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Released:	September 2009
Advertiser:	McDonald’s Corporation
Brand name:	McDonald's
Product:	Mcdonald's Coffee
Agency:	Cossette
Country:	Canada

Credits & Description:

As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.

At the time, McDonald's was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette's Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

Elsewhere in the city, a transit shelter was turned into an 'hourglass,' with an ever-diminishing number of coffee beans reminding customers of the promotion's short-term nature.

Type of Entry: Ambient

Category: Ambient: Special Build

Title: LAMP POST

Advertiser/Client: McDONALD'S

Product/Service: FREE COFFEE PROMOTION

Entrant Company: COSSETTE WEST Vancouver, CANADA

Advertising Agency: COSSETTE WEST Vancouver, CANADA

Creative Credits

Creative Director: Bryan Collins/Rob Sweetman

Copywriter: Michael Milardo

Account Supervisor: Kim Kletzel

Producer: Dennis Bayluk/Dyna Graphics Ltd

Art Director: Eric Arnold

Other Credits: Group Account Director: Nadine Wilson

The Outdoor Advert titled Free coffee ambient was done by Cossette advertising agency for product: Mcdonald's Coffee (brand: McDonald's) in Canada. It was released in the Sep 2009.