This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Search in Focus

Eco-Systeme: Cackatoo

See full size 1713x1117 px Released: December 2008 Avertiser: Eco-Systeme Brand name: ANTI-POLLUTION Country: France Category: Public awareness messages Awards: Epica Awards 2008 Press & Poster Bronze Tags: Social Advertising , Prints , Award show winner , Creative review , Environmental pollution creative ads Agency: Young & Rubicam Paris Creative Director: LES SIX Copywriter: Pierre-Antoine Dupin Art Director: Louis Carpentier

Eco-Systeme: Woodpecker

See full size 1713x1117 px Released: November 2008 Avertiser: Eco-Systeme Brand name: ANTI-POLLUTION Country: France Category: Public awareness messages Awards: Epica Awards 2008 Press & Poster Bronze Tags: Social Advertising , Prints , Award show winner , Creative review , Environmental pollution creative ads Agency: Young & Rubicam Paris Creative Director: LES SIX Copywriter: Pierre-Antoine Dupin Art Director: Louis Carpentier

WWF India: Water

See full size 842x1191 px Released: November 2008 Avertiser: WWF Country: INDIA Category: Public awareness messages Tags: Creative review , Environmental pollution creative ads , Social Advertising Polluted river water kills as many people as a nuclear explosion. Advertising Agency: Everest Brand Solutions, Gurgaon, India National Creative Director: N Padmakumar Creative Directors: Satish Kirodian, Sumant Bhattacharya Art Directors: Satish Kirodian, Hasnain Waris Visualizer: Mitesh Sajwan Copywriter: Sumant Bhattacharya Illustrators: Avinash Mahadik, Surender

Greenpeace: Asteridae

See full size 1400x1034 px Released: August 2008 Avertiser: GREENPEACE Agency: Ogilvy & Mather Johannesburg Country: South Africa Category: Public awareness messages Awards: Loerie Awards 2008 Print Crafts Art Direction , Loerie Awards 2008 Outdoor Posters Silver , Cannes Lions 2009 Press Silver Tags: Award show winner , Creative review , Environmental pollution creative ads , Social Advertising , Cannes Lions 2009 , Prints Tagline: Every signature helps save our seas. Advertising Agency: Ogilvy Johannesburg, South Africa Creative Director: Jonathan Beggs Art Directors: Mike Martin, Jen Maestre Copywriter: Alison Hingle Photographer: Dean Powell

Greenpeace: Seethe

See full size 1400x1032 px Released: August 2008 Avertiser: GREENPEACE Agency: Ogilvy & Mather Johannesburg Country: South Africa Category: Public awareness messages Awards: Loerie Awards 2008 Print Crafts Art Direction , Loerie Awards 2008 Outdoor Posters Silver , Cannes Lions 2009 Press Silver Tags: Award show winner , Creative review , Environmental pollution creative ads , Social Advertising , Cannes Lions 2009 , Prints Tagline: Every signature helps save our seas. Advertising Agency: Ogilvy Johannesburg, South Africa Creative Director: Jonathan Beggs Art Directors: Mike Martin, Jen Maestre Copywriter: Alison Hingle Photographer: Dean Powell

Greenpeace: Aurora

See full size 1400x1034 px Released: August 2008 Avertiser: GREENPEACE Agency: Ogilvy & Mather Johannesburg Country: South Africa Category: Public awareness messages Awards: Loerie Awards 2008 Print Crafts Art Direction , Loerie Awards 2008 Outdoor Posters Silver , Cannes Lions 2009 Press Silver Tags: Award show winner , Creative review , Environmental pollution creative ads , Social Advertising , Cannes Lions 2009 , Prints Tagline: Every signature helps save our seas. Advertising Agency: Ogilvy Johannesburg, South Africa Creative Director: Jonathan Beggs Art Directors: Mike Martin, Jen Maestre Copywriter: Alison Hingle Photographer: Dean Powell

Surfrider Foundation: Seahorse

See full size 1200x782 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Awards: Prix du Club des Directeurs artistiques 2007 Print Bronze Tags: Prints , Social Advertising , Creative review , Environmental pollution creative ads The sea is at risk of becoming uninhabitable. Join us before it's too late. Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France Creative Director: "Les Six" Art Director / Copywriter: Louis Carpentier Photographer: Corbis

