This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Publicis, Paris
Executive Creative Director : Olivier Altmann
Art Director : Yves-Eric Deboey
Copywriter : Mathieu Degryse
Production company: Irene, Paris
Director : Frederic Planchon
TV Production : WAM
TV- Producers: Muriel Allegrini, Pierre Marcus
Post-Production : Antoine Daubert, Olivia Farges
Sound Production: Boris Nicou
Music : PSAPP "Hill of our home"

Credits:

Client: Orange France
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Director: Frederic Planchon
Production Company: Irene

Producer: Christine Clerc

Post-production: BUF

Musical Artist: Doris Day "Keep Smilin', Keep Laughin' Be Happy"

Credits:

Client: Vodafone
Title: Time Theft
Agency: BBH, London
Creative Directors: Mick Mahoney and Nick Gill
Agency Planner: David Murray
Agency Producer: Helen Powlette
Production Company: Academy Films, London
Director: Frederic Planchon
Producer: Lucy Gossage
Director of Photography: Philippe Le Sourd
Voice over: Dame Judi Dench
Music: "The End of the Rainbow" by Nancy Sinatra.

Credits:

Director: Frederic Planchon
Copywriter: Samuel Akesson, Tomas Mankovsky
Art Director: Samual Akesson, Tomas Mankovsky
Creative Director: MIcah Walker
Producer: Simon Cooper
Production Company: Academy Films
Agency: Fallon London
Agency Producer: Nicky Barnes
Editor: Jonnie Scarlett
Lighting Cameraperson: Bruno Delbonnel
Music Composer: Devendra Banhart
Music Arranger: Devendra Banhart
Sound Designer: Parv Thind
Planner: Gareth Goodall
Account Handler: Kathrien De Bauw
Brand Manager: Natasha Payne, Rachel MacBeth
Music Publishers: Chrysalis Music

Credits:

Agency: Mother London

Creatives: tom chancellor, gustavo sousa