This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Wieden + Kennedy, Portland
Client: Nike
Creative Director: Jeff Williams
Creative Director: Alberto Ponte
Art Director: James Moslander
Producer: Jeff Selis
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Anonymous Content

Director: David Fincher

Executive Producer: Jeff Baron
Line Producer: Emma Wilcockson
Director of Photography: Emmanuel Lubezki
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Kim Colen
Post Executive Producer: Carol Lynn Weaver
VFX Company: Hydraulx
VFX Supervisor: Ed Chapman
Music Company: Soundtree
Sound Designer: Ren Klyce
Sound Design Company: Mit Out Sound
Sound Design Producer: Misa Kageyama
Mix Company: Lime
Mixer: Sam Casas

Credits:

Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Agency Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Production Company: Anonymous Content, Los Angeles
Director: David Fincher
Director of Photography: Emmanuel Lubezki
Executive Producer: Jeff Baron
Producer: Robin Buxton
Editorial: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Michael Goble
Post EP: CL Weaver
VFX: Asylum
VFX Supervisor: Sean Faden
VFX Producer: Mark Kurtz
VFX EP: Mike Pardee
VFX Production Coordinator: Emily Hoovler
Compositing Supervisor: James Allen
Sound Design: MOS
Sound Designer: Ren Klyce
Sound Producer: Misa Kageyama
Mix: Lime
Mixer: Loren Silber
Mix producer: Jessica Locke

Credits:

Product: Apple iPhone
Agency: TBWA\Media Arts Lab, Los Angeles
Chief Creative Officer: Lee Clow
Executive Creative Director: Duncan Milner, Eric Grunbaum
Associate CD / Art Director: Alan Briere
Senior Copywriter: Krista Wicklund
Copywriter: Alicia Dotter
Art Director: Drew Stalker
Agency Producer: Anne Oburgh, Perrin Rausch
Director: David Fincher
Production Company: Anonymous Content
Country: United States of America
Other Credits: Music Supervisor - David Taylor
DP - Pawel Edelman
Editorial Company - Rock Paper Scissors
VFX/Online - Asylum

Credits:

Production Company: Anonymous Content
Advertiser: Stand Up To Cancer
Brand: SU2C
URL: standup2cancer.org
Country: United States
Director: David Fincher
Editing Company: Rock Paper Scissors
Sound Design Company: Mit Out Sound

Credits:

Brad Pitt, David Fincher, catastrophic winds, "Internet Machine."

Client: SoftBank