This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Commercial for fragance Gucci by Gucci, features models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, Soundtrack: 'Heart of Glass' by by Blondie, Directed by David Lynch.

Agency: REM, Milan
Creative Director: Riccardo Ruini
Strategic Director: Olivia Mariotti
Production: FilmMaster, Milan
Director: David Lynch
Executive Producer: Monica Riccioni
Producer: Nicole Lord
Creative Director: Frida Giannini
Lighting Cameraman: Philippe Lesourd
Set Designer: Happy Massee
Editor: Aurelien Dupont
Post Production: Editors
Music: “Heart of Glass” Blondie

Credits:

Agency: TBWA-LONDON
Production Company: Outsider Ltd
Creative Director: Trevor Beattie
Art Director: Rob Turner, Nick Hutton
Copywriter: Nick Hutton, Rob Turner
Agency Producer: Judy Clements

Credits:

Agency: TBWA-LONDON
Date of First Publication: 10/2001
Market: Belgium, Denmark, Germany, Netherlands, Norway, Sweden, United Kingdom, Italy, Spain, Australia, New Zealand
Awards: Kinsale Sharks Awards Advertising Festival, 2002 (Gold) for Leisure

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Staring Daryl Hannah.Created for a new perfume from Karl Lagerfield.

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A series of four commercials created for the SciFi channel. Each one features a saying, followed by the phrase "Ever Wonder?" and the scifi channel logo.

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Staring Marisa Parker. A series of three ads created for the ad agency Ogilvy and Mather in New York. A woman stands in her bathroom waiting for the minute to be over. Numbers on the clock face, as well as the hot and cold labels on her faucet and water drops change to yes and no.

In a surprise move, splatter-punk auteur Quentin Tarantino has agreed to direct a tampon commercial. Okay, so we made that up. But the truth is just about as weird: David Lynch, he of such surreal fare as Twin Peaks and Blue Velvet, has helmed a series of ads for a home pregnancy test.

The moody black-and-white spots, which started airing last month as part of a $7 million campaign, climb inside the mind of a woman nervously awaiting the result of her ClearBlue Easy One Minute pregnancy test. Everything she sees--from the clock to shampoo bottles to the faucet handles--reads yes or no.

"The client was a little nervous that the spot would be eerie and scary," says David Cohen, executive producer at Ogilvy & Mather. "But on the set, Lynch was constantly making sure the client was happy."

Lynch--who also directed a 1990 Obsession ad for Calvin Klein--heard about the idea for the commercial from his agent. He contacted Ogilvy & Mather saying he liked the bold, simple concept. But copywriter Lisa Mayer knew better: "I said to him, 'Mr. Lynch, you were attracted to this because it involves the psychological torture of a beautiful young woman.' And he said, 'Yes.'"

In fact, Lynch engaged in a little good-humored on-the-set torture himself. The veteran director made the spot's actress (newcomer Marisa Parker) actually take a pregnancy test so he could tape her real-life reaction. The twist: Lynch switched her results with those of a pregnant crew member. Says Mayer, "[Marisa] held her own, then as soon as the camera stopped rolling, she screamed, 'You bastard! Very funny.'"

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So original and distinctive is the new Micra that Nissan has invented a new language to describe it. And our teacher will be David Lynch.
Agreeing to direct the advertisement, David Lynch commented, "I like the Micra, particularly the headlamps. They are like jewels. And I like the concept of ‘Do you speak Micra?’ I like modern and retro put together to make modtro – that’s a very good concept."
Accompanied by a flow of Micra words spoken by giant blue lips – which recalls the atmosphere of Lynch’s Blue Velvet – the new Micra moves through an innovative environment lit by the French director of photography, Jean-Yves Escoffier (The Crow: City of Angels, Good Will Hunting, Les Amants du Pont-Neuf ).
David Lynch: "I think it was [surrealist artist Rene] Magritte who put lips in the sky. This is a bit of the feel of those big beautiful lips speaking in a supermodern and very graphic city [Paris]."
Lynch and Escoffier combined to use innovative technologies and an experimental approach to create an out-of-the-ordinary commercial.
David Lynch said: "There is a lot of experimentation in the shooting, so we have many pieces to fit together. Plus, we are building things in 3D for this commercial. [For example] the lips have got to be isolated and finessed. "
Chris Garbutt, Creative Director, TBWA/G1 Europe commented: "Lynch and Escoffier used a wide range of machinery and equipment to get the desired effect – from a helicopter, to another car, even a parachute to reflect light from the helicopter to the Micra. All this while fireworks were detonating under the Micra’s wheels. They also shot a lot of elements in different areas which have been blended together in 3D during post production. This commercial is like the new Micra car: a mixing of such different elements."
The way in which David Lynch filmed the car is in a way reminiscent of the way he shot women in Twin Peaks and Mulholland Drive: with mystery, sensuality and with a sense of the bizarre.
Chris Garbutt: "In a shot going down from the top of a building, Lynch introduced a woman character with red hair looking out of a window. It's these details that inspire a similar, cool emotion to Twin Peaks or Mulholland Drive."

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch

Credits:

Director: David Lynch