This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Product: Monster.com
Agency: BBDO New York
Production Company: Rattling Stick, London/Epoch Films, USA
Director: Daniel Kleinman
DoP: John Mathieson
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Art Director: Gerard Caputo
Copywriter: Reuben Hower
Editor: Haines Hall
Senior Agency Producer: Ed Zazzera, Anthony Curti
Producer: Theresa Ward, Johnnie Frankel
Executive Producer: Jerry Solomon
Music Producer: Loren Parkins
VFX: Framestore
Executive Producer: James Razzall
Producer: Michael Stanish
Visual Effects Supervisor: Mike McGee
Sound Design: Stimmung
Sound Designer: Gus Koven
Telecine: The Mill
Colorist: Fergus McCall
Mix: Sound Lounge
Final Mix: Tom Jucarone

Credits:

Description / Synopsis
Sea brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka. The film see the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.

Agency: JWT London
Production Company: Rattling Stick
Advertiser: Diageo
Brand Name: Smirnoff Red
Date of First Publication 8/17/2007
Executive Creative Director Nick Bell
Creative Director Jonathan Budds, Anita Davis
Art Director Rob Spicer
Copywriter Adam Griffin
Director Daniel Kleinman
Production Company Producer Johnnie Frankel
Agency Producer Sarah Patterson
Editor Steve Gandolphi
Editing Company Cut + Run
Post Production Framestore
Music Peter Raeburn
Sound Design Company Soundtree

Credits:

Agency: Santo, Buenos Aires
General Creative Directors: Maximiliano Anselmo, Sebastian Wilhelm
Copywriters: Matias Ballada, Sebastian Wilhelm
Art Director: Maximiliano Anselmo
Head of Production: Facundo Perez
Agency Producers: Andres Salmoyraghi
Production Company: Rattling Stick
Director: Daniel Kleinman
Executive Producer: Johnnie Frankel
Post-production: Framestore CFC
Producer: Scott Griffin
Production Designer: Dale Newton
Music: CCCI

Credits:

Agency: M&C Saatchi London
Creatives: Tom Spicer, Kit Dayaram
Director(s): Daniel Kleinman
Kleinman Productions / United Kingdom
Producer - Johnny Frankel
Post - The Mill

Credits:

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director: Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company: KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Artist/Title: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Other Credits: Music Company: Soundtree Music/Post Production: Framestore CFC
Date Of 1st Transmission: 03/10/2005
Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Synopsis
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.

Credits:

Client: Lux
Title: Balloons
Advertising Agency: Santo
Creative Directors: Sebastián Wilhelm, Maximiliano Anselmo
Copywriter: Pablo Minces
Art Director: Luis Ghidotti
Planners: Andrea Mariño, Maria Cavallieri
Executive Producer: Facundo Perez
Producers: Andrés Salmoyraghi, Facundo Perez
Production Company: Stink
Director: Nacho Gayán
Executive Producer: Daniel Bergmann
Producer: Robert Herman, Rafa Montilla
Line Producer: Toni Moreno
Photography Director: John Lynch
Postproduction: Glassworks
Music: CCCI Productions
Musical Theme: Up,Up, and Away (J. Webb)
Client Supervisors: Solange Ricoy, Ivana Cunha, Corina Karsch, Fernando Laratro
Account Supervisors: Stefano Zunino, Marc Capra, Flavio Cortes, Rodrigo Toledo

Credits:

Agency: 180 Amsterdam
Awards: Eurobest, 2005 (Eurobest Bronze) for Corporate Image
The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Gold WorldMedal) for Best Sound Design
The One Show, 2006 (Merit) for Consumer Television / Over :30 - Single - max. :90
EURO EFFIES, 2006 (Gold) for Brand Integration
EURO EFFIES, 2006 (Gold) for Grand Prix
EURO EFFIES, 2006 (Gold) for Leisure Services
CLIO Awards, 2006 (Silver) for Sound Design
CLIO Awards, 2006 (Bronze) for Editing
Executive Creative Director: Andy Fackrell
Creative Director: Dean Maryon
Art Director: Dean Maryon
Copywriter: Ben Abramowitz
Director: Daniel Kleinman
Producer: Johnnie Frankel, James Hatcher
Lighting Director / Lighting: John Lynch
Agency Producer: Peter Cline, Tony Stearns
Account Supervisor: Dan Gibson, Mark Schermers
Editor: Steve Gandolfi
Editing Company: Cut + Run
Post Production: Framestore
Sound Design Company: 740 Sound
Music Composer: Junkie Xl
Actor / Celebrity: David Beckham, Michael Ballack, Gonzalez Blanco Raúl, Jermain Defoe, Javier Saviola, Ricardo Kaká
Advertiser's Supervisor: Uli Becker, Arthur Höld
Head of Planning: Andy Edwards

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner

Credits:

Agency TBWA/London
Agency Producer Diane Croll
Production Company Large
Director Daniel Kleinman
Producer Johnnie Frankel
Framestore CFC
VFX Supervisor William Bartlett
Inferno Artists Jonathan Hairman, Chris Redding
CG Animators Andy Boyd, David Mellor
Matte Artists Nicha Kumkeaw, Tony Peck, Daria Ashley
Post Producer Scott Griffin
Colourists Steffan Perry, Matt Turner

Credits:

Agency: Euro RSCG London
Production Company: Large
Awards: British Television Advertising Awards (BTAA), 2004 (Bronze Arrow)
Cannes Lions - International Advertising Festival, 2004 (Silver Lion) for Public Health & Safety
Campaign Direct Awards, 2004 (Gold Award) for Best Overall Execution
Campaign Direct Awards, 2004 (Silver Award) for Best Use of Broadcast
Advertising Creative Circle Awards, 2004 (Bronze) for Best Commercial
IPA Advertising Effectiveness Awards, 2004 (Best Dedication to Effectiveness)
IPA Advertising Effectiveness Awards, 2004 (Gold)
Eurobest, 2004 (Gold) for Public Health & Safety
Marketing Week Effectiveness Awards, 2004 (Winner) for Charities
Midsummer Awards, 2004 (Bronze)
CLIO Awards, 2005 (Bronze) for Public Service
Creative Director: Nick Hastings
Art Director: Dave Shelton
Copywriter: Liz Whiston
Director: Daniel Kleinman
Director of Photography: Stephen Blackman
Producer: Johnnie Frankle
Account Planner: Frank Reitgassl, Kate Waters
Agency Producer: Simon Devine
Account Supervisor: Simon Toaldo
Editor: Steve Gandolphi
Advertising Manager: Nick Adkin
Deputy Planning Director: Kate Waters

Credits:

Agency: RKCR Y&R
Production Company: Large
Art Director: Jerry Hollens
Copywriter: Mike Boles
Director: Daniel Kleinman
Account Director: Neil Yoxall
Advertising Manager: Alison Copus

Credits:

Agency: Bartle Bogle Hegarty
Agency Producer: Amy Sugden
Creatives: Clive Pickering, Neil Dawson
Production Company: Spectre
Director: Daniel Kleinman
Producers: Johnnie Frankel
DOP: Ivan Bird
Editing Company: Cut and Run/Steve Gandolphi
Post Production: Framestore CFC
VFX Supervisors: William Bartlett, Murray Butler
Inferno Artists: William Bartlett, Murray Butler
2D Matte Artists: Stephanie Mills, Sophia Tufail, Bruce Nelson
CGI Supervisor: Andrew Daffy
Modelling: Howard Sly
Character Setup: Rachel Ward, Felix Balbas
Animators: Craig Bardsley, Brendan Body, Rosie Ashworth, Gwilym Morris, Kate Hood
Shoaling: Andrew Chapman
Lighting and Look: Jake Mengers, Simon Stoney
R&D: Alex Parkinson, Tim Aidley
Telecine: Dave Ludlam
Post Producer: Helen MacKenzie
Awards: Cannes Lions - International Advertising Festival, 2003 (Gold Lion) for Alcoholic Drinks
Kinsale Sharks Awards Advertising Festival, 2003 (Gold) for Craft Awards: Post/SFX
British Television Craft Awards, 2003 (Winner) for Best Computer Animation
Advertising Creative Circle Awards, 2004 (Silver) for Best Special Effects or Computer Graphics
British Television Advertising Awards (BTAA), 2004 (Silver) for International

