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Home / Focus / Creative ads placed on conveyor belts

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Short film commercials /very long ads/

Creative ads placed on conveyor belts

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Beau Rivage Resort & Casino: Baggage Belt

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Released:	October 2009
Avertiser:	HOTEL BEAU-RIVAGE
Brand name:	CASINO RESORT
Agency:	Masterminds
Country:	USA
Category:	Transport, travel & tourism
Tags:	Creative ads placed on conveyor belts , ambient , Ambient media
We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt. Advertising Agency: Masterminds, USA Creative Director: Michael Neiderer Art Director: Jean Pierre Blanchet Art Director: James Garrison Released: February, 2009 Location: Gulfport Biloxi International Airport

Milky Way: Conveyor Belt

Stills from video click to enlarge

Released:	March 2009
Brand name:	MILKY WAY
Agency:	BBDO NEW YORK
Country:	USA
Category:	Confectionery & snacks
Tags:	Creative ads placed on conveyor belts , Chocolate Bars

View online or Download (original resolution) (2.6 MB in .mov)

Credits:

Description: Shoppers were treated to a moving demonstration of a Milky Way bar's stretchy caramel.

Advert title: Conveyor Belt

Advertised brand: Milky Way
Advertising Agency: BBDO New York, USA
Art Directors: Frank Anselmo, Jayson Atienza
Copywriters: Tom Kraemer, Scott Kaplan
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce

Milky Way: Conveyor Belt (Checkout)

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Released:	August 2008
Avertiser:	MARS
Brand name:	Milky Way
Agency:	BBDO NEW YORK
Country:	USA
Category:	Confectionery & snacks
Tags:	Chocolate Bars , Creative review , Creative ads placed on conveyor belts
Shoppers were treated to a moving demostration of a Milky Way bar's stretchy caramel. Note: The "Milky" half was affixed to the metallic portion, while the caramel and "Way" half was on the conveyor belt. Client: Mars Agency: BBDO, New York Chief Creative Officer: David Lubars, Bill Bruce Executive Creative Director: Greg Hahn Photographer: Craig Cutler Art Director: Frank Anselmo, Jayson Atienza Copywriter: Scott M. Kaplan, Tom Kraemer

Zero Sushi: Luggage

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Released:	July 2008
Brand name:	SUSHI BAR
Agency:	ARC
Country:	Italy
Category:	Fast food outlets & restaurants
Tags:	Creative ads placed on conveyor belts
Advertising Agency: Arc Leo Burnett, Italy Creative Director: Michele Sechi Art Director: Azzurra Bacchetta Copywriter: Barbara Volpini

Denver Water: Conveyor belt

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Released:	July 2008
Avertiser:	Denver Water
Brand name:	WATER SAVING AWARENESS CAMPAIGN
Agency:	Sukle Advertising & Design
Country:	USA
Category:	Public awareness messages
Tags:	Social Advertising , Creative review , Creative ads placed on conveyor belts
Keep our rivers flowing. Use only what you need. Advertising Agency: Sukle Advertising & Design, Denver, USA Creative Director: Mike Sukle Art Directors: Andy Dutlinger, Jeff Euteneuer Copywriter: Jim Glynn Photographer: Jay Dickman Retouching: Matt Carpenter

Mercedes-Benz E-class: Baggage Conveyor

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Released:

June 2008

Avertiser:

Brand name:

Agency:

Country:

Category:

Cars

Awards:

ADCE Awards 2008 New & Mixed Media Gold

Tags:

Award show winner

, Creative review

, Creative ads placed on conveyor belts

At the airport in Salzburg (Austria), Mercedes-Benz fixed adhesive advertising foils on to two baggage conveyors. The foils show top views of Mercedes cars with their headlights on. In the corners of the baggage conveyor belts, the ad demonstrates how Mercedes-Benz's Intelligent Light System works.

Title	Baggage Conveyor - Mercedes-Benz E-class
Category	New & mixed media - 3.5 Ambient Media
Award	Gold
Agency	Springer & Jacoby Austria/Springer & Jacoby Germany
Client	Mercedes-Benz
Product	The E-class with Intelligent Light System
Country	Austria
Production Company	Sign Point Spitzer
Creative Director	Paul Holcmann
Art Director	Susanne Möbius
Art Director	John Gloeden
Graphics	Susanne Möbius
Copywriter	Susanne Möbius
Other	Account: H.P. Feichtner/K. Renne/S. Behrends

McCain Chips: Endlessly Long

$Prints, Outdoor, Ads McCain Chips: Endlessly Long, , TBWA\,$

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Released:	December 2007
Avertiser:	McCAIN FOODS
Agency:	TBWA\
Country:	Germany
Category:	Savoury foods
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: TBWA\WERBEAGENTUR, Hamburg, GERMANY Date Of 1st Implementation: 20/12/2007 Dietrich Zastrow TBWA\ Germany Creative Director Kirsten Frenz TBWA\ Germany Art Director Sirgun Abel TBWA\ Germany Copywriter/Idea Angela Bollinger TBWA\ Germany Idea Sylvia Egert TBWA\ Germany Art Buying Henning Falk TBWA\ Germany Account Manager Describe the communication goal for this entry and show how your innovative media strategy represents a new, consumer insights based approach. To dramatise the extremely long McCain fries for everybody who is looking for a very special fries experience. Show how the creative execution enhanced the overall impact of the effort and engaged the consumer. We pasted the image of a very long Golden chip on the conveyor belt at the cash desk. By this we prove the endless length of the McCain Golden Longs fries. As the budget was low, we wanted to cause an impact in point of sale immediately, so that's exactly where we chose to touch the consumer. Given the low budget we needed a medium that already innately implied our key message: which is why we chose to brand the conveyor belt at cash registers. This endless belt perfectly dramatises the nearly endless length of McCain 1-2-3 Golden Longs.

Western Union: Money Transfer

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Released:	December 2007
Avertiser:	WESTERN UNION
Agency:	PUBLICIS
Country:	HONG KONG
Category:	Commercial public services
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: PUBLICIS WORLDWIDE HONG KONG, HONG KONG David Szabo Publicis Hong Kong Creative Director Leung Chung Publicis Hong Kong Art Director Date of 1st Implementation: 12 December 2007 Describe the objective of the promotion. Domestic helpers in Hong Kong often use banks to remit money back home to their families. Banks have bank hours. Their processes are slow and inflexible. Usually these people support whole families on their modest income. So not only is this money vital but it's also vitally important that it can be received as soon as possible. We needed a quick, cheap, easy to get message that communicated Western Union's money transfer service was fast, (in fact in most cases the money can be received within 15 minutes). Describe how the promotion developed from concept to implementation. After the concept for the supermarket conveyer belt idea bought by Western Union, we identified the most appropriate supermarkets where our target customers shopped at and where we had agent locations nearby. Our client bought the idea straight away. However it took some serious lobbying before we could finally get one of the supermarket chains to work with us and make it a reality. Explain why the method of promotion was most relevant to the product or service. In Hong Kong domestic helpers only have one day off a week. Most of their time is spent in their employer's home or going out to buy food for the household.We only have two supermarket chains here and using the supermarket environment of one of these was the perfect place to connect with our target market. Additionally, the educational level of a lot of our customers is not so high. Having this very visible demonstration of our fast money transfer happening right in front of their eyes while standing in line waiting to pay was just what was needed. Describe the success of the promotion with both client and consumer including some quantifiable results. The effectiveness of this small campaign was very high. We reached nearly all of our existing customers as well as getting our message across loud and most importantly, clearly to those people still using banks to remit their money. We carried out research findings afterwards to gauge the effectiveness of the communication and the recall and general liking of this simple ad was nearly 90%.

Noah Donation Barcode

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Released:	June 2007
Avertiser:	NOAH
Agency:	JUNG VON MATT
Country:	Germany
Tags:	Guerilla , Work , Благотворительность , Реклама в защиту животных , Creative review , Creative ads placed on conveyor belts
Advertising Agency: Jung von Matt, Hamburg, Germany Creative Directors: Götz Ulmer, Daniel Frericks Art Director: Michael Wilk, Florian Zwinge Copywriters: Tobias Grimm, Henning Robert Illustrator: Florian Zwinge Photographer: Michael Seidler

CASINO DI VENEZIA: KEEP PLAYING

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Released:	June 2007
Avertiser:	CASINO DI VENEZIA
Brand name:	Cannes Lions 2007
Agency:	AdmCom
Country:	Italy
Category:	Cannes 2007 Outdoor Bronze
Awards:	London International Awards 2007 , London Awards 2007 Outdoor Transport Silver , Cannes Lions 2007 Outdoor Bronze , Eurobest 2007 Outdoor Bronze , Eurobest 2007 , The Cresta Awards 2008 Ambient Winner , Meribel Ad Festival 2008 Outdoor Cristal
Tags:	outdoor , Award show winner , Creative outdoor , Creative review , Creative ads placed on conveyor belts
Type Of Entry: AMBIENT Category: Transit Title: KEEP PLAYING Advertiser/Client: CASINТ DI VENEZIA Product/Service: CASINO Advertising Agency, City: ADMCOM, Bologna Country: ITALY Advertising Agency, City: ADMCOM, Bologna Country: ITALY Executive Creative Director: Maurizio Cinti Creative Director: Maurizio Cinti Copywriter: Rebecca Rossi/Silva Fedrigo/Maurizio Cinti Art Director: Andrea Ligi/Sergio Lelli/Maurizio Cinti Producer: Alessandra Bigatti Account Supervisor: Elisabetta Santagata/Emiliana Palazzi Advertiser's Supervisor: Carlo Pagan/Claudio Bonamano

New Zurich Newspaper: Fresh From Press

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Released:	October 2006
Avertiser:	New Zurich Newspaper
Agency:	JUNG VON MATT
Country:	Germany
Category:	Publications & media
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: JUNG von MATT, Hamburg, GERMANY Oliver Voss Jung von Matt Creative Director Philipp Barth Jung von Matt Copywriter Mirjam Heinemann Jung von Matt Art Director Caroline Schubiger Jung von Matt Copywriter 10.10.2006 Describe the objective of the promotion. Show that the Swiss "New Zurich Newspaper" delivers the latest and most important news. Target audience: businessmen. Describe how the promotion developed from concept to implementation. A promotion at Basel airport, Switzerland. Waiting for their luggage, travelers get the impression that the "New Zurich Newspaper" is delivered just fresh from the press. The conveyor-belt delivering the luggage is transformed to a belt used at printing companies. Explain why the method of promotion was most relevant to the product or service. The conveyor-belt promotion shows that the "New Zurich Newspaper" is delivered fresh from the press. This is a key benefit of the paper. The airport is a perfect place to get in contact with the businessmen target group. Describe the success of the promotion with both client and consumer including some quantifiable results. Every business traveller that collected his luggage saw the promotion. This helped keeping the newspaper on number one position in the quality paper market.

Emirates: Moai

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Released:	October 2006
Avertiser:	EMIRATES AIRLINES
Agency:	SAATCHI & SAATCHI FRANKFURT
Country:	Germany
Category:	Transport, travel & tourism
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: SAATCHI & SAATCHI, Frankfurt, GERMANY Eberhard Kirchhoff Saatchi & Saatchi Creative Director Petra Sievers Saatchi & Saatchi Art Director Michael Muck Saatchi & Saatchi Copywriter Stephan Pfeiffer Saatchi & Saatchi Copywriter Burkhart von Scheven Saatchi & Saatchi Executive Creative Director Date of 1st Implementation: 04.10.2006 A simple idea to make it clear to passengers that there is a higher free baggage allowance with Emirates. The concept was presented with a photo montage: a real Moai was digitally placed on the baggage conveyer. This Moai was used to create three sculptures made of fire-proof plastic and the surface looked like it was made of real stone. They were then attached to three conveyer belts so that they could go around in circles without falling over. The airport in Munich was an ideal location as the baggage conveyer belts stand free in the room and are filled centrally. The Moais went round in circles for three months. The users of such a free-baggage allowance were addressed in the place where they are particularly aware of the weight of their baggage: right at the baggage claim area. Also, it is a place where you have to wait for a long time and you can get bored easily. The figure, which really can’t be missed, is attention-catching and gives you something to talk about. The Moais were a real attraction for the people waiting at the baggage conveyer belts. Finally something interesting to look at whilst waiting! Every daily newspaper in Munich reported on it, as did important business publications such as “Manager Magazin”. About 700,000 viewers.

Rama Cream: Conveyor Belt

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Released:	August 2006
Avertiser:	UNILEVER
Brand name:	RAMA MARGARINE
Agency:	JUNG VON MATT
Country:	Germany
Category:	Savoury foods
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: JUNG von MATT GERMANY, GERMANY Thimoteus Wagner Jung von Matt Creative Director Philipp Barth Jung von Matt Copywriter Mirjam Heinemann Jung von Matt Art Director Sina Gieselmann Jung von Matt Designer Christian Behrendt Jung von Matt Designer Deneke von Weltzien Jung von Matt Creative Director Objective To boost sales of Rama Cremefine. Development Rama Cremefine cream is so low in fat that you can eat as much of it as you like. To illustrate this fact, stickers with various cream treats were put on till conveyor belts at the point of sale. The treats therefore appeared to be eaten in quick succession by the consumer. Relevance Rama Cremefine has so little fat that you can enjoy more without having to feel guilty. This benefit was demonstrated and dramatised perfectly with the till conveyor belt – because the Cremefine treats just keep on moving into the consumer’s mouth. Outcome In comparison to the same period in the previous year, participating Wal-Mart supermarkets enjoyed a sensational 38% average boost in sales.

VW Polo Blue Motion: Sushi Belt

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Released:	June 2006
Avertiser:	Volkswagen
Brand name:	VW Polo Bluemotion
Agency:	DDB DUSSELDORF
Country:	Germany
Category:	Cars
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: DDB GERMANY, Duesseldorf, GERMANY Date Of 1st Implementation: 03/06/2006 Amir Kassaei DDB Group Germany GmbH Chief Creative Officer Eric Schoeffler DDB Germany/DDB Düsseldorf Executive Creative Director Heiko Freyland/Raphael Milczarek DDB Germany/DDB Düsseldorf Creative Director Fabian Kirner/Michael Kittel DDB Germany/DDB Düsseldorf Art Director Felix Lemcke/Jan Propach DDB Germany/DDB Düsseldorf Copy Writer Louisa Ibing DDB Germany/DDB Düsseldorf Account Director Madeleine Recht/Nadine Kunst DDB Group Germany Project Manager Johannes Haverkamp DDB Germany/DDB Düsseldorf Camera/Editor The task: Show people that with the Polo BlueMotion you can drive up to 1100 km without a petrol stop. Therefore we decided to reach the public at a place where it got voluntarily in contact with the medium and saw the product benefit directly in action. We put small model cars of the Polo BlueMotion on the conveyor belts in Sushi bars. On the cars small signs and dispensers were placed with the following messages: “Up to 1100 km without a petrol stop. The Polo BlueMotion.“ and “Grab it and win!“. Everybody who took a card out of the dispenser and introduced the code printed on it into the „Polo BlueMotion“ microsite could fix a test drive online and automatically took part in a raffle. 100 weekend trips with the Polo BlueMotion were distributed among more than 20,000 participants. Including a complete petrol filling for a distance of 1,100 kilometres, of course. 820 Polo BlueMotion were sold in 2006. The production margin for 2007 was consequently increased.

Sushi King: The Greatest Running Sushi In Town

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Released:	January 2006
Avertiser:	SUSHI KINGS
Agency:	FCB Retail Vienna
Country:	Austria
Category:	Fast food outlets & restaurants
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: FCB RETAIL, Vienna, AUSTRIA Date Of 1st Implementation: 01/01/2006 Erich Falkner FCB Retail Creative Director Andreas Gesierich FCB Retail Art Director Petra Penner FCB Retail Account Management Gerold Kubitschek Art for Art Sushi Design Daniel Senitschnig FCB Retail Graphic Design Our goal was to call attention to the excellent ‘Running Sushi’ restaurant ‘Sushi King’ in the City of Salzburg, especially among tourists from Asia who came to visit Salzburg on occasion of the ‘Mozart-Year’ 2006. The basic idea was to make tourists aware of the restaurant immediately after having arrived at the Salzburg airport. Oversized sushis were placed on ultra large plates on the luggage conveyor belt in the arrival hall. While waiting for their luggage, the tourists’ attention was attracted to a moving sushi bearing the message “Greatest Running Sushi in Town”. Interested tourists were able to take the restaurant’s business cards from the plates as they passed by. The campaign caused a sensation and a number of local press media reported on it. This media coverage also resulted in increased awareness of Salzburg’s inhabitants. The sushis were placed on the conveyor belt of the Salzburg airport for two months which resulted in an 18% increase of the restaurant’s sales volume. Within only a few days, the total costs of €850 for the entire campaign was compensated by the increase in turnover!

Renault Scenic: Cashier's Desk

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Released:	December 2005
Avertiser:	RENAULT
Brand name:	NEW RENAULT SCENIC
Agency:	PUBLICIS FRANKFURT
Country:	Germany
Category:	Cars
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: PUBLICIS FRANKFURT, GERMANY Date Of 1st Implementation: 29/12/2005 Stephen Quell Publicis Frankfurt Copywriter Daniel Dormeyer Publicis Frankfurt Account Director Stephan Ganser Publicis Frankfurt Concept Creative Leader Jens Helfrich Publicis Frankfurt Account Director Astrid Kauffmann Renault Germany Head of Creation Lars Heberer Publicis Frankfurt Art Director Gerald Heinecke Publicis Frankfurt Brand Director Joerg A. Ellhof Renault Germany Head of Marketing - Communication Stefan Leick Publicis Frankfurt Creative Director Sebastian Mensing Publicis Frankfurt Account Manager Special Credits Production: Christoph Weber Describe the communication goal(s) for this media entry To promote the exceptional roominess of the Renault Scénic and to restore its image as a preference in the family-van segment, the following unique promotional activity was implemented in large German supermarkets. Innovative Media Strategy: Show how your innovative media strategy represents a new, consumer insights based approach, gaining extra receptivity for the brand's message and strengthening the brand's connections with consumers. We mounted giant stickers on the transparent cash desks of supermarkets showing the Renault Scénic with an open trunk. Normally cash desks are used for signing receipts – this was the first time ever that they were used as a medium to promote a specific car. Engaging Creativity: Show how the media and the message work together to enhance the overall impact of the effort and engage the consumer. To demonstrate the vast loading space the Renault Scénic stickers on the cash desks gave the impression that all the goods on the conveyor belt were stored into the huge trunk of the car. Supported by a headline on the stickers: Up to 1840 litres of loading space. Renault Scénic. www.renault.de Encompassing the Audience: Show how the media idea travelled across and leveraged the most appropriate touch points and encompassed the target audience. We communicated the Renault Scénic's benefit of large loading space to the people directly on the spot where they are mostly confronted by space problems, the supermarket. Effectiveness: Show how the effort maximised the value of the investment and generated marketplace results Not measurable (no response element). Yet high curiosity achieved by the supermarkets' customers.

Toyota RAV4: Airport Sales Take Off

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Released:	November 2005
Avertiser:	TOYOTA
Brand name:	TOYOTA RAV4
Agency:	MEDIACOM
Country:	Denmark
Category:	Cars
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: MEDIACOM, Copenhagen, DENMARK Thomas Busk MediaCom Denmark Account Director Bjarne Spellerberg Orfelt Wibroe, Duckert & Partners Group Account Director Lisbeth Halberg Franck Toyota Denmark Morten Kristensen MediaCom Denmark Group Account Director Kenny Brendstrup Wibroe, Duckert & Partners Project Manager Objective The campaign had the following goals: 1) To support sales of stock before the new RAV4 model introduction in January 2006 2) To build on the strategy of making surprising and innovative solutions to the task of creating test drives – a critical KPI in 2005. Development This was challenging, as the RAV4 was already on print and on local dealers advertising. This was enhanced by limited budget and bad timing – July-August – peak summer holiday period. Target group insight showed that potential test drivers travel a lot – both on business and leisure. Additionally, they have busy lives prioritising family and vacations. We utilised these elements - delivering our message in appropriate surroundings. The airport setting was chosen as: 1) peak period in number of travellers, 2) Unexpected for the Target Group to find RAV4/Toyota here 3) coming home from holiday, transportation is Top of Mind Relevance Miniature Toyata Rav4’s were placed on the luggage conveyor belt in all major International Airports in Denmark, where they “drove” around exposing waiting passengers to the message. On the car a board was mounted - communicating the excellent price and offering an easy way to book a test drive via SMS. The SMS media is easy to use at this pit stop as most passengers turn on their phones, when arriving at the terminal! Outcome This campaign was one of several new and innovative campaigns for Toyota with the objective of generating test drives. By utilising relevant consumer insights the campaigns have all successfully placed the Toyota car park at different consumer touch points. Results The campaign exceeded expectations in terms of creating a Magic Moment with the consumers. A lot of pictures were taken, smiles were exchanged and Word of Mouth was achieved. In all, sales targets for the campaign were achieved – making this a successful campaign for Toyota Denmark.

Always: Thin

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Released:	November 2005
Avertiser:	PROCTER &GAMBLE
Brand name:	Procter& Gamble Always
Agency:	LEO BURNETT ARGENTINA
Country:	Argentina
Category:	Toiletries & pharmaceuticals
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: LEO BURNETT ARGENTINA, Buenos Aires, ARGENTINA Date Of 1st Implementation: 07/11/2005 Fabián Bonelli Leo Burnett Argentina VP, Chief Creative Officer Marina Caminal Leo Burnett Argentina Art Director Federico Puricelli Leo Burnett Argentina Agency Producer Bernardo Wisky Leo Burnett Argentina Copywriter Valeria Atencio Leo Burnett Argentina Account Director Communicate that the new Always feminine pads are really ultra thin. A non conventional place was chosen to communicate this idea, dramatising the medium and the message. Media and message worked together as a whole to dramatize how ultra thin the Always pads are. The supermarket check-out belt was ideal for meet this goal. 90% of purchases at supermarkets are made by women. Our target was exposed to the message for at least three minutes. Investment was at supermarkets. The Always pads sales keep an upwards trend.

Philips Flat TV: Conveyor Belt

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Released:	April 2005
Avertiser:	PHILIPS
Agency:	DDB BRASIL
Country:	Brazil
Category:	Home electronics & audio-visual
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: DDB BRASIL, Sao Paulo, BRAZIL Creative Director: Miguel Bemfica/Mariana Sa/Sergio Valente Copywriter: Edson Oda Art Director: Rodrigo Bombana Account Supervisor: Ana Catarina Toscano Advertiser's Supervisor: Stefania Dardi Photographer: Marcus Hausser Type Of Ad: Non Standardized Outdoor Date of First Appearance: 13/04/2005

TUI: Sushi Conveyor Belt

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Released:	March 2005
Avertiser:	TUI
Agency:	JUNG VON MATT
Country:	Germany
Category:	Commercial public services
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: JUNG von MATT GERMANY, GERMANY Date Of 1st Implementation: 01/03/2005 Fabian Frese Jung von Matt Texter Deneke von Weltzien Jung von Matt Creative Partner Oliver Voss Jung von Matt Creative Partner Nils Eberhardt Jung von Matt Art Director Communication Goals TUI is Europes biggest tour operator. To most people TUI is known for offering complete holiday packages. But besides this service they also offer worldwide flights. The goal was to bring this service to the attention of TUI customers. Media Strategy Our target group loves surprises and things they have not seen before. So we spoke to them at a place they least expected: on the treadmill of a Sushi restaurant. The exotic Asian atmosphare of these restaurants makes customers feel like being on a one-hour holiday. Perfect conditions to convince them of a real trip to Asia. Creative Executions In many Sushi restaurants customers are sitting in front of a conveyer belt that is packed with small dishes so the customers can take a look at the dishes passing by and pick the plate they want. Miniature suitcases were placed on these conveyer belts, so they were moving around just as on a luggage conveyor belt at the airport. On the suitcases guests could read TUI´s special offer for a flight to Japan, the motherland of Sushi. Media Effort The suitcases were installed in several big Sushi restaurants in Germany's main cities. Value For Money The days following the campaign several newspapers wrote about this very funny and unconventional idea. TUI was recognised as very sympathetic and innovative. And last, but not least, as a tour operator with excellent flight offers.

Paramount Home Entertainment: Indiana Goes Sushi

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Released:	November 2004
Avertiser:	PARAMOUNT
Agency:	HAKUHODO
Country:	Japan
Category:	Publications & media
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: HAKUHODO CREATIVE & DEVELOPMENT, Tokyo, JAPAN Date Of 1st Implementation: 27/11/2004 YUKI ISHII HAKUHODO CREATIVE & DEVELOPMENT COPY WRITER TOSHIHIRO KOMATSU HAKUHODO CREATIVE & DEVELOPMENT ART DIRECTOR YASUNORI SUZUKI HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRDUCER KEIKO EBISAWA HAKUHODO CREATIVE & DEVELOPMENT AGENCY PRODUCER MAKOTO HIRAYAMA TELESPOT PRODUCER HIRO TAKEUCHI HAKUHODO CREATIVE & DEVELOPMENT CREATIVE DIRECTOR Communication Goals Everyone is familiar, perhaps even too familiar, with the Indiana Jones DVD. We would like people to hear about this re-release as flash news. Media Strategy The essence of the Indiana Jones stories is surprise. Indiana Jones pops up in unexpected places. Creative Executions Japanese people are very fond of going to the very Japanese-style conveyer-belt sushi bars. Everyone would be very surprised if Indiana Jones made an appearance in one of these. Media Effort Every customer stared as Indiana Jones appeared on a conveyer-belt sushi plate. Children stretched out their hands to the plate Indiana Jones was on, and young people took photos with camera-equipped mobile phones. Value For Money Indiana Jones DVD sales ¥120,000,000; advertising budget ¥25,000,000

Looney Tunes: They're In Town (Conveyor Belt)

$Prints, Outdoor, Ads Looney Tunes: They're In Town (Conveyor Belt), CINEMA, Lew Lara\TBWA,$

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Released:	September 2004
Avertiser:	WARNER BROS.
Brand name:	CINEMA
Agency:	Lew Lara\TBWA
Country:	Brazil
Category:	Publications & media
Tags:	Creative review , Creative ads placed on conveyor belts
Advertising Agency: LEW LARA , Sao Paulo, BRAZIL Date Of 1st Implementation: 13/12/2003 Leandro Mesquita Lew Lara Media Supervisor Luciana Kicushi Warner Director Mozar Gudim Lew Lara Art Director Leonardo Gonsalves Lew Lara Copywriter Marco versolato Lew Lara Creative Director Communication Goals Action and to accomplish this with a unique action both fun and faithful to the tradition of humor that’s made Looney Tunes so popular with fans of all ages. Media Strategy This type of media action had never been carried out before. It used the conveyor belts in airport baggage pick-up areas to reach targets at the moment they arrived and were waiting for their bags. Not only was this method unique, it was also spontaneous and non-intrusive. It surprised people offering them information and entertainment at a moment they were probably tired after their trip. This interlude of levity was presented in a friendly tone and achieved great impact with low dispersion, thereby strengthening the bond between product and consumer. Creative Executions The props with the cartoon figures that transmitted the concept of the movie as well as the context of the situation created, were strategically thought out, selected and allocated in accord with the place chosen for the action. The perfect match between the pieces and the scenario created an atmosphere of fantasy within an everyday situation, bringing the universe of the movie to its target public and transmitting the information precisely as intended. Media Effort The media idea guaranteed that the action would be totally appropriate for advertising the launch of the movie, combining planning, creation and perfect execution within the intended context of fun and novelty, bringing Looney Tunes to Brazil and starting the campaign at the point of arrival, the airport. Value For Money The action, in addition to its instant impact on the targets present at the airport, also generated a great deal of buzz. What’s more, it was covered by various news sources, significantly increasing its reach via spontaneous media.

AIRPORT CONVEYOR BELT

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Released:	September 2004
Avertiser:	IBM
Brand name:	IBM THINKPAD
Agency:	OGILVY & MATHER ADVERTISING
Country:	INDIA
Tags:	Creative review , Creative ads placed on conveyor belts
Account Supervisor: Vikram Menon/Priyanka Nayak Advertiser Supervisor: Rahul Agarwal Creative Team: Asif Ansari/B. Haridas

SUSHI CONVEYOR

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Released:	January 2000
Avertiser:	RONDEBOSCH TRAVEL
Brand name:	TRAVEL AGENT
Agency:	THE JUPITER DRAWING ROOM
Country:	South Africa
Tags:	Creative review , Creative ads placed on conveyor belts
Creators Copywriter: STEVE JACKSON Art Director: P.J. KENSLEY Account Supervisor: Advertiser Supervisor: CHARL NEL Creative Director: ROSS CHOWLES Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

«« Short film commercials /very long ads/

Creative ads placed on conveyor belts

Best ads dedicated to the problem of global warming »»