This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Saatchi & Saatchi, Saint Denis
Production Company: Stink
Advertiser: GDF-Suez
Business: Energy & Water Authorities, Utilities
Campaign: New GDF SUEZ Campaign
Date of First Publication: 9/14/2008
Soundtrack/Song: "You are Bright"
Tagline: Enjoy energy again (Redécouvrons l'énergie)
Creative Director Christophe Coffre
Art Director Florian Roussel
Copywriter Guillaume Blanc
Director Nacho Gayan
Producer Sylvaine Mella
Agency Producer Martine Joly
Account Manager Clément Chovin, Rebecca Cremonini, Cédric Beord
Music: Edison Woods
Music: Composer Julia Frodahl
Advertising Manager: Valérie Bernis, Jacques Van Hee, Didier Poinsot, Karine Rachmann, Laurence Ountzian

Credits:

A trip for the senses, a visual experience where the most important is not what we see, but how we choose to see it... this is the story that Nacho Gayán tells in the new spot for Honda Civic.

As hard to explain as a psychedelic trip, the ad from Villarrosàs agency tells us about altered states of conciousness. Not in an hallucinogen sense, nor as escape from reality. What we live trough the movie is how this car could open your senses and perceptions, how it increases driver's capacity of gazing the world in an unconventional way.
Title: TRIP
Client: HONDA Cars
Agency: VILLARROSÀS
Director: NACHO GAYÁN
Creative/s director/s: ORIOL VILLAR, FERNANDO CODINA
Account team: ALBERT LOPEZ, MERCHE GARCIA
Copywriter: TUNING
Art director: ENRIC SOLDEVILA
Agency producer: MELANIE ANDRADA
Production company: AGOSTO
DOP: MANEL RUIZ
Producer: TONI MORENO
Post-production: SERGI RODA, INFINIA
Sound: LA CRÉM
Music: RAMÓN MARTINEZ

Credits:

Client: Audi
Title: Strings
Agency: DDB Barcelona
Creative Director: Alberto Astorga
Art Director: Jaume Badia
Copywriter: Alfredo Binefa
Agency Producer: Vicky Monino

Production company: Agosto, Barcelona
Director: Nacho Gayan
Producer: Toni Moreno
DOP: Paco Femenia
Editor: Fabrizio Rosetti
Post-production: Metropolitana
Music: BSO

Credits:

Agency: DDB, Barcelona
Creative Direction: J.M™ Roca de Vinyals
Art Direction: Quito Leal
Agency Producer: Vicky Moñino
Production Company: Agosto
Director: Nacho Gayán
Executive Producer: Rafa Montilla
Line Producer: Toni Moreno
Photography Director: Manel Ruiz
Post-production: Infinia
Music: BSO
Sound: Infinia

Credits:

Agency: DDB Barselona
Production company: Agosto
Director: Nacho Gayán
Postproduction: Metropolitana

Credits:

Agency: Villarrosàs, Barcelona
Creative directors: Oriol Villar, Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea, Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto, Barcelona
Director: Nacho Gayán
Executive producer: Rafa Montilla
Line producer: Toni Moreno
Director of photography: Manel Ruiz
Director's assistant: Tirso
Post Production: Metropolitana Infinia
Music: La Crèm
Sound: Redback

Credits:

Client: Guinness
Title: Sky
Agency: Saatchi & Saatchi, London
Agency Producer: Toby Clifton
Creative Director: Kate Staners
Head of Copy: Paul Domenet
Head of Art: Brian Connolly
Director: Nacho Gayan
Production Company: Stink
Producer: Molly Pope
Director of Photography: Jan Velicky
Post Production & City: MPC, London
Editor & Company: Gabriela Soria
Production Service Company: Stillking
Head of TV: Andy Gulliman
Executive Producer: Daniel Bergmann

Credits:

Agency: Villarrosàs — Barcelona
Creative director: Oriol Villar Fernando Codina
Copywriter: Miguel Ángel Elizalde
Agency Producer: Melanie Andrada
Production Company: Agosto
Director: Nacho Gayan
Producer: Fermín Vilanova
VFX: El Ranchito
Sound: Red Back
Music: Ramón Martínez

Credits:

Client: Lux
Title: Balloons
Advertising Agency: Santo
Creative Directors: Sebastián Wilhelm, Maximiliano Anselmo
Copywriter: Pablo Minces
Art Director: Luis Ghidotti
Planners: Andrea Mariño, Maria Cavallieri
Executive Producer: Facundo Perez
Producers: Andrés Salmoyraghi, Facundo Perez
Production Company: Stink
Director: Nacho Gayán
Executive Producer: Daniel Bergmann
Producer: Robert Herman, Rafa Montilla
Line Producer: Toni Moreno
Photography Director: John Lynch
Postproduction: Glassworks
Music: CCCI Productions
Musical Theme: Up,Up, and Away (J. Webb)
Client Supervisors: Solange Ricoy, Ivana Cunha, Corina Karsch, Fernando Laratro
Account Supervisors: Stefano Zunino, Marc Capra, Flavio Cortes, Rodrigo Toledo