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Released:	August 2008
Brand name:	Seznam.cz
Product:	Sprace.cz
Agency:	Mccann Erickson Prague
Country:	Czech Republic

Credits & Description:

Award: Silver
Entrant: McCann Erickson Prague
Country: Czech Republic
Entry title: Ferdinand The Bull
Category: TV ADS
Subcategory: A-5 Services (telecommunications, financial, trade, insurance, retail)
Product/Service: Seznam.cz
Brand name: Sprace.cz job search engine
Advertiser: McCann Erickson Prague
Creative director: Lars Killi
Art Director: Radouane Hadj Moussa
Photographer: Petr Hojda - director
Production company: Procoma
Creative idea: A bulls head works as a metaphor for a person in a hopelesss, dead end job. The bull Goes to work in the morning in a bleak and sad environment. The bull's job is to hang on the wall in a meat restaurant.A depiction of a very boring and predictable life. But there is hope! Now you can change your life and find your self a better job on Sprace.cz - the biggest job search engine in Czech Republic.

The TV Commercial titled Ferdinand The Bull was done by Mccann Erickson Prague advertising agency for product: Sprace.cz (brand: Seznam.cz) in Czech Republic. It was released in the Aug 2008.