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Home / Focus / Gay vs hetero in advertising

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Selection of ads for Wonderbra

Gay vs hetero in advertising

Unbelievable ads for Apple »»

Change (GAY VERSION)

Stills from video click to enlarge

Released:	August 2007
Avertiser:	Levi`s
Agency:	BBH New York
Country:	USA
Tags:	tv-spot , CLOTHING & FOOTWEAR , Work , Gay marketing , Creative review , Gay vs hetero in advertising

View online or Download (original resolution) (2.4 MB in .avi)

Credits:

BRANDS: LEVI 501

Advertising Agency: BBH, NY, USA
Executive Creative Director: Kevin Roddy
Creatives: Maja Fernqvist, Joakim Saul
Group Account Director: Jenifer Wellig
Account Director: Mary Ferris
Business Director: Julia Torres
Producer: Katherine Cheng

Production Company: Smuggler
Director: Filip Engstrom
Heads of Production: Laura Thoel, Allison Kunzman
EPs: Patrick Milling Smith, Brian Carmody
Producer: Paul Ure

Post/Effects: Asylum
VFX Supervisor: Tim Davies
CG Supervisor: Jason Schugardt
CG Animator: Yuichiro Yamashito
CG Artist: Matthew Maude
CG Artist: Sean Faden
CG Modeler: Greg Stuhl
Matte Painter: Tim Clark
EP: Michael Pardee
VFX Producer: Mark Allen Kurtz
VFX Assoc. Producer: Ryan Meredith
CG Producer: Jeff Werner

Editorial: Maury Loeb/PS 260
Editor: Maury Loeb
EP: Zarina Mak

Dominate

Stills from video click to enlarge

Released:	March 2007
Brand name:	Dominate Hair
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Cosmetics & beauty products
Tags:	Creative review , Gay vs hetero in advertising

View online or Download (original resolution) (4.9 MB in .mov)

Credits:

Agency: Colenso BBDO
Creative Director: Richard Maddocks
Art Director: Rebecca Johnson Pond
Copywriter: Kim Ragan
Agency Producer: Richard Mayo-Smith
Directors: Laban Dickinson, Brent Chambers
Prod. Co.: Flux animation
Audio — David Liversidge at Liquid Studios

Mechanics

$TV-Spots SNICKERS BAR TBWA\CHIAT\DAY New York$

Stills from video click to enlarge

Released:	February 2007
Avertiser:	Snickers
Brand name:	SNICKERS BAR
Agency:	TBWA\CHIAT\DAY New York
Country:	USA
Category:	Confectionery & snacks
Tags:	Creative review , Award show winner , Bob Garfield , Favourite , Gay vs hetero in advertising , Bob Garfield's results of the year 2007

View online or Download (original resolution) (5.4 MB in .mov)

Credits:

Agency:TBWA\Chiat\Day New York
Executive Creative Director: Gerry Graf
Creative Director: Ian Reichenthal, Scott Vitrone
Art Director: Craig Allen
Copywriter: Eric Kallman
Director of Broadcast: Ozzie Spenningsby
Agency Senior Producer: Lora Schulson
Production Company: Smith & Sons
Director: Ulf Johansson
Editorial Company: Cosmo Street
VFX: The Mill, NY

Love Story

TV-Spots UPPER CLASS SUITES NET#WORK BBDO

Stills from video click to enlarge

Released:	May 2005
Avertiser:	VIRGIN ATLANTIC
Brand name:	UPPER CLASS SUITES
Agency:	NET#WORK BBDO
Country:	South Africa
Category:	Transport, travel & tourism
Awards:	Cannes 2005 Silver
Tags:	Creative review , Favourite , Gay vs hetero in advertising , Velocity Films directors art group , Virgin's most creative ads

View online or Download (original resolution) (4.8 MB in .mov)

Credits:

Agency: Net#work BBDO
Creative Director: Mike Schalit
Art Director: Philip Ireland
Copywriter: John Davenport
Account Executive: Candice Short
Agency Producer: Caroline Switala
Production Company: Velocity Films
Director: Greg Gray
Production Company Producer: Helena Woodfine
Editor: Ricky Boyd
Music: Bee Gees
Soundtrack/Song: "How Deep is Your Love"

Awards: The One Show, 2005 (Bronze) for Consumer TV: Over :30 - Single - max. :90
CLIO Awards, 2005 (Silver) for Travel/Tourism
Cannes Lions - International Advertising Festival, 2005 (Silver Lion ) for Travel, Transport & Tourism
Loerie Awards, 2005 (Gold) for Television & Cinema Commercials - Single
The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Gold WorldMedal) for Travel/Tourism

Gay

Stills from video click to enlarge

Released:	October 2004
Avertiser:	RADIO DONNA
Agency:	LG&F
Country:	Belgium
Category:	Publications & media
Tags:	Creative review , Gay vs hetero in advertising

View online or Download (original resolution) (4.9 MB in .mpeg)

Credits:

Agency: LG&F
Production Company: Czar
Awards: Festival de la Publicité de Méribel, 2004 (Cristal) for Media (Europe)
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Silver World Medal) for Consumer Product & Service: Media Promotion Broadcast
The Cresta Awards, 2005 (Winner)
Director: Mathÿs Vanheymingen

Statistic

TV-Spots Fernet Cinzano CRAVEROLANIS EURO RSCG

Stills from video click to enlarge

Released:	October 2004
Avertiser:	CEPAS ARGENTINAS S.A.
Brand name:	Fernet Cinzano
Agency:	CRAVEROLANIS EURO RSCG
Country:	Argentina
Category:	Alcoholic drinks
Tags:	Creative review , Gay vs hetero in advertising

View online or Download (original resolution) (4.0 MB in .mpeg)

Credits:

Agency: CraveroLanis Euro RSCG
Production Company: Argentina Cine
Advertiser: Cepas Argentinas S.A.
Brand Name: Fernet Cinzano
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Alcoholic Beverages, Tobacco and Tobacco products

Toy Boy

Stills from video click to enlarge

Released:	March 2000
Avertiser:	HYUNDAI
Brand name:	HYUNDAI CARS
Agency:	LEO BURNETT AB
Country:	Sweden
Category:	Cars
Tags:	Creative review , Gay vs hetero in advertising

View online or Download (original resolution) (2.8 MB in .mov)

Credits:

Agency: Leo Burnett AB
Creative Director: Tom Nilson
Art Director: David Meldrum
Copywriter: Pär Axelson
Production Company: Mekano Film & Television
Director: Robert Jitzmark, Jesper Ericstam
Production Company Producer: Johan Andersson

Awards: The Swedish People's Choice Awards, 1999 (15th Place)

«« Selection of ads for Wonderbra

Gay vs hetero in advertising

Unbelievable ads for Apple »»