This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Слоган: «Цени свое время»
Сроки кампании: сентябрь – декабрь 2007
Вице президент по маркетингу: Сергей Дочкин
Вице президент по развитию людских ресурсов и обучению: Татьяна Ясиновская
Менеджер по национальному маркетингу: Андрей Любезнов
Менеджер отдела по развитию людских ресурсов и обучению: Людмила Максимова
Агентство: Leo Burnett Moscow
Креативный директор: Михаил Кудашкин
Директор по стратегическому планированию: Мария Тиунова
Плэннер по аудитории: Ксения Самойлова
Креативная пара: Арина Авдеева, Вера Карпова
Дизайнер: Кирилл Сиротин
Директор отдела по работе с клиентами: Юлия Ободовская
Старший эккаунт -менеджер: Оксана Шевченко
Эккаунт-экзекьютив: Элина Иванян
Продюсер агентства: Ольга Аносова

Credits:

Client: Nationale Vacaturebank
Title: Making Fire
Agency: Selmore, Amsterdam
Creative Directors: Diederick Hillenius, Poppe van Pelt
Art Director: Poppe van Pelt
Copywriter: Diederick Hillenius
Agency Producer: Ronald Milton
Production Company: Comrad.nl, Amsterdam
Director: Miron Bilski
DOP: Jeroen de Bruin
Exec. Producer: Lars Siemens
Editing Company: Comrad.nl, Amsterdam
Editor: Amber Hooijmans (Offline)
Online/Visual Effects: Postoffice, Amsterdam
VFX Supervisor/Lead Inferno Artist: Neda Gueorguieva
Sound studio: FC Walvisch, Amsterdam
Music: FC Walvisch, Amsterdam
Composer: Marcel Bult

Credits:

Description / Synopsis
A bunch of young, promising engineers build a large construction to have some fun with a coming train. Hydro is looking forward to these kids growing up.
Context
Hydro is a Oil & Energy Company. Recruitment of young people to science subjects with the objective of increasing the knowledge of Hydro as possible place of work
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Agency: DDB Oslo
Editing Company: Chimney Pot
Visual Effects Company: Fido
Art Director: Martin R.Thorsen
Director: Roenberg
Production Company: Motion Blur, Oslo
Agency Producer: Cyrill Boije
Account Executive: Atle Skageng
Copywriter: Torbjørn Kvien Madsen
Producer: Richard Patterson
Cinematographer: Gaute Gunnari
Account Manager: Mirka Harkonen

Credits:

Agency: Wieden+Kennedy, Tokyo
Executive Creative Directors: Hiroshi Yonemura, Sumiko Sato
Art Director: Naoki Ga
Copywriter: Kenji Enomoto
Agency Producer: Tieneke Pavesic

Production Company: Biscuit Filmworks, Los Angeles
Director: Steve Rogers
Director of Photography: Danny Ruhlmann
Executive Producers: Shawn Lacy Tessaro, Eric Stern

Production Company (Australia): Revolver Films
Executive Producer: Michael Ritchie
Line-Producer: Georgina Wilson
Post Production/Visual Effects (Australia): Animal Logic
Editorial (Australia): Guillotine
Editor: Alexandre de Franceschi