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Home / Focus / Fairy Tale Heroes in Advertising

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

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Besame Radio: Wolf

	See full size 1280x937 px
Released:	October 2009
Avertiser:	Besame Radio
Brand name:	Besame Radio
Agency:	Ade, Bogota
Country:	Columbia
Category:	Publications & media
Tags:	Fairy Tale Heroes in Advertising
Advertising Agency: Ade, Bogota, Colombia Creative Director: Nacho Martinez Art Directors: Leonardo Silva, Cristian Borrero, Tomas Casallas Copywriter: Eduardo Vargas Illustrator: Miguel Ang

Besame Radio: Frog

	See full size 1280x937 px
Released:	October 2009
Avertiser:	Besame Radio
Brand name:	Besame Radio
Agency:	Ade, Bogota
Country:	Columbia
Category:	Publications & media
Tags:	Fairy Tale Heroes in Advertising
Advertising Agency: Ade, Bogota, Colombia Creative Director: Nacho Martinez Art Directors: Leonardo Silva, Cristian Borrero, Tomas Casallas Copywriter: Eduardo Vargas Illustrator: Miguel Ang

Amnesty International: Snow White

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Released:	September 2009
Avertiser:	AMNESTY INTERNATIONAL
Agency:	Unitas/RNL
Country:	Chile
Category:	Public awareness messages
Tags:	Social Advertising , Fairy Tale Heroes in Advertising
Tagline: Mom was reading me a tale, till daddy came back... Violence against women is violation of human rights. Denounce Advertising Agency: Unitas/RNL, Santiago, Chile Executive Creative Director / Creative Director: Pancho González Art Director: Rodrigo Geisse Copywriter: Pancho González Photographer: Javiera Eyzaguirre Account manager: Alexis Sfeir

Steps Towards Life Foundation: Little Red Riding Hood

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Released:	September 2009
Avertiser:	Steps Towards Life Foundation
Agency:	Grey Bucharest
Country:	Romania
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising
Tagline: Charity Ball "La Motoare" Club 28th August 2009. Keep their fairy tales away from hospital. Advertising Agency: Grey Bucharest, Romania Creative Director: Claudiu Dobrita Head of Art: Bob Toma Art Director: Eugen Suman Copywriter: Vlad Macarie Illustrator: Roman Tolici

Steps Towards Life Foundation: Jack and the Beanstalk

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Released:	September 2009
Avertiser:	Steps Towards Life Foundation
Agency:	Grey Bucharest
Country:	Romania
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising
Tagline: Charity Ball "La Motoare" Club 28th August 2009. Keep their fairy tales away from hospital. Advertising Agency: Grey Bucharest, Romania Creative Director: Claudiu Dobrita Head of Art: Bob Toma Art Director: Eugen Suman Copywriter: Vlad Macarie Illustrator: Roman Tolici

Steps Towards Life Foundation: Pinocchio

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Released:	September 2009
Avertiser:	Steps Towards Life Foundation
Agency:	Grey Bucharest
Country:	Romania
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising
Tagline: Charity Ball "La Motoare" Club 28th August 2009. Keep their fairy tales away from hospital. Advertising Agency: Grey Bucharest, Romania Creative Director: Claudiu Dobrita Head of Art: Bob Toma Art Director: Eugen Suman Copywriter: Vlad Macarie Illustrator: Roman Tolici

Amnesty International: Red Little Tender

	See full size 945x606 px
Released:	September 2009
Avertiser:	AMNESTY INTERNATIONAL
Agency:	Unitas/RNL
Country:	Chile
Category:	Public awareness messages
Tags:	Social Advertising , Fairy Tale Heroes in Advertising
Mom was reading me a tale, till daddy came back... Violence against women is violation of human rights. Denounce Advertising Agency: Unitas/RNL, Santiago, Chile Executive Creative Director / Creative Director: Pancho González Art Director: Rodrigo Geisse Copywriter: Pancho González Photographer: Javiera Eyzaguirre Account manager: Alexis Sfeir

Sabugosa Children Books: Little Red Riding Hood

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Released:	March 2009
Avertiser:	Sabugosa
Brand name:	BOOK STORE
Agency:	Fields Brazil
Country:	Brazil
Category:	Retail stores & rental companies
Tags:	Prints , Fairy Tale Heroes in Advertising
Tagline: Great stories last forever. Advertising Agency: Fields, Brazil Creative Directors: André Sartorelli, Fernando Lopes Art Director: Lucas Zaiden Copywriter: Paulo Lima Illustrator: Grupo Magneto

Sabugosa Children Books: Pinocchio

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Released:	February 2009
Avertiser:	Sabugosa
Brand name:	BOOK STORE
Agency:	Fields Brazil
Country:	Brazil
Category:	Retail stores & rental companies
Tags:	Prints , Fairy Tale Heroes in Advertising
Tagline: Great stories last forever. Advertising Agency: Fields, Brazil Creative Directors: André Sartorelli, Fernando Lopes Art Director: Lucas Zaiden Copywriter: Paulo Lima Illustrator: Grupo Magneto

abugosa Children Books: Rapunzel

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Released:	February 2009
Avertiser:	Sabugosa
Brand name:	BOOK STORE
Agency:	Fields Brazil
Country:	Brazil
Category:	Retail stores & rental companies
Tags:	Prints , Fairy Tale Heroes in Advertising
Tagline: Great stories last forever. Advertising Agency: Fields, Brazil Creative Directors: André Sartorelli, Fernando Lopes Art Director: Lucas Zaiden Copywriter: Paulo Lima Illustrator: Grupo Magneto

Literacy Foundation: Peter Pan

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Released:	November 2008
Brand name:	LITERACY FOUNDATION
Agency:	bleublancrouge
Country:	Canada
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising , Social Advertising
Bleublancrouge fights illiteracy with the Literacy Foundation by launching a new awareness campaign in honour of the tenth anniversary of The Gift of Reading®. The campaign is featured on TV, in print and on postcards. “In Quebec there are children that don’t even have ONE new book… in 2008,” says Gaëtan Namouric, Executive Vice-President and Creative Director at the agency. “Reading feeds our imaginations. When a child doesn’t have access to reading, that’s a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldn’t understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrow’s creative; everyone in our industry should contribute.” Client: Literacy Foundation – Maryse Perreault, Marie-Claude Clermont, Amélie Marcotte-Losier Agency: Bleublancrouge Client services: Carol Jungpeter Project manager: Audrey Besner Creative director: Gaëtan Namouric Writer: Maxime Paiement Art director: Frédéric Roux Prints: Agency production director: Ève Mathieu Photograph: Alain Desjean Retouching: Claude Lafrance Styling: Caroline Simon

Literacy Foundation: The Gift of Reading - Cinderella

TV-Spots LITERACY FOUNDATION bleublancrouge

Stills from video click to enlarge

Released:	November 2008
Brand name:	LITERACY FOUNDATION
Agency:	bleublancrouge
Country:	Canada
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising , Social Advertising

View online or Download (original resolution) (5.8 MB in .mp4)

Credits:

Bleublancrouge fights illiteracy with the Literacy Foundation by launching a new awareness campaign in honour of the tenth anniversary of The Gift of Reading®. The campaign is featured on TV, in print and on postcards.

“In Quebec there are children that don’t even have ONE new book… in 2008,” says Gaëtan Namouric, Executive Vice-President and Creative Director at the agency. “Reading feeds our imaginations. When a child doesn’t have access to reading, that’s a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldn’t understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrow’s creative; everyone in our industry should contribute.”

Client: Literacy Foundation – Maryse Perreault, Marie-Claude Clermont, Amélie Marcotte-Losier
Agency: Bleublancrouge
Client services: Carol Jungpeter
Project manager: Audrey Besner
Creative director: Gaëtan Namouric
Writer: Maxime Paiement
Art director: Frédéric Roux

Television advertising:
Agency production coordinator: Lisa Arduini
Director: Jean-Michel Ravon
Director of photography: André Turpin
House production: La Fabrique d’Images
Post production: Buzz Images
Music buying: Joss Dumas, AudioZ
Music: 4 Monkeys
Sound: AudioZ

Literacy Foundation: Cinderella

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Released:	November 2008
Brand name:	LITERACY FOUNDATION
Agency:	bleublancrouge
Country:	Canada
Category:	Public awareness messages
Tags:	Fairy Tale Heroes in Advertising , Social Advertising
Bleublancrouge fights illiteracy with the Literacy Foundation by launching a new awareness campaign in honour of the tenth anniversary of The Gift of Reading®. The campaign is featured on TV, in print and on postcards. “In Quebec there are children that don’t even have ONE new book… in 2008,” says Gaëtan Namouric, Executive Vice-President and Creative Director at the agency. “Reading feeds our imaginations. When a child doesn’t have access to reading, that’s a child deprived of an imaginary world. This unbelievable injustice should mobilize a large number of industries in the field of culture, media, publishing and even ours, advertising. What would our future be if people couldn’t understand our messages? The mobilization behind The Gift of Reading® is also to take action to protect tomorrow’s creative; everyone in our industry should contribute.” Client: Literacy Foundation – Maryse Perreault, Marie-Claude Clermont, Amélie Marcotte-Losier Agency: Bleublancrouge Client services: Carol Jungpeter Project manager: Audrey Besner Creative director: Gaëtan Namouric Writer: Maxime Paiement Art director: Frédéric Roux Prints: Agency production director: Ève Mathieu Photograph: Alain Desjean Retouching: Claude Lafrance Styling: Caroline Simon

Unimil Condoms: Snow White and the 7 Dwarfs sex

$Prints, Outdoor, Ads Unimil Condoms: Snow White and the 7 Dwarfs sex, Unimil Condoms, TBWA\,$

	See full size 1300x919 px
Released:	July 2008
Brand name:	Unimil Condoms
Agency:	TBWA\
Country:	Poland
Category:	Toiletries & pharmaceuticals
Tags:	Prints , Condoms , Fairy Tale Heroes in Advertising , Best of the month , Creative review
Advertised brand: Unimil Condoms Advertising Agency (Name, City, Country): TBWA, Warsaw, Poland Agency website: http://www.tbwa.pl Creative Director: Pawel Borowski Associate Creative Director: Czesław Plawgo Art Director: Sunil Nair, Malgorzata Koterba Copywriter: Sunil Nair, Joanna Leszczynska Illustrator: Antoni Serkowski Photographer: Szymon Swietochowski

SKY TV: Little Red Riding Hood

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Released:	July 2008
Avertiser:	SKY TV
Agency:	1861 United
Country:	Italy
Category:	Publications & media
Awards:	AdPrint 2009 Silver
Tags:	Prints , Fairy Tale Heroes in Advertising , Award show winner
Tagline: Only the safest program for your kids (Thanks to the parental control button, you can check on your kids' programs). Product: SKY Satellite TV Advertising Agency: 1861 United, Milano, Italy Executive Creative Directors: Pino Rozzi, Roberto Battaglia Creative Directors: Vincenzo Celli, Peppe Cirillo Art Director: Peppe Cirillo Copywriter: Vincenzo Celli Photographer: Andrea Melcangi

Jeep: Mermaid

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Released:	March 2008
Avertiser:	JEEP
Agency:	BBDO BANGKOK
Country:	Thailand
Category:	Cars
Tags:	Creative review , Fairy Tale Heroes in Advertising , Collection of Jeep best ads , SUV
Prove it. Only in a Jeep. Advertising Agency: BBDO Bangkok, Thailand Executive Creative Director: Suthisak Sucharittanonta Creative Director: Annop Indravudh Creative Group Head: Rawewan Booncharoenpantawee Copywriter: Arnicknard Krobnoparat Art Director: Ruangrit Jankong Illustrator: Chubcheevit Studio / Kowit Wattanarach

Bru Cappuccino: Frog Prince (1/3)

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Released:	March 2008
Avertiser:	BRU
Brand name:	Bru Cappuccino
Agency:	Ogilvy & Mather, Mumbai
Country:	INDIA
Category:	Non-alcoholic drinks
Tags:	Prints , Work , Creative review , Fairy Tale Heroes in Advertising
Drink More. Flirt More. Advertising Agency: Ogilvy & Mather, Mumbai, India Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi Art Director: Antra Patel Copywriter: Jyotsna Bhat Photographer: Prasad Niak Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave

Bru Cappuccino: Rapunzel

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Released:	March 2008
Avertiser:	BRU
Brand name:	Bru Cappuccino
Agency:	Ogilvy & Mather, Mumbai
Country:	INDIA
Category:	Non-alcoholic drinks
Tags:	Prints , Work , Creative review , Fairy Tale Heroes in Advertising
Drink More. Flirt More. Advertising Agency: Ogilvy & Mather, Mumbai, India Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi Art Director: Antra Patel Copywriter: Jyotsna Bhat Photographer: Prasad Niak Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave

Bru Cappuccino: Cinderella

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Released:	March 2008
Avertiser:	BRU
Brand name:	Bru Cappuccino
Agency:	Ogilvy & Mather, Mumbai
Country:	INDIA
Category:	Non-alcoholic drinks
Tags:	Prints , Work , Creative review , Fairy Tale Heroes in Advertising
Drink More. Flirt More. Advertising Agency: Ogilvy & Mather, Mumbai, India Creative Directors: Piyush Pandey, Anup Chitnis, Juhi Chaturvedi Art Director: Antra Patel Copywriter: Jyotsna Bhat Photographer: Prasad Niak Post Production: Uday Kinloskar, Ketan Raut, Milind Aglave

Historic Lynchburg: Mermaid

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Released:	December 2007
Brand name:	Historic Lynchburg
Agency:	Wax
Country:	Canada
Category:	Savoury foods
Tags:	Food eating itself , Creative review , Fairy Tale Heroes in Advertising
Advertising Agency: WAX, Calgary, Canada Creative Director: Joe Hospodarec Art Directors: Joel Arbez, Jonathan Jungwirth Photographer: Matt Barnes

Campari 2008 January: Little Red Riding Hood (Dominance)

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Released:	November 2007
Avertiser:	CAMPARI
Category:	Alcoholic drinks
Tags:	Calendar , Work , Creative review , Fairy Tale Heroes in Advertising
The new 2008 9th edition Campari Calendar featuring the wild doll Eva Mendes captured by Italian photographer Marino Parisotto. The calendar shoot was done on location in the small Italian town of Rosignano, 15 miles from Livorno.

Campari 2008 September: December, Sleeping beauty (Inspiration)

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Released:	November 2007
Avertiser:	CAMPARI
Category:	Alcoholic drinks
Tags:	Calendar , Work , Creative review , Fairy Tale Heroes in Advertising
The new 2008 9th edition Campari Calendar featuring the wild doll Eva Mendes captured by Italian photographer Marino Parisotto. The calendar shoot was done on location in the small Italian town of Rosignano, 15 miles from Livorno.

Campari 2008 Calendar: March, Little mermaid (Attraction)

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Released:	November 2007
Avertiser:	CAMPARI
Category:	Alcoholic drinks
Tags:	Calendar , Work , Creative review , Fairy Tale Heroes in Advertising
The new 2008 9th edition Campari Calendar featuring the wild doll Eva Mendes captured by Italian photographer Marino Parisotto. The calendar shoot was done on location in the small Italian town of Rosignano, 15 miles from Livorno.

Campari 2008 Calendar: February, The Thumbellina (Seduction)

	See full size 900x618 px
Released:	November 2007
Avertiser:	CAMPARI
Category:	Alcoholic drinks
Tags:	Calendar , Work , Creative review , Fairy Tale Heroes in Advertising
The new 2008 9th edition Campari Calendar featuring the wild doll Eva Mendes captured by Italian photographer Marino Parisotto. The calendar shoot was done on location in the small Italian town of Rosignano, 15 miles from Livorno.

Glaxo Smith Kline: The three little pigs

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Released:	October 2007
Avertiser:	GLAXO SMITH KLINE
Agency:	AIR
Country:	Belgium
Category:	Public health & safety
Tags:	Prints , Work , Creative review , Fairy Tale Heroes in Advertising
Don't let one risk hide another. Advertising Agency: Air, Brussels, Belgium Creative Director: Michel Vandyk Art Directors: Anthony Hirschfeld, Nam Simonis Copywriters: Nam Simonis, Anthony Hirschfeld Photographer: Paul Ruigrok

Glaxo Smith Kline: Little red riding hood

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Released:	October 2007
Avertiser:	GLAXO SMITH KLINE
Agency:	AIR
Country:	Belgium
Category:	Public health & safety
Tags:	Prints , Work , Creative review , Fairy Tale Heroes in Advertising
Don't let one risk hide another. Advertising Agency: Air, Brussels, Belgium Creative Director: Michel Vandyk Art Directors: Anthony Hirschfeld, Nam Simonis Copywriters: Nam Simonis, Anthony Hirschfeld Photographer: Paul Ruigrok

Listerine Toothpaste: Tooth fairy, Car jacker

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Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

Listerine Toothpaste: Tooth fairy, Garbo

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Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

Listerine Toothpaste: Tooth fairy, Call centre

	See full size 841x595 px
Released:	September 2007
Brand name:	LISTERINE
Agency:	JWT Australia
Country:	AUSTRALIA
Tags:	Toiletries and Pharmaceuticals , Work , Prints , Toothpaste , Creative review , Selected Oral Hygiene ads , Fairy Tale Heroes in Advertising
Put the tooth fairy out of business. Advertising Agency: JWT, Australia Writer: Jay Benjamin & Andy Dilallo Art Directors: Andy Dilallo, Jay Benjamin Executive Creative Director: Jay Benjamin & Andy Dilallo Typographer: Jeffrey Oley, Myles Allpress Photographer: Gary Sheppard Retoucher: Electric Art

Melissa: Rapunzel

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Released:	August 2007
Brand name:	Melissa
Agency:	Borghierh / Lowe
Country:	Brazil
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Creative review , Fairy Tale Heroes in Advertising
Melissa bedtime stories Advertising Agency: BorghiErh/Lowe, Brazil Art Directors: Erh Ray, Rodrigo Rodrigues Copywriters: Fabio Tedeschi, Omar Caldas Creative Directors: José Henrique Borghi, Erh Ray Illustration: Platinum Graphic design: Leonardo Marques Agency producer: José Ressutti Júnior Planner: Patrícia Venturini Art buyer: Adriana Moura Client service: Zazá Nalde, Tazio Muraro Client: Paulo Pedó Filho

Melissa: Little red riding hood

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Released:	August 2007
Brand name:	Melissa
Agency:	Borghierh / Lowe
Country:	Brazil
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Creative review , Fairy Tale Heroes in Advertising
Melissa bedtime stories Advertising Agency: BorghiErh/Lowe, Brazil Art Directors: Erh Ray, Rodrigo Rodrigues Copywriters: Fabio Tedeschi, Omar Caldas Creative Directors: José Henrique Borghi, Erh Ray Illustration: Platinum Graphic design: Leonardo Marques Agency producer: José Ressutti Júnior Planner: Patrícia Venturini Art buyer: Adriana Moura Client service: Zazá Nalde, Tazio Muraro Client: Paulo Pedó Filho

Melissa: Cinderella

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Released:	August 2007
Brand name:	Melissa
Agency:	Borghierh / Lowe
Country:	Brazil
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Creative review , Fairy Tale Heroes in Advertising
Melissa bedtime stories Advertising Agency: BorghiErh/Lowe, Brazil Art Directors: Erh Ray, Rodrigo Rodrigues Copywriters: Fabio Tedeschi, Omar Caldas Creative Directors: José Henrique Borghi, Erh Ray Illustration: Platinum Graphic design: Leonardo Marques Agency producer: José Ressutti Júnior Planner: Patrícia Venturini Art buyer: Adriana Moura Client service: Zazá Nalde, Tazio Muraro Client: Paulo Pedó Filho

Melissa: Snow white

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Released:	August 2007
Brand name:	Melissa
Agency:	Borghierh / Lowe
Country:	Brazil
Tags:	Prints , CLOTHING/FOOTWEAR , Work , Creative review , Fairy Tale Heroes in Advertising
Melissa bedtime stories Advertising Agency: BorghiErh/Lowe, Brazil Art Directors: Erh Ray, Rodrigo Rodrigues Copywriters: Fabio Tedeschi, Omar Caldas Creative Directors: José Henrique Borghi, Erh Ray Illustration: Platinum Graphic design: Leonardo Marques Agency producer: José Ressutti Júnior Planner: Patrícia Venturini Art buyer: Adriana Moura Client service: Zazá Nalde, Tazio Muraro Client: Paulo Pedó Filho

Burger King Three Pigs

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Released:	May 2007
Avertiser:	BURGER KING
Brand name:	MIAMI AD SCHOOL
Country:	Brazil
Tags:	Fast food outlets and restaurants , Work , Prints , реклама ресторанов , Creative review , Fairy Tale Heroes in Advertising
Agency: Miami Ad School/ESPM Sao Paulo Country: Brazil Copywriter: Renato Maroni Art Director: Rafael Voltolino Illustrator: Edson Yamasaki

Burger King Princesse

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Released:	May 2007
Avertiser:	BURGER KING
Brand name:	MIAMI AD SCHOOL
Country:	Brazil
Tags:	Fast food outlets and restaurants , Work , Prints , реклама ресторанов , Creative review , Fairy Tale Heroes in Advertising
Agency: Miami Ad School/ESPM Sao Paulo Country: Brazil Copywriter: Renato Maroni Art Director: Rafael Voltolino Illustrator: Edson Yamasaki

Burger King Red Hat

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Released:	May 2007
Avertiser:	BURGER KING
Brand name:	MIAMI AD SCHOOL
Country:	Brazil
Tags:	Fast food outlets and restaurants , Work , Prints , реклама ресторанов , Creative review , Fairy Tale Heroes in Advertising
Agency: Miami Ad School/ESPM Sao Paulo Country: Brazil Copywriter: Renato Maroni Art Director: Rafael Voltolino Illustrator: Edson Yamasaki

K-fee Sleeping Beauty

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Released:	April 2007
Avertiser:	K-FEE
Brand name:	K-FEE: COFFEE DRINK
Agency:	JUNG von MATT/FLEET
Country:	Germany
Category:	Non-alcoholic drinks
Tags:	Work , Prints , Creative review , Fairy Tale Heroes in Advertising
Agency: Jung von Matt/Fleet GmbH, Гамбург, Германия Creative Directors: Arno Lindemann, Bernhard Lukas Art Director: Hendrik Schweder Copywriter: Teja Fischer Illustrator: Jon Sayer

SLEEPING BEAUTY

$Prints, Outdoor, Ads SLEEPING BEAUTY, PLAYSTATION 2, TBWA\,$

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Released:	January 2005
Avertiser:	SONY PLAYSTATION
Brand name:	PLAYSTATION 2
Agency:	TBWA\
Country:	France
Tags:	Creative review , Fairy Tale Heroes in Advertising

SNOW WHITE

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Released:	November 2004
Avertiser:	SC JOHNSON
Brand name:	GLEID AIR FRESHENER
Agency:	GIOVANNI FCB
Country:	Brazil
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: Art Director: Account Supervisor: alvaro Figueiredo/Claudio Dias Advertiser Supervisor: Jacobo Ortiz-Blanes Creative Director: Photographer: Typographer: Paulo Moraes/Luiz Claudio Costa Illustrator: Platinum Advertising Agency: GIOVANNI FCB Creative Team: Adilson Xavier/Cristina Amorim/Carlos Andre Eyer/Fernando Campos,Andre Debevc,Fernanda Izar Other:

SLEEPING BEAUTY

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Released:	November 2004
Avertiser:	SC JOHNSON
Brand name:	GLEID AIR FRESHENER
Agency:	GIOVANNI FCB
Country:	Brazil
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: Art Director: Account Supervisor: alvaro Figueiredo/Claudio Dias Advertiser Supervisor: Jacobo Ortiz-Blanes Creative Director: Photographer: Typographer: Paulo Moraes/Luiz Claudio Costa Illustrator: Platinum Advertising Agency: GIOVANNI FCB Creative Team: Adilson Xavier/Cristina Amorim/Carlos Andre Eyer/Fernando Campos,Andre Debevc,Fernanda Izar Other:

SNOW WHITE

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Released:	October 2004
Brand name:	CONDOM PROMOTION
Agency:	DUVAL GUILLAUME BRUSSELS
Country:	Belgium
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: Art Director: Account Supervisor: Veerle De Vos Advertiser Supervisor: Gilbert Debusscher Creative Director: Photographer: Typographer: Illustrator: Mark Borgions Advertising Agency: DUVAL GUILLAUME BRUSSELS Creative Team: Jens Mortier,Peter Ampe,Katrien Bottez Other:

SNOW WHITE

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Released:	August 2003
Avertiser:	FORD INDIA
Brand name:	FORD IKOA
Agency:	J WALTER THOMPSON
Country:	INDIA
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: Niranjan Natarajan Art Director: Jaju Krishnankutty Account Supervisor: Advertiser Supervisor: Santosh Nair Creative Director: Niranjan Natarajan Photographer: Typographer: Illustrator: Muralidharan Advertising Agency: Creative Team: Other:

SNOW WHITE

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Released:	July 2003
Avertiser:	LEVER FABERGE
Brand name:	AXE DEODORANT
Agency:	LOWE LINTAS & PARTNERS
Country:	Germany
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: Henriu Tychsen Art Director: Henriu Tychsen / Mithra Daryabegi Account Supervisor: Advertiser Supervisor: Reiner Uruger / Stefan Reicherstorfer Creative Director: Michael Funk / Holger Prendki Photographer: Typographer: Illustrator: Stefan Luthje Advertising Agency: Creative Team: Other:

SLEEPING BEAUTY

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Released:	February 2003
Avertiser:	KOBACO
Brand name:	ANTI - SMOKING MESSAGE
Agency:	KISS CREATIVE GROUP
Country:	South Korea
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: J. Park Art Director: Kevin Bang / Stephano H. Yang Account Supervisor: Advertiser Supervisor: Creative Director: Steve S. Keum / Peter B. Yoo Photographer: Typographer: Lucy S. Kim Illustrator: Myeong Ho Kim Advertising Agency: Creative Team: Other:

SNOW WHITE

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Released:	February 2003
Avertiser:	KOBACO
Brand name:	ANTI - SMOKING MESSAGE
Agency:	KISS CREATIVE GROUP
Country:	South Korea
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: J. Park Art Director: Kevin Bang / Stephano H. Yang Account Supervisor: Advertiser Supervisor: Creative Director: Steve S. Keum / Peter B. Yoo Photographer: Typographer: Lucy S. Kim Illustrator: Myeong Ho Kim Advertising Agency: Creative Team: Other:

MERMAID

	See full size 926x614 px
Released:	January 2000
Avertiser:	EVIAN
Brand name:	MINERAL WATER
Agency:	MESSNERVETEREBERGERMCNAMEESCHMETTERER/EURO RSCG
Country:	USA
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: JAMES CHEUNG Art Director: GUY SEESE Account Supervisor: MICHAEL RACIS Advertiser Supervisor: WILL WAGGAMAN Creative Director: MICHAEL LEE Photographer: GUZMAN Typographer: Illustrator: Advertising Agency: Creative Team: Other:

MERMAID

	See full size 926x595 px
Released:	May 1999
Avertiser:	EML LISBON
Brand name:	DIVING SCHOOL
Agency:	Z. PUBLICIDADE
Country:	Portugal
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: FREDERICO ROQUETTE Art Director: NELSON SINEM Account Supervisor: PEDRO GUERREIRO Advertiser Supervisor: RICARDO CALADO Creative Director: NELSON SINEM Photographer: Typographer: Illustrator: JOAO PAULO Advertising Agency: Creative Team: Other:

MERMAID

	See full size 926x565 px
Released:	March 1999
Avertiser:	VAN DEN BERGHS FOODS
Brand name:	SAUCES
Agency:	AMMIRATI PURIS LINTAS
Country:	Netherlands
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: BART HEIJBOER Art Director: PATRICK DE ZEEUW Account Supervisor: LAURA KOOPMANS Advertiser Supervisor: M. PUNT Creative Director: DIEDERICK KOOPAL Photographer: CARLI HERMES Typographer: Illustrator: NICK STRONG Advertising Agency: Creative Team: Other:

SNOW WHITE

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Released:	March 1999
Avertiser:	SIDA INFO SERVICE
Brand name:	AIDS AWARENESS
Agency:	GREY PARIS
Country:	France
Tags:	Creative review , Fairy Tale Heroes in Advertising
Creators Copywriter: MALEK HAMITI Art Director: MATHIEU NEVIANS Account Supervisor: STEPHANE DUBARD Advertiser Supervisor: YVES FERRARINI Creative Director: DANIEL FOHR Photographer: Typographer: Illustrator: GILLES BOOGAERTS Advertising Agency: Creative Team: Other:

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