This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Playboy: Big Brother

See full size 1353x1024 px Released: March 2009 Avertiser: Playboy Agency: NEOGAMA BBH Country: Brazil Category: Publications & media Tags: ambient , Creative ad samples for Playboy Client: Editora Abril Product: Playboy Title: You will fell inside the Big Brother Brazil Advertising Agency: Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: Márcio Ribas and Wilson Mateos Art Director: Bruno Borges Copywriter: Thomaz Dantas

Playboy: Hot Teachers

See full size 1984x1323 px Released: November 2008 Avertiser: Playboy Brand name: PLAYBOY MAGAZINE Agency: NEOGAMA BBH Country: Brazil Tags: Creative ad samples for Playboy , Magazine Client: Editora Abril Product: Playboy Magazine Title: Hot Teachers Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Directors: Márcio Ribas and Wilson Mateos Art Director: Max Geraldo Copywriter: Patrícia Leme Photographer: Bruno Cals Digital Retouch: Daniel Leão and Alessandra Perez

Playboy: Hot

See full size 2175x1857 px Released: November 2008 Avertiser: Playboy Brand name: PLAYBOY MAGAZINE Agency: NEOGAMA BBH Country: Brazil Category: Publications & media Tags: Creative ad samples for Playboy , Ads on matchboxes , Woman hot as fire Client: Editora Abril Product: Playboy Magazine Title: Hot Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil Agency website: http://www.neogamabbh.com.br Executive Creative Director: Alexandre Gama Creative Director: Márcio Ribas and Wilson Mateos Art Director: Pepê Copywriter: Laura Esteves Photographer: Thiago Souza Digital Retouch: Eduardo Oliveira

Federicorusso: Alex Bogusky. For advertising lovers

See full size 1200x848 px Released: October 2007 Avertiser: Playboy Category: Publications & media Tags: Prints , Work , Internet , Agency self-promo , MASTURBATING TO ADS , Creative review , Creative ad samples for Playboy , Ads for advertising medias Creative Director: Alessandro Izzillo Copywriter: Federico Russo Photographer: Fabio Di Malio Post production: Alessandro Izzillo

Federicorusso: David Droga. For advertising lovers

See full size 1200x848 px Released: October 2007 Avertiser: Playboy Category: Publications & media Tags: Prints , Work , Internet , Agency self-promo , MASTURBATING TO ADS , Creative review , Creative ad samples for Playboy , Ads for advertising medias federicorusso.com for advertising lovers. Creative Director: Alessandro Izzillo Copywriter: Federico Russo Photographer: Federico Russo Post production: Alessandro Izzillo

Playboy

See full size 736x511 px Released: June 2007 Avertiser: Playboy Agency: NEOGAMABBH Country: Brazil Tags: Work , Prints , PUBLICATIONS & MEDIA , Men's magazine , Creative review , Creative ad samples for Playboy , Men's magazines selected ads Agency: NeogamaBBH Brand: Institucional

Playboy

See full size 736x511 px Released: June 2007 Avertiser: Playboy Agency: NEOGAMABBH Country: Brazil Tags: Work , Prints , PUBLICATIONS & MEDIA , Men's magazine , Creative review , Creative ad samples for Playboy , Men's magazines selected ads Agency: NeogamaBBH Brand: Institucional

Playboy

See full size 736x511 px Released: June 2007 Avertiser: Playboy Agency: NEOGAMABBH Country: Brazil Tags: Work , Prints , PUBLICATIONS & MEDIA , Men's magazine , Creative review , Creative ad samples for Playboy , Men's magazines selected ads Agency: NeogamaBBH Brand: Institucional

Playboy's Guerilla: Mirror On The Floor

See full size 440x381 px Released: November 2006 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy

Playboy: 31 anos

See full size 640x447 px Released: November 2006 Avertiser: Playboy Agency: NEOGAMA Tags: Creative review , Creative ad samples for Playboy

Playboy: Infinity

See full size 1024x722 px Released: November 2005 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy , infinity symbol

Different

See full size 360x508 px Released: November 2005 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy , Vagina & hand-bag

Different

See full size 360x508 px Released: November 2005 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy

Guys, Pray For Rain

See full size 335x507 px Released: November 2005 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy

Playboy: Towel

See full size 180x272 px Released: November 2005 Avertiser: Playboy Awards: NY Awards 2007 , NY Awards 2007 Print Gold Tags: Creative review , Creative ad samples for Playboy

Playboy: Mirrors

See full size 440x309 px Released: November 2005 Avertiser: Playboy Tags: Creative review , Creative ad samples for Playboy , Best advertising in toilets

PLAYBOY

See full size 600x600 px Released: January 2005 Avertiser: Volkswagen Brand name: VW GOLF GTI Agency: DDB GERMANY, Berlin Country: Germany Tags: Creative review , Creative ad samples for Playboy

MOUSE CABLE

See full size 600x423 px Released: October 2004 Avertiser: PLAYBOY PUBLISHING MUNICH Brand name: PLAYBOY WEBSITE Agency: OGILVY & MATHER FRANKFURT Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: Art Director: Account Supervisor: Jan Leopold/Marco Bisello Advertiser Supervisor: Juergen Feldmann/Carina Rey Creative Director: Photographer: Joachim Bacherl Typographer: Illustrator: Advertising Agency: OGILVY & MATHER FRANKFURT Creative Team: Christian Seifert,Jorg Schrod,Jens Frank Other:

50TH PLAYBOY ANNIVERSARY

See full size 429x600 px Released: October 2004 Avertiser: KLEENEX Agency: OGILVY & MATHER FRANKFURT Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: Art Director: Account Supervisor: Ruediger Schmied/Heike Tytschkowski/Alexandra Nowak Advertiser Supervisor: Creative Director: Photographer: Joachim Bacherl Typographer: Illustrator: Advertising Agency: OGILVY & MATHER FRANKFURT Creative Team: Pit Kho,Pit Kho,Alexander Heil Other:

EARS

See full size 600x399 px Released: October 2004 Avertiser: BMW Brand name: PLAYBOY ANNIVERSARY Agency: JUNG von MATT/ALSTER Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: Art Director: Account Supervisor: Christian Hupertz/Andreas Bilgeri Advertiser Supervisor: Dr. Wolfgang Armbrecht/Claudia Kohl/Daniela Wimmer Creative Director: Photographer: Typographer: Kristine Holzhausen Illustrator: Advertising Agency: JUNG von MATT/ALSTER Creative Team: Bernhard Lukas/Thim Wagner,Michael Meyer,Rolf Leger Other:

HANDS

See full size 600x424 px Released: April 2003 Avertiser: Playboy Agency: PUBLICIS Country: Netherlands Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: Massimo Van Der Plas Art Director: Joep De Kort Account Supervisor: Advertiser Supervisor: Martijn Van Der Neut Creative Director: Joep De Kort / Massimo Van Der Plas Photographer: Simon Warmer / Edwin Veer (magic Box) Typographer: Illustrator: Advertising Agency: Creative Team: Other:

69

See full size 423x600 px Released: January 2003 Avertiser: Playboy Agency: LG&F Country: Belgium Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: Joeri Van Den Broeck Art Director: Joeri Van Den Broeck Account Supervisor: Advertiser Supervisor: Herman Mantel Creative Director: Christophe Ghewy Photographer: Typographer: Joeri Van Den Broeck Illustrator: Advertising Agency: Creative Team: Other:

PLAYBOY'S PANTIES AND BRA SPECIAL

See full size 600x305 px Released: December 2002 Avertiser: EDITORA ABRIL PUBLISHING Brand name: PLAYBOY MAGAZINE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: CARLOS FONSECA Art Director: PEDRO PLETITSCH Account Supervisor: Advertiser Supervisor: Fernanda Beli Creative Director: Tiao Bernardi/Rita Corradi/J.R. D'Elboux Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

PLAYBOY

See full size 600x417 px Released: August 2002 Avertiser: MONTESA HONDA GOLDWING Brand name: HONDA NAKED RANGE/MOTORBIKE Agency: J WALTER THOMPSON Country: Spain Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: GREGORI SAAVEDRA Art Director: ANA ALBIZURI Account Supervisor: RAQUEL CUCURELLA Advertiser Supervisor: Creative Director: Alex Martinez/Gregori Saavedra Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GAS STATION

See full size 926x687 px Released: December 2001 Avertiser: HEINRICH BAUER VERLAG Brand name: PLAYBOY MAGAZINE Agency: SPRINGER & JACOBY WERBUNG Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: ALEXANDER WEBER Art Director: Oliver Spies Account Supervisor: GEZA UNBEHAGEN Advertiser Supervisor: Creative Director: ALEXANDER SCHILL Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

ELEVATOR

See full size 926x684 px Released: December 2001 Avertiser: HEINRICH BAUER VERLAG Brand name: PLAYBOY MAGAZINE Agency: SPRINGER & JACOBY WERBUNG Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: ALEXANDER WEBER Art Director: Batian Kuhn Account Supervisor: GEZA UNBEHAGEN Advertiser Supervisor: Creative Director: ALEXANDER SCHILL Photographer: OLIVER SPIES Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GOLFER

See full size 926x691 px Released: December 2001 Avertiser: HEINRICH BAUER VERLAG Brand name: PLAYBOY MAGAZINE Agency: SPRINGER & JACOBY WERBUNG Country: Germany Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: ALEXANDER WEBER Art Director: BASTIAN KUHN Account Supervisor: GEZA UNBEHAGEN Advertiser Supervisor: Creative Director: ALEXANDER SCHILL Photographer: OLIVER SPIES Typographer: Illustrator: Advertising Agency: Creative Team: Other:

THE PANTY AND BRA SPECIAL

See full size 516x768 px Released: November 2001 Avertiser: EDITORA ABRIL Brand name: PLAYBOY MAGAZINE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: CARLOS FONSECA Art Director: J R D'ELBOUX Account Supervisor: CELSO FORSTER Advertiser Supervisor: Joao Alberto Bazzon Creative Director: RITA CORRADI Photographer: ALEXANDRE ERMEL Typographer: Illustrator: Advertising Agency: Creative Team: Other:

VANESSA SCHUTZ

See full size 926x611 px Released: November 2001 Avertiser: EDITORA ABRIL Brand name: PLAYBOY MAGAZINE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: GUILHERME FACCI Art Director: Benjamin Yung Jr. Account Supervisor: Lais Marques Advertiser Supervisor: NICOLINO SPINA Creative Director: RITA CORRADI Photographer: Marcus Luconi Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BIKINI

See full size 926x641 px Released: October 2001 Avertiser: PLAY IT AGAIN SAM (PIAS) Brand name: PLAYBOY TV CHANNEL Agency: YOUNG & RUBICAM Country: Spain Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: GERMAN SILVA Art Director: ALEJANDRO ESPIN Account Supervisor: PACO MATEOS Advertiser Supervisor: GUIDO CARONI Creative Director: GERMAN SILVA Photographer: Typographer: Illustrator: ALEJANDRO ESPIN Advertising Agency: Creative Team: Other:

PLAYBOY CHANNEL

See full size 926x613 px Released: June 2001 Avertiser: SKY Brand name: SATELLITE TV Agency: PROLAM YOUNG & RUBICAM Country: Chile Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: CRISTIAN SAMANIEGO Art Director: CESAR OJEDA Account Supervisor: TOMAS SANCHEZ Advertiser Supervisor: Paula Gutierrez Creative Director: Francisco Becerra Photographer: PATRICIO PESCETTO Typographer: Cesar Ojeda Illustrator: Advertising Agency: Creative Team: Other:

COLD SHOWER

See full size 926x633 px Released: May 2001 Avertiser: VIA DIGITAL Brand name: PLAYBOY CHANNEL Agency: RUIZ NICOLI Country: Spain Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: DAVID MARINA Art Director: SARA LOPEZ Account Supervisor: Cristina Dezcallar Advertiser Supervisor: Ignacio Arrola Creative Director: A. Hidalgo Photographer: P. Sanz Typographer: Illustrator: Advertising Agency: Creative Team: Other:

Nobody read Playboy

See full size 540x768 px Released: September 2000 Avertiser: Playboy Tags: Pinocchio with penis , Creative review , Creative ad samples for Playboy

PLAYBOY

See full size 926x358 px Released: June 2000 Avertiser: MERCEDES Brand name: MERCEDES SLK Agency: Z. PUBLICIDADE Country: Portugal Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: FREDERICO ROQUETTE Art Director: NELSON SINEM Account Supervisor: RODRIGO QUADROS Advertiser Supervisor: PEDRO NEVOA Creative Director: NELSON SINEM Photographer: Typographer: VASCO GRACIO Illustrator: VITOR FERREIRA Advertising Agency: Creative Team: Other:

EYES

See full size 926x643 px Released: June 2000 Avertiser: Playboy Brand name: PLAYBOY TV Agency: YOUNG & RUBICAM Country: Spain Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: FELIX DEL VALLE Art Director: NURIA BARAHONA Account Supervisor: PATRICIA CERDA Advertiser Supervisor: GUIDO CARONI Creative Director: GERMAN SILVA Photographer: Typographer: Illustrator: NURIA BARAHONA Advertising Agency: Creative Team: Other:

LIMITED EDITION

See full size 926x605 px Released: January 2000 Avertiser: EDITORA ABRIL Brand name: PLAYBOY MAGAZINE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: MARCELO SATO Art Director: DENIS KAKAZU Account Supervisor: MARCIA LUGATTO Advertiser Supervisor: EDUARDO GUTERMAN Creative Director: TIAO BERNARDI Photographer: RODRIGO RIBEIRO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

MOUSE

See full size 926x667 px Released: January 2000 Avertiser: VNU Brand name: PLAYBOY MAGAZINE Agency: PUBLICIS Country: Netherlands Awards: Cannes Lions 2000 Press Bronze Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: BART OOSTINDIE Art Director: JOEP DE KORT Account Supervisor: STEPHAN ZEILEMAKER Advertiser Supervisor: MARTIJN VAN DER NEUT Creative Director: PETER CLERCX Photographer: SIMON WARMER Typographer: Illustrator: SOUVERREIN - STEPHAN LESGER Advertising Agency: Creative Team: Other:

CHRISTMAS BAUBLES

See full size 926x620 px Released: October 1999 Avertiser: EDITORA ABRIL Brand name: PLAYBOY MAGAZINE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: ERLON GOULART Art Director: ERLON GOULART Account Supervisor: LUCIANA MAINARDI Advertiser Supervisor: NICOLINO SPINA Creative Director: ATILA FRANCUCCI Photographer: MARIO FONTES Typographer: Illustrator: Advertising Agency: Creative Team: Other:

PLAYBOY

See full size 599x768 px Released: March 1999 Avertiser: BLOOMBERG Brand name: MAGAZINE Agency: DOREMUS ADVERTISING Country: USA Tags: Creative review , Creative ad samples for Playboy Creators Copywriter: BILL CONNORS Art Director: GUY MARINO Account Supervisor: JOHN KELLY Advertiser Supervisor: JO ANN KNOWLTON Creative Director: REBECCA TUDOR-FOLEY Photographer: ROBERT WHITMAN Typographer: Illustrator: Advertising Agency: Creative Team: Other: