This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Hallmark Celebrates the Sights & Sounds of Xmas...with Help from Director James Gartner


What's more fun? A midnight peak at Christmas gifts? Or the look on the "Undercover Kids"' faces when Hallmark's new motion-activated gift bags catch them in the act?


Client: Hallmark
Spots Title(s): "First Words", "Undercover Kids"
First Air Date: 11/23/08

Agency: Leo Burnett
EVP, Executive Creative Director: Tim Pontarelli
VP, Content Architect: Tom Keramidas
Creative Director: Dominic Lee
Copywriter: Dominic Lee
Art Director: Pippa White

Production Company: GARTNER
Director: James Gartner
DP: Claudio Miranda
EP(s): Don Block, Rich Carter, Elaine Behnken
Producer: Roger Petrusson

Editorial: Filmcore ("First Words", "Undercover Kids")
Editor: Angelo Valencia
Editorial EP: Kimberly Berman

Post/Effects: The Orphanage

Shoot Location: Los Angeles, CA

Credits:

Hallmark Celebrates the Sights & Sounds of Xmas...with Help from Director James Gartner

A recordable greeting card from Hallmark makes grandma's wish come true, as she hears a grandchild's "First Words", in this holiday spot from director James Gartner.


Client: Hallmark
Spots Title(s): "First Words", "Undercover Kids"
First Air Date: 11/23/08

Agency: Leo Burnett
EVP, Executive Creative Director: Tim Pontarelli
VP, Content Architect: Tom Keramidas
Creative Director: Dominic Lee
Copywriter: Dominic Lee
Art Director: Pippa White

Production Company: GARTNER
Director: James Gartner
DP: Claudio Miranda
EP(s): Don Block, Rich Carter, Elaine Behnken
Producer: Roger Petrusson

Editorial: Filmcore ("First Words", "Undercover Kids")
Editor: Angelo Valencia
Editorial EP: Kimberly Berman

Post/Effects: The Orphanage

Shoot Location: Los Angeles, CA

Credits:

Title: "Brother of the bride"
Agency: Leo Burnett North America
City: Chicago
Advertiser: Hallmark
Brand Name: Hallmark
Product Name: Father's Day Cards
Country: United States
Music: Chicago

Credits:

Hallmark writers weave their back stories.

Client: Hallmark
Agency: Leo Burnett
Art Director: Pippa White
Agency Producer: Bob Harley
Production Company: Gartner
Director: James Gartner
Director of Photography: Jack Donnelly
Executive Producer: Rick Carter,
Don Block
Head Of Production: Elaine Behnken
Producer: Roger Petrusson
Editorial Company: Jump, New York
Editor: Michael Saia
Executive Producer (Editorial): Dee Tagert
Telecine: Company 3

Credits:

Scribes offer tales behind their greetings.

Client: Hallmark

Credits:

Leo Burnett USA