This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: BBDO/New York; BBDO/Atlanta
Client: Cingular Wireless
Chief Creative Officer: David Lubars, Bill Bruce
Executive Creative Director: Susan Credle
Creative Director/Copywriter: Mark Wegwerth
Creative Director/Art Director: Christopher Cole
Executive Producer: Peter Feldman
Director: Alison Maclean
Production Company: Park Pictures
Director of Photography: Ellen Kuras
Producer: Caroline Kousidon
Editor: Ian Mackenzie
Colorist: Billy Gabor
Audio Post Production: Sound Lounge/N.Y.
Sound Mixer: Tom Jacarone

Credits:

Advertising Agency: BBDO, New York, USA
Creative Directors: David Lubars, Bill Bruce, Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Director: Traktor
Released: March 2007

Credits:

Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Peter Kain
Copywriter: Peter Kain
Creative Director: Gianfranco Arena
Art Director: Gianfranco Arena
Exec. Producer: Hyatt Choate
Exec. Music Producer: Loren Parkins
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Rodrigo Prieto
Editing House: Nomad
Editor: John Murray
FX/SFX: Nomad
VFX: Sight Effects
Music House: Tinitus

Credits:

Agency: BBDO New York
Chief Creative Officers: David Lubars, Bill Bruce
Creative Director: Peter Kain
Copywriter: Peter Kain
Creative Director: Gianfranco Arena
Art Director: Gianfranco Arena
Exec. Producer: Hyatt Choate
Exec. Music Producer: Loren Parkins
Production Company: MJZ
Director: Craig Gillespie
Director of Photography: Rodrigo Prieto
Editing House: Nomad
Editor: John Murray
FX/SFX: Nomad
VFX: Sight Effects
Music House: Tinitus

Credits:

Agency: BBDO - New York
Executive Creative Director: Susan Credle
Creative Director: Lauren Connolly, Tim Bayne
Copywriter: Matthew Zaifert
Art Director: Rodney White
Senior Agency Producer: Stacey Suplizio
Production Company: HSI
Director: The Saline Project
Director of Photography: Justin Francis
Editorial Company: PS 260
Editor: Jason Kileen
VFX: Laika
Chief Executive Officer: David Lubars, Bill Bruce

Credits:

Agency: BBDO, New York
Creative directors: Bill Bruce, David Lubars
Art director: Cesar Finamori
Copywriter: Dulcidil Caldeira
Agency producer: Amy Wertheimer
Executive music producer: Loren Parkins
Production company: Partizan
Director: Traktor
Director of photography: Bojan Bazelli
Executive producer: Richard Ulvengren
Producer: Jack Hardwick
Editor: John Murray
Sound design: Francois Blaignon, at Nomad, Los Angeles
VFX: MassMarket, New York

Credits:

Agency: BBDO, New York
Agency Producer: Amy Wertheimer
Creative Directors: Don Schneider, John Leu, Brad Roseberry
Art Director: John Leu
Copywriter: Brad Roseberry
Production Company: Partizan, New York
Director: Traktor
Producer: Traktor
DP: Emmanuel Lubezki
Production Designer: Tom Hartman
Editorial: MacKenzie Cutler
Editor: Gavin Cutler
Music: "Catch The Wind" - Donovan