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As the readers paged through the day's events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.

Brand: Endangered Wildlife Trust
Agency: Lowe Bull, Cape Town
Creative Director: Kirk Gainsford
Art Director: Cameron Watson, Gavin Wood, Jenna MacGillivray
Copywriter: Simon Lotze
Country: South Africa
Other Credits: Lorainne Oosthuizen

Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week.

Product: Endagered Wildlife Trust
Agency: TBWA\Hunt\Lascaris\Tequila
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Bheki Yende
Copywriter: kamogelo sesing
Country: South Africa

Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week.

Product: Endagered Wildlife Trust
Agency: TBWA\Hunt\Lascaris\Tequila
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Bheki Yende
Copywriter: kamogelo sesing
Country: South Africa

Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week.

Product: Endagered Wildlife Trust
Agency: TBWA\Hunt\Lascaris\Tequila
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Bheki Yende
Copywriter: kamogelo sesing
Country: South Africa

On February 4th, the day of the global march against the FARC (the colombian terrorism group) and in favor of the liberation of those they've kidnapped, “El Tiempo”, the main colombian newspaper, had its first page articles, all about the terrorism, the FARC and the kidnapped industry, printed backward and the people in its pictures facing backward as well. Over them, the only text printed right-side up said “Turning your back on the problem won´t make it go away. Join the march today”.

Product : El Tiempo Newspaper

A topical newspaper ad for Vegmite - Australia's famous toast spread. Four quarters of toast were placed in each corner of the sports supplement after the Australian Football League Grand Final. Always known for a close match, the headline read: Good to the last quarter.