This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Volkswagen
Agency: Agence.V.
Creative Director: Christian Vince
Copywriter: Pierre Riess
Art Director: Romain Guillon
Agency Producer: Corinne Persch, Katya Violi
Production Company: Ressource / Les Telecreateurs
Director: Tim Godsall
Producer: Erinn Lotthe-Guillon
Director of Photography: Sebastian Pfaffenbichler
Post Production: Home Digital Pictures
Editor: Vincent Marchand

Credits:

Website: Couper ou pas couper?

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Jerome Gonfond
Copywriter: Andrea Stillacci
Tv Producer: Agathe Michaux
Production company: Blue Film Production
Director: Eric Guirado

Credits:

Advertiser: AXA
Agency: Duval Guillaume, Antwerp
Creative Director: Geoffrey Hantson, Dirk Domen
Art Director: Thierry Wiebking

Copywriter: Henry Scott

Director: Koen Mortier
Production Company: Czar
DoP: Nicolas Karakatsanis

Credits:

Its been eight long years since the boys said wassup to each other. Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.

Client: Wassup08.com
Production Company: Believe Media
Director: Charles Stone
Director of Photography: Shane Hurlbut
Producer: Katie Matson Walker
VFX Company: Mass Market
VFX Artist: Rich Rama
Editorial Company: Union Editorial
Editor: Nico Alba
Sound Design: Bill Chesley,
Henry Boy
Sound Mix: Sound Lounge
Mixer: Philip Loeb