Credits:

Agency: TBWA\LONDON
Production Company: Spectre
Awards: D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: TV Campaigns
Cannes Lions - International Advertising Festival, 2003 (Gold Lion for the Campaign) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Series
Kinsale Sharks Awards Advertising Festival, 2002 (Bronze) for Alcoholic Drink
Advertising Creative Circle Awards, 2003 (Platinum Honour for the campaign)
Advertising Creative Circle Awards, 2003 (Gold) for Best TV Commercial
Advertising Creative Circle Awards, 2003 (Gold) for Best Idea in 30 seconds
Advertising Creative Circle Awards, 2003 (Gold) for Best Campaign or Series
BoB - Best of the Best Awards, 2003 for Best Account Handler
Creative Director: Trevor Beattie, Paul Silburn
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Set Designer: John Robin Ebden
Producer: Johnnie Frankel
Lighting Director / Lighting: Denis Crossan
Agency Producer: Diane Croll
Account Manager: Matt Shepherd-Smith, Vicky Jacobs, Ben Cyzer
Editor: Stephen Gandolfi
Sound Designer: Warren Hamilton
Actor / Celebrity: Peter Kay

Credits:

Agency: TBWA\LONDON
Production Company: Spectre
Awards: D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: TV Campaigns
Cannes Lions - International Advertising Festival, 2003 (Gold Lion for the Campaign) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Series
Kinsale Sharks Awards Advertising Festival, 2002 (Bronze) for Alcoholic Drink
Advertising Creative Circle Awards, 2003 (Platinum Honour for the campaign)
Advertising Creative Circle Awards, 2003 (Gold) for Best TV Commercial
Advertising Creative Circle Awards, 2003 (Gold) for Best Idea in 30 seconds
Advertising Creative Circle Awards, 2003 (Gold) for Best Campaign or Series
BoB - Best of the Best Awards, 2003 for Best Account Handler
Creative Director: Trevor Beattie, Paul Silburn
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Set Designer: John Robin Ebden
Producer: Johnnie Frankel
Lighting Director / Lighting: Denis Crossan
Agency Producer: Diane Croll
Account Manager: Matt Shepherd-Smith, Vicky Jacobs, Ben Cyzer
Editor: Stephen Gandolfi
Sound Designer: Warren Hamilton
Actor / Celebrity: Peter Kay

Credits:

Agency: TBWA\LONDON
Production Company: Spectre
Awards: D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: TV Campaigns
Cannes Lions - International Advertising Festival, 2003 (Gold Lion for the Campaign) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Series
Kinsale Sharks Awards Advertising Festival, 2002 (Bronze) for Alcoholic Drink
Advertising Creative Circle Awards, 2003 (Platinum Honour for the campaign)
Advertising Creative Circle Awards, 2003 (Gold) for Best TV Commercial
Advertising Creative Circle Awards, 2003 (Gold) for Best Idea in 30 seconds
Advertising Creative Circle Awards, 2003 (Gold) for Best Campaign or Series
BoB - Best of the Best Awards, 2003 for Best Account Handler
Creative Director: Trevor Beattie, Paul Silburn
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Set Designer: John Robin Ebden
Producer: Johnnie Frankel
Lighting Director / Lighting: Denis Crossan
Agency Producer: Diane Croll
Account Manager: Matt Shepherd-Smith, Vicky Jacobs, Ben Cyzer
Editor: Stephen Gandolfi
Sound Designer: Warren Hamilton
Actor / Celebrity: Peter Kay

Credits:

Agency: TBWA\LONDON
Production Company: Spectre
Awards: D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: TV Campaigns
Cannes Lions - International Advertising Festival, 2003 (Gold Lion for the Campaign) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2003 (Gold) for Series
Kinsale Sharks Awards Advertising Festival, 2002 (Bronze) for Alcoholic Drink
Advertising Creative Circle Awards, 2003 (Platinum Honour for the campaign)
Advertising Creative Circle Awards, 2003 (Gold) for Best TV Commercial
Advertising Creative Circle Awards, 2003 (Gold) for Best Idea in 30 seconds
Advertising Creative Circle Awards, 2003 (Gold) for Best Campaign or Series
BoB - Best of the Best Awards, 2003 for Best Account Handler
Creative Director: Trevor Beattie, Paul Silburn
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Set Designer: John Robin Ebden
Producer: Johnnie Frankel
Lighting Director / Lighting: Denis Crossan
Agency Producer: Diane Croll
Account Manager: Matt Shepherd-Smith, Vicky Jacobs, Ben Cyzer
Editor: Stephen Gandolfi
Sound Designer: Warren Hamilton
Actor / Celebrity: Peter Kay

Credits:

Agency: Bartle Bogle Hegarty London
Production Company: Spectre
Director: Daniel Kleinman

Credits:

Description / Synopsis:
This is a spoof of the famous Levis-Running through walls film, featuring Blanch & Hazel Aka the Lilt ladies.
Agency: Mother
Production Company: Spectre
Creative Director: Robert Saville, Mark Waites
Copywriter: Darren Bailes, Robert Saville
Director: Daniel Kleinman
Agency Producer: Janine Levy
Music Composer: Georg Friedrich Händel

Credits:

Awards: Cannes Lions - International Advertising Festival, 2002 (Bronze Lion) for Corporate Image
AdForum Creative Hits, 2002 (Gold Campaign) for United Kingdom
AdForum Creative Hits, 2002 (Bronze Campaign) for Worldwide
British Television Craft Awards, 2002 (Winner) for Best Video Post-Production
British Television Advertising Awards (BTAA), 2003 (Silver) for Toys & Games
British Television Advertising Awards (BTAA), 2003 (Bronze) for Computer Software
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising Crafts: Special Effects
Agency: Bartle Bogle Hegarty London
Creative Director: John Hegarty
Art Director: Fred & Farid
Copywriter: Fred & Farid
Director: Daniel Kleinman
Set Designer: John Bramble
Producer: Johnnie Frankel
Lighting Director / Lighting: Ivan Bird
Agency Producer: Andy Gulliman
Editor: Stephen Gandolfi
Animation Effects: William Bartlett
Colorist: Dave Ludlam
Sound Designer: Jonnie Burn
Music Composer: Etienne de Crecy

Credits:

Awards: Cannes Lions - International Advertising Festival, 2002 (Gold Lion) for Entertainment & Leisure
AdForum Creative Hits, 2002 (Gold Campaign) for United Kingdom
AdForum Creative Hits, 2002 (Bronze Campaign) for Worldwide
British Television Advertising Awards (BTAA), 2003 (Silver) for Virals
British Television Advertising Awards (BTAA), 2003 (Silver) for Cinema
International ANDY Awards, 2003 (ANDY) for Toys, Games Sports - Single
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising: Cinema Commercials Individual & Campaigns
D&AD Awards, 2003 (Silver Award) for TV & Cinema Advertising Crafts: Direction
Art Directors Club of Europe Awards, 2003 (Overall Grand Prix)
Art Directors Club of Europe Awards, 2003 (Gold Winner) for Cinema Commercials
Agency: Bartle Bogle Hegarty London
Creative Director: John Hegarty
Art Director: Fred & Farid
Copywriter: Fred & Farid
Director: Daniel Kleinman
Set Designer: John Bramble
Producer: Johnnie Frankel
Lighting Director / Lighting: Ivan Bird
Agency Producer: Andy Gulliman
Editor: Stephen Gandolfi
Editing Company: Cut + Run
Post Production: Helen MacKenzie, Framestore
Special Effects / VFX: Framestore
Animation Effects: Murray Butler, William Bartlett, Ben Cronin, Stephane Allender
Sound Designer: Jonnie Burn
Account Handler: Derek Robson
Account Handler: Remi Rasenberg
Marketing Manager: Harvey Eagle