Surfrider Foundation: Vietnam

See full size 1200x783 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Tags: Social Advertising , Photograph , Award show winner , Creative review , Environmental pollution creative ads Advertising Agency: Young & Rubicam Paris, France Creative Director: “Les Six” Art Director: Sébastien Guinet Assistant Art Director: Gilles Rivollier Copywriter: Josselin Pacreau Photographer: Marc Gouby Retoucher: Christophe Huet, Asile

Surfrider Foundation: Lobster

See full size 1200x782 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Awards: Prix du Club des Directeurs artistiques 2007 Print Bronze Tags: Prints , Social Advertising , Creative review , Environmental pollution creative ads The sea is at risk of becoming uninhabitable. Join us before it's too late. Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France Creative Director: "Les Six" Art Director / Copywriter: Louis Carpentier Photographer: Corbis

Surfrider Foundation: Octopus

See full size 1200x782 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Awards: Prix du Club des Directeurs artistiques 2007 Print Bronze Tags: Prints , Social Advertising , Creative review , Environmental pollution creative ads The sea is at risk of becoming uninhabitable. Join us before it's too late. Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France Creative Director: "Les Six" Art Director / Copywriter: Louis Carpentier Photographer: Corbis

Surfrider Foundation: Eel

See full size 1200x782 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Awards: Prix du Club des Directeurs artistiques 2007 Print Bronze Tags: Prints , Social Advertising , Creative review , Environmental pollution creative ads The sea is at risk of becoming uninhabitable. Join us before it's too late. Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France Creative Director: "Les Six" Art Director / Copywriter: Louis Carpentier Photographer: Corbis

Surfrider Foundation: D-Day

See full size 1200x783 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Tags: Social Advertising , Photograph , Award show winner , Creative review , Environmental pollution creative ads Advertising Agency: Young & Rubicam Paris, France Creative Director: “Les Six” Art Director: Sébastien Guinet Assistant Art Director: Gilles Rivollier Copywriter: Josselin Pacreau Photographer: Marc Gouby Retoucher: Christophe Huet, Asile

Surfrider Foundation: Iwo Jima

See full size 1200x783 px Released: May 2008 Avertiser: SURFRIDER FOUNDATION Agency: Young & Rubicam Paris Country: France Category: Public awareness messages Tags: Social Advertising , Photograph , Award show winner , Creative review , Environmental pollution creative ads Advertising Agency: Young & Rubicam Paris, France Creative Director: “Les Six” Art Director: Sébastien Guinet Assistant Art Director: Gilles Rivollier Copywriter: Josselin Pacreau Photographer: Marc Gouby Retoucher: Christophe Huet, Asile

Surfrider: Condom strips

See full size 932x1200 px Released: May 2008 Avertiser: SURFRIDER Brand name: THE ONE SHOW AWARDS Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Category: Public awareness messages Awards: ANDY 2009 Out Of Home Silver Tags: Social Advertising , Creative review , Environmental pollution creative ads , Award show winner To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market. Advertising Agency: Saatchi & Saatchi, Los Angles, USA ECD: Harvey Marco CD: Felipe Bascope ACD/Copywriter: Raymond Hwang Art Director: Juan Bobillo Producer: Chris Halstead Director of Integrated Production/Multimedia: Damian Stevens Account Director: Paul Goncalves Photographer: Matt Cobleigh Art Producer: Angee Murray Print Producer: Beth Noll Project Manager: Shelby Yates Retoucher: Rocket Studios

Surfrider: Butts-n-bits

See full size 932x1200 px Released: April 2008 Avertiser: SURFRIDER Brand name: THE ONE SHOW AWARDS Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Category: Public awareness messages Awards: ANDY 2009 Out Of Home Silver Tags: Social Advertising , Creative review , Environmental pollution creative ads , Award show winner To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market. Advertising Agency: Saatchi & Saatchi, Los Angles, USA ECD: Harvey Marco CD: Felipe Bascope ACD/Copywriter: Raymond Hwang Art Director: Juan Bobillo Producer: Chris Halstead Director of Integrated Production/Multimedia: Damian Stevens Account Director: Paul Goncalves Photographer: Matt Cobleigh Art Producer: Angee Murray Print Producer: Beth Noll Project Manager: Shelby Yates Retoucher: Rocket Studios

