This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: BHD Bank
Agency: JWT Dominicana
Executive Creative Director: Mike Alfonseca
Creative Director:Lliko Natera
Art Director: Alvaro Chan, Liko Natera
Copywriter: Mike Alfonseca
Agency Producer: Wendy Castanos

Production Company: blow up (Argentina)

Animation: barraca post.

Credits:

Project: Run, Cactus Kid, Run

Tagline: For people who don't like water

Client: Caroline Bonpain, senior brand manager, Coca-Cola UK

Brief: Drive affinity and awareness of Oasis by making its point of view famous "for people who don't like water"
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Vizeum
Media planner: Chris Stephenson
Media spend: £2.4 million
Production company: Independent
Director: Mike Maguire
Editor: Marshall Street
Post-production: Munky
Exposure: TV, outdoor, online