Brief To use non traditional media to create a buzz around spring day on the 1 September 2008.

Product: Havaianas
Agency: Net#work BBDO, Johannesburg
Photographer: David Prior
Editor: Susan Dexter
Executive Creative Director: Rob McLennan
Creative Director: Greame Jenner
Art Director: Sean Harrison, Ryan Paikin
Copywriter: Tim Beckerling
Country: South Africa
Other Credits: Sandy Milns - Havaianas South Africa

Will people look down when you talk? Probably if you wear Havaianas.

Definitely if you don’t brush your teeth.

Do you know what’s at the end of the rainbow? Your toes.

Introducing color therapy for your feet.

Learn how to color with your feet.

Now you'll see a happier world, even when your head is hanging low.

Your feet in heaven: semi-naked, surrounded with colors.

The hippies saw many colors too. The difference is now you don’t have to take anything.

Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie

Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie

Limited-edition welcome mats were produced and distributed by BBDO New York as a unique way for people to store their Havaianas. When leaving for the day, people simply slid their feet in and stepped out of the mat. When returning home, the flip-flops were popped back in. Because Havaianas are impervious to bad weather, the mat can be kept either inside or outside. Keeping the mat inside further solidifies Havaianas\' connection to nature by essentially "welcoming" people to the outdoors when they leave for the day.

Advertising Agency: BBDO New York, USA

Designer: Anchalee Chambundabongse
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie
Country : United States of America