Surfrider: Private beach mix

See full size 932x1200 px Released: April 2008 Avertiser: SURFRIDER Brand name: THE ONE SHOW AWARDS Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Category: Public awareness messages Tags: Social Advertising , Creative review , Environmental pollution creative ads , Award show winner To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market. Advertising Agency: Saatchi & Saatchi, Los Angles, USA ECD: Harvey Marco CD: Felipe Bascope ACD/Copywriter: Raymond Hwang Art Director: Juan Bobillo Producer: Chris Halstead Director of Integrated Production/Multimedia: Damian Stevens Account Director: Paul Goncalves Photographer: Matt Cobleigh Art Producer: Angee Murray Print Producer: Beth Noll Project Manager: Shelby Yates Retoucher: Rocket Studios

Surfrider: Plastic surprise

See full size 932x1200 px Released: April 2008 Avertiser: SURFRIDER Brand name: THE ONE SHOW AWARDS Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Category: Public awareness messages Awards: ANDY 2009 Out Of Home Silver Tags: Social Advertising , Creative review , Environmental pollution creative ads , Award show winner To put beach pollution into perspective, trash was collected from various beaches, packaged it to look like seafood and displayed it at local farmers' markets. This is the print extension for those who couldn't actually make it to the market. Advertising Agency: Saatchi & Saatchi, Los Angles, USA ECD: Harvey Marco CD: Felipe Bascope ACD/Copywriter: Raymond Hwang Art Director: Juan Bobillo Producer: Chris Halstead Director of Integrated Production/Multimedia: Damian Stevens Account Director: Paul Goncalves Photographer: Matt Cobleigh Art Producer: Angee Murray Print Producer: Beth Noll Project Manager: Shelby Yates Retoucher: Rocket Studios

Greenfamily Youth Association of Environment Protection: Excretion vision

See full size 1024x682 px Released: September 2007 Avertiser: Green Family Agency: GUANGDONG UNITED ADVERTISING Country: China Tags: PUBLIC HEALTH & SAFETY , PUBLIC AWARENESS MESSAGES , Guerilla , Social Advertising , Work , Creative outdoor , Creative review , Creative selection of ads from China , Environmental pollution creative ads Advertising Agency: Guangdong Advertising, Beijing, China Creative Director: Yang Fan Art Director: Wang Yong Copywriters: Yang Meng, Tong Xia

DEFRA: Act on CO2

Stills from video click to enlarge Released: August 2007 Avertiser: Department for Environment, Food and Rural Affairs Brand name: DEFRA Agency: AMV BBDO Country: United Kingdom Category: Public awareness messages Awards: EACA Care Awards 2008 Tags: tv-spot , PUBLIC AWARENESS MESSAGES , Social Advertising , Work , Creative review , Chris Palmer's best works , Award show winner , Environmental pollution creative ads View online or Download (original resolution) (4.4 MB in .avi)

Credits: Don't dirty up the village green. Client: Department for Environment, Food and Rural Affairs Agency: AMV BBDO Creative: Paul Jordan, Angus Macadam Agency Planner: Tom Johnstone Production Company: Gorgeous Director: Chris Palmer Producer: Rupert Smythe Editor: Tom Sparks Sound: Wave Musical Artist: The Kinks Song: Shangri-La Europe, U.K., PSA

Surfrider Foundation 3

See full size 650x841 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Tags: Social Advertising , Work , защита окружающей среды , Экология , Creative review , Environmental pollution creative ads Agency: Saatchi & Saatchi Los Angeles

Surfrider Foundation 2

See full size 650x420 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Tags: Social Advertising , Work , защита окружающей среды , Экология , Creative review , Environmental pollution creative ads Agency Saatchi & Saatchi Los Angeles

Surfrider Foundation 1

See full size 650x841 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Tags: Social Advertising , Work , защита окружающей среды , Экология , Creative review , Environmental pollution creative ads Agency Saatchi & Saatchi Los Angeles

Surfrider Foundation Board

See full size 939x602 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Agency: SAATCHI & SAATCHI LOS ANGELES Country: USA Tags: Social Advertising , Work , защита окружающей среды , Экология , Creative review , Environmental pollution creative ads Agency: Saatchi & Saatchi Los Angeles

unicef dirty bomb

See full size 1137x800 px Released: April 2007 Avertiser: UNICEF Agency: Serviceplan Hamburg Tags: Социальная реклама , Work , защита окружающей среды , Creative review , Environmental pollution creative ads , Social Advertising Advertising Agency: Serviceplan Hamburg, Germany Creative Directors: Alex Schill, Axel Thomsen Art Directors: Maik Kaehler, Till Diestel, Amelie Graalfs Copywriter: Christoph Nann Photographer: Joerg Kritzer Published: March 2007

WDCS Evolution

See full size 1134x802 px Released: April 2007 Avertiser: WDCS Agency: JUNG VON MATT Country: Germany Tags: Social Advertising , Work , Prints , Creative review , Environmental pollution creative ads

WDCS Evolution

See full size 1134x802 px Released: April 2007 Avertiser: WDCS Agency: JUNG VON MATT Country: Germany Tags: Social Advertising , Work , Prints , Creative review , Environmental pollution creative ads

Surfrider Foundation Brazil: Sewage

See full size 1200x800 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Brand name: PSA Agency: SCRIPT Country: Brazil Category: Public awareness messages Tags: Social Advertising , Prints , Humans in recycle circle , Work , Creative review , Environmental pollution creative ads Advertising Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: Bernardo Romero Copywriter: Daniel Duarte Illustrator: Otávio Rios

What goes around, comes around

See full size 1200x800 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Brand name: PSA Agency: SCRIPT Country: Brazil Category: Public awareness messages Tags: Social Advertising , Prints , Humans in recycle circle , Work , Creative review , Environmental pollution creative ads Advertising Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: Bernardo Romero Copywriter: Daniel Duarte Illustrator: Otávio Rios

Surfrider Foundation Brazil: Greenhouse effect

See full size 1200x800 px Released: April 2007 Avertiser: SURFRIDER FOUNDATION Agency: SCRIPT Country: Brazil Category: Public awareness messages Tags: Humans in recycle circle , Creative review , Environmental pollution creative ads , Social Advertising What goes around, comes around. Industrial waste, toxic residue and carelessness are the principal causes of pollution. Protect the oceans, the beaches and the environment. www.surfrider.org.br Agency: Script, Rio de Janeiro, Brazil Creative Director: Ricardo Real Art Director: Bernardo Romero Copywriter: Daniel Duarte Illustrator: Otávio Rios

Trash

Stills from video click to enlarge Released: March 2007 Brand name: ENVIRONMENTAL MESSAGE Agency: Make Country: USA Category: Public awareness messages Tags: Creative review , Animation in advertising , Internet ads , Social Advertising , защита окружающей среды , Work , Environmental pollution creative ads View online or Download (original resolution) (5.4 MB in .mpg)

Credits: Animation: Make Sound: Horner Music

Cigarette

Stills from video click to enlarge Released: March 2007 Agency: Make Country: USA Tags: Creative review , Animation in advertising , Internet ads , Social Advertising , Work , защита окружающей среды , Environmental pollution creative ads View online or Download (original resolution) (5.8 MB in .mov)

Credits: Анимация: Make Озвучка: Horner Music

DISSOLVENT

See full size 600x422 px Released: March 2007 Avertiser: WWF/ADENA Brand name: RIVER POLLUTION MESSAGE Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Executive Creative Director: Antonio Montero Creative Director: Jaime Chavarri/Ivan de Dios Copywriter: Jaime Chavarri Art Director: Ivan De Dios Account Supervisor: Eva Alvarez Advertiser's Supervisor: Mª Angeles De Pablo

GASOLINE

See full size 422x600 px Released: March 2007 Avertiser: WWF/ADENA Brand name: RIVER POLLUTION MESSAGE Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Executive Creative Director: Antonio Montero Creative Director: Jaime Chavarri/Ivan de Dios Copywriter: Jaime Chavarri Art Director: Ivan De Dios Account Supervisor: Eva Alvarez Advertiser's Supervisor: Mª Angeles De Pablo

PAINT

See full size 600x422 px Released: March 2007 Avertiser: WWF/ADENA Brand name: RIVER POLLUTION MESSAGE Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Executive Creative Director: Antonio Montero Creative Director: Jaime Chavarri/Ivan de Dios Copywriter: Jaime Chavarri Art Director: Ivan De Dios Account Supervisor: Eva Alvarez Advertiser's Supervisor: Mª Angeles De Pablo

GLOVE

See full size 600x391 px Released: February 2007 Avertiser: SURFRIDER FOUNDATION Brand name: SURFRIDER FOUNDATION Agency: Y&R FRANCE Country: France Category: Public awareness messages Tags: Press , Creative review , Environmental pollution creative ads , Social Advertising Company: Y&R FRANCE, FRANCE Creative Director: les 6 Copywriter: pierre philippe sardon Art Director: Guillaume Auboyneau Account Supervisor: Stephane Latxague Advertiser's Supervisor: thomas zavrosa Photographer: Regis Fialaire

TRASMAN

See full size 600x420 px Released: March 2006 Avertiser: SURFRIDER FOUNDATION Brand name: OCEAN PROTECTION Agency: Y&R FRANCE Country: France Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising Company: Y&R FRANCE, FRANCE, Paris Creative Director: Herve Riffault Copywriter: Alexandre Hildebrand/Louis Carpentier Art Director: Eric Thome/Louis Carpentier Account Supervisor: Laurent Vicariot

CLOTHESPIN

See full size 442x600 px Released: March 2006 Brand name: TURMEPA POLLUTION AWARENESS Agency: MEDINA/TURGUL DDB Country: TURKEY Category: Public awareness messages Tags: Press , Creative review , Environmental pollution creative ads , Social Advertising Company: MEDINA TURGUL DDB, TURKEY, Istanbul Creative Director: Kurtcebe Turgul Copywriter: Kurtcebe Turgul Art Director: MURAT YILMAZ Account Supervisor: Ali Ozbora/Virna Estroti

CHIMNEYS

See full size 419x600 px Released: February 2006 Avertiser: WWF/ADENA Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Creative Director: Antonio Montero/Jaime Chávarri/Iván De Dios Copywriter: Jaime Chávarri/Lis Torrón Art Director: Ivan De Dios Account Supervisor: IGNACIO HUIDOBRO Advertiser's Supervisor: Juan Carlos Del Olmo/Maria Angeles De Pablo

EXHAUST

See full size 600x419 px Released: February 2006 Avertiser: WWF/ADENA Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Press , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Creative Director: Antonio Montero/Jaime Chávarri/Iván De Dios Copywriter: Jaime Chávarri/Lis Torrón Art Director: Ivan De Dios Account Supervisor: IGNACIO HUIDOBRO Advertiser's Supervisor: Juan Carlos Del Olmo/Mª Angeles De Pablo

DRAIN

See full size 600x419 px Released: February 2006 Avertiser: WWF/ADENA Agency: CONTRAPUNTO Country: Spain Category: Public awareness messages Tags: Press , Creative review , Environmental pollution creative ads , Social Advertising Company: CONTRAPUNTO, SPAIN, Madrid Creative Director: Antonio Montero/Jaime Chávarri/Iván De Dios Copywriter: Jaime Chávarri/Lis Torrón Art Director: Ivan De Dios Account Supervisor: IGNACIO HUIDOBRO Advertiser's Supervisor: Juan Carlos Del Olmo/Mª Angeles De Pablo

POLLUTION

See full size 405x600 px Released: March 2004 Avertiser: PT FORTUNE INDONESIA Brand name: ENVIRONMENTAL AWARENESS Agency: FORTUNE INDONESIA Country: Indonesia Category: Public awareness messages Tags: Outdoor , Creative review , Environmental pollution creative ads , Social Advertising

ROAD KILL

See full size 600x400 px Released: December 2003 Avertiser: ABS CBN BANTAY USOK FOUNDATION Brand name: AIR POLLUTION WATCH Agency: BBDO GUERRERO ORTEGA Country: Philippines Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: Tony Sarmiento III / David Guerrero Art Director: Brandi Tan Account Supervisor: Advertiser Supervisor: Evelyn Forbes Creative Director: David Guerrero Photographer: Richard De Guzman Typographer: Brandie Tan Illustrator: Advertising Agency: Creative Team: Other:

CHOKE

See full size 600x400 px Released: December 2003 Avertiser: ABS CBN BANTAY USOK FOUNDATION Brand name: AIR POLLUTION WATCH Agency: BBDO GUERRERO ORTEGA Country: Philippines Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: Tony Sarmiento III / David Guerrero Art Director: Brandi Tan Account Supervisor: Advertiser Supervisor: Evelyn Forbes Creative Director: David Guerrero Photographer: Richard De Guzman Typographer: Brandie Tan Illustrator: Procolour Advertising Agency: Creative Team: Other:

KILLED

See full size 600x400 px Released: December 2003 Avertiser: ABS CBN BANTAY USOK FOUNDATION Brand name: AIR POLLUTION WATCH Agency: BBDO GUERRERO ORTEGA Country: Philippines Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: Tony Sarmiento III / David Guerrero Art Director: Brandi Tan Account Supervisor: Advertiser Supervisor: Evelyn Forbes Creative Director: David Guerrero Photographer: Richard De Guzman Typographer: Brandie Tan Illustrator: Procolour Advertising Agency: Creative Team: Other:

STOP POLLUTION

See full size 515x768 px Released: November 2001 Avertiser: GREENPEACE Agency: YOUNG & RUBICAM BRASIL Country: Brazil Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: Art Director: J R D'ELBOUX Account Supervisor: Geni Da Silva Advertiser Supervisor: Marcelo Furtado Creative Director: RITA CORRADI Photographer: ALEXANDRE ERMEL Typographer: Illustrator: Advertising Agency: Creative Team: Other:

POLLUTION

See full size 547x768 px Released: February 2001 Avertiser: WWF (WORLDWIDE FUND FOR NATURE) Brand name: ENVIRONMENTAL AWARENESS Agency: J WALTER THOMPSON ITALIA Country: Italy Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: ENRICA FICAI VELTRONI Art Director: CRISTIANA BOCCASSINI Account Supervisor: Advertiser Supervisor: Simon Connolly Creative Director: SIMON CONNOLLY Photographer: FRANCA SPERANZA Typographer: Illustrator: Graziano Ross (Retoucher) Advertising Agency: Creative Team: Other:

SEAHORSE

See full size 926x656 px Released: January 2001 Avertiser: AUCKLAND REGIONAL COUNCIL Brand name: ENVIRONMENTAL AWARENESS/ANTI- POLLUTION Agency: SAATCHI & SAATCHI Country: New Zealand Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: ANDY BLOOD Art Director: ANDY BLOOD Account Supervisor: JAMES WARD Advertiser Supervisor: JAMI WILLIAMS Creative Director: JOHN MCCABE Photographer: Typographer: Debbie Hinde Illustrator: Debbie Hinde Advertising Agency: Creative Team: Other:

DOLPHIN

See full size 926x655 px Released: January 2001 Avertiser: AUCKLAND REGIONAL COUNCIL Brand name: ENVIRONMENTAL AWARENESS/ANTI- POLLUTION Agency: SAATCHI & SAATCHI Country: New Zealand Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: ANDY BLOOD Art Director: ANDY BLOOD Account Supervisor: JAMES WARD Advertiser Supervisor: JAMI WILLIAMS Creative Director: JOHN MCCABE Photographer: Typographer: Debbie Hinde Illustrator: Debbie Hinde Advertising Agency: Creative Team: Other:

BABY

See full size 926x657 px Released: February 2000 Avertiser: AUCKLAND REGIONAL COUNCIL Brand name: ANTI-POLLUTION Agency: SAATCHI & SAATCHI NEW ZEALAND Country: New Zealand Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: ANDY BLOOD Art Director: ANDY BLOOD Account Supervisor: ANDREW TINNING Advertiser Supervisor: JAMI WILLIAMS Creative Director: JOHN MCCABE Photographer: Typographer: ALI TEO Illustrator: ALI TEO Advertising Agency: Creative Team: Other:

DIVER

See full size 926x661 px Released: January 2000 Avertiser: AUCKLAND REGIONAL COUNCIL Brand name: ANTI-POLLUTION Agency: SAATCHI & SAATCHI NEW ZEALAND Country: New Zealand Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: ANDY BLOOD Art Director: ANDY BLOOD Account Supervisor: ANDREW TINNING Advertiser Supervisor: JAMI WILLIAMS Creative Director: JOHN MCCABE Photographer: Typographer: JUDE RANSOMS Illustrator: JUDE RANSOMS Advertising Agency: Creative Team: Other:

NON-SMOKING TIME

See full size 547x768 px Released: May 1998 Avertiser: POLLUTION-RELATED HEALTH DAMAGE COMPENSATION/PREVE Brand name: STOP AIR POLLUTION Agency: DENTSU Country: Japan Tags: Creative review , Environmental pollution creative ads , Social Advertising Creators Copywriter: FUMIYOSHI YOKOE Art Director: MASAYUKI OTA Account Supervisor: Advertiser Supervisor: TAISEI YANAHASHI Creative Director: MASAMI OIDE Photographer: HIKARU KOBAYASHI Typographer: Illustrator: Advertising Agency: Creative Team: Other: