Credits & Description:
As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.
Elsewhere in the city, a transit shelter was turned into an 'hourglass,' with an ever-diminishing number of coffee beans reminding customers of the promotion's short-term nature.
Type of Entry: Ambient
Category: Ambient: Special Build
Title: LAMP POST
Product/Service: FREE COFFEE PROMOTION
Entrant Company: COSSETTE WEST Vancouver, CANADA
Advertising Agency: COSSETTE WEST Vancouver, CANADA
Creative Director: Bryan Collins/Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk/Dyna Graphics Ltd
Art Director: Eric Arnold
Other Credits: Group Account Director: Nadine Wilson
The Outdoor Advert titled Free coffee ambient was done by Cossette advertising agency for product: Mcdonald's Coffee (brand: McDonald's) in Canada. It was released in the Sep 2009.
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