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Home / Focus / Creative ads for MINI

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Creative ads for MINI

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Mini: Rocket

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Released:	September 2008
Avertiser:	BMW
Brand name:	MINI/BMW
Agency:	KING JAMES
Country:	South Africa
Category:	Cars
Awards:	Loerie Awards 2008 Outdoor Media Bronze
Tags:	Award show winner , Outdoor ads as monuments, sculptures, stunts, installations, statues , Creative ads for MINI
Advertiser: BMW SA Brand Name: MINI Agency: King James, Johannesburg Executive Creative Director: Alistair King Creative Director: Adam Livesey, Matthew Brink Art Director: Adam Livesey Photographer: Des Ellis Country: South Africa

MINI Clubman: False mirror

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Released:	September 2008
Avertiser:	MINI
Brand name:	Mini Clubman
Agency:	DRAFTFCB Auckland
Country:	New Zealand
Category:	Cars
Tags:	Visual effects in outdoor ads , Case study , Creative ads for MINI
To launch the "Worlds Biggest MINI" - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot trafﬁc street posters. Brand: MINI Clubman Agency: DRAFTFCB, Auckland Creative Director: James Mok Art Director: Kelly Lovelock Copywriter: Hayley Marks Editor: Will Pickering Photographer: Fraser Clements

MINI: Braking parachute

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Released:	September 2008
Avertiser:	MINI
Brand name:	MINI COOPER
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI , Creative outdoor , Best of the month
Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Advertised brand: MINI John Cooper Works Advert title: Braking parachute Headline and copy text: The fastest MINI ever. – Even with the brakes on. Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost Released (Month, Year): September 2008

MINI: Braking parachute (Single)

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Released:	August 2008
Avertiser:	MINI
Brand name:	MINI COOPER
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI , Creative outdoor
Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Advertised brand: MINI John Cooper Works Advert title: Braking parachute Headline and copy text: The fastest MINI ever. – Even with the brakes on. Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost Released (Month, Year): September 2008

MINI: Braking parachute (Step 1)

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Released:	August 2008
Avertiser:	MINI
Brand name:	MINI COOPER
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI , Creative outdoor
Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Advertised brand: MINI John Cooper Works Advert title: Braking parachute Headline and copy text: The fastest MINI ever. – Even with the brakes on. Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost Released (Month, Year): September 2008

MINI: Braking parachute (Step 2)

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Released:	August 2008
Avertiser:	MINI
Brand name:	MINI COOPER
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative ads for MINI , Creative outdoor
Rationale: In order to promote the two benefits of the car, the campaign was based on two-step visuals either used as side-by-side posters or follow-up ads. Advertised brand: MINI John Cooper Works Advert title: Braking parachute Headline and copy text: The fastest MINI ever. – Even with the brakes on. Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/3D-Art: Vladimir Jankijevic/Elefant Studios Art Buyer: Melanie J. Auerbach Account Supervisors: Marc Ziegler, Jasmin Jost Released (Month, Year): September 2008

Mini: Demon Carts

TV-Spots MINI CAR BUTLER, SHINE, STERN & PARTNERS

Stills from video click to enlarge

Released:	August 2008
Avertiser:	MINI
Brand name:	MINI CAR
Agency:	BUTLER, SHINE, STERN & PARTNERS
Category:	Cars
Tags:	Creative ads for MINI

View online or Download (original resolution) (7.9 MB in .mov)

Credits:

Client: MINI
Agency: Butler, Shine, Stern & Partners
Group Creative Director: Steve Mapp
Creative: Geordie Stephens
Agency Producer: Kat Friis
Production Company: Tool
Director: Geordie Stephens
Director of Photography: Richard Henkels
Production Designer: Aron Beroud
Editorial Company: Cosmo Street
Editor: Christjan Jordan
Telecine: Complete Post
VFX Company: Asylum
Audio Post: Lime Studios
Music Company: Beacon Street Studios

MINI: Beijing Rickshaws

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Released:	August 2008
Avertiser:	MINI
Brand name:	MINI CAR
Country:	China
Category:	Cars
Tags:	Beijing Olympics 2008 , Ad placements on transport , Creative review , Creative ads for MINI
MINI reinvents a standby mode of Beijing transport for the Olympics.

MINI Cooper S: Courage (Scary)

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Released:	July 2008
Avertiser:	MINI
Brand name:	MINI COOPER S
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Advertised brand: MINI Cooper S Advert title: Courage Headline and copy text: Courage. Take a test drive. Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photography/Retouching: Linus Schneider Art Buyer: Melanie J. Auerbach

MINI Cooper S: Soapbox car

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Released:	July 2008
Avertiser:	MINI
Brand name:	MINI/BMW
Agency:	LOWE Zurich
Country:	Switzerland
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Advertised brand: MINI Cooper S Advert title: Soapbox car Headline in English: Soapbox car fun with 175 hp. Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland Agency website: http://www.lowe.ch Creative Director: Florian Birkner Art Director: Frédéric Nogier Copywriter: Ivan Madeo Photographer: Sandro Diener Digital Retouching: Linus Schneider Art Buyer: Melanie J. Auerbach Account Supervisors: Matteo Lonati, Janine Rietmann

Mini: Viking

Stills from video click to enlarge

Released:	May 2008
Avertiser:	MINI
Brand name:	MINI CAR
Agency:	WCRS
Country:	United Kingdom
Category:	Cars
Tags:	Creative review , Creative ads for MINI

View online or Download (original resolution) (3.9 MB in .mov)

Credits:

Client: MINI
Agency: WCRS, London
Production Company: Partizan
Director: Traktor
Producer: Traktor
Post Production: MPC, London
Editorial Company: Final Cut
Editor: Rick Russell
Director of Photography: Tim Maurice Jones
Production Designer: Tom Hartman

Mini Clubman: The exhibitionist

Stills from video click to enlarge

Released:	May 2008
Avertiser:	MINI
Brand name:	Mini Clubman
Agency:	SERVICEPLAN
Country:	Germany
Category:	Cars
Tags:	ambient , Creative review , Creative ads for MINI

View online or Download (original resolution) (13.7 MB in .mov)

Credits:

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative director: Ekkehard Frenkler
Art Director: Pei-Jen Mueller-Lierheim

BMW Mini Clubman: Irregular

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Released:	March 2008
Avertiser:	BMW MINI
Brand name:	Mini Clubman
Agency:	BUTLER SHINE & STERN
Country:	USA
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Title "Irregular" Agency Butler, Shine, Stern & Partners City Sausalito Advertiser BMW Brand Name MINI Product Name MINI Clubman Business Sector Automotive Market United States Country of Production United States Type Magazine

BMW MINI: Minicize

TV-Spots Mini Clubman BUTLER, SHINE, STERN & PARTNERS

Stills from video click to enlarge

Released:	January 2008
Avertiser:	BMW MINI
Brand name:	Mini Clubman
Agency:	BUTLER, SHINE, STERN & PARTNERS
Country:	USA
Category:	Cars
Tags:	tv-spot , Work , Creativity , Creative review , Creative ads for MINI

View online or Download (original resolution) (5.7 MB in .mov)

Credits:

Client: MINI
Agency: Butler, Shine, Stern & Partners
Creative Director: John Butler
Associate Creative Director: Steve Mapp
Senior Art Director: Mike Hughes
Agency Producer: Alex Lind
Head of Broadcast Production: Adrienne Cummins
Production Company: Smuggler
Director: Happy
Executive Producer: Patrick Milling Smith,
Brian Carmody
Director of Photography: Martin Ruhe
Editor: Ian MacKenzie
Editorial Company: Mackenzie Cutler

BMW MINI: Clubmanitis

Stills from video click to enlarge

Released:	January 2008
Avertiser:	BMW MINI
Brand name:	Mini Clubman
Agency:	BUTLER, SHINE, STERN & PARTNERS
Country:	USA
Category:	Cars
Tags:	tv-spot , Work , Creativity , Creative review , Creative ads for MINI

View online or Download (original resolution) (4.6 MB in .mov)

Credits:

Clubman gets between the ears.

Client: MINI

Agency: Butler, Shine, Stern & Partners
Creative Director: John Butler
Associate Creative Director: Steve Mapp
Senior Art Director: Mike Hughes
Agency Producer: Alex Lind
Head of Broadcast Production: Adrienne Cummins
Production Company: Smuggler
Director: Happy
Executive Producer: Patrick Milling Smith,
Brian Carmody
Director of Photography: Martin Ruhe
Editor: Ian MacKenzie
Editorial Company: Mackenzie Cutler

BMW Mini Clubman: Pinball

Stills from video click to enlarge

Released:	December 2007
Avertiser:	BMW MINI
Brand name:	Mini Clubman
Agency:	BUTLER, SHINE, STERN & PARTNERS
Country:	USA
Category:	Cars
Tags:	tv-spot , Work , Creativity , Good! , Award show winner , Creative review , Creative ads for MINI

View online or Download (original resolution) (3.3 MB in .mov)

Credits:

Agency: Butler, Shine, Stern & Partners, San Francisco
Creative Director: John Butler
ACD: Steve Mapp
Senior Art Director: Mike Hughes
Agency Producer: Alex Lind
Head of Broadcast Production: Adrienne Cummins
Production Company: Smuggler, Los Angeles
Director: Happy
DP: Martin Ruhe
Exec. Producers: Patrick Milling Smith, Brian Carmody
Head of Production: Allison Kunzman
Editor: Ian MacKenzie @ MacKenzie Cutler

BMW Mini: Tribute to Sergio Leone

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Released:	November 2007
Avertiser:	BMW MINI
Brand name:	MINI CAR
Agency:	BBDO ITALY
Country:	Italy
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Sponsor of Rome Film Fest Advertising Agency: D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan, Italy Creative Directors: Luca Scotto di Carlo, Giuseppe Mastromatteo Art Directors: Velia Mastropietro, Pietro Mandelli Copywriter: Sonia Cosentino

BMW Mini: Tribute to Quentin Tarantino

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Released:	November 2007
Avertiser:	BMW MINI
Brand name:	MINI CAR
Agency:	BBDO ITALY
Country:	Italy
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Sponsor of Rome Film Fest Advertising Agency: D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan, Italy Creative Directors: Luca Scotto di Carlo, Giuseppe Mastromatteo Art Directors: Velia Mastropietro, Pietro Mandelli Copywriter: Sonia Cosentino

BMW Mini: Tribute to Alfred Hitchcock

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Released:	November 2007
Avertiser:	BMW MINI
Brand name:	MINI CAR
Agency:	BBDO ITALY
Country:	Italy
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Sponsor of Rome Film Fest Advertising Agency: D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan, Italy Creative Directors: Luca Scotto di Carlo, Giuseppe Mastromatteo Art Directors: Velia Mastropietro, Pietro Mandelli Copywriter: Sonia Cosentino

BMW Mini: Tribute to Lars Von Trier

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Released:	November 2007
Avertiser:	BMW MINI
Brand name:	MINI CAR
Agency:	BBDO ITALY
Country:	Italy
Category:	Cars
Tags:	Creative review , Creative ads for MINI
Sponsor of Rome Film Fest Advertising Agency: D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan, Italy Creative Directors: Luca Scotto di Carlo, Giuseppe Mastromatteo Art Directors: Velia Mastropietro, Pietro Mandelli Copywriter: Sonia Cosentino

Mini: Bracelet

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Released:	November 2007
Brand name:	MINI CAR
Agency:	On Comunicazione
Country:	Italy
Category:	Cars Other vehicles, auto products & services
Tags:	Creative review , Creative ads for MINI
Advertising Agency: On Comunicazione, Milan, Italy Creative Director: Enrico Bonomini Art Director: Mariangela Vomero Copywriter: Eleonora Mandelli Photographer: Simone Galbusera

Preventeizer

Stills from video click to enlarge


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