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Home / Focus / Impressive collection of Axe/Lynx ads

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

«« Selection of Ringan Ledwidge' best ads

Impressive collection of Axe/Lynx ads

14 reels for Valentines Day »»

Axe Day & Axe Night: Squares

Stills from video click to enlarge

Released:	September 2008
Avertiser:	AXE
Brand name:	AXE DEODERANT
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2009 Film Bronze NYF 2009 TV/Cinema Gold
Tags:	Toiletries and Pharmaceuticals , DEODORANT , Creativity , tv-spot , Best of the month , Creative review , Impressive collection of Axe/Lynx ads , Cannes Lions 2009

View online or Download (original resolution) (5.3 MB in .mov)

Credits:

ADVERTISER: UNILEVER
AGENCY: VEGA OLMO SPONCE (VOP)

BRAND: Axe Day & Axe Night
Production Company: Rebolucion
CREATIVE GENERAL DIRECTORS: HERNAN IBARRA, WALTER AREGGER, HERNAN PONCE
CREATIVE DIRECTORS: RICARDO ARMENTANO/ANALIA RIOS
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND GROUP DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND PLANNER: RODRIGO GARCIA
BRAND ASSISTANT: FRANCISCO ODRIOZOLA
AGENCY PRODUCTION MANAGER: ROBERTO CARSILLO
AGENCY PRODUCER: SELVA DINELLI
EXECUTIVE PRODUCER: PATRICIO ALVAREZ CASADO
PRODUCER: AXEL LINARI
ASSISTANT DIRECTOR: SANTIAGO AICARDI
DIRECTOR OF PHOTOGRAPHY: CRISTIAN COTTET
ART DIRECTOR: JORGE SARUDIANSKY
FILM EDITOR: PATRICIO PENA
POST PRODUCTION: METROVISION
ANIMATION: GIZMO
MUSIC: SWING MUSICA
SOUND: NO PROBLEM

Axe Shower Gel: So Cute

Stills from video click to enlarge

Released:	September 2008
Avertiser:	AXE
Brand name:	AXE SHOWER GEL
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items Toiletries & pharmaceuticals
Awards:	Clio Awards 2009 TV Silver NYF 2009 TV/Cinema Silver
Tags:	Creativity , tv-spot , Best of the month , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.3 MB in .mov)

Credits:

Advertiser: Unilever

Agency: Vegaolmosponce

Creative General Directors: Hernan Ibarra/Walter Aregger/Hernan Ponce
Art Director: Ignacio Ferioli
Copywriter: Joaquin Cubria
Client Services Director: Vanina Rudaeff
Agency Production Manager: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Garlic Films Director: Marcelo Burgos
Executive Producer: Alvaro Gorospe
Assistant Director: Fernando Trullols
Director of Photography: Pancho Alcaine
Art Director: Luis Ramírez
Film Editor: Pablo Plant
Post Production: Miopía
Music: Swing Musica - adapted from Tchaikovski´s Sleeping Beauty
Sound: Swing Musica & Audio Post

Axe Bullet: Airport

	See full size 464x600 px
Released:	August 2008
Avertiser:	AXE
Brand name:	Axe Bullet
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , DEODORANT , Creative review , Impressive collection of Axe/Lynx ads
Advertiser: Unilever Brand: Axe Bullet Agency: BBH New York Photographer: Hans Gissinger Executive Creative Director: Kevin Roddy Creative Director: William Gelner, Matt Ian, Amee Shah Art Director: Andre Massis Copywriter: Jordan Kramer

Axe Bullet: Home

	See full size 464x600 px
Released:	August 2008
Avertiser:	AXE
Brand name:	Axe Bullet
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , DEODORANT , Creative review , Impressive collection of Axe/Lynx ads
Advertiser: Unilever Brand: Axe Bullet Agency: BBH New York Photographer: Hans Gissinger Executive Creative Director: Kevin Roddy Creative Director: William Gelner, Matt Ian, Amee Shah Art Director: Andre Massis Copywriter: Jordan Kramer

Axe Bullet: Gym

	See full size 464x600 px
Released:	August 2008
Avertiser:	AXE
Brand name:	Axe Bullet
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , DEODORANT , Creative review , Impressive collection of Axe/Lynx ads
Advertiser: Unilever Brand: Axe Bullet Agency: BBH New York Photographer: Hans Gissinger Executive Creative Director: Kevin Roddy Creative Director: William Gelner, Matt Ian, Amee Shah Art Director: Andre Massis Copywriter: Jordan Kramer

Axe: Desire

Stills from video click to enlarge

Released:	July 2008
Avertiser:	AXE
Brand name:	Axe
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Awards:	Clio Awards 2009 TV Bronze
Tags:	Creativity , tv-spot , Best of the month , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (7.3 MB in .mov)

Credits:

