This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: IIBBDO, Dublin
Creative Director: Mal Stevenson
Art Director: Pat Hamill
Copywriter: Mark Nutley
Agency Producer: Onagh Carolan
Production Company: Sonny, London
Producer: Ran Holst
Director: Fredrik Bond
Director of Photography: Crille Forsberg
Post-production House: MPC, London/LA
Post Producer: Scott Griffin
3D: Duncan McWilliam
2D: Frank Lambertz
Editor: Tim Thorton-Allan @ Marshall Street Editors
Music: "Destination" by My Red Cell

Credits:

Working with a powerful script and creative from Saatchi & Saatchi London, Shilo directed this spot -- which has as its main components location-based live-action cinematography, an amazing performance by international spoken word artist Ainsley Burrows and stylized original animation seamlessly blended into the striking visuals.

Project Name: Guinness "Spoken Word"
Length: :60
Film Location: The Peninsula at Bayonne Harbor - Bayonne, NJ
Market and Media Distribution: Caribbean TV

Advertising Agency: Saatchi & Saatchi
City/State: London, England
Creative Director: Tim Hearn
Creative Team: Dave Govier, Levi Slavin
Executive Broadcast Director: Andy Gulliman
Regional Planning Director: Karen Johnstone
Account Director: Frederic Roger
Account Manager: Victoria Reiz
TV Producer: Laura Mueller
TV Production Assistant: Emma Wolanski

Production Company: Shilo at Hanrahan
City/State: Bicoastal, USA
Director: Shilo
Creative Director: Andre Stringer
Director of Photography: Martin Ahlgren
Associate Creative Director: Evan Dennis
3D Lead: Tamir Sapir
Editors: Josh Bodnar, Andre Stringer, Galen Summer
Illustrator: Zach Johnsen, Evan Dennis
Animators: Henning Koczy, Craig Kohlmeyer, Stieg Retlin
Compositors: Bashir Hamid, Tamir Sapir, Andre Stringer
3D Artists: Warren Heimall, Craig Kohlmeyer, Christina Ku, Youngmin Kim,
Chris Fung, Joji Tsuruga
Rotoscopers: Constance Conrad, Joel Voelker, Chris West, Stieg Retlin
Trackers: Chris West, Joel Voelker
Producer: Lindsay Bodanza
Line Producer: Nina Goldberg
Executive Producer: Tracy Chandler
Executive Producer for Hanrahan: Mark Hanrahan

Music and Sound Design : Human

Principal Talent: Ainsley Burrows

Credits:

Agency: Irish International BBDO (IIBBDO)
Creative Director: Mal Stevenson
Creatives: Catherine Lennon & Sophie Farquhar
Agency Producer: Noel Byrne
Production company: GORGEOUS ENTERPRISES
Director: Peter Thwaites
Producer: Anna Hashmi
Director of Photography: Alwin Kuchler
Service company: Sofa, Prague
Editor: Rick Russell @ Final Cut
Post production: The Mill
Music: Alpha 4 by Soundtree Music

Credits:

Brand: Draught Guinness
Client: Diageo
Advertising Agency: Abbott Mead Vickers BBDO
Executive Creative Director: Paul Brazier
Copywriter: Tony Strong
Art Director: Michael Durban
Production Company: Uli Meyer Animation
Director: Michael Schlingman
Animator: Michael Schlingman

Credits:

Client: Guinness
Agency: Abbott Mead Vickers BBDO, London
Creative: Angus MacAdam, Paul Jordan
Agency Producer: Carol Powell
Director: Nicolai Fuglsig
Production Company: MJZ
Director of Photography: Ellen Kuras
Executive Producer: Debbie Turner
Producer: Nell Jordan, Suza Horvat
Dominos: Weijers Domino Productions
Composer: Enrique Granados
Song: Spanish Dance Number 6
VFX: The Mill, London

Credits:

Agency: Ringleader Productions, Venice, California USA
Art Director: Camellia Cox
Copywriter / Director: Max Gutierrez
Director of Photography: Bobby Eras
Producers: Eli Craig, David Harb, John Burgess
Aired: July 2007

Credits:

Agency: IIBBDO
Creative Director: Mal Stevenson
Deputy Creative Director: Mark Nutley
Copywriter: Mark Nutley
Art Director: Pat Hamill
Agency Producer: Noel Byrne
Director: Steve Cope
Production company: Red Bee Media
Post Production: The Mill
Music: Wolfe & Adamson

Credits:

Client: Guinness
Title: Sky
Agency: Saatchi & Saatchi, London
Agency Producer: Toby Clifton
Creative Director: Kate Staners
Head of Copy: Paul Domenet
Head of Art: Brian Connolly
Director: Nacho Gayan
Production Company: Stink
Producer: Molly Pope
Director of Photography: Jan Velicky
Post Production & City: MPC, London
Editor & Company: Gabriela Soria
Production Service Company: Stillking
Head of TV: Andy Gulliman
Executive Producer: Daniel Bergmann

Credits:

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director: Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company: KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Artist/Title: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Other Credits: Music Company: Soundtree Music/Post Production: Framestore CFC
Date Of 1st Transmission: 03/10/2005
Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Synopsis
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.

Credits:

Awards: CLIO Awards, 2000 (Silver) for Cinematography
CLIO Awards, 2000 (Gold) for Direction
CLIO Awards, 2000 (Gold) for Editing
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising
D&AD Awards, 2000 (Gold Award) for Television & Cinema Advertising Crafts / Direction
Cannes Lions - International Advertising Festival, 1999 (Gold Lion) for Alcoholic Drinks

Creative Director: Peter Souter
Art Director: Walter Campbell
Copywriter: Tom Carty
Director: Jonathan Glazer
Agency Producer: YVONNE CHALKLEY
Sound Designer: Johnny Burns
Recording Studio: Wave