This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: Breast Cancer Research Trust
Agency: Y&R Auckland
Director: Gaysorn Thavat
Production Company: Robbers Dog FIlms
Creative Director: Vaughn Davis
Art Director: Wendy Lawn
Copywriter: Steve Mccabe
Agency Producer: Zoe Yendell
Country: New Zealand

Music: "Sylvie" by Sweet honey and the rock

The objective for Y&R Auckland was to convince people to donate money by letting them know what the Breast Cancer Research Trust wants to give every woman: a life well lived.The longer you live, the more you have to look back on when your life ends. We told this story by watching an older woman pass away, surrounded by her family and her memories. Sweet Honey in the Rock donated a beautiful soundtrack, and the ad led to a simple summation of our client’s reason for being: We want more women to die of old age.

Credits:

Grey Hong Kong realise a huge portion of the Hong Kong population lives a busy lifestyle where everything they do is fast. An example of this would be their eating habit. They opt for fast food and throughout the years, their intestines have passed all kinds of different food. This has led to the rise of colorectal cancer in Hong Kong. However, most people still feel unaffected by the risk. Grey's aim, therefore, was to come up with a tv commercial to raise awareness of colorectal cancer and the importance of early detection through examination.
Product: Colorectal Cancer Awareness Campaign
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Ray Lam / Keith Lo
Art Director: Ray Lam
Copywriter: Vincent Tse / Tony Chan
Director: Ringo Wong
Production Company: Shower Film
Country: Hong Kong

Credits:

Partners director Aleysa Young is bringing breast awareness back into the workplace in these two spots in support of Fashion Targets Breast Cancer.

Credits:

Mark Pellington of Crossroads via Team Detroit captivates hearts in these optimistic Ford spots, supporting the Susan G. Komen Race for the Cure.

From 89 Editor Duncan Shepherd:

Breast cancer is a serious subject, and as an editor, you work with the clay you’re given. Mark’s (Pellington) footage was in a different league as far as emotional energy was concerned. Call me a sadist, but I want to make people cry if it does some good. And you can’t show “hope” in :30 unless you also show despair. Client: Ford

Agency: Team Detroit
CD: Lauren Crane
CD: Linda Meek
Agency Producer: Stephen Palmer

Prod Company: Crossroads
Director: Mark Pellington
DP: Eric Schmidt
EP: Carole Hughes

Editorial: 89 Edit
Editor: Duncan Shepherd
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith

Post/Effects: Ring of Fire

Telecine: Rushes
Colorist: Gino Panaro

Credits:

Mark Pellington of Crossroads via Team Detroit captivates hearts in these optimistic Ford spots, supporting the Susan G. Komen Race for the Cure.

From 89 Editor Duncan Shepherd:

Breast cancer is a serious subject, and as an editor, you work with the clay you’re given. Mark’s (Pellington) footage was in a different league as far as emotional energy was concerned. Call me a sadist, but I want to make people cry if it does some good. And you can’t show “hope” in :30 unless you also show despair.

Client: Ford

Credits:

Advertiser: ICA (Israel Cancer Association)
Advertising Agency: Gitam BBDO, Tel-Aviv, Israel.
Agency website: http://www.gitam.co.il
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan

Credits:

Production Company: Anonymous Content
Advertiser: Stand Up To Cancer
Brand: SU2C
URL: standup2cancer.org
Country: United States
Director: David Fincher
Editing Company: Rock Paper Scissors
Sound Design Company: Mit Out Sound

Credits:

Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents – and in turn, the children and families who live through the loss of their loved one.

The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’

portrays the emotionally distressing reality for those diagnosed with Brain Cancer. The more funds that are raised, the more the Cure For Life Foundation can do to help find a cure for this terrible condition.

Copywriter: Alex Wadelton

Copywriter: Ben O'Brien

Credits:

Advertising Agency: Pragma DDB Lima, Perú
Creative Directors :R.Chadwick,A.Naddeo,E.Diaz
Copywriters:Jaime Chehade-Alvaro Naddeo
Art Directors:Alvaro Naddeo-Jaime Chehade
Directors:Jaime Chehade,Alvaro Naddeo
Editor:Daniel Ayllon
Producer: Post-Café, Toshio Ikeda

Credits:

Agency: John St. Advertising, Toronto
Associate Creative Director: Rob Trickey
Associate Creative Director: Mia Thomsett
Agency Producer: Dale Giffen
Production Company: Soft Citizen, Toronto
Director: Sara St Onge
Producer: Nick Sorbara
Exec Producers: Eva Preger, Link York
DP: Dylan MacLeod
Editorial Company and editor: Relish Editing, Graham Chisholm

Credits:

Любите свою грудь такой, какая она есть!

Credits:

Рука убивает!