Advertiser: Unilever

Agency: Vegaolmosponce, Buenos Aires

General Creatives Directors: Hernan Ibarra, Walter Aregger, Hernan Ponce
Art Director: Juan Manuel Montero
Copywriter: Rafael Santamarina
General Agency Producer: Roberto Carsillo
Agency Producer: Selva Dinelli
Production Company: Rebolucion, Buenos Aires
Director: Luciano Podcaminsky
Executive Producer: Patricio Alvarez Casado
Production Manager: Axel Linari
Assistant Direction: Andres Shakespiare
DOP: Victor Gonzalez
Art Director: Daniela Podcaminsky
Editor: Eliane Katz
Postprodution House: Metrovision
Music: Animal Music
Sound: No Problem

Axe: Self Esteem

Stills from video click to enlarge

Released:	July 2008
Avertiser:	AXE
Brand name:	Axe
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Awards:	Clio Awards 2009 TV Bronze
Tags:	Creativity , tv-spot , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.4 MB in .mov)

Credits:

Advertiser: Unilever

Agency: Vegaolmosponce, Buenos Aires

Axe: Oedipus (Edipo)

Stills from video click to enlarge

Released:	July 2008
Avertiser:	AXE
Brand name:	Axe
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Awards:	Clio Awards 2009 TV Bronze
Tags:	Creativity , tv-spot , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.4 MB in .mov)

Credits:

Advertiser: Unilever

Agency: Vegaolmosponce, Buenos Aires

Axe Dry Sharp Focus: Paranoid Eye

Stills from video click to enlarge

Released:	May 2008
Brand name:	Axe
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , tv-spot , Squint (Cross-eye) , Good! , Best of the month , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (9.5 MB in .mov)

Credits:

The challenge for the agency was to develop a global campaign to support a true key resonant insight for the target: “when you check your perspiration, you lose the girl”. The commercial was shot by Traktor. It tells us the story of a guy that couldn’t help checking his sweat every time he met a girl.

Product: Axe Dry Sharp Focus
Agency: Vegaolmosponce, Buenos Aires
Executive Creative Director: Bruno Tortolano
Creative Director: Joaquin Cubria
Art Director: Roberto Carsillo
Copywriter: Jose Silva
Director: Hernán Ponce
Prod. Co.: Pioneer Productions (Argentina), TRAKTOR (Sweden)
Country: Argentina
CLIENT SERVICES DIRECTOR: VANINA RUDAEFF
BRAND DIRECTOR: NESTOR FERREYRO
BRAND PLANNING DIRECTOR: DIEGO LUQUE
BRAND EXECUTIVE: PABLO AJURIA
CLIENT: PABLO GAZZERA / TOMAS MARCENARO/SANTIAGO HUNT / FERNANDO LARATRO

Axe Bullet: Opportunity

Stills from video click to enlarge

Released:	April 2008
Avertiser:	AXE
Brand name:	Axe Bullet
Agency:	BBH New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , DEODORANT , Best of the month , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.2 MB in .mov)

Credits:

Agency: Bartle Bogle Hegarty (New York)
Advertiser: Unilever
Brand: Axe
Product: AXE Bullet
Business Sector: Deodorants
Market: United States
Country of Production: United States
Type: Television

Axe Vice: Naughty to Nice Program (Good girls go bad)

Stills from video click to enlarge

Released:	April 2008
Avertiser:	AXE
Brand name:	Axe Vice
Agency:	BBH New York
Country:	USA
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Tags:	tv-spot , Work , Viral , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (34.2 MB in .mov)

Credits:

BBH New York has released a viral film that tells the tale of how nice girls turn naughty and go to prison after meeting men wearing Axe Vice.

Product : Axe Vice

Agency : BBH New York

DoP: James Wall

Editor: Lawrence Young @ Cosmo Street

Editor: NY

Executive Creative Director: Kevin Roddy

Creative Director/ writer: Matt Ian

Agency Producer: Jessica Dierauer

Executive Producer: Patrick Milling Smith

Executive Producer: Brian Carmody

Director(s) : Randy Krallman

Prod. Co. : Smuggler

Country : United States of America

Other Credits: Production Designer: Jason Schuster

Axe Vice: Ejected Women

Stills from video click to enlarge

Released:	March 2008
Avertiser:	AXE
Brand name:	Axe Vice
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	FIAP 2008 Television Silver
Tags:	Creativity , Good! , Award show winner , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.0 MB in .mpg)

Credits:

Original Title: "Eyectadas"
Agency: VegaOlmosPonce (Acassuso, Argentina)
Advertiser: Unilever
Brand Name: Axe

Executive Creative Director: Hernan Ponce

Creative Director: Rafael D'Alvia, Sebastian Stagno
Art Director: Facundo Romero, Diego Sanchez
Copywriter: Matias Corbelle
Director: Lynn Fox
Account Director: Nestor Ferreyro
Agency Producer: Roberto Carsillo, Jose Silva
Editing Company: Final Cut

Post Production: The Mill

Business Sector: Hygiene & Personal Care Products

Axe Pulse: Quake

Stills from video click to enlarge

Released:	February 2008
Avertiser:	AXE
Brand name:	AXE DEODERANT
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2008 Film Bronze FIAP 2008 Television Gold London International Awards 2008 TV & Cinema Silver NYF 2009 TV/Cinema Bronze
Tags:	tv-spot , Creativity , Cannes 2008 , Award show winner , Work , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (8.6 MB in .mov)

Credits:

Synopsis

The commercial starts in a solarium. It is still daytime and we see a lot of people treating themselves to a drink. The place is quite large and has a huge pool. There is a guy standing next to the stairs. When a girl approaches him, we start hearing his heart beat. Then he places his hand on the wall and little by little the whole place starts falling apart. But he stays dry and calm to get the girl thanks to the new Axe Pulse.