Credits:

Agency: McCann-Erickson Communications House Ltd
Production Company: Spectre
Awards: Epica, 2001 (Winner) for Toiletries & Health Care
Creative Director: David George
Art Director: Dave Price
Copywriter: Neil Lancaster
Director: Daniel Kleinman
Production Company Producer: Bertie Miller
Agency Producer: Sara Clementson

Credits:

Agency: McCann-Erickson Communications House Ltd
Awards: Epica, 2001 (Winner) for Toiletries & Health Care
Cannes Lions - International Advertising Festival, 2002 (Silver Lion) for Toiletries & Pharmaceuticals
AdForum Creative Hits, 2002 (Gold) for United Kingdom
AdForum Creative Hits, 2002 (Silver) for Worldwide
EURO EFFIES, 2003 (Silver) for Pharmaceuticals & Healthcare
EURO EFFIES, 2003 (Gold) for Brand integration
Creative Director: Neil Lancaster, Dave Price
Art Director: Dave Price
Copywriter: Neil Lancaster
Director: Daniel Kleinman
Producer: Sarah Clemenson
Account Director: Chris Lees
Media Director: Mark James
Post Production: Smoke & Mirrors Productions Ltd
Actor / Celebrity: Dominic Cooper, Cicely Giddings
Advertising Manager: Jon Gray, Mark Critchley
Managing Partner: Simon Buchanan
PR Director: Rob Brown
European Consumer Marketing Director: Jon Gray
European Marketing Controller - Durex: Mark Critchley

Credits:

Agency: Foote Cone & Belding
Production Company: Spectre,
Awards: First Boards Awards, 2001 (Runner Up: Andrew Daffy) for Animators
Art Director: Robin Chrumka
Copywriter: Mike Stocker
Director: Daniel Kleinman
Producer: Bertie Miller, Lance Anderson
Agency Producer: Jack Nelson
Editor: Steve Gandolfi
Post Production: Framestore, Helen MacKenzie

Credits:

Agency: Leo Burnett London
Awards: British Television Advertising Awards (BTAA), 2001 (Winner) for Best Commercial of the YearAdvertising Creative Circle Awards, 2001 (Winner)
International Food and Beverage Creative Excellence Awards - FAB Awards, 2001 (FAB Award) for Savoury Foods
CLIO Awards, 2001 (Gold) for Foods
Cannes Lions - International Advertising Festival, 2001 (Gold Lion) for Savoury Foods
The One Show, 2001 (Bronze) for Consumer TV: 30 (Single)
London International Advertising Awards - LIAA, 2001 (Grand Prize) for Television/Cinema
London International Advertising Awards - LIAA, 2001 (Winner) for Television/Cinema: Foods
London International Advertising Awards - LIAA, 2001 (Winner) for Television/Cinema: Humour
Eurobest, 2001 (Grand Prix) for TV/Cinema
International ANDY Awards, 2002 (ANDY) for Food Packaged
The Gunn Report, 2002 (11) for Most Awarded TV Ad

Creative Director: Mark Tutssel, Nick Bell
Art Director: Paul Silburn
Copywriter: Paul Silburn
Director: Daniel Kleinman
Production Company Producer: David Botterell
Cameraman: Stephen Blackman
Lighting Director / Lighting: Stephen Blackman
Agency Producer: Charlie Gatsky
Editor: Steve Gandolphi
Editing Company: Cut + Run
Sound Design Company: Jungle Studios