Agency:	JWT Japan
Country:	Japan
Category:	Clothing, Footwear, Accessories
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: JWT JAPAN, JAPAN, Tokyo Copywriter: Haruyuki Takato Art Director: Daishi Sumi Photographer: TETSURO TAKAI

Нет глаз - есть очки

	See full size 1000x1415 px
Released:	October 2005
Avertiser:	Сеть магазинов "Еврооптика"
Brand name:	Еврооптика
Agency:	Сабля
Country:	Ukraine
Category:	Public health & safety
Tags:	Prints , PUBLIC HEALTH & SAFETY , Creative review , Collection of best glasses ads
Креативный директор/копирайтер: Дамир Еналиев. Арт-директор/дизайнер: Тарас Ложенко. Креативное решение - очень простое: глаза (проблема) - очки (решение). Если у вас проблемы со зрением и вам нужны очки - приходите в "Еврооптику". Данному рекламодателю свойственно понимание того, чего в первую очередь ждут от его категории потребители, что проявляется во всех его рекламных коммуникациях.

BEFORE & AFTER

	See full size 600x400 px
Released:	January 2005
Avertiser:	PFORTNER
Brand name:	PFORTNER OPTICAL CLINIC
Agency:	OGILVY & MATHER ARGENTINA
Country:	Argentina
Category:	Healthcare & Prescription Drugs
Tags:	Press , Creative review , Collection of best glasses ads
Company: OGILVY & MATHER ARGENTINA, ARGENTINA, Buenos Aires Creative Director: Hernan Ibarra/Lucas Panizza Copywriter: Lucas Panizza Art Director: Hernán Ibarra Account Supervisor: Yayo Enriquez

BLUE EYES

	See full size 600x450 px
Released:	December 2004
Avertiser:	APOLLO-OPTICS
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Jan Rexhausen/Doerte Spengler-Ahrens Art Director: Jens Petter Waernes Account Supervisor: Biljana Heric/Antje Kardelky Advertiser's Supervisor: Dr. Theo Kiesselbach/Elmar Götz/Birgit Denzinger Photographer: Holger Scheibe

BLACK EYES

	See full size 600x450 px
Released:	December 2004
Avertiser:	APOLLO-OPTICS
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Jan Rexhausen/Doerte Spengler-Ahrens Art Director: Jens Petter Waernes Account Supervisor: Biljana Heric/Antje Kardelky Advertiser's Supervisor: Dr. Theo Kiesselbach/Elmar Götz/Birgit Denzinger Photographer: Holger Scheibe

BROWN EYES

	See full size 600x450 px
Released:	December 2004
Avertiser:	APOLLO-OPTICS
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Outdoor , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Jan Rexhausen/Doerte Spengler-Ahrens Art Director: Jens Petter Waernes Account Supervisor: Biljana Heric/Antje Kardelky Advertiser's Supervisor: Dr. Theo Kiesselbach/Elmar Götz/Birgit Denzinger Photographer: Holger Scheibe

BRUSH

	See full size 439x600 px
Released:	December 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	RETAIL STORES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: SCHOLZ & FRIENDS, GERMANY, Berlin Creative Director: Matthias Spaetgens/Jan Leube Copywriter: Florian Birkner Art Director: Michael Koeditz/Mathias Rebmann Account Supervisor: Katrin Seegers/Marie Toya Gaillard Photographer: Michael Koeditz

DOMESTOS

	See full size 439x600 px
Released:	December 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	RETAIL STORES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: SCHOLZ & FRIENDS, GERMANY, Berlin Creative Director: Matthias Spaetgens/Jan Leube Copywriter: Florian Birkner Art Director: Michael Koeditz/Mathias Rebmann Account Supervisor: Katrin Seegers/Marie Toya Gaillard Photographer: Michael Koeditz

TEAPOT

	See full size 439x600 px
Released:	December 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	RETAIL STORES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: SCHOLZ & FRIENDS, GERMANY, Berlin Creative Director: Matthias Spaetgens/Jan Leube Copywriter: Florian Birkner Art Director: Michael Koeditz/Mathias Rebmann Account Supervisor: Katrin Seegers/Marie Toya Gaillard Photographer: Michael Koeditz

DART

	See full size 600x437 px
Released:	December 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Thimoteus Wagner/Oliver Voss Copywriter: Maja Jasper Art Director: Lai-Sha Chan Account Supervisor: Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach Typographer: Lai-Sha Chan Photographer: Stephan Foersterling

STUDENT

	See full size 600x426 px
Released:	August 2004
Avertiser:	INDUSTRIAS DE OPTICA
Brand name:	NATURAL INDO SPECTACLES
Agency:	GREY & TRACE
Country:	Spain
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Iolanda Casala Advertiser Supervisor: Creative Director: Photographer: Ferran Izquierdo Typographer: Illustrator: Advertising Agency: GREY & TRACE Creative Team: Jirgen Krieger/Jose Miguel Tortajada/Joan Mas,Lidia Gonzalez,Jaime Vilalta Other:

DRIVER

	See full size 600x426 px
Released:	August 2004
Avertiser:	INDUSTRIAS DE OPTICA
Brand name:	NATURAL INDO SPECTACLES
Agency:	GREY & TRACE
Country:	Spain
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Iolanda Casala Advertiser Supervisor: Creative Director: Photographer: Ferran Izquierdo Typographer: Illustrator: Advertising Agency: GREY & TRACE Creative Team: Jirgen Krieger/Jose Miguel Tortajada/Joan Mas,Lidia Gonzalez,Jaime Vilalta Other:

EYE TEST

	See full size 423x600 px
Released:	June 2004
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIANS
Agency:	JUNG von MATT/SPREE
Country:	Germany
Tags:	Eye test with nude wooman , Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Henning Gerstner Creative Director: Photographer: Ralf Miller Rode Typographer: Illustrator: Advertising Agency: JUNG von MATT/SPREE Creative Team: Burkhart Von Scheven,Mirko Stolz,David Mously Other:

PEAR

	See full size 424x600 px
Released:	April 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Katrin Seegers/Marie Toya Gaillard/Dominik Becker Advertiser Supervisor: Rene Krass Creative Director: Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: SCHOLZ & FRIENDS Creative Team: Jan Leube/Matthias Spaetgens/Eric Urmetzer/Stephan Ganser,Florian Birkner,Michael Koeditz Other:

DOOR

	See full size 424x600 px
Released:	April 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Katrin Seegers/Marie Toya Gaillard/Dominik Becker Advertiser Supervisor: Rene Krass Creative Director: Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: SCHOLZ & FRIENDS Creative Team: Jan Leube/Matthias Spaetgens/Eric Urmetzer/Stephan Ganser,Florian Birkner,Michael Koeditz Other:

CUP

Prints, Outdoor, Ads CUP, KRASS GLASSES, SCHOLZ & FRIENDS,

	See full size 424x600 px
Released:	April 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Katrin Seegers/Marie Toya Gaillard/Dominik Becker Advertiser Supervisor: Rene Krass Creative Director: Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: SCHOLZ & FRIENDS Creative Team: Jan Leube/Matthias Spaetgens/Eric Urmetzer/Stephan Ganser,Florian Birkner,Michael Koeditz Other:

CANISTER

	See full size 424x600 px
Released:	April 2004
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Katrin Seegers/Marie Toya Gaillard/Dominik Becker Advertiser Supervisor: Rene Krass Creative Director: Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: SCHOLZ & FRIENDS Creative Team: Jan Leube/Matthias Spaetgens/Eric Urmetzer/Stephan Ganser,Florian Birkner,Michael Koeditz Other:

TOILET

	See full size 424x600 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Handlos/Prof. Werner Holzwarth/Oliver Voss Copywriter: Bjoern Kernspeckt/Rene Gebhardt Art Director: Bjoern Kernspeckt/Rene Gebhardt Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach/Birgit Denziger

PEANUTS

	See full size 424x600 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Handlos/Prof. Werner Holzwarth/Oliver Voss Copywriter: Bjoern Kernspeckt/Rene Gebhardt Art Director: Bjoern Kernspeckt/Rene Gebhardt Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Götz/Dr. Theo Kiesselbach/Birgit Denziger

DOG

Prints, Outdoor, Ads DOG, RETAIL STORES, JUNG von MATT GERMANY,

	See full size 424x600 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Handlos/Prof. Werner Holzwarth/Oliver Voss Copywriter: Bjoern Kernspeckt/Rene Gebhardt Art Director: Bjoern Kernspeckt/Rene Gebhardt Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach/Birgit Denziger

SHEEP

	See full size 600x424 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Voss/Deneke von Weltzien Copywriter: Christian Fritsche Art Director: Mirjam Heinemann Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach/Birgit Denziger Typographer: Lai-Sha Chan Photographer: Laif Agentur Für Photos/Reportagen

CAMPER

	See full size 600x424 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Voss/Deneke von Weltzien Copywriter: Christian Fritsche Art Director: Mirjam Heinemann Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach/Birgit Denziger Typographer: Lai-Sha Chan Photographer: Laif Agentur Für Photos/Reportagen

PUMPKINS

	See full size 600x424 px
Released:	March 2004
Avertiser:	APOLLO-OPTIK & CO.
Brand name:	RETAIL STORES
Agency:	JUNG von MATT GERMANY
Country:	Germany
Tags:	Press , Creative review , Collection of best glasses ads
Company: JUNG von MATT GERMANY, GERMANY Creative Director: Oliver Voss/Deneke von Weltzien Copywriter: Christian Fritsche Art Director: Mirjam Heinemann Account Supervisor: Sabine Pahl/Julia Kroemker Advertiser's Supervisor: Elmar Goetz/Dr. Theo Kiesselbach/Birgit Denziger Typographer: Lai-Sha Chan Photographer: Laif Agentur Für Photos/Reportagen

TOURIST

	See full size 600x426 px
Released:	January 2004
Avertiser:	INDUSTRIAS DE OPTICA
Brand name:	NATURAL INDO SPECTACLES
Agency:	GREY & TRACE
Country:	Spain
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Account Supervisor: Iolanda Casala Advertiser Supervisor: Creative Director: Photographer: Ferran Izquierdo Typographer: Illustrator: Advertising Agency: GREY & TRACE Creative Team: Jirgen Krieger/Jose Miguel Tortajada/Joan Mas,Lidia Gonzalez,Jaime Vilalta Other:

BIKE SADDLE

	See full size 428x600 px
Released:	January 2003
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS, Berlin
Country:	Germany
Awards:	Cannes Lions 2003 Press Silver
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Florian Birkner / Oliver Handlos Art Director: Thana Rittirajcomporn Account Supervisor: Advertiser Supervisor: Rene Krass Creative Director: Stephan Ganser / Eric Urmetzer Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FIRE EXTINGUISHER

	See full size 442x600 px
Released:	January 2003
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS, Berlin
Country:	Germany
Awards:	Cannes Lions 2003 Press Silver
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Florian Birkner / Oliver Handlos Art Director: Thana Rittirajcomporn Account Supervisor: Advertiser Supervisor: Rene Krass Creative Director: Stephan Ganser / Eric Urmetzer Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FAN

Prints, Outdoor, Ads FAN, KRASS GLASSES, SCHOLZ & FRIENDS, Berlin,

	See full size 441x600 px
Released:	January 2003
Avertiser:	GOERTZ + KRASS OPTIK
Brand name:	KRASS GLASSES
Agency:	SCHOLZ & FRIENDS, Berlin
Country:	Germany
Awards:	Cannes Lions 2003 Press Silver
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Florian Birkner / Oliver Handlos Art Director: Thana Rittirajcomporn Account Supervisor: Advertiser Supervisor: Rene Krass Creative Director: Stephan Ganser / Eric Urmetzer Photographer: Peter Langer Typographer: Illustrator: Advertising Agency: Creative Team: Other:

NEW LOOK: BRUNETTE

	See full size 421x600 px
Released:	March 2002
Avertiser:	MARKUS NIKOLAI OPTIC
Brand name:	OPTICIAN
Agency:	YOUNG & RUBICAM
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Sarah Morgan Account Supervisor: Advertiser Supervisor: Creative Director: Matthias Berg Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

NEW LOOK: BLONDE

	See full size 423x600 px
Released:	March 2002
Avertiser:	MARKUS NIKOLAI OPTIC
Brand name:	OPTICIAN
Agency:	YOUNG & RUBICAM
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Art Director: Sarah Morgan Account Supervisor: Advertiser Supervisor: Creative Director: Matthias Berg Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

PAPARAZZI - WOMAN

	See full size 631x768 px
Released:	September 2001
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT WERBEAGENTUR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TOBIAS HOLLAND Art Director: Alice Hoffmann Account Supervisor: STEPHANIE FEHRENBACH Advertiser Supervisor: Birgit Denzinger Creative Director: OLIVER VOSS Photographer: Florian Seidl Typographer: Illustrator: Advertising Agency: Creative Team: Other:

PAPARAZZI - MAN

	See full size 621x768 px
Released:	September 2001
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT WERBEAGENTUR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TOBIAS HOLLAND Art Director: OLIVER OELKERS Account Supervisor: MARKUS GOETZE Advertiser Supervisor: Birgit Denzinger Creative Director: OLIVER VOSS Photographer: Florian Seidl Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ASHTRAYS

	See full size 637x768 px
Released:	September 2001
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT WERBEAGENTUR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Sven Nagel Art Director: Alice Hoffmann Account Supervisor: STEPHANIE FEHRENBACH Advertiser Supervisor: Birgit Denzinger Creative Director: Till Hohmann Photographer: Markus Amon Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GLASS BRICKS

	See full size 637x768 px
Released:	September 2001
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT WERBEAGENTUR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: Sven Nagel Art Director: TOBIAS EICHINGER Account Supervisor: STEPHANIE FEHRENBACH Advertiser Supervisor: Birgit Denzinger Creative Director: Till Hohmann Photographer: Markus Amon Typographer: Illustrator: Advertising Agency: Creative Team: Other:

JACK HAMMER

	See full size 514x768 px
Released:	February 2001
Avertiser:	AEARO
Brand name:	AOSAFETY GLASSES
Agency:	BATES USA MIDWEST
Country:	USA
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TOM ASCHAUER Art Director: Gary Paultre Account Supervisor: Brian Ritter Advertiser Supervisor: David Schubach Creative Director: MARCIA STONE Photographer: John Lair Typographer: Illustrator: Advertising Agency: Creative Team: Other:

STAPLER

	See full size 515x768 px
Released:	February 2001
Avertiser:	AEARO
Brand name:	AOSAFETY GLASSES
Agency:	BATES USA MIDWEST
Country:	USA
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TOM ASCHAUER Art Director: Gary Paultre Account Supervisor: Brian Ritter Advertiser Supervisor: David Schubach Creative Director: MARCIA STONE Photographer: John Lair Typographer: Illustrator: Advertising Agency: Creative Team: Other:

CIRCULAR SAW

	See full size 518x768 px
Released:	February 2001
Avertiser:	AEARO
Brand name:	AOSAFETY GLASSES
Agency:	BATES USA MIDWEST
Country:	USA
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TOM ASCHAUER Art Director: Gary Paultre Account Supervisor: Brian Ritter Advertiser Supervisor: David Schubach Creative Director: MARCIA STONE Photographer: John Lair Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BLURRED WOMAN

	See full size 926x463 px
Released:	March 2000
Avertiser:	OTTICA ROMANI
Brand name:	OPTICIAN
Agency:	RONCAGLIA & WIJKANDER
Country:	Italy
Tags:	Blurred nudity , Creative review , Collection of best glasses ads
Creators Copywriter: SIMONE NOBILI Art Director: LETIZIA ZIACO Account Supervisor: RACHELE MONTELEONE Advertiser Supervisor: GIULIO ROMANI Creative Director: FAUSTO NIEDDU Photographer: Typographer: Illustrator: VALERIO CALCAGNILE Advertising Agency: Creative Team: Other:

LANDSCAPE

	See full size 619x768 px
Released:	November 1999
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT AN DER ISAR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TILL HOHMANN Art Director: MICHAEL STEEGER Account Supervisor: MARKUS GOETZE Advertiser Supervisor: PIA SEIFRIED Creative Director: OLIVER VOSS Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

FLOWERS

	See full size 615x768 px
Released:	November 1999
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT AN DER ISAR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TILL HOHMANN Art Director: MICHAEL STEEGER Account Supervisor: MARKUS GOETZE Advertiser Supervisor: PIA SEIFRIED Creative Director: OLIVER VOSS Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

YELLOW

	See full size 644x768 px
Released:	November 1999
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT AN DER ISAR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TILL HOHMANN Art Director: MICHAEL STEEGER Account Supervisor: MARKUS GOETZE Advertiser Supervisor: PIA SEIFRIED Creative Director: OLIVER VOSS Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

RED

Prints, Outdoor, Ads RED, OPTICIAN, JUNG VON MATT AN DER ISAR,

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Released:	November 1999
Avertiser:	APOLLO-OPTIK
Brand name:	OPTICIAN
Agency:	JUNG VON MATT AN DER ISAR
Country:	Germany
Tags:	Creative review , Collection of best glasses ads
Creators Copywriter: TILL HOHMANN Art Director: MICHAEL STEEGER Account Supervisor: MARKUS GOETZE Advertiser Supervisor: PIA SEIFRIED Creative Director: OLIVER VOSS Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

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