This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

The Gay, Lesbian and Straight Education Network (GLSEN) joined with The Advertising Council today to launch the first national multimedia public service advertising (PSA) campaign designed to address the use of anti-gay language among teens

LGBT teens in the U.S. experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. GLSEN’s new survey found that three-quarters of LGBT teens hear slurs such as "faggot" or "dyke" frequently or often at school, and nine in ten reports hearing anti-LGBT language frequently or often. Homophobic remarks such as "that’s so gay" are the most commonly heard type of biased remarks at school. Research shows that these slurs are often unintentional and are a part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

Advertiser: Ad Council/GLSEN (Gay Lesbian Straight Education Network).

Agency: Arnold NYC
Chief Creative Officer: John Staffen
Art Director: Gary Rozanski
Copywriter: Thom Baginski
Executive Producer: Anthony Migliaccio
Production Company: Backyard Films
Director: Kevin Smith
DP: Randy Arnold
EP: Peter Steinzeig
Producer: Peter Keenan
Editorial: Post Millennium
Editor: Nathan Byrne
EP: Adam Soutar
Music: The Lodge
Composer: Diner
Sound Design: The Lodge
Audio Post: Sound Lounge
Mixer: Peter Holcomb