This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

4 minute extended version of the moment 13,500 people sang Hey Jude together in Trafalgar Square.

Agency: Saatchi & Saatchi, London
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers

Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

Credits:

Agency: Saatchi & Saatchi, London
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers

Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH

T-Mobile unleashes guerilla dance routine at Liverpool Street

Credits:

Message: Heavy on features, light on weight.

Credits:

Agency: Publicis, Paris

Credits:

Client: adidas
Title: Zheng Zhi
Agency: TBWA/China
Creative Directors: Yang Yeo, John Merrifield
CD/Copywriter: Sarawut Hengsawad
CD/Art Director: Elvis Chau
Associate Creative Director: Lesley Zhou
Art Directors: Nie Lang, Xia Zheng, Susie Sun, Amani Qian
Copywriter: Lesley Zhou, Nicky Zhang, Michelle Wu

Production Company: Stink/Psyop
Directors: Marie Hyon and Marco Spier, Psyop
Executive Producers: Justin Booth-Clibborn, Psyop and Daniel Bergman, Stink
Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink
DOP: Alex Melman
Associate Producer: Nathan Jew, Psyop
Assistant Producer: Kay Chen, Psyop
Psyop:
Lead TD: Pakorn Bupphavesa
Designers: Kim Dulaney, Marie Hyon, Joshua Harvey
TD: Alvin Bae, Bashir Hamid, Chris Bach, Damon Ciarelli, Ted Kofsatis, Tony Barbieri
VFX supervisor: Theo Maniatis
Modeling/ Rigging: Lee Wolland, Kitty Lin, Anthony Patti, Rie Ito, Jaye Kim
Lead Animator: Pat Porter
Animators: Ian Brauner, Justin Burton, Nicholas Johnnides, Gerald Ding, Eddy Estevez, Chris Santoianni, Jae Ham, Jed Mitchell, Melanie Tonkin
CG: Mike Papagni, Rich Magan, Pete Hamilton, Helen Choi, Anthony Patti, Tatchapon Letwirojkul, Andreas Berner
Massive: Joerg Liebold and Dave Barosin
Compositors: Matt Hanson, Bee Jin Tan, Elliot Blanchard, Borja Pena, Eric Concepcion, Makoto Sato, Theo Maniatis, Aska Otake, Joe Vitale
Tracking: Hyunjeen Lee and Seung Hyung Lee
Lead Roto Artists: Leslie Chung, Joshua Bush
Roto Artists: Joseph Oberle, David Marte, Carlos Rosario, Tiffany Chung, Will Frazier, Max Kornev, Rich Pernice, Jelena Vukosav, Alejandro Monzon, Kristian Mercado, Stefania Gallico, Jess Mireau
Editor: Cass Vanini
Assistant Editor: Brett Goldberg
Cell Animation: Boolab
Audio Post: Sound Lounge
Music Production: Songzu

Credits:

Stewie and Underdog take flight.

Client: Coca-Cola
Agency: Wieden + Kennedy, Portland
Creative Director: Hal Curtis,
Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Emma Wilcockson
Executive Producer: Eric Stern
Production Designer: Robb Buono
Balloon Consultant: Starbound Entertainment
Editorial Company: Whitehouse
Editor: Russell Icke
Post Producer: Justin Kumpata
VFX: The Mill
VFX Supervisor: Angus Kneale,
Andrew Proctor
Lead Flame Artist: Angus Kneale,
Dan Williams
Flame Artist: Randy McEntee,
Pheng Sisopha
CG Supervisor / Senior CG Artist: Ben Smith
VFX Producer: Bethan Thomas
CG Producer: Asher Edwards
Telecine: Fergus McCall
Music/Sound Design: Stimmung
Arranger: Robert Miller
Song: Rossini Overture
Music Executive Producer: Kelly Fuller
Sound Design: Gus Koven
Mix: Color
Mixer: Kevin Halpin

Credits:

PUMA take a futuristic view of football in 2079 AD.

Puma "Until Then" Making of : http://youtube.com/watch?v=zWXihHo5bOI

Client: PUMA
Title: Until Then
Agency: Robert/Boisen & Like-minded
Director: Nicolai Fuglsig
Production: Nobody
Creative Director: Michael Robert
Creative Team: Jannik Davidsen (AD) + Peter Metcalfe (CW)
SFX / Animation: The Mill

Sound design: Wave London

Credits:

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Director: Eric Silver
Art Director: Chuck Tso
Copywriter: Adam Kanzer
Senior Producers: Anthony Curti, Ed Zazzera
Executive Music Producer: Loren Parkins

Production Company: MJZ, Los Angeles
Director: Nicolai Fuglsig
Producer: Anna Hashmi
DP: Benoit Del Homme

Editorial: Final Cut
Editor: Rick Russell
Visual Effects: The Mill
Lead Flame: Angus Kneale
VFX Supervisor: Corey Brown
Producer: Jo Arghiris
Telecine: Fergus McCall
Music: Cherry Tate Music
Sound Design: Final Cut
Sound Designer: Terressa Tate

Credits:

Agency: 180/TBWA
Creative Director: Yang Yeo,
Lesley Zhou,
John Merrifield
CD/Copywriter: Sarawut Hengsawad
CD/Art Director: Elvis Chau
Art Director: Nie Lang,
Xia Zheng,
Susie Sun,
Amani Qian
Copywriter: Leslsy Zhou,
Nicky Zhang,
Michelle Wu
Production Company: Stink,
Psyop
Director: Psyop
Producer: Mungo Maclagan,
Lucia Grillo

Credits:

Client: Orange France
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Director: Frederic Planchon
Production Company: Irene

Producer: Christine Clerc

Post-production: BUF

Musical Artist: Doris Day "Keep Smilin', Keep Laughin' Be Happy"

Credits:

Shawn Merriman and Steven Jackson. Directed by Michael Mann. Song played is "Promentory" by Trevor Jones from the Last of the Mohicans soundtrack.

Client: Nike
Agency: Wieden + Kennedy, Portland
Executive Creative Director: Steve Luker, Jelly Helm
CD/Copywriter: Alberto Ponte
Creative Director: Jeff Williams
Art Director: Ryan O' Rourke
Copywriter: Ari Weiss
Agency Executive Producer: Ben Grylewicz
Agency Producer: Kevin Diller
Production Company: Alturas
Director: Michael Mann
Executive Producer: Marshall Rawlings, Misa Kageyama
Producer: Leslie Vaughn
Editor: Haines Hall
Post Production: Spotwelders
Audio Post: Lime
Music: Trevor Jones
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
VFX: Asylum
VFX Executive Producer: Michael Pardee
VFX Producer: Mark Kurtz
VFX Production Coordinator: Ryan Meredith
2D Roto Supervisor: Elissa Bello
2D Roto/Compositor: Eric Evans, James Lee
2D Roto: Michael Liv, Huey Carroll, Meredith Hook, Junko Schugardt, Mark Duckworth, Laura Murillo
CG Producer: Jeff Werner
CG Supervisor/Particle FX: Sean Faden
Houdini Effects/Massive Animator: Dan Smiczek
Animator: Scott Smith
Animator/Rig: Kevin Culhane
TD Lighting: Jeff Willette, Denis Gauthier
Lighter: Rob Stauffer
Modeler: Chad Fehmie , Toshihiro Sakamaki, Scott Brust, Greg Stahl
Tracker/Matchmover: Mike Lori, Eddie Offerman, Andrew Cochrane

Credits:

Continental Shift - a TV ad for Heineken's sponsorship of the World Rugby Cup ( more )

Credits:

Client: Miller Lite
Title: Break From the Crowd
Agency: Crispin Porter & Bogusky
CCO: Alex Bogusky
VP, Creative Director: Tim Roper
VP, Creative Director: Paul Keister
Associate Creative Director: Mike Howard
Associate Art Director: Kevin Koller
Copywriter: Mike Howard
Agency Executive Producer: Matt Bonin
Production Company: Believe Media
Director: Zack Snyder
Producer: Kendall Henry
Executive Producer: Gerard Cantor
Editorial: Rock Paper Scissor
Editor: Noah Herzog
Telecine: Co3
Visual Effects: Method Studios
Lead 2D Artist: Alex Frisch
Lead 3D Artist: James LeBloch
CG Technical Supervisor: Gil Baron
3D Creative Supervisor: Laurent Ledru
2D Artists: Alex Kolasinski, Cedric Nicolas, Jake Montgomery, Katrina Salicrup, Kyle Obley, Sarah Eim
3D Artists: Sean Durnan, ChiWei Hsu, Joon Lee, Chris Smallfield, Matt Wheeler, Ryan
Apuy, Felix Urquiza, Emilio Villaraba, Christina Lee, Phil Hartman and Didier Levy.
VFX Shoot Supervisor: Kathy Siegal
Software Developer: Hai Nguyen
VFX Producer: Lisa Houck
Assistant Producer: Sabrina Elizondo
VFX Executive Producer: Neysa Horsburgh
Motion Capture: House of Moves
Pre-Viz: Halon Entertainment

Credits:

Product: eBay
Agency: Whybin TBWA Sydney
Executive Creative Director: GARRY HORNER
Creative Director: Matt Kemsley
Interactive Creative Director: Claire Gillis
Art Director: GARRY HORNER
Copywriter: Matt Kemsley
Agency Producer: Ian Ford
Director: Brendon Williams
Prod. Co.: 8 Films
Country: Australia
Post Production: Post Modern

Credits:

Credits:

Agency: BBH/London
Copywriter: Matt Waller
Art Director: Dave Monk
Production Company: Partizan
Director: Traktor

Credits:

Agency: TBWA/Chiat/Day - New York
Executive Creative Director: Gerry Graf
Creative Director: Rob Smiley
ACD/Copywriter: Pierre Lipton
ACD/Art Director: Pam Fujimoto
Copywriter: Alexandra Sann
Art Director: Jason Lucas
Senior Agency Producer: Nathy Aviram
Production Company: MJZ - Los Angeles
Director: Fredrik Bond
Director of Photography: Guillermo Navarro
Editorial Company: Final Cut - New York
Editor: Rick Russell
Colorist: Tim Masick, Company 3
Visual Effects: The Mill - New York
Flame Artist: Angus Kneale
Sound Design: Marshall Grupp

Credits:

Agency: TBWA-LONDON
Production Company: Gorgeous Enterprises, Zohar Cinema E Communicacao
Soundtrack/Song: "Get on Board Little Children"
Awards:
CLIO Awards, 2004 (Gold) for Technique: Visual Effects
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Consumer Product & Service: Toys & Games
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best Direction
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best New Arrangement Of Popular Theme
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Grand Award) for Best Creative/Production Achievement
London International Advertising Awards - LIAA, 2004 (Grand Prize) for Television/Cinema
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Animation - Computer
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Home Entertainment Equipment
Epica, 2004 for Audiovisual Equipment & Accessories
Cannes Lions - International Advertising Festival, 2004 (Grand Prix) for Entertainment & Leisure
The One Show, 2004 (Silver) for Consumer TV Over :30 Single
International ANDY Awards, 2004 (Silver) for Best Use of Existing Music
International ANDY Awards, 2004 (Silver) for Toys, Games & Sports
Kinsale Sharks Awards Advertising Festival, 2004 (Gold) for Leisure
Kinsale Sharks Awards Advertising Festival, 2004 (Grand Prix Cinema)
Kinsale Sharks Awards Advertising Festival, 2004 (Gold) for Cinema
Kinsale Sharks Awards Advertising Festival, 2004 (Best Direction) for Craft Awards
Kinsale Sharks Awards Advertising Festival, 2004 (Best Use of Music) for Craft Awards
Kinsale Sharks Awards Advertising Festival, 2004 (Best Post Production) for Craft Awards
British Television Advertising Awards (BTAA), 2004 (Gold) for Toys & Games
British Television Advertising Awards (BTAA), 2004 (Gold) for Computer Hardware
British Television Advertising Awards (BTAA), 2004 (Gold) for European
British Television Advertising Awards (BTAA), 2004 (Silver) for Commercials (also ran on TV)
Advertising Creative Circle Awards, 2004 (Gold) for Best Direction
Advertising Creative Circle Awards, 2004 (Gold) for Best Special Effects or Computer Graphics
Advertising Creative Circle Awards, 2004 (Gold) for Best Cinematography
Advertising Creative Circle Awards, 2004 (Gold) for Best Use of Music
Advertising Creative Circle Awards, 2004 (Silver) for Best International Commercial
Advertising Creative Circle Awards, 2004 (Silver) for Best Editing
Advertising Creative Circle Awards, 2004 (Bronze) for Best Idea in 60 Seconds or Over
Advertising Creative Circle Awards, 2004 (Bronze) for Best Film Art Direction
British Television Craft Awards, 2004 (AFM Lighting Award) for Best Crafted Commercial of the Year
British Television Craft Awards, 2004 (Winner) for Camera Operator
British Television Craft Awards, 2004 (Shortlist) for Cinematography
British Television Craft Awards, 2004 (Shortlist) for Computer Animation
British Television Craft Awards, 2004 (Winner) for Direction
British Television Craft Awards, 2004 (Shortlist) for Editing
British Television Craft Awards, 2004 (Shortlist) for Production Design
British Television Craft Awards, 2004 (Winner) for Use of Recorded Music
British Television Craft Awards, 2004 (Winner) for Stunts
British Television Craft Awards, 2004 (Winner) for Video Post Production
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Cinematography
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Use of Music
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Special Effects
Art Directors Club of Europe Awards, 2004 (Gold) for TV Commercial

Creative Director: Trevor Beatie
Art Director: Paula Marcantonio, Tony McTear
Copywriter: Paula Marcantonio, Tony McTear
Director: Frank Budgen
Cinematography: Marcello Durst, Wave
Set Designer: Tule Peak
Producer: Paul Rothwell
Lighting Director / Lighting: Marcello Durst, Frank Budgen
Agency Producer: Kate Hitchings
Account Manager: Peter Bracegirdle
Editor: Rick Russell
Editing Company: Final Cut
Special Effects / VFX: The Mill, Liz Browne, Jeff Robins, Rich Betts, Jordi Bares, Ben Smith, Adam Scott, Barnsley
Animation: Jordi Bares
Music: Peter Raeburn
Sound Designer Peter Raeburn, Warren Hamilton
Sound Design Company Wave
Sound Shirley Temple
Recording Studio Soundtree
Music Company / Composer Soundtree
Flash Design The Mill
Telecine Adam Scott