Product : AXE

Agency : VegaOlmosPonce, Buenos Aries
DoP: Marcelo Camorino
Group Creative Director: Hernan Ponce
Art Director: Martin Ponce
Copywriter: Mario Crudele
Head of Broadcast: Roberto Carsillo
Agency Producer: SELVA DINELLI
Executive Producer: Patricio Alvarez Casado
Director : Amando Bo
Prod. Co. : Rebolucion, Buenos Aires
Country : Argentina
Other Credits : Production Director: Claudia Ferrero
Art Director: Daniel Gimelberg
Editor: Patricio Pena
Visual FX Supervisor: Franco Bittolo-Fabian Galvez
3D and Backgrounds: Bitt Animation
Post-production: Metrovision
Post producer: Luis Staffolani
Music: Animal Music
Sound: La Casa Post Sound

AXE DREAM TEAM

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Released:	February 2008
Avertiser:	AXE
Agency:	Rapp Collins Moscow
Country:	Russia
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Russian nominees to Cannes Lions 2008 , Creative review , Impressive collection of Axe/Lynx ads
Advertising Agency: RAPP COLLINS MOSCOW, RUSSIA Advertising Agency: RAPP COLLINS MOSCOW, RUSSIA Name Company Position Valentina Kulbitskaya Rapp Collins Moscow Account Manager Tatyana Pavlova Rapp Collins Moscow Group Account Director Maxim Kolyshev Rapp Collins Moscow Creative Director Anna Bubnova Rapp Collins Moscow Creative Group Head Nina Reznik Rapp Collins Moscow Copywriter Stas Gusev Rapp Collins Moscow Production Director Elena Gorohova Rapp Collins Moscow Producer Elena Kuzakova Rapp Collins Moscow Strategic Group Head Trisha Fairless Rapp Collins Moscow Strategic Planning Director Type of Media Date of 1st Implementation Media Placement Outdoor Advertising: City Format 27 August 2007 Moscow,St.-Petersburg,Ekaterinburg,Nizhni Novgorod,Rostov-On-Don,Samara, Novosib The Underground 27 August 2007 Moscow Internet 27 August 2007 Www.youtube.com,www.rutube.ru, Www.loadup.ru, Www.zacepi.tv,Neitron.axeefect.ru TV Campaign - 1 Spot 10 September 2007 On All Russian National Channels And On Music Channels MTV And MUZ TV Press 11 September 2007 Magazines: Men's Health, Huligan, Molotok Universities And Colleges 08 October 2007 Moscow,St.-Petersburg,Ekaterinburg,Nizhni Novgorod,Rostov-On-Don,Samara, Novosib Describe the objective of the promotion. Support of new deodorant's 150ml pack. Gain in sample and permanent sales. Popularisation of AXE-effect. Consolidating the knowledge of AXE as a body spray. Creation of stable and positive AXE-aroma image Primary communication: New AXE - more AXE-effect! Descriptive adjectives of the brand: elaborated formula and innovations in pack. Describe how the promotion developed from concept to implementation. Teaser. Who else will be caught? Girls are leaving their usual places and are going away in unknown directions, into the sunset. What is hitching them up and taking away? Reveal. AXE-effect. Hitchs up in half-turn. The reason for the girls strange behaviour is revealed. The AXE deodorant is hypnotising them. Involve. Hitch up team AXE, feel hot, relax! Buy AXE, feel its effect on girls, play on-line game and get assured prizes. The main prize - AXE team come to your apartment. They will wash and iron. Turn cleaning into pure pleasure. Explain why the method of promotion was most relevant to the product or service. The method of promotion was most relevant because it was based on considering key features of the target audience and on that basis to construct the communications 360 which allows them to keep the consumer in dialogue with the brand during the action: a. The insights of the target audience - desires and dreams b. To choose the most effective channels of communication and to use them so that the involvment of the audience in the communications was maximal. c. To tell history and to allow participation in it For the consumer, and especially our target audience, this method of communication is the most vibrant, memorable and unique experience. It effectively works on loyalty to the brand, involving promo. The indirect effect of such action is that the participants become the living additional media channel. They tell their friends about the brand and the action attracts more participants. Describe the success of the promotion with both client and consumer including some quantifiable results. Results: Number of qualitative contacts – 640,000 people. Spray sales volume increased by 90% in 2007. Contribution of activation to sale growth – 30%.

Axe: Crack

Stills from video click to enlarge

Released:	February 2008
Avertiser:	AXE
Brand name:	Axe
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Toiletries & pharmaceuticals Personal effects - including perfumes, tobacco & luxury items
Tags:	tv-spot , Work , Creativity , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (2.4 MB in .mpg)

Credits:

Client: Axe
Agency: BBH, New York
Executive Creative Director: Kevin Roddy
Creative Director: Pelle Sjoenell, Calle Sjoenell
Art Director: Maja Fernqvist
Writer: Joakim Saul
Head of Broadcast Production: Bruce Wellington
Deputy Head of Broadcast: Dominic Ferro
Senior Producer: Laura Ferguson
Production Company: flodellfilm, Stockholm
Director: Jakob Ström
Producer: Dan Svensson
Director of Photography: Gösta Reiland
Service Production Company: the big picture
Line Producer: Kirsten Bowman
VFX: Milford Film & Animation AB
VFX Supervisor: John Roxenhed
Editor: Marcus Lindqvist
Sound: Ljudligan
Mixer: Fredrik Jonsäter, Scott Pearson
Music: Plan 8., Tor Castensson, Calle Stenq

Axe: Hillary Endorses McCain

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Released:	February 2008
Brand name:	Axe
Agency:	BBH London
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Work , Prints , Creative review , Impressive collection of Axe/Lynx ads
Axe ads appeared on Super Tuesday freesheets in Chicago and New York. Client: Axe Agency: BBH, London Creative Director: Rosie Arnold, Adrian Rossi, Alex Grieve, Pelle Sjoenell, Calle Sjoenell Executive Creative Director: Kevin Roddy

AXE VICE: T-shirt

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Released:	January 2008
Avertiser:	AXE
Brand name:	Axe Vice
Agency:	Rapp Collins Moscow
Country:	Russia
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Moscow Festival 2007 , Moscow Festival 2007 Silver
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Title "AXE VICE: T-shirt" Agency Rapp Collins Ltd City Moscow Advertiser Unilever Brand Name Axe Product Name Deodorant Business Sector Deodorants Market Russia Country of Production Russia Type Print Awards Moscow International Advertising Festival (Red Apple), 2007 (Silver) for Beauty and health Creative Director Maxim Kolishev Art Director Maxim Kolishev Designer Andrej Shaposhnikov

URS

Prints, Outdoor, Ads URS, AXE PRODUCTS, PUBLICIS ZUERICH,

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Released:	December 2007
Avertiser:	UNILEVER SCHWEIZ
Brand name:	AXE PRODUCTS
Agency:	PUBLICIS ZUERICH
Country:	Switzerland
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads

Axe Dark Temptation: Chocolate Man

TV-Spots Axe Dark Temptation VEGAOLMOSPONCE

Stills from video click to enlarge

Released:	November 2007
Avertiser:	AXE
Brand name:	Axe Dark Temptation
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2008 Film Gold FIAP 2008 Television Bronze London International Awards 2008 TV & Cinema Gold Eurobest 2008 TV & Cinema Gold
Tags:	tv-spot , Creative review , Cannes Prediction 2008 , Cannes 2008 , Award show winner , Creativity , Work , Best of the month , Good! , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (5.6 MB in .mpg)

Credits:

Advertiser: UNILEVER
Product/Service: AXE DARK TEMPTATION DEODORANT
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: VEGAOLMOSPONCE, Buenos Aires
Country: ARGENTINA
Executive Creative Director: Hernán Ponce
Copywriter: Mario Crudele
Art Director: Martín Ponce
Agency Producer: Roberto Carsillo/Jose Silva
Account Supervisor: Néstor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomás Marcenaro/Hernán De Majo/Fernando Laratro
Production Company, City: MJZ, Los Angeles
Country: USA
Producer: Jeff Scruton
Director: Tom Kuntz
Editor: Final Cut
Music - Artist/Title: Allen Toussaint/"A Sweet Touch Of Love"
Sound Design/Arrangement: La Casa Post Sound
Post Production: The Mill LA
Other Credits: Client Services Director: Vanina Rudaeff / Brand Planning Director: Diego Luque

Synopsis

The commercial starts with a guy in his bathroom spraying the new Axe Dark Temptation. When we see the guy again, we realise that now he has turned into a chocolate man. He goes out and starts meeting gorgeous girls in different situations and they go mad about him!

Ode To Axe

Stills from video click to enlarge

Released:	November 2007
Avertiser:	UNILEVER
Brand name:	Axe
Agency:	BBH New York
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items Toiletries & pharmaceuticals
Tags:	tv-spot , Creativity , Viral , Work , Good! , Best of the month , Creative review , Best of viral ads , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (37.6 MB in .mov)

Credits:

Client: Unilever
Agency: BBH, New York
Executive Creative Director: Kevin Roddy
Creative Director: Pelle Sjoenell, Calle Sjoenell
Creative: Adam Reeves, Molly Sheahan
Broadcast Head of Production: Bruce Wellington
Associate Broadcast Producer: Chad Utsch
Production Company: Humble
Director: Peter Rosch
Executive Producer: Eric Berkowitz
Producer: Kristin Tomborello
Editor: Mark Block
Music Company: JSM
Executive Producer (Music): Joel Simon, Marc Algranti
Composer: Jason Gleed, John Sneider
Engineer: Hoover Le

Axe: Leet

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Released:	October 2007
Brand name:	Axe
Agency:	Miami Ad School Europe
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Work , Computer codes , Creative review , Impressive collection of Axe/Lynx ads
Art Director: David Aronson, Thomas Kuhn Advertising School: Miami Ad School Europe

Axe: Choose

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Released:	October 2007
Brand name:	Axe
Agency:	Miami Ad School Europe
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Prints , Work , Creative review , Impressive collection of Axe/Lynx ads
Art Director: David Aronson, Thomas Kuhn Advertising School: Miami Ad School Europe

Axe: Grand Prix

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Released:	August 2007
Avertiser:	LOERIE AWARDS
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Loerie Awards 2007 Magazine Silver
Tags:	Creative review , Work , Prints , Award show winner , Loerie Awards 2007 , Creative outdoor , Impressive collection of Axe/Lynx ads
Award Silver Title Blackboard, Dog Show, Grand Prix Agency Lowe Bull Johannesburg Client Unilever S.A. Home & Personal Care Show Advertising Sector Toiletries/Pharmaceuticals Credits Art Director Adam Livesey Writer Matthew Brink Creative Director Gareth Lessing Production Company Beith Photographer Clive Stewart Executive Creative Director Gareth Lessing

Mix Them

Stills from video click to enlarge

Released:	June 2007
Avertiser:	AXE
Brand name:	Cannes Lions 2007
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Gunn Report 2007 Cannes Lions 2007 Film Bronze NY Awards 2007 NY Awards 2007 Gold CLIO Awards 2007 CLIO Awards 2007 Bronze
Tags:	tv-spot , Toiletries and Pharmaceuticals , Work , Personal effects - including perfumes, tobacco & luxury items , Creativity , News , Best of the month , Award show winner , Creative review , Наблюдения AdMe.ru , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (5.4 MB in .mov)

Axe - Church

Stills from video click to enlarge

Released:	June 2007
Avertiser:	AXE
Brand name:	AXE SHOWER GEL
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items Toiletries & pharmaceuticals
Awards:	London International Awards 2008 TV & Cinema Silver
Tags:	tv-spot , FMCG , Creativity , Toiletries and Pharmaceuticals , Creative review , Rebolucion - best works , Award show winner , Work , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (3.1 MB in .mov)

Credits:

Agency: Vegaolmosponce, Buenos Aires
Creative Director: Rafael D'Alvia, Sebastián Stagno
Copywriter: Jose Pereyra
Art Director: Pedro Losada
Agency Producer: Selva Dinelli
Production Company: Rebolucion, Buenos Aires
Director: Luciano Podcaminsky
Director of Photography: Cristian Cottet
Executive Producer: Patricio Alvarez Casado
Producer: Claudia Ferrero
Editor: Diego Panich
VFX: Metrovisión
VFX Supervisor: Luis Staffolini
Sound: No Problem
Head of TV: Roberto Carsillo
General Creative Director: Hernán Ponce

Axe Frog Jump

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Released:	May 2007
Avertiser:	AXE
Brand name:	Axe Effect
Agency:	Lowebull
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	CLIO Awards 2007 , CLIO Awards 2007 Silver , ONE SHOW 2007 , ONE SHOW 2007 Bronze
Tags:	Personal effects - including perfumes, tobacco & luxury items , Work , Prints , реклама дезодорантов , DEODORANT , Creative review , Impressive collection of Axe/Lynx ads
Agency: Lowebull, Johannesburg Creative director: Gareth Lessing Art director: Adam Livesey Copywriter: Matthew Brink Photographer: Clive Stewart

Bom Chicka Wah Wah

Stills from video click to enlarge

Released:	May 2007
Avertiser:	AXE
Agency:	BBH New York
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creativity , Work , DEODORANT , TV Spots , Наблюдения AdMe.ru , Viral , Creative review , Best of viral ads , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (4.1 MB in .mpg)

Credits:

Agency: BBH NY

BLOWING BUBBLES

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Released:	April 2007
Avertiser:	UNILEVER
Brand name:	AXE SHOWER GEL
Agency:	Lowe MENA
Country:	UNITED ARAB EMIRATES
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE MENA, UNITED ARAB EMIRATES, Dubai Creative Director: Dominic Stallard/Clinton Manson Copywriter: CLINTON MANSON Art Director: Dominic Stallard Account Supervisor: Joseph Makhoul Photographer: Clive Stewart

GRAND PRIX

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Released:	March 2007
Brand name:	AXE
Agency:	LOWE BULL JOHANNESBURG
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE BULL JOHANNESBURG, SOUTH AFRICA Executive Creative Director: Gareth Lessing Creative Director: Gareth Lessing Copywriter: Matthew Brink Art Director: Adam Livesey Account Supervisor: SBU MTSHALI Advertiser's Supervisor: Claire Du Plessis Typographer: Adam Livesey Photographer: Clive Stewart Producer: SARAH MATSOATI

DJUICE: Call me back / Перезвони мне

Stills from video click to enlarge

Released:	February 2007
Avertiser:	Kievstar
Brand name:	DJUICE
Agency:	Adventa LOWE
Country:	Ukraine
Category:	Personal effects - including perfumes, tobacco & luxury items Commercial public services
Tags:	Commercial public services , Cellurar Operator Commercial , Cellurar Operator , Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (2.3 MB in .mpg)

Credits:

Креативный директор: Алексей Пасичник

ISLAND PRINT

	See full size 600x424 px
Released:	March 2006
Brand name:	AXE DEODORANT
Agency:	BBH ASIA PACIFIC
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH ASIA PACIFIC, SINGAPORE Creative Director: Todd Waldron Copywriter: Beth Ryan Art Director: Ross Ventress (Head Of Art)/Elyn Wong (Art Director) Account Supervisor: Sophina Smith Advertiser's Supervisor: Tina Wang Typographer: Joel Lee/Dominique Tham Typographer: KEN LEE

CONTOUR MAP

	See full size 600x424 px
Released:	March 2006
Brand name:	AXE DEODORANT
Agency:	BBH ASIA PACIFIC
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH ASIA PACIFIC, SINGAPORE Creative Director: Todd Waldron Copywriter: Beth Ryan Art Director: Ross Ventress (Head Of Art)/Elyn Wong (Art Director) Account Supervisor: Sophina Smith Advertiser's Supervisor: Tina Wang Typographer: Dominique Tham Typographer: KEN LEE

SUBWAY MAP

	See full size 600x424 px
Released:	March 2006
Brand name:	AXE DEODORANT
Agency:	BBH ASIA PACIFIC
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH ASIA PACIFIC, SINGAPORE Creative Director: Todd Waldron Copywriter: Beth Ryan Art Director: Ross Ventress (Head Of Art)/Elyn Wong (Art Director) Account Supervisor: Sophina Smith Advertiser's Supervisor: Tina Wang Typographer: Dominique Tham Typographer: KEN LEE

LYNXJET COMFORT

	See full size 600x424 px
Released:	February 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	LOWE HUNT
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE HUNT, AUSTRALIA, Sydney Creative Director: Adam Lance/Lionel Hunt Copywriter: Adam Lance/Howard Collinge/Michael Canning Art Director: Dejan Rasic/Simone Brandse Account Supervisor: Peter Randeria Advertiser's Supervisor: Sharon Parker Photographer: Stephen Stewart

BEN V CURLY

	See full size 600x299 px
Released:	February 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	BBH
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH, UNITED KINGDOM, London Creative Director: Rosie Arnold Copywriter: Ed Edwards/Dave Masterman Art Director: Dave Masterman/Ed Edwards Account Supervisor: Mark Pavitt Advertiser's Supervisor: Karen Hamilton Typographer: Chris Chapman Photographer: Olaf Blecker

CURLY, GREASY & BEARDY

	See full size 600x417 px
Released:	February 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	BBH
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Ambient: Special Build
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH, UNITED KINGDOM, London Creative Director: Rosie Arnold Copywriter: Ed Edwards/Dave Masterman Art Director: Dave Masterman/Ed Edwards Account Supervisor: Mark Pavitt Advertiser's Supervisor: Karen Hamilton Typographer: Chris Chapman Photographer: Olaf Blecker

IN-FLIGHT ENTERTAINMENT

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Released:	January 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	LOWE HUNT
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE HUNT, AUSTRALIA, Sydney Creative Director: Adam Lance/Lionel Hunt Copywriter: Adam Lance/Howard Collinge/Michael Canning Art Director: Dejan Rasic/Simone Brandse Account Supervisor: Peter Randeria Advertiser's Supervisor: Sharon Parker Photographer: Stephen Stewart

MILE HIGH CLUB

	See full size 600x424 px
Released:	January 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	LOWE HUNT
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE HUNT, AUSTRALIA, Sydney Creative Director: Adam Lance/Lionel Hunt Copywriter: Adam Lance/Howard Collinge/Michael Canning Art Director: Dejan Rasic/Simone Brandse Account Supervisor: Peter Randeria/Karin Stenberg Advertiser's Supervisor: Sharon Parker Photographer: Stephen Stewart

BAJA

	See full size 600x424 px
Released:	January 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	LOWE HUNT
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE HUNT, AUSTRALIA, Sydney Creative Director: Adam Lance/Lionel Hunt Copywriter: Adam Lance/Howard Collinge/Michael Canning Art Director: Dejan Rasi/Simone Brandse Account Supervisor: Peter Randeria Advertiser's Supervisor: Sharon Parker Photographer: Stephen Stewart

PYONGYANG

	See full size 600x424 px
Released:	January 2006
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	LOWE HUNT
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE HUNT, AUSTRALIA, Sydney Creative Director: Adam Lance/Lionel Hunt Copywriter: Adam Lance/Howard Collinge/Michael Canning Art Director: Dejan Rasic/Simone Brandse Account Supervisor: Peter Randeria Advertiser's Supervisor: Sharon Parker Photographer: Stephen Stewart

SPRAY MORE GET MORE

	See full size 374x600 px
Released:	November 2005
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	BBH
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Ambient: Bar & Restaurants
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH, UNITED KINGDOM, London Creative Director: Rosie Arnold Copywriter: Alex Grieve Art Director: Adrian Rossi Account Supervisor: Neil Small Advertiser's Supervisor: Catherine Moorcroft Typographer: Three Blind Mice/Mission Possible Typographer: Adrian Rossi

MENAGE A TEN

	See full size 450x600 px
Released:	November 2005
Avertiser:	UNILEVER
Brand name:	LYNX DEODORANT
Agency:	BBH
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Ambient: Bar & Restaurants
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: BBH, UNITED KINGDOM, London Creative Director: Rosie Arnold Copywriter: Alex Grieve Art Director: Adrian Rossi Account Supervisor: Neil Small Advertiser's Supervisor: Catherine Moorcroft Typographer: Three Blind Mice/Mission Possible Typographer: Adrian Rossi

WHIP CREAM

	See full size 420x600 px
Released:	December 2004
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT/BODY SPRAY
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BARTLE BOGLE HEGARTY, USA, New York Creative Director: WILLIAM GELNER Copywriter: Matt Ian Art Director: Amee Shah/Phillip Bonnery Photographer: Clang

TAKE A NUMBER

	See full size 420x600 px
Released:	December 2004
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT/BODY SPRAY
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BARTLE BOGLE HEGARTY, USA, New York Creative Director: WILLIAM GELNER Copywriter: Brian Friedrich Art Director: Amee Shah/Phillip Bonnery Photographer: Clang

MARATHON TABLE

	See full size 420x600 px
Released:	December 2004
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT/BODY SPRAY
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Press , Creative review , Impressive collection of Axe/Lynx ads
Company: BARTLE BOGLE HEGARTY, USA, New York Creative Director: WILLIAM GELNER Copywriter: Matt Ian Art Director: Amee Shah/Phillip Bonnery Photographer: Clang

APHRODISIAC

	See full size 600x299 px
Released:	October 2004
Avertiser:	UNILEVER THAI HOLDINGS
Brand name:	AXE BODY SPRAY
Agency:	LOWE BANGKOK
Country:	Thailand
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE BANGKOK, THAILAND Creative Director: Jeffrey Curtis Copywriter: Panusard Tanashindawong Art Director: Vancelee Teng Account Supervisor: Sripijit Lerlop/Preechaya Ghoshachandra Advertiser's Supervisor: Suthipa Panyamahasup/Jeerachot Sathirakul Typographer: Illusion Typographer: Saovapa Toesangaun Photographer: Niphon Baiyen

FOOTBALL

	See full size 600x416 px
Released:	August 2004
Avertiser:	LEVER
Brand name:	AXE BODY SPRAY
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Vanina Rudaeff Advertiser Supervisor: F. Acosta/A. Berdomas/F. Pera/A. Suffern/T. Michelich/M. Sampietro Creative Director: Photographer: Freddy Fabris Typographer: Illustrator: Advertising Agency: VEGAOLMOSPONCE Creative Team: Hernan Ponce/Pablo Batlle/Hernan Jauregui/Gustavo Taretto/Gabriel Vazq,Lucas Panizza,Mariano Jeger Other:

OFFICE

	See full size 600x416 px
Released:	August 2004
Avertiser:	LEVER
Brand name:	AXE BODY SPRAY
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Vanina Rudaeff Advertiser Supervisor: F. Acosta/A. Berdomas/F. Pera/A. Suffern/T. Michelich/M. Sampietro Creative Director: Photographer: Freddy Fabris Typographer: Illustrator: Advertising Agency: VEGAOLMOSPONCE Creative Team: Hernan Ponce/Pablo Batlle/Hernan Jauregui,Lucas Panizza,Mariano Jeger Other:

BAR

Prints, Outdoor, Ads BAR, AXE BODY SPRAY, VEGAOLMOSPONCE,

	See full size 600x415 px
Released:	August 2004
Avertiser:	LEVER
Brand name:	AXE BODY SPRAY
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Vanina Rudaeff Advertiser Supervisor: F. Acosta/A. Berdomas/F. Pera/A. Suffern/T. Michelich/M. Sampietro Creative Director: Photographer: Freddy Fabris Typographer: Illustrator: Advertising Agency: VEGAOLMOSPONCE Creative Team: Hernan Ponce/Pablo Batlle/Hernan Jauregui,Lucas Panizza,Mariano Jeger Other:

100 SEXIEST MEN

	See full size 425x600 px
Released:	May 2004
Brand name:	AXE DEODORANT
Agency:	LOWE BULL
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & Beauty
Tags:	Outdoor , Creative review , Impressive collection of Axe/Lynx ads
Company: LOWE BULL, SOUTH AFRICA, Johannesburg Creative Director: Rob McLennan/Stuart Walsh Copywriter: Matthew Brink Art Director: Adam Livesey Account Supervisor: Lynn Madeley Typographer: Adam Livesey Photographer: Clive Stewart

BEDS

	See full size 4960x2271 px
Released:	May 2004
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items Best use of Outdoor
Tags:	Best use of media/medium & target audience , Creative review , Impressive collection of Axe/Lynx ads
Company: Lowe Bull, SOUTH AFRICA, Johannesburg Creative Director: Rob Mclennan Copywriter: Asheen Naidoo Art Director: Marion Griffits Production Manager: MARION NEILL Company: LOWEBULL, SOUTH AFRICA, Johannesburg Art Buyer: Helga Loser

PLUG

	See full size 600x424 px
Released:	February 2004
Avertiser:	UNILEVER ARABIA
Brand name:	AXE DEODORANT
Agency:	LOWE & PARTNERS DUBAI
Country:	UAE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Attraction effect , Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Rupen Desai Advertiser Supervisor: Anil Gopalan Creative Director: Photographer: Tejal Patni Typographer: Illustrator: Advertising Agency: LOWE & PARTNERS DUBAI Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid Other:

BROOM

	See full size 436x600 px
Released:	January 2004
Avertiser:	LEVER PONDS
Brand name:	AXE DEODORANT
Agency:	LOWE BULL
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Anja Fiedler Advertiser Supervisor: Lynn Madeley Creative Director: Photographer: Janyon/Camera Typographer: Adam Livesey Illustrator: Advertising Agency: LOWE BULL Creative Team: Rob McLennan,Matthew Brink,Adam Livesey Other:

HOBO

	See full size 600x436 px
Released:	January 2004
Avertiser:	LEVER PONDS
Brand name:	AXE DEODORANT
Agency:	LOWE BULL
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Anja Fiedler Advertiser Supervisor: Lynn Madeley Creative Director: Photographer: Clive Stewart Typographer: Adam Livesey Illustrator: Advertising Agency: LOWE BULL Creative Team: Rob McLennan,Matthew Brink,Adam Livesey Other:

BUSKER

	See full size 600x436 px
Released:	January 2004
Avertiser:	LEVER PONDS
Brand name:	AXE DEODORANT
Agency:	LOWE BULL
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Anja Fiedler Advertiser Supervisor: Lynn Madeley Creative Director: Photographer: Clive Stewart Typographer: Adam Livesey Illustrator: Advertising Agency: LOWE BULL Creative Team: Rob McLennan,Matthew Brink,Adam Livesey Other:

ASHTRAY

	See full size 436x600 px
Released:	January 2004
Avertiser:	LEVER PONDS
Brand name:	AXE DEODORANT
Agency:	LOWE BULL
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Anja Fiedler Advertiser Supervisor: Lynn Madeley Creative Director: Photographer: Janyon/Camera Typographer: Adam Livesey Illustrator: Advertising Agency: LOWE BULL Creative Team: Rob McLennan,Matthew Brink,Adam Livesey Other:

INSPIRATION POINT

	See full size 400x600 px
Released:	January 2004
Avertiser:	UNILEVER
Brand name:	AXE ESSENCE
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Clang Typographer: Illustrator: Advertising Agency: BARTLE BOGLE HEGARTY Creative Team: William Gelner,Matt Ian,Gerald Lewis/John Hobbs Other:

PENCIL

	See full size 600x423 px
Released:	January 2004
Avertiser:	UNILEVER ARABIA
Brand name:	AXE DEODORANT
Agency:	LOWE & PARTNERS DUBAI
Country:	UAE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Attraction effect , Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Rupen Desai Advertiser Supervisor: Anil Gopalan Creative Director: Photographer: Tejal Patni Typographer: Illustrator: Advertising Agency: LOWE & PARTNERS DUBAI Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid Other:

NUTS

	See full size 600x423 px
Released:	January 2004
Avertiser:	UNILEVER ARABIA
Brand name:	AXE DEODORANT
Agency:	LOWE & PARTNERS DUBAI
Country:	UAE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Attraction effect , Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Rupen Desai Advertiser Supervisor: Anil Gopalan Creative Director: Photographer: Tejal Patni Typographer: Illustrator: Advertising Agency: LOWE & PARTNERS DUBAI Creative Team: Nirmal Diwadkar,Manoj Ammanath,Adham Obeid Other:

LINGERIE

	See full size 400x600 px
Released:	January 2004
Avertiser:	UNILEVER
Brand name:	AXE ESSENCE
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2004 Press Silver
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Clang Typographer: Illustrator: Advertising Agency: BARTLE BOGLE HEGARTY Creative Team: William Gelner,Matt Ian,Gerald Lewis/John Hobbs Other:

VIDEO STORE

	See full size 400x600 px
Released:	January 2004
Avertiser:	UNILEVER
Brand name:	AXE ESSENCE
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2004 Press Silver
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Account Supervisor: Advertiser Supervisor: Creative Director: Photographer: Clang Typographer: Illustrator: Advertising Agency: BARTLE BOGLE HEGARTY Creative Team: William Gelner,Matt Ian,Gerald Lewis/John Hobbs Other:

Getting Dressed

Stills from video click to enlarge

Released:	January 2004
Avertiser:	UNILEVER
Brand name:	LYNX 24-7
Agency:	BARTLE BOGLE HEGARTY
Country:	United Kingdom
Category:	Personal effects - including perfumes, tobacco & luxury items Non-alcoholic drinks Cosmetics & beauty products
Awards:	Golden Lion Cannes Lions 2004 Film Gold
Tags:	Creative review , Favourite , Бенуа Шмидер , tv-spot , