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Home / Focus / Creative selection of ads from China

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.


«« Anti-drink drive shocking ads Creative selection of ads from China Selection of best zoo ads »»

Yahoo: Martians

Prints, Outdoor, Ads Yahoo: Martians, , DDB SHANGHAI,
See full size 1400x637 px
Released: September 2008
Avertiser: YAHOO!
Agency: DDB SHANGHAI
Country: China
Tags: Search engine , Creative selection of ads from China , Creative review , Impressive search engine ads

Search only within 100 degree? why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Leo Wan
Copywriter: Meredin Xu
Illustrators: GongKun, Aif Xie, Jody Xiong

Lacalut toothpaste: Hell

Prints, Outdoor, Ads Lacalut toothpaste: Hell, Lacalut, Interone Worldwide,
See full size 1400x990 px
Released: August 2008
Brand name: Lacalut
Agency: Interone Worldwide
Country: China
Category: Toiletries & pharmaceuticals
Tags: Toothpaste , Selected Oral Hygiene ads , Creative selection of ads from China , Prints , Award show winner

Brand: Lacalut toothpaste

Tagline: Don't let your teeth rot in hell.

Advertising Agency: Interone Worldwide, Beijing, China
Creative Directors: Georg Warga, Kathrin Guethoff
Art Director: Alex Jiang
Copywriter: Georg Warga
Illustrator: Frank Neidhardt

Halls: Speech bubbles, Superhero

Prints, Outdoor, Ads Halls: Speech bubbles, Superhero, , DDB NEW ZEALAND,
See full size 565x842 px
Released: July 2008
Avertiser: Halls
Agency: DDB NEW ZEALAND
Country: New Zealand
Category: Baking & sweet foods
Tags: Creative review , Creative selection of ads from China

Product: Halls Throaties
Agency: DDB New Zealand
Illustrator: The Craft Shop
Executive Creative Director: Toby Talbot
Copywriter: Christie Cooper
Art Director: James Conner
Account service team: Sophie Martignier, Keri Aves, Greg Jones.

WWF: Forest

Prints, Outdoor, Ads WWF: Forest, WWF, BBH China,
See full size 1100x777 px
Released: June 2008
Brand name: WWF
Agency: BBH China
Country: China
Category: Public awareness messages
Awards: Clio Awards 2009 Poster Silver
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Award show winner , Иллюстрация и фотография

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.

Take a closer look at what we do and where you can make a difference. www.wwfchina.org


Advertiser: WWF (World Wide Fund for Nature)

Agency: BBH China

Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma

Senior copywriters: Carol Ong, Leo Zhang

Agency Producer: Ken Wang

Illustrator: Alt Design

Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong

Beijing Olympic Games: Heroes

TV-Spots OLYMPICS BEIJING OLYMPIC ADVERTISING CO.
Stills from video click to enlarge
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Released: June 2008
Brand name: OLYMPICS
Agency: BEIJING OLYMPIC ADVERTISING CO.
Country: China
Category: Corporate image
Tags: tv-spot , Celebrity marketing , Creative review , Creative selection of ads from China , Beijing Olympics 2008
View online or Download (original resolution) (9.7 MB in .mov)

Credits:

China hopes a dramatic global TV promotion featuring tennis player Roger Federer and runner Haile Gebrselassie as mythic Greek heroes will heighten interest in the Beijing Olympics.

The global campaign, which also features Olympic hopefuls including basketball legend Yao Ming, is called Heroes and its style apes the film 300.

It was developed by the International Olympic Committee for use internationally by broadcasters who have the TV rights to air the Beijing Olympics.

WWF: Panda Antelope

Prints, Outdoor, Ads WWF: Panda Antelope, WWF, BBH China,
See full size 1100x778 px
Released: June 2008
Brand name: WWF
Agency: BBH China
Country: China
Category: Public awareness messages
Awards: Clio Awards 2009 Poster Silver
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Award show winner , Иллюстрация и фотография

Saving pandas is not our only mission.
The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population.
Take a closer look at what we do and where you can make a difference. www.wwfchina.


Advertiser: WWF (World Wide Fund for Nature)

Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma

Senior copywriters: Carol Ong, Leo Zhang

Agency Producer: Ken Wang

Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong

WWF: Water

Prints, Outdoor, Ads WWF: Water, WWF, BBH China,
See full size 1100x778 px
Released: June 2008
Brand name: WWF
Agency: BBH China
Country: China
Category: Public awareness messages
Awards: Clio Awards 2009 Poster Silver
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Award show winner , Иллюстрация и фотография

Saving pandas is not our only mission.
WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem.
Take a closer look at what we do and where you can make a difference. www.wwfchina.org



Advertiser: WWF (World Wide Fund for Nature)

Agency: BBH China
Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma

Senior copywriters: Carol Ong, Leo Zhang

Agency Producer: Ken Wang

Illustrator: Alt Design
Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong

Red Cross: Bridge

Prints, Outdoor, Ads Red Cross: Bridge, , Itect,
See full size 1000x716 px
Released: June 2008
Avertiser: RED CROSS
Agency: Itect
Country: China
Category: Public awareness messages
Tags: Creative review , Creative selection of ads from China

To help rebuild the lives of the China earthquake victims Guangzhou in China highlights the importance of every donation – showing how easy it is to support the victims, help them out and provide shelter.


Product: Red Cross
Agency: Itect, Guangzhou
Designer: Tan Liping, Wang Xiaoling
Photographer: Cai Jiabin
Creative Director: Joe Harris
Art Director: Sheng Guang
Copywriter: Paul Chan
Copywriter: Liu Tau

Red Cross: Rain

Prints, Outdoor, Ads Red Cross: Rain, , Itect,
See full size 1000x716 px
Released: June 2008
Avertiser: RED CROSS
Agency: Itect
Country: China
Category: Public awareness messages
Tags: Creative review , Creative selection of ads from China

To help rebuild the lives of the China earthquake victims Guangzhou in China highlights the importance of every donation – showing how easy it is to support the victims, help them out and provide shelter.


Product: Red Cross
Agency: Itect, Guangzhou
Designer: Tan Liping, Wang Xiaoling
Photographer: Cai Jiabin
Creative Director: Joe Harris
Art Director: Sheng Guang
Copywriter: Paul Chan
Copywriter: Liu Tau

Red Cross: House

Prints, Outdoor, Ads Red Cross: House, , Itect,
See full size 1000x715 px
Released: June 2008
Avertiser: RED CROSS
Agency: Itect
Country: China
Category: Public awareness messages
Tags: Creative review , Creative selection of ads from China

To help rebuild the lives of the China earthquake victims Guangzhou in China highlights the importance of every donation – showing how easy it is to support the victims, help them out and provide shelter.


Product: Red Cross
Agency: Itect, Guangzhou
Designer: Tan Liping, Wang Xiaoling
Photographer: Cai Jiabin
Creative Director: Joe Harris
Art Director: Sheng Guang
Copywriter: Paul Chan
Copywriter: Liu Tau

WWF: Target Practice

Prints, Outdoor, Ads WWF: Target Practice, , Ogilvy & Mather Beijing,
See full size 669x954 px
Released: June 2008
Avertiser: WWF
Agency: Ogilvy & Mather Beijing
Country: China
Category: Public awareness messages
Awards: Cannes Lions 2008 Media Bronze
Tags: Case study , Cannes 2008 , Creative review , Creative selection of ads from China

Type Of Entry: Product and Service
Category: Charities, Public Health & Safety, Public Awareness Messages
Title: TARGET PRACTICE
Advertiser/Client: WWF
Product/Service: WORLD WILDLIFE FUND
Advertising Agency: OGILVY BEIJING
Country: CHINA
Media/Advertising Agency: OGILVY BEIJING
Country: CHINA

Credit Details:
Name Position Company
Paul Bo Copy Writer Ogilvy Beijing
Nils Andersson Copy Writer Ogilvy Beijing
Nils Andersson Group Executive Creative Director Ogilvy Beijing
Kweichee Lam Executive Creative Director Ogilvy Beijing
Jacky Lung Creative Director Ogilvy Beijing
Xingsheng Qi Art Director Ogilvy Beijing
Shengxiong Chen Art Director Ogilvy Beijing
Jacky Lung Art Director Ogilvy Beijing
Matthew Curry Copy Writer Ogilvy Beijing
Huimin Li Photographer

Innovative Media Strategy:
In the last 500 years, human activity has forced 816 species to extinction. In China alone, there are over 385 species threatened today by increasing economic development, poaching and illegal trade. The South China tiger and Siberian tiger number less than 100, yet continue to be shot for use in traditional Chinese medicine. The challenge was to get people to really 'feel' this situation, to make it more relevant to the average city dweller, far removed from illegal poaching.

Creative Execution:
What if it were the other way around? WWF flipped the perspective on this shocking reality by transforming an underground passageway into an animal shooting range. Only this time, the animals had the guns. Each gun was equipped with an infrared sensor that triggered the sound of gunfire as someone walked by.

Target Audience:
Community people. Over 9,000 people walk through this passage every day. At morning and afternoon rush hours, the hallway was literally jammed with curious people as the sound of gunfire echoed through the hall. Volunteers at each end of the tunnel handed out flyers asking people to register on the WWF website.

Effectiveness:
The display caused so much alarm that after just one day, it was ordered to be removed. Nevertheless, the job was done. In the first day alone, 57 new volunteers signed up to support WWF wildlife conservation.

Giant Bicycles: Missing

Prints, Outdoor, Ads Giant Bicycles: Missing, Giant Bicycles, Why Not Zoom,
See full size 1200x856 px
Released: June 2008
Brand name: Giant Bicycles
Agency: Why Not Zoom
Country: China
Category: Transport, travel & tourism
Tags: Creative review , Creative selection of ads from China

Advertising Agency: Why Not Zoom, Shanghai, China
Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang

Giant Bicycles: Missing

Prints, Outdoor, Ads Giant Bicycles: Missing, Giant Bicycles, Why Not Zoom,
See full size 1200x856 px
Released: June 2008
Brand name: Giant Bicycles
Agency: Why Not Zoom
Country: China
Category: Transport, travel & tourism
Tags: Creative review , Creative selection of ads from China

Advertising Agency: Why Not Zoom, Shanghai, China
Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang

Giant Bicycles: Missing

Prints, Outdoor, Ads Giant Bicycles: Missing, Giant Bicycles, Why Not Zoom,
See full size 1200x856 px
Released: June 2008
Brand name: Giant Bicycles
Agency: Why Not Zoom
Country: China
Category: Transport, travel & tourism
Tags: Creative review , Creative selection of ads from China

Reference to Clima bicycle lock

Advertising Agency: Why Not Zoom, Shanghai, China

Art Directors: Handsome Wong, Denerl Zhang, Gavin Ning
Illustrator: Jack Zhao
Photographer: Eric Zhang

Public Awareness: White rhino

Prints, Outdoor, Ads Public Awareness: White rhino, PROTECTION OF ANIMALS, Linksus,
See full size 1200x558 px
Released: May 2008
Brand name: PROTECTION OF ANIMALS
Agency: Linksus
Country: China
Category: Public awareness messages
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

Advertising Agency: Linksus, Beijing, China
Creative Director: WangXin
Art Director: LiQing Feng
Copywriters: WangXin, XiaoCong
3D: ZhaoZheng

Public Awareness: Hyacinthine macaw

Prints, Outdoor, Ads Public Awareness: Hyacinthine macaw, PROTECTION OF ANIMALS, Linksus,
See full size 1200x558 px
Released: May 2008
Brand name: PROTECTION OF ANIMALS
Agency: Linksus
Country: China
Category: Public awareness messages
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

Advertising Agency: Linksus, Beijing, China
Creative Director: WangXin
Art Director: LiQing Feng
Copywriters: WangXin, XiaoCong
3D: ZhaoZheng

Public Awareness: Sumatran tiger

Prints, Outdoor, Ads Public Awareness: Sumatran tiger, PROTECTION OF ANIMALS, Linksus,
See full size 1200x558 px
Released: May 2008
Brand name: PROTECTION OF ANIMALS
Agency: Linksus
Country: China
Category: Public awareness messages
Tags: Social Advertising , Prints , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

Advertising Agency: Linksus, Beijing, China
Creative Director: WangXin
Art Director: LiQing Feng
Copywriters: WangXin, XiaoCong
3D: ZhaoZheng

RECOIL: KNOCKED OUT

Prints, Outdoor, Ads RECOIL: KNOCKED OUT , RECOIL, OGILVY & MATHER, SHANGHAI,
See full size 840x1152 px
Released: May 2008
Brand name: RECOIL
Agency: OGILVY & MATHER, SHANGHAI
Country: China
Category: Household maintenance & pet products
Awards: Cannes Lions 2008 Outdoor Bronze
Tags: Cannes 2008 , Creative review , Creative selection of ads from China , Award show winner

Advertiser/Client: YANG CHANG RECOIL
Product/Service: MOSQUITO COIL
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Creative Director: Kevin Lee
Copywriter: Andrew Lok/Samantha Yu
Art Director: Kevin Lee/Robin Wu/Will Tao
Photographer: Alex Kaikeong
Account Supervisor: Celina Dai
Other Credits: Designers: Robin Wu/Tianhong Zhou/Minsheng Zhang / Producers: Gwee Wee Lam/James

Volkswagen Touareg: Cyclops

Prints, Outdoor, Ads Volkswagen Touareg: Cyclops, VW TOUAREG, BATES BEIJING,
See full size 850x504 px
Released: May 2008
Avertiser: Volkswagen
Brand name: VW TOUAREG
Agency: BATES BEIJING
Country: China
Category: Cars
Tags: Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Client: Volkswagen
Agency: Bates, Beijing
Creative Director: Norman Tan, Ray Chan, David Seah

Art Director: David Seah

Copywriter: Tinus Stydrom,Mike Ludwig,Craig Howie

Photographer: Edwin Ho, Sam Tan
Illustrator: Nelson Digital, KC Mirage

Volkswagen Touareg: Guliver

Prints, Outdoor, Ads Volkswagen Touareg: Guliver, VW TOUAREG, BATES BEIJING,
See full size 850x504 px
Released: May 2008
Avertiser: Volkswagen
Brand name: VW TOUAREG
Agency: BATES BEIJING
Country: China
Category: Cars
Tags: Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Client: Volkswagen
Agency: Bates, Beijing
Creative Director: Norman Tan, Ray Chan, David Seah

Art Director: David Seah

Copywriter: Tinus Stydrom,Mike Ludwig,Craig Howie

Photographer: Edwin Ho, Sam Tan
Illustrator: Nelson Digital, KC Mirage

Volkswagen Touareg: Alice in Wonderland

Prints, Outdoor, Ads Volkswagen Touareg: Alice in Wonderland, VW TOUAREG, BATES BEIJING,
See full size 850x504 px
Released: May 2008
Avertiser: Volkswagen
Brand name: VW TOUAREG
Agency: BATES BEIJING
Country: China
Category: Cars
Tags: Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Client: Volkswagen
Agency: Bates, Beijing
Creative Director: Norman Tan, Ray Chan, David Seah

Art Director: David Seah

Copywriter: Tinus Stydrom,Mike Ludwig,Craig Howie

Photographer: Edwin Ho, Sam Tan
Illustrator: Nelson Digital, KC Mirage

Mercedes Benz: Horses

Prints, Outdoor, Ads Mercedes Benz: Horses, , DENTSU,
See full size 1200x782 px
Released: April 2008
Avertiser: MERCEDES-BENZ
Agency: DENTSU
Country: China
Category: Cars
Tags: Creative review , Creative selection of ads from China

Be overwhelmed by the new C-Class.

Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui

LiNing Sports: Lion

Prints, Outdoor, Ads LiNing Sports: Lion, LiNing, ,
See full size 1114x800 px
Released: April 2008
Avertiser: LEO BURNETT SHANGHAI
Brand name: LiNing
Country: China
Category: Retail stores & rental companies
Tags: Prints , Creative review , Creative selection of ads from China

The red power.

Brand: Li-Ning

Advertising Agency: Leo Burnett, Shanghai, China

Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi

LiNing Sports: Lion

Prints, Outdoor, Ads LiNing Sports: Lion, LiNing, ,
See full size 1114x800 px
Released: April 2008
Avertiser: LEO BURNETT SHANGHAI
Brand name: LiNing
Country: China
Category: Retail stores & rental companies
Tags: Prints , Creative review , Creative selection of ads from China

The red power.

Brand: Li-Ning

Advertising Agency: Leo Burnett, Shanghai, China

Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi

LiNing Sports: Phoenix

Prints, Outdoor, Ads LiNing Sports: Phoenix, LiNing, ,
See full size 1114x800 px
Released: April 2008
Avertiser: LEO BURNETT SHANGHAI
Brand name: LiNing
Country: China
Category: Retail stores & rental companies
Tags: Prints , Creative review , Creative selection of ads from China

The red power.

Advertising Agency: Leo Burnett, Shanghai, China
Creative Directors: Attlee Ku, Tao Lei
Art Directors: HuangCheng, Mellow Yu, Liao Yi Yuan, Kevin
Copywriters: Ray, Elva
Illustrator: Huang Cheng
Photographer: Heizi

Unicef: Wall

Prints, Outdoor, Ads Unicef: Wall , , Shanghai Ogilvy & Mather Advertising,
See full size 1494x1251 px
Released: March 2008
Avertiser: UNICEF
Agency: Shanghai Ogilvy & Mather Advertising
Country: China
Category: Public awareness messages
Awards: One Show 2008 Awards Outdoor Silver , London International Awards 2008 Non-Traditional Media Silver
Tags: Creative outdoor , ambient , Creative review , Creative selection of ads from China , Visual effects in outdoor ads , Award show winner

Client: Unicef
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong
Creative Director: Kevin Lee, Fan Ng
Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan
Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

Unicef: Billboard

Prints, Outdoor, Ads Unicef: Billboard, , Shanghai Ogilvy & Mather Advertising,
See full size 1492x1250 px
Released: March 2008
Avertiser: UNICEF
Agency: Shanghai Ogilvy & Mather Advertising
Country: China
Category: Public awareness messages
Awards: One Show 2008 Awards Outdoor Silver , London International Awards 2008 Non-Traditional Media Silver
Tags: Creative outdoor , ambient , Creative review , Creative selection of ads from China , Visual effects in outdoor ads , Award show winner , Invisible people

Client: Unicef

Agency: Shanghai Ogilvy & Mather Advertising / shanghai

Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong

Creative Director: Kevin Lee, Fan Ng

Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan

Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

Unicef: Staircase

Prints, Outdoor, Ads Unicef: Staircase, , Shanghai Ogilvy & Mather Advertising,
See full size 1494x1251 px
Released: March 2008
Avertiser: UNICEF
Agency: Shanghai Ogilvy & Mather Advertising
Country: China
Category: Public awareness messages
Awards: One Show 2008 Awards Outdoor Silver , London International Awards 2008 Non-Traditional Media Silver
Tags: Creative outdoor , ambient , Creative review , Creative selection of ads from China , Visual effects in outdoor ads , Award show winner , Creativity

Title: Staircase

Client: Unicef

Agency: Shanghai Ogilvy & Mather Advertising / shanghai

Art Director: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong

Creative Director: Kevin Lee, Fan Ng

Illustrator: Haohui Zhou, Bin liu, Spring Zhu, Chaowen Wu, Jinghua Pan

Writer: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok

Kleenex kitchen tissue: Glass

Prints, Outdoor, Ads Kleenex kitchen tissue: Glass, KLEENEX TISSUES, JWT, Beijing,
See full size 849x1200 px
Released: March 2008
Avertiser: KLEENEX
Brand name: KLEENEX TISSUES
Agency: JWT, Beijing
Country: China
Category: Household maintenance & pet products
Tags: Prints , Work , Creative review , Creative selection of ads from China

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

Kleenex kitchen tissue: Cup

Prints, Outdoor, Ads Kleenex kitchen tissue: Cup, KLEENEX TISSUES, JWT, Beijing,
See full size 849x1200 px
Released: March 2008
Avertiser: KLEENEX
Brand name: KLEENEX TISSUES
Agency: JWT, Beijing
Country: China
Category: Household maintenance & pet products
Tags: Prints , Work , Creative review , Creative selection of ads from China

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

Kleenex kitchen tissue: Bowl

Prints, Outdoor, Ads Kleenex kitchen tissue: Bowl, KLEENEX TISSUES, JWT, Beijing,
See full size 849x1200 px
Released: March 2008
Avertiser: KLEENEX
Brand name: KLEENEX TISSUES
Agency: JWT, Beijing
Country: China
Category: Household maintenance & pet products
Tags: Prints , Work , Creative review , Creative selection of ads from China

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang

Long term knife: God (1/3)

Prints, Outdoor, Ads Long term knife: God (1/3), Long-term, ,
See full size 1024x768 px
Released: March 2008
Brand name: Long-term
Country: China
Category: Household maintenance & pet products
Tags: Creative outdoor , Creative review , knives , Creative selection of ads from China , Best ideas for knife ads

Agency: Invisible, Guangzhou

Country: China

Long term knife: Fu

Prints, Outdoor, Ads Long term knife: Fu, Long-term, ,
See full size 1024x768 px
Released: March 2008
Brand name: Long-term
Country: China
Category: Household maintenance & pet products
Tags: Creative outdoor , Creative review , knives , Creative selection of ads from China , Best ideas for knife ads

Agency: Invisible, Guangzhou

Country: China

Long term knife: Chinese Vase

Prints, Outdoor, Ads Long term knife: Chinese Vase, Long-term, ,
See full size 1024x768 px
Released: March 2008
Brand name: Long-term
Country: China
Category: Household maintenance & pet products
Tags: Creative outdoor , Creative review , knives , Creative selection of ads from China , Best ideas for knife ads , Creativity

Agency: Invisible, Guangzhou

Country: China

Ease the Child's Academic Pressure (CCTF): Bookend

Prints, Outdoor, Ads Ease the Child's Academic Pressure (CCTF): Bookend, , GREY WORLDWIDE BEIJING,
See full size 2000x1470 px
Released: February 2008
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Public awareness messages
Tags: ambient , Direct marketing , Creative review , Creative selection of ads from China

Schools in China are very competitive, and children are under tremendous pressure to perform. This bookstand was handed out to teachers and educators to remind them to help ease the pressure on kids.


Product : Ease the Child's Academic Pressure
Agency : Grey Beijing
Country : China
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE
Creative Director: Adrian Zhu
Creative Director: David Wang
Art Director: David Wang
Art Director: Xiao Xi Zhi
Art Director: CHEE GUAN YUE
Copywriter: Albion Li
Copywriter: Adrian Zhu
Producer: Kevin Bi

NRDC: Polar bear

Prints, Outdoor, Ads NRDC: Polar bear, , GREY WORLDWIDE BEIJING,
See full size 2000x1377 px
Released: February 2008
Avertiser: NRDC
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Public awareness messages
Tags: Prints , Work , Creative review , Creative selection of ads from China , Best ads dedicated to the problem of global warming

Take global warming seriously before it's too late.
Product : Global Warming Program
Agency : Grey Beijing
Country : China
Retoucher: Bin Bin Zhang
Retoucher: Zhi Guo Zhou
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE
Creative Director: Adrian Zhu
Art Director: Zhi Guo Zhou, Gang Zhao
Copywriter: Gang Zhao, Zhi Guo Zhou

NRDC: Walrus

Prints, Outdoor, Ads NRDC: Walrus, , GREY WORLDWIDE BEIJING,
See full size 2000x1377 px
Released: February 2008
Avertiser: NRDC
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Public awareness messages
Tags: Prints , Work , Creative review , Creative selection of ads from China , Best ads dedicated to the problem of global warming

Take global warming seriously before it's too late.
Product : Global Warming Program
Agency : Grey Beijing
Country : China
Retoucher: Bin Bin Zhang
Retoucher: Zhi Guo Zhou
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE
Creative Director: Adrian Zhu
Art Director: Zhi Guo Zhou, Gang Zhao
Copywriter: Gang Zhao, Zhi Guo Zhou

NRDC: Penguin

Prints, Outdoor, Ads NRDC: Penguin, , GREY WORLDWIDE BEIJING,
See full size 2000x1377 px
Released: February 2008
Avertiser: NRDC
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Public awareness messages
Tags: Prints , Work , Creative review , Creative selection of ads from China , Best ads dedicated to the problem of global warming

Take global warming seriously before it's too late.


Product : Global Warming Program
Agency : Grey Beijing
Country : China
Retoucher: Bin Bin Zhang
Retoucher: Zhi Guo Zhou
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE
Creative Director: Adrian Zhu
Art Director: Zhi Guo Zhou, Gang Zhao
Copywriter: Gang Zhao, Zhi Guo Zhou

AmbiPur air fresheners: Woods

Prints, Outdoor, Ads AmbiPur air fresheners: Woods, Ambi Pur, GREY WORLDWIDE BEIJING,
See full size 1500x1114 px
Released: January 2008
Brand name: Ambi Pur
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Household maintenance & pet products
Tags: Work , Prints , Creative review , Creative selection of ads from China , Best examples of Air Freshener advertising

Who needs fresh air when you have Ambi-pur air fresheners at home?

Product : Air freshener

Agency : Grey Beijing
Retoucher: Bin Bin Zhang
Retoucher: Zhi Guo Zhou
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE, Adrian Zhu
Art Director: Zhi Guo Zhou, Bin Bin Zhang
Art Director: Gang Zhao
Copywriter: Zhi Guo Zhou
Country : China

AmbiPur air fresheners: Garden

Prints, Outdoor, Ads AmbiPur air fresheners: Garden, Ambi Pur, GREY WORLDWIDE BEIJING,
See full size 1500x1114 px
Released: January 2008
Brand name: Ambi Pur
Agency: GREY WORLDWIDE BEIJING
Country: China
Category: Household maintenance & pet products
Tags: Work , Prints , Creative review , Creative selection of ads from China , Best examples of Air Freshener advertising

Who needs fresh air when you have Ambi-pur air fresheners at home?

Product : Air freshener

Agency : Grey Beijing
Retoucher: Bin Bin Zhang
Retoucher: Zhi Guo Zhou
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE, Adrian Zhu
Art Director: Zhi Guo Zhou, Bin Bin Zhang
Art Director: Gang Zhao
Copywriter: Zhi Guo Zhou
Country : China

JINLI Cell: Toy plane

Prints, Outdoor, Ads JINLI Cell: Toy plane, JINLI Cell, Beijing Huayida Advertising,
See full size 1200x849 px
Released: January 2008
Brand name: JINLI Cell
Agency: Beijing Huayida Advertising
Country: China
Category: Home electronics & audio-visual
Tags: Prints , Work , Creative review , Creative selection of ads from China

Advertising Agency: Beijing Huayida Advertising, Guangzhou Branch, China
Creative Director: Zebo Li
Copywriters: Hill Huang, Jill June
Art Directors / Designers: Jair Chan, Echo Chan, Jaco Deng
Print Production Managers: Jair Chan, Jaco Deng

JINLI Cell: Toy truck

Prints, Outdoor, Ads JINLI Cell: Toy truck, JINLI Cell, Beijing Huayida Advertising,
See full size 1200x849 px
Released: January 2008
Brand name: JINLI Cell
Agency: Beijing Huayida Advertising
Country: China
Category: Home electronics & audio-visual
Tags: Prints , Work , Creative review , Creative selection of ads from China

Advertising Agency: Beijing Huayida Advertising, Guangzhou Branch, China
Creative Director: Zebo Li
Copywriters: Hill Huang, Jill June
Art Directors / Designers: Jair Chan, Echo Chan, Jaco Deng
Print Production Managers: Jair Chan, Jaco Deng

DHL: Shop

TV-Spots Ogilvy & Mather Beijing
Stills from video click to enlarge
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Released: January 2008
Avertiser: DHL
Agency: Ogilvy & Mather Beijing
Country: China
Category: Transport, travel & tourism
Tags: tv-spot , Work , Creative review , Creative selection of ads from China , Best ads for DHL
View online or Download (original resolution) (6.2 MB in .mov)

Credits:

"The client wanted a TV campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong.


Prooduct : DHL
Agency : Ogilvy & Mather, Beijing
Executive Creative Director: KweiChee Lam
Executive Creative Director: Nils Andersson
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Director: JinJing Zhu
Prod. Co. : JQK Production, Beijing
Country : China
Other Credits : Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu

DHL: Service-centre

TV-Spots Ogilvy & Mather Beijing
Stills from video click to enlarge
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Released: January 2008
Avertiser: DHL
Agency: Ogilvy & Mather Beijing
Country: China
Category: Transport, travel & tourism
Tags: tv-spot , Work , Creative review , Creative selection of ads from China , Best ads for DHL
View online or Download (original resolution) (5.0 MB in .mov)

Credits:

"The client wanted a TV campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong.


Prooduct : DHL
Agency : Ogilvy & Mather, Beijing
Executive Creative Director: KweiChee Lam
Executive Creative Director: Nils Andersson
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Director: JinJing Zhu
Prod. Co. : JQK Production, Beijing
Country : China
Other Credits : Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu

DHL: Office

TV-Spots Ogilvy & Mather Beijing
Stills from video click to enlarge
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Released: January 2008
Avertiser: DHL
Agency: Ogilvy & Mather Beijing
Country: China
Category: Transport, travel & tourism
Tags: tv-spot , Work , Creative review , Creative selection of ads from China , Best ads for DHL
View online or Download (original resolution) (3.4 MB in .mov)

Credits:

"The client wanted a TV campaign harping on a rather generic USP of the express delivery category. However, we decided to feature the contrary," said creative director Michael Wong.


Prooduct : DHL
Agency : Ogilvy & Mather, Beijing
Executive Creative Director: KweiChee Lam
Executive Creative Director: Nils Andersson
Creative Director/ art director: Michael Wong
Art Director: XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Director: JinJing Zhu
Prod. Co. : JQK Production, Beijing
Country : China
Other Credits : Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu

Tide: Dinosaurs

Prints, Outdoor, Ads Tide: Dinosaurs, TIDE DETERGENT, Leo Burnett Guangzhou,
See full size 1276x902 px
Released: January 2008
Avertiser: TIDE
Brand name: TIDE DETERGENT
Agency: Leo Burnett Guangzhou
Country: China
Category: Household maintenance & pet products
Tags: Work , Prints , Prehistoric Dirt , Creative review , Creative selection of ads from China

Translation: Remove old stains with Tide.

Product : Tide
Agency : Leo Burnett Guangzhou
Country : China
Photographer: David Chen
Designer: Song Ruan
Creative Director: Amanda Yang
Art Director: Henry Tsai Deng Jian Quan
Copywriter: Joy Zou

Tide: Dinosaurs

Prints, Outdoor, Ads Tide: Dinosaurs, TIDE DETERGENT, Leo Burnett Guangzhou,
See full size 1276x902 px
Released: January 2008
Avertiser: TIDE
Brand name: TIDE DETERGENT
Agency: Leo Burnett Guangzhou
Country: China
Category: Household maintenance & pet products
Tags: Work , Prints , Prehistoric Dirt , Creative review , Creative selection of ads from China , Selection of most creative washing powder ads (Detergents)

Translation: Remove old stains with Tide.

Product : Tide
Agency : Leo Burnett Guangzhou
Country : China
Photographer: David Chen
Designer: Song Ruan
Creative Director: Amanda Yang
Art Director: Henry Tsai Deng Jian Quan
Copywriter: Joy Zou

Tide: Dinosaurs

Prints, Outdoor, Ads Tide: Dinosaurs, TIDE DETERGENT, Leo Burnett Guangzhou,
See full size 1276x902 px
Released: January 2008
Avertiser: TIDE
Brand name: TIDE DETERGENT
Agency: Leo Burnett Guangzhou
Country: China
Category: Household maintenance & pet products
Tags: Work , Prints , Prehistoric Dirt , Creative review , Creative selection of ads from China , Selection of most creative washing powder ads (Detergents)

Translation: Remove old stains with Tide.

Product : Tide

Agency : Leo Burnett Guangzhou
Country : China
Photographer: David Chen
Designer: Song Ruan
Creative Director: Amanda Yang
Art Director: Henry Tsai Deng Jian Quan
Copywriter: Joy Zou

Volvo: Spider

Prints, Outdoor, Ads Volvo: Spider, , EuroRSCG,
See full size 1047x711 px
Released: December 2007
Avertiser: VOLVO
Agency: EuroRSCG
Country: China
Category: Cars
Tags: Work , Prints , Creative review , Creative selection of ads from China

Danger? Game.

Advertising Agency: EuroRSCG , Beijing, China
Creative Directors: Jonathan Hsn，HeKeGang，FuYu
Art Directors: LiDan，HuYongQiang
Copywriters: Jonathan Hsn，HeKeGang
Other additional credits: LiuJianGuo

Volvo: Cobra

Prints, Outdoor, Ads Volvo: Cobra, , EuroRSCG,
See full size 1047x711 px
Released: December 2007
Avertiser: VOLVO
Agency: EuroRSCG
Country: China
Category: Cars
Tags: Work , Prints , Creative review , Creative selection of ads from China

Danger? Game.

Advertising Agency: EuroRSCG , Beijing, China
Creative Directors: Jonathan Hsn，HeKeGang，FuYu
Art Directors: LiDan，HuYongQiang
Copywriters: Jonathan Hsn，HeKeGang
Other additional credits: LiuJianGuo

Volvo: Scorpion

Prints, Outdoor, Ads Volvo: Scorpion, , EuroRSCG,
See full size 1047x711 px
Released: December 2007
Avertiser: VOLVO
Agency: EuroRSCG
Country: China
Category: Cars
Tags: Work , Prints , Creative review , Creative selection of ads from China

Danger? Game.

Advertising Agency: EuroRSCG , Beijing, China
Creative Directors: Jonathan Hsn，HeKeGang，FuYu
Art Directors: LiDan，HuYongQiang
Copywriters: Jonathan Hsn，HeKeGang
Other additional credits: LiuJianGuo

Volkswagen Polo: Drift

TV-Spots POLO Shanghai Advertising
Stills from video click to enlarge
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Released: December 2007
Avertiser: Volkswagen
Brand name: POLO
Agency: Shanghai Advertising
Country: China
Category: Cars
Tags: tv-spot , Creativity , Work , Creative review , Creative selection of ads from China
View online or Download (original resolution) (4.7 MB in .mpg)

Credits:

Title "Drift"
Agency Shanghai Advertising
City Shanghai
Production Company: Carrot Films
Advertiser VW Volkswagen
Brand Name Volkswagen
Product Name Polo
Business Sector Cars
Market China
Country of Production China
Language Mandarin
Type Television
Length 60 seconds
Tagline A VW Polo driver never leaves his car

Creative Director Kit Yuchun
Director Eric Will
Production Company Producer Jacie Tan
Editing Company Post Bangkok
Post Production Post Bangkok
Photographer Eric Yeong
Music Pascal Bonifay
Music Company / Composer Attention o Chien

Adidas: Soccer (Zheng Zhi)

Prints, Outdoor, Ads Adidas: Soccer (Zheng Zhi), , 180/TBWA,
See full size 2504x1698 px
Released: December 2007
Avertiser: ADIDAS
Agency: 180/TBWA
Country: China
Category: Clothing & footwear
Awards: Clio 2008 Print Bronze , Cannes Lions 2008 Outdoor Gold , Ad Stars 2008 Bronze , ANDY 2009 Out Of Home Gold
Tags: Creativity , Prints , Award show winner , Cannes 2008 , Creative review , Creative selection of ads from China , Beijing Olympics 2008 , tv-spot , Work

Client: Adidas
Agency: 180/TBWA
Creative Director: Yang Yeo,
Elvis Chau,
Sarawut Hengsawad,
Lesley Zhou,
John Merrifield
Copywriter: Leslsy Zhou,
Sarawut Hengsawad,
Nicky Zhang,
Michelle Wu
Photgrapher: Mark Zibert
Illustrator: Luming,
Lance Ma

Adidas: Basketball

Prints, Outdoor, Ads Adidas: Basketball, , 180/TBWA,
See full size 2504x1698 px
Released: December 2007
Avertiser: ADIDAS
Agency: 180/TBWA
Country: China
Category: Clothing & footwear
Awards: Clio 2008 Print Bronze , Cannes Lions 2008 Outdoor Gold , Ad Stars 2008 Silver , ANDY 2009 Newspaper Silver , ANDY 2009 Out Of Home Gold
Tags: Creativity , Prints , Award show winner , Cannes 2008 , Creative review , Creative selection of ads from China , tv-spot , Work

Client: Adidas
Agency: 180/TBWA
Creative Director: Yang Yeo,
Elvis Chau,
Sarawut Hengsawad,
Lesley Zhou,
John Merrifield
Copywriter: Leslsy Zhou,
Sarawut Hengsawad,
Nicky Zhang,
Michelle Wu
Photgrapher: Mark Zibert
Illustrator: Luming,
Lance Ma

Adidas: Diving (Hu Jia)

Prints, Outdoor, Ads Adidas: Diving (Hu Jia), , 180/TBWA,
See full size 2504x1698 px
Released: December 2007
Avertiser: ADIDAS
Agency: 180/TBWA
Country: China
Category: Clothing & footwear
Awards: Clio 2008 Print Bronze , Cannes Lions 2008 Outdoor Gold , Ad Stars 2008 Gold , ANDY 2009 Out Of Home Gold
Tags: Creativity , Prints , Award show winner , Cannes 2008 , Creative review , Creative selection of ads from China , tv-spot , Work , Best of the month

Client: Adidas Agency: 180/TBWA
Creative Director: Yang Yeo,
Elvis Chau,
Sarawut Hengsawad,
Lesley Zhou,
John Merrifield
Copywriter: Leslsy Zhou,
Sarawut Hengsawad,
Nicky Zhang,
Michelle Wu
Photgrapher: Mark Zibert
Illustrator: Luming,
Lance Ma

Don't Let This Be The End

TV-Spots WWF Ogilvy & Mather Beijing
Stills from video click to enlarge
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Released: October 2007
Avertiser: WWF CHINA
Brand name: WWF
Agency: Ogilvy & Mather Beijing
Country: China
Tags: tv-spot , PUBLIC AWARENESS MESSAGES , Социальная реклама , Creative review , Creative selection of ads from China
View online or Download (original resolution) (2.1 MB in .mov)

Credits:

Agency: Ogilvy & Mather, Beijing
Executive Creative Director: Nils Andersson
Art Director: Rain Yu
Copywriter: Doug Schiff
Agency Producer: Jeff Wong,
Lulu Yang
Production Company: Cirkus, New Zealand
Producer: Marko Klijn
Animation Directors: Phil James, Tim Civil, Ben Stevens
Animator: Geoff Newton
2D Animators: Elena Doyle, Phil Dron, Melody Ellis.

Sony HDD camera: Line

Prints, Outdoor, Ads Sony HDD camera: Line, Sony HDD camera, JWT Shanghai,
See full size 992x1380 px
Released: September 2007
Avertiser: SONY
Brand name: Sony HDD camera
Agency: JWT Shanghai
Country: China
Category: Home electronics & audio-visual
Tags: Creative review , Creative selection of ads from China

Fit the world into a HDD

Advertising Agency: JWT, Shanghai, China
Creative Director: Lo ShuengYan
Art Directors: Ronnie Wu, Gang Hu
Copywriter: Joe Wu
Illustrators: Ronnie Wu, Xiaodong Zhou
Photographer: Ben Wang
Retouching: DiZi Power

Greenfamily Youth Association of Environment Protection: Excretion vision

Prints, Outdoor, Ads Greenfamily Youth Association of Environment Protection: Excretion vision, , GUANGDONG UNITED ADVERTISING,
See full size 1024x682 px
Released: September 2007
Avertiser: Green Family
Agency: GUANGDONG UNITED ADVERTISING
Country: China
Tags: PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Guerilla , Social Advertising , Work , Creative outdoor , Creative review , Creative selection of ads from China , Environmental pollution creative ads

Advertising Agency: Guangdong Advertising, Beijing, China
Creative Director: Yang Fan
Art Director: Wang Yong
Copywriters: Yang Meng, Tong Xia

Bush

TV-Spots OGILVY & MATHER (HONG KONG)
Stills from video click to enlarge
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Released: July 2007
Avertiser: SOUTH CHINA MORNING POST
Agency: OGILVY & MATHER (HONG KONG)
Country: China
Category: Publications & media
Tags: Creative review , Creative selection of ads from China
View online or Download (original resolution) (9.2 MB in .mov)

Credits:

Advertising Agency: Ogilvy, Hong Kong
Creative Director: Jason Aspes
Additional credits: Director Michael Spiccia
Released: June 2007

Nike China Young Masters

Prints, Outdoor, Ads Nike China Young Masters, Nike China Young Masters, Wieden + Kennedy Shanghai,
See full size 1000x1484 px
Released: July 2007
Avertiser: NIKE
Brand name: Nike China Young Masters
Agency: Wieden + Kennedy Shanghai
Country: China
Tags: CLOTHING/FOOTWEAR , Спортивная обувь , outdoor , Prints , Work , Интервью , tv-spot , Creative review , Creative selection of ads from China

Client: Nike China
Agency: Wieden + Kennedy, Shanghai
Creative Director: Frank Hahn
Art Director: Camille Hirigoyen,
Julien Choquart,
Scott Dungate
Copywriter: Achilles Li,
Yu Si
Illustrator: Camille Hirigoyen,
Julien Choquart
Photographer: Jean Louis Wolff
Print Producer: Joy Wang

Nike China Young Masters

Prints, Outdoor, Ads Nike China Young Masters, Nike China Young Masters, Wieden + Kennedy Shanghai,
See full size 1000x1484 px
Released: July 2007
Avertiser: NIKE
Brand name: Nike China Young Masters
Agency: Wieden + Kennedy Shanghai
Country: China
Tags: CLOTHING/FOOTWEAR , Спортивная обувь , outdoor , Prints , Work , Интервью , tv-spot , Creative review , Creative selection of ads from China

Agency: Wieden + Kennedy, Shanghai
Creative Director: Frank Hahn
Art Director: Camille Hirigoyen,
Julien Choquart,
Scott Dungate
Copywriter: Achilles Li,
Yu Si
Illustrator: Camille Hirigoyen,
Julien Choquart
Photographer: Jean Louis Wolff
Print Producer: Joy Wang

Nike China Young Masters

Prints, Outdoor, Ads Nike China Young Masters, Nike China Young Masters, Wieden + Kennedy Shanghai,
See full size 1000x1484 px
Released: July 2007
Avertiser: NIKE
Brand name: Nike China Young Masters
Agency: Wieden + Kennedy Shanghai
Country: China
Tags: CLOTHING/FOOTWEAR , Спортивная обувь , outdoor , Prints , Work , Интервью , tv-spot , Creative review , Creative selection of ads from China

Agency: Wieden + Kennedy, Shanghai
Creative Director: Frank Hahn
Art Director: Camille Hirigoyen,
Julien Choquart,
Scott Dungate
Copywriter: Achilles Li,
Yu Si
Illustrator: Camille Hirigoyen,
Julien Choquart
Photographer: Jean Louis Wolff
Print Producer: Joy Wang

Nike China Young Masters

Prints, Outdoor, Ads Nike China Young Masters, Nike China Young Masters, Wieden + Kennedy Shanghai,
See full size 1000x1484 px
Released: July 2007
Avertiser: NIKE
Brand name: Nike China Young Masters
Agency: Wieden + Kennedy Shanghai
Country: China
Tags: CLOTHING/FOOTWEAR , Спортивная обувь , outdoor , Prints , Work , Интервью , tv-spot , Creative review , Creative selection of ads from China

Agency: Wieden + Kennedy, Shanghai
Creative Director: Frank Hahn
Art Director: Camille Hirigoyen,
Julien Choquart,
Scott Dungate
Copywriter: Achilles Li,
Yu Si
Illustrator: Camille Hirigoyen,
Julien Choquart
Photographer: Jean Louis Wolff
Print Producer: Joy Wang

nike china young masters

Prints, Outdoor, Ads nike china young masters, Nike China Young Masters, Wieden + Kennedy Shanghai,
See full size 1000x1484 px
Released: July 2007
Avertiser: NIKE
Brand name: Nike China Young Masters
Agency: Wieden + Kennedy Shanghai
Country: China
Tags: CLOTHING/FOOTWEAR , Спортивная обувь , outdoor , Prints , Work , Интервью , tv-spot , Best of the month , Creative review , Creative selection of ads from China

Agency: Wieden + Kennedy, Shanghai
Creative Director: Frank Hahn
Art Director: Camille Hirigoyen,
Julien Choquart, Scott Dungate
Copywriter: Achilles Li, Yu Si
Illustrator: Camille Hirigoyen, Julien Choquart
Photographer: Jean Louis Wolff
Print Producer: Joy Wang

Nike Xizhimen

Prints, Outdoor, Ads Nike Xizhimen, , DMG Beijing,
See full size 827x1200 px
Released: July 2007
Avertiser: NIKE
Agency: DMG Beijing
Country: China
Tags: Prints , CLOTHING/FOOTWEAR , Work , Sport , Спортивная обувь , tv-spot , Creativity , TV Spots , Creative review , Creative selection of ads from China

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Nike Xuanwumen

Prints, Outdoor, Ads Nike Xuanwumen, , DMG Beijing,
See full size 827x1200 px
Released: July 2007
Avertiser: NIKE
Agency: DMG Beijing
Country: China
Tags: Prints , CLOTHING/FOOTWEAR , Work , Sport , Спортивная обувь , tv-spot , Creativity , TV Spots , Creative review , Creative selection of ads from China

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Nike Qianmen

Prints, Outdoor, Ads Nike Qianmen, , DMG Beijing,
See full size 827x1200 px
Released: July 2007
Avertiser: NIKE
Agency: DMG Beijing
Country: China
Tags: Prints , CLOTHING/FOOTWEAR , Work , Sport , Спортивная обувь , tv-spot , Creativity , TV Spots , Creative review , Creative selection of ads from China

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Nike Fuchengmen

Prints, Outdoor, Ads Nike Fuchengmen, , DMG Beijing,
See full size 827x1200 px
Released: July 2007
Avertiser: NIKE
Agency: DMG Beijing
Country: China
Tags: Prints , CLOTHING/FOOTWEAR , Work , Sport , Спортивная обувь , tv-spot , Creativity , TV Spots , Creative review , Creative selection of ads from China

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Nike Final Poster

Prints, Outdoor, Ads Nike Final Poster, , DMG Beijing,
See full size 827x1200 px
Released: July 2007
Avertiser: NIKE
Agency: DMG Beijing
Country: China
Tags: Prints , CLOTHING/FOOTWEAR , Work , Sport , Спортивная обувь , tv-spot , Creativity , TV Spots , Creative review , Creative selection of ads from China

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Weber Zhang, Alan Guo, Ben Dong, Leo Sui, Hui Wang, Yeesin Heng
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang

Hello spring!

Prints, Outdoor, Ads Hello spring!, VOLKSWAGEN BEETLE, ,
See full size 1200x848 px
Released: July 2007
Avertiser: DMG
Brand name: VOLKSWAGEN BEETLE
Country: China
Tags: CARS , Work , Prints , Creative review , Creative selection of ads from China

Volkswagen Beetle: Fashion garden


Advertising Agency: DMG, BeiJing, China

Creative Directors: Kelvin Mak, Weibing Xu
Art Director/Illustrator/Photographer: Wei Liu
Copywriter: Hui Zhao
Designer: Xin Liu
Published: March 2007

Hello sunshine!

Prints, Outdoor, Ads Hello sunshine!, VOLKSWAGEN BEETLE, ,
See full size 1200x849 px
Released: July 2007
Avertiser: DMG
Brand name: VOLKSWAGEN BEETLE
Country: China
Tags: CARS , Work , Prints , Creative review , Creative selection of ads from China

Volkswagen Beetle: Fashion garden

Advertising Agency: DMG, BeiJing, China
Creative Directors: Kelvin Mak, Weibing Xu
Art Director/Illustrator/Photographer: Wei Liu
Copywriter: Hui Zhao
Designer: Xin Liu
Published: March 2007

Fenbid Scary Woman

Prints, Outdoor, Ads Fenbid Scary Woman, Fenbid, Assyria Advertising,
See full size 800x533 px
Released: July 2007
Brand name: Fenbid
Agency: Assyria Advertising
Country: China
Category: Toiletries & pharmaceuticals
Tags: Prints , Pharmaceuticals , Creative review , Creative selection of ads from China , Visual headache , Work , Medicine and Pharmaceuticals

AGENCY: Assyria Advertising, Beijing, China
CREATIVE DIRECTOR: Wendy Wang,Chen Lei,Tom Li
ART DIRECTOR: Chen Lei,Tom Li
COPYWRITER: Wendy Wang

Fenbid Scary Man

Prints, Outdoor, Ads Fenbid Scary Man, Fenbid, Assyria Advertising,
See full size 800x533 px
Released: July 2007
Brand name: Fenbid
Agency: Assyria Advertising
Country: China
Category: Toiletries & pharmaceuticals
Tags: Prints , Pharmaceuticals , Medicine and Pharmaceuticals , Creative review , Creative selection of ads from China , Visual headache , Work

AGENCY: Assyria Advertising, Beijing, China
CREATIVE DIRECTOR: Wendy Wang,Chen Lei,Tom Li
ART DIRECTOR: Chen Lei,Tom Li
COPYWRITER: Wendy Wang

Zwilling Knifes Bookmark Two

Prints, Outdoor, Ads Zwilling Knifes Bookmark Two, , GREY WORLDWIDE,
See full size 582x769 px
Released: June 2007
Avertiser: Zwilling knives
Agency: GREY WORLDWIDE
Country: China
Tags: Work , Direct marketing , Кухонные принадлежности , Creative review , Creative selection of ads from China , Bookmark as an advertising medium

Advertising Agency: Grey Worldwide, Beijing, China

Zwilling Knifes Bookmark One

Prints, Outdoor, Ads Zwilling Knifes Bookmark One, , GREY WORLDWIDE,
See full size 571x754 px
Released: June 2007
Avertiser: Zwilling knives
Agency: GREY WORLDWIDE
Country: China
Awards: London International Awards 2007 , London Awards 2007 Print Direct Mail - Consumer Silver
Tags: Work , Direct marketing , Кухонные принадлежности , News , Award show winner , Prints , Creative review , Creative selection of ads from China , Bookmark as an advertising medium

Advertising Agency: Grey Worldwide, Beijing, China

Hyundai Terracan SUV Three

Prints, Outdoor, Ads Hyundai Terracan SUV Three, HYUNDAI TERRACAN, Shunya Advertising,
See full size 1200x848 px
Released: June 2007
Avertiser: HYUNDAI
Brand name: HYUNDAI TERRACAN
Agency: Shunya Advertising
Country: China
Category: Cars
Tags: Cars , CARS , Work , Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Advertising Agency: Shunya Advertising, China
Creative Director: Doze
Art Director/Photographer: Sunhuailiang

Hyundai Terracan SUV Two

Prints, Outdoor, Ads Hyundai Terracan SUV Two, HYUNDAI TERRACAN, Shunya Advertising,
See full size 1200x848 px
Released: June 2007
Avertiser: HYUNDAI
Brand name: HYUNDAI TERRACAN
Agency: Shunya Advertising
Country: China
Category: Cars
Tags: Cars , CARS , Work , Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Advertising Agency: Shunya Advertising, China
Creative Director: Doze
Art Director/Photographer: Sunhuailiang

Hyundai Terracan SUV One

Prints, Outdoor, Ads Hyundai Terracan SUV One, HYUNDAI TERRACAN, Shunya Advertising,
See full size 1200x848 px
Released: June 2007
Avertiser: HYUNDAI
Brand name: HYUNDAI TERRACAN
Agency: Shunya Advertising
Country: China
Category: Cars
Tags: Cars , CARS , Work , Prints , Creative review , Creative selection of ads from China , Most interesting suv ads , SUV

Advertising Agency: Shunya Advertising, China
Creative Director: Doze
Art Director/Photographer: Sunhuailiang

WWF: BLACK CLOUD

Prints, Outdoor, Ads WWF: BLACK CLOUD , Cannes Lions 2007, Ogilvy & Mather Beijing,
See full size 1200x853 px
Released: June 2007
Avertiser: WWF
Brand name: Cannes Lions 2007
Agency: Ogilvy & Mather Beijing
Country: China
Category: Cannes 2007 Outdoor Bronze
Public awareness messages
Awards: Cannes Lions 2007 Outdoor Bronze
Tags: ambient , Exhausts caught in bag , Creative review , Creative selection of ads from China , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues

Type Of Entry: AMBIENT
Category: Ambient: Stunts & Live Advertising
Title: BLACK CLOUD
Advertiser/Client: WWF
Product/Service: WILDLIFE CHARITY
Advertising Agency: OGILVY & MATHER BEIJING
Country: CHINA
Advertising Agency: OGILVY & MATHER BEIJING
Country: CHINA
Executive Creative Director: Nils Andersson
Creative Director: Doug Schiff
Copywriter: Doug Schiff/Fei Zhao
Art Director: Teonghoe Teng/Kama Yu
Photographer: Kenny Chai
Account Supervisor: Shan Du

GONDOLA VENEZIANA ITALIAN RESTAURANT: MARIA

Prints, Outdoor, Ads GONDOLA VENEZIANA ITALIAN RESTAURANT: MARIA, ANGEL HAIR PASTA, OGILVY & MATHER, SHANGHAI,
See full size 742x1024 px
Released: June 2007
Avertiser: Gondola Veneziana
Brand name: ANGEL HAIR PASTA
Agency: OGILVY & MATHER, SHANGHAI
Country: China
Category: Savoury foods
Awards: Cannes Lions 2008 Press Bronze
Tags: Creative review , Creative selection of ads from China , Vivid collection of restaurant&cafe ads

Advertiser/Client: GONDOLA VENEZIANA ITALIAN RESTAURANT
Product/Service: ANGEL HAIR PASTA
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Creative Director: Ng Fan/Kenny Choo
Copywriter: Arthur Tsang/Ng Fan
Art Director: Ng Fan/Kenny Choo/Bossman/Li Ye
Photographer: Connie Hong
Account Supervisor: Teresa Muk
Other Credits: Retoucher:Surreal Digital--James Chan

GONDOLA VENEZIANA ITALIAN RESTAURANT: ANGELO

Prints, Outdoor, Ads GONDOLA VENEZIANA ITALIAN RESTAURANT: ANGELO, ANGEL HAIR PASTA, OGILVY & MATHER, SHANGHAI,
See full size 748x1024 px
Released: June 2007
Avertiser: Gondola Veneziana
Brand name: ANGEL HAIR PASTA
Agency: OGILVY & MATHER, SHANGHAI
Country: China
Category: Savoury foods
Awards: Cannes Lions 2008 Press Bronze
Tags: Creative review , Creative selection of ads from China , Vivid collection of restaurant&cafe ads

Advertiser/Client: GONDOLA VENEZIANA ITALIAN RESTAURANT
Product/Service: ANGEL HAIR PASTA
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Advertising Agency: OGILVY SHANGHAI
Country: CHINA
Creative Director: Ng Fan/Kenny Choo
Copywriter: Arthur Tsang/Ng Fan
Art Director: Ng Fan/Kenny Choo/Bossman/Li Ye
Photographer: Connie Hong
Account Supervisor: Teresa Muk
Other Credits: Retoucher:Surreal Digital--James Chan

WWF Evolution Turtle

Prints, Outdoor, Ads WWF Evolution Turtle, , OGILVY & MATHER ADVERTISING,
See full size 750x530 px
Released: June 2007
Avertiser: GREENPEACE
Agency: OGILVY & MATHER ADVERTISING
Country: China
Tags: Social Advertising , Prints , защита окружающей среды , Work , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

CREATIVE DIRECTOR: Nils Andersson, Doug Schiff
ART DIRECTOR: Fenglin Yu
COPYWRITER: Nils Andersson, Doug Schiff

WWF Evolution Tiger

Prints, Outdoor, Ads WWF Evolution Tiger, , OGILVY & MATHER ADVERTISING,
See full size 750x530 px
Released: June 2007
Avertiser: GREENPEACE
Agency: OGILVY & MATHER ADVERTISING
Country: China
Tags: Social Advertising , Prints , защита окружающей среды , Work , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

CREATIVE DIRECTOR: Nils Andersson, Doug Schiff
ART DIRECTOR: Fenglin Yu
COPYWRITER: Nils Andersson, Doug Schiff

WWF Evolution Elephant

Prints, Outdoor, Ads WWF Evolution Elephant, , OGILVY & MATHER ADVERTISING,
See full size 750x530 px
Released: June 2007
Avertiser: GREENPEACE
Agency: OGILVY & MATHER ADVERTISING
Country: China
Tags: Social Advertising , Prints , защита окружающей среды , Work , Creative review , Creative selection of ads from China , Solid collection of animal protection ads

CREATIVE DIRECTOR: Nils Andersson, Doug Schiff
ART DIRECTOR: Fenglin Yu
COPYWRITER: Nils Andersson, Doug Schiff

Wild

Prints, Outdoor, Ads Wild, HYUNDAI SANTA FE, ,
See full size 900x1200 px
Released: May 2007
Avertiser: HYUNDAI