This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

A Diamond Is Forever: Unbreakable Kiss

See full size 1500x1000 px Released: December 2008 Avertiser: DE BEERS Brand name: A Diamond Is Forever Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative outdoor , De Beers - brilliant ads In a New York City park, A Diamond is Forever sponsored an installation where couples could document a kiss in 360-degree video, from December 1st until today. For a $5 donation to the Elton John AIDS Foundation for World AIDS Day, couples kissed beneath a mistletoe arrangement while 60 cameras photographed them from all angles. The photographs were combined into moving video images, which are available for download on www.adiamondisforever.com . Chief Creative Officer: Ty Montague, Harvey Marco Executive Creative Director: Kash Sree, Paul Bichler Creative Director/Art Director: Rob Omodiagbe Digital Art Director: John Cornette Digital Copywriter: Bee Reynolds, Jaime Schwarz DM Copywriter: Chris Plehal Producer: Angela Buck, Lauren Eberhardt, Kathryn Leo, Sara Clark

DE BEERS: Roses ("A Diamond is Forever" case-study)

Stills from video click to enlarge Released: August 2008 Avertiser: DE BEERS Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Case study , De Beers - brilliant ads , Outdoor advertising, which adorns the city , Outdoor advertising, which consists of many small pieces , outdoor , Creative outdoor , Best of the month , Creativity View online or Download (original resolution) (27.9 MB in .mov)

Credits: Installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever. Advertiser: De Beers DTC Brand: A Diamond is Forever jewelery Agency: JWT New York Executive Creative Director: Walt Connelly, Kash Sree Creative Director: Rob Omdiagbe, Lisa Topol, Chris Maiorino, Mason Hedgecoth Agency Producer: Holly Otto, Lauren Eberhardt, Kathryn Leo Director: Leif Jensen, Chris Maiorino Production Company: Humble

De Beers: Christmas 2007

Stills from video click to enlarge Released: December 2007 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (2.7 MB in .mov)

DeBeers: Superbowl

See full size 636x900 px Released: August 2007 Avertiser: JWT Brand name: DE BEERS JEWELLERY Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Work , Prints , Creative review , De Beers - brilliant ads Advertising School: Miami Ad School Europe Copywriter: David Aronson

DeBeers: Negotiate

See full size 636x900 px Released: August 2007 Avertiser: JWT Brand name: DE BEERS JEWELLERY Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Work , Prints , Creative review , De Beers - brilliant ads Advertising School: Miami Ad School Europe Copywriter: David Aronson

DeBeers: Frog

See full size 636x900 px Released: August 2007 Avertiser: JWT Brand name: DE BEERS JEWELLERY Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Work , Prints , Creative review , De Beers - brilliant ads Advertising School: Miami Ad School Europe Copywriter: David Aronson

DeBeers: Extra

See full size 636x900 px Released: August 2007 Avertiser: JWT Brand name: DE BEERS JEWELLERY Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Work , Prints , Creative review , De Beers - brilliant ads Advertising School: Miami Ad School Europe Copywriter: David Aronson

De Beers: Waiting For Earrings

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Waiting For Necklace

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Waiting For Ring

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Get The House Back

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Kiss

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Anniversary

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Curve

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Curve

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Curve

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Thank You Lord

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Paramedics

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Oh Michael

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Pounds

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: 5 Days Till Christmas

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: 4 Days Till Christmas

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: 3 Days Till Christmas

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: 2 Days Till Christmas

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Whack! Pow!

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Play Golf

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Pay For This Ad

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: A Tie

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: More Beer And Sandwiches

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

De Beers: Morning Surprise

Stills from video click to enlarge Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (2.4 MB in .mpg)

De Beers: Two Stones

See full size 1024x768 px Released: December 2006 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Tags: Creative review , De Beers - brilliant ads

Dandelions

Stills from video click to enlarge Released: June 2006 Avertiser: DEBEERS Brand name: Journey Dimond Jewelry Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , Ad chillout - luxury and beauty , De Beers - brilliant ads , 14 reels for Valentines Day , Award show winner View online or Download (original resolution) (3.9 MB in .mov)

Credits: Агентство: JWT — New York Главный креативный директор: Ty Montague Исполнительный креативный директор: Walt Connelly, Toby Barlow Копирайтер: Peter Seterdahl Арт-директор: Roald Van Wyck Продакшн: @radical.media — New York Режиссер: Chris Milk

De Beers: Rise

See full size 1024x768 px Released: December 2003 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Tags: Creative review , De Beers - brilliant ads

ONE WOMAN

Stills from video click to enlarge Released: October 2003 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Tags: Creative review , De Beers - brilliant ads , Award show winner View online or Download (original resolution) (2.4 MB in .mpg)

DECLARATION

Stills from video click to enlarge Released: October 2002 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (2.2 MB in .mpg)

HEADACHE

See full size 444x600 px Released: September 2002 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: J WALTER THOMPSON Country: Spain Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Gustavo Leon Art Director: Jorge Herrera Account Supervisor: Pilar Orgaz Advertiser Supervisor: Creative Director: PACO SEGOVIA Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

POUNDS

See full size 448x600 px Released: September 2002 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: J WALTER THOMPSON Country: Spain Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Gustavo Leon Art Director: Jorge Herrera Account Supervisor: Pilar Orgaz Advertiser Supervisor: Creative Director: PACO SEGOVIA Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BREATHE HONEY BREATHE

See full size 926x280 px Released: February 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: LEIGH LOMBARD Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: CHRIS D'ROZARIO Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOVEL TO THE FOREHEAD

See full size 563x768 px Released: February 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Erik Izo Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

EARS NEED ENHANCING

See full size 926x192 px Released: January 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Erik Izo Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

HAMMER DRILL

See full size 524x768 px Released: January 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Erik Izo Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: CHRIS D'ROZARIO Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

RETURN ON INVESTMENT

See full size 519x768 px Released: January 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: Erik Izo Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SMELLY-SOCKED ROMANTIC

See full size 529x768 px Released: January 2001 Avertiser: DE BEERS Brand name: DIAMONDS Agency: J WALTER THOMPSON Country: USA Awards: Cannes Lions 2001 Press Bronze Tags: Creative review , De Beers - brilliant ads Creators Copywriter: LEIGH LOMBARD Art Director: PHIL KELLY Account Supervisor: Wendy Trees Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BLAME IT ON THE DIAMOND

Stills from video click to enlarge Released: October 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: J. WALTER THOMPSON COMPANY LTD. Country: Тайвань Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (2.3 MB in .mpg)

HEARTBEAT

Stills from video click to enlarge Released: July 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (1.1 MB in .mpg)

EYE

Stills from video click to enlarge Released: July 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (1.1 MB in .mpg)

CLICK

Stills from video click to enlarge Released: July 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (1.1 MB in .mpg)

HANDS

Stills from video click to enlarge Released: July 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads View online or Download (original resolution) (2.1 MB in .mpg)

BECKONS

See full size 926x567 px Released: May 2000 Avertiser: DEBEERS Brand name: DIAMOND JEWELLERY Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: CHRIS D'ROZARIO Art Director: ED EVANGELISTA Account Supervisor: ANNE RITCHIE Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: ALBERT WATSON Typographer: Illustrator: PHIL KELLY Advertising Agency: Creative Team: Other:

KNOW

See full size 926x569 px Released: May 2000 Avertiser: DEBEERS Brand name: DIAMOND JEWELLERY Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: CHRIS D'ROZARIO Art Director: ED EVANGELISTA Account Supervisor: ANNE RITCHIE Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: ALBERT WATSON Typographer: Illustrator: PHIL KELLY Advertising Agency: Creative Team: Other:

LISTEN

See full size 926x598 px Released: May 2000 Avertiser: DEBEERS Brand name: DIAMOND JEWELLERY Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: CHRIS D'ROZARIO Art Director: ED EVANGELISTA Account Supervisor: ANNE RITCHIE Advertiser Supervisor: Creative Director: CHRIS D'ROZARIO Photographer: STEVE HELLERSTEIN Typographer: Illustrator: PHIL KELLY Advertising Agency: Creative Team: Other:

SURPRISE

Stills from video click to enlarge Released: May 2000 Avertiser: DE BEERS Brand name: DE BEERS JEWELLERY Agency: JWT New York Country: USA Category: Personal effects - including perfumes, tobacco & luxury items Tags: Creative review , De Beers - brilliant ads , 14 reels for Valentines Day View online or Download (original resolution) (3.1 MB in .mpg)

REDO

See full size 926x374 px Released: June 1999 Avertiser: DE BEERS Brand name: JEWELLERY Agency: J WALTER THOMPSON Country: USA Tags: Creative review , De Beers - brilliant ads Creators Copywriter: STEVE SALINARO Art Director: ED EVANGELISTA Account Supervisor: ANNE RITCHIE Advertiser Supervisor: Creative Director: ED EVANGELISTA Photographer: STEVE HELLERSTEIN Typographer: Illustrator: Advertising Agency: Creative Team: Other: