This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, executive creative director: Jeff Goodby
Creative director, copywriter: Pat McKay
Creative director, art director: Feh Tarty
Broadcast producer: Michael Damiani
Partner, director of account management: Robert Riccardi
Account director: Martha Jurzynski
Assistant account manager: Ashley Weber

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Director of Photography: Emmanuel Lubezki
Executive Producer: Lisa Rich
Line Producer: Line Postmyr

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Jeff Maynard
Executive Producer: David Glean
Producer: Marlo Baird

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, executive creative director: Jeff Goodby
Creative director, copywriter: Pat McKay
Creative director, art director: Feh Tarty
Broadcast producer: Michael Damiani
Partner, director of account management: Robert Riccardi
Account director: Martha Jurzynski
Assistant account manager: Ashley Weber

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Director of Photography: Emmanuel Lubezki
Executive Producer: Lisa Rich
Line Producer: Line Postmyr

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Jeff Maynard
Executive Producer: David Glean
Producer: Marlo Baird

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, executive creative director: Jeff Goodby
Creative director, copywriter: Pat McKay
Creative director, art director: Feh Tarty
Broadcast producer: Michael Damiani
Partner, director of account management: Robert Riccardi
Account director: Martha Jurzynski
Assistant account manager: Ashley Weber

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Director of Photography: Emmanuel Lubezki
Executive Producer: Lisa Rich
Line Producer: Line Postmyr

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Jeff Maynard
Executive Producer: David Glean
Producer: Marlo Baird

Credits:

Agency: Goodby, Silverstein & Partners, San Francisco
Co-Chairman, executive creative director: Jeff Goodby
Creative director, copywriter: Pat McKay
Creative director, art director: Feh Tarty
Broadcast producer: Michael Damiani
Partner, director of account management: Robert Riccardi
Account director: Martha Jurzynski
Assistant account manager: Ashley Weber

Production Company: MJZ, Los Angeles
Director: Fredrik Bond
Director of Photography: Emmanuel Lubezki
Executive Producer: Lisa Rich
Line Producer: Line Postmyr

Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Jeff Maynard
Executive Producer: David Glean
Producer: Marlo Baird

Credits:

Agency: Grupo Gallegos, Long Beach, CA
Creative Directors: Favio Ucedo/Juan Oubiña
Copywriter: Saul Escobar
Art Director: Curro Chozas
Agency Producer: Carlos Barciela
Production Co: Rebolucion, Buenos Aires
Directors: Luciano Podcaminsky/Armando Bo
Producer: Patricio Alvarez
Cinematographer: Christian Cottet
Editor: Patricio Peña, Rebolucion, Buenos Aires
Music: Swing Musica, Buenos Aires
Sound Design: No Problem Sonido, Buenos Aires; AZ, Los Angeles
Visual Effects: Che Revolution Post, Buenos Aires
Sound Designer: Gonzalo Ugarteche
Visual Effects Producer: Luis Staffolani

Credits:

Agency: Grupos Gallegos
Creative Director: Favio Ucedo/Juan Oubiña
Art Director: Francisco Puppio
Copywriter: Andres Munera/Guillermo Lucero
Agency Producer: Carlos Barciela
Production co: Colibri Films
Director: Andy Fogwill
DP: Daniel Buzon
Editorial: Module Zero Media
Music: Swing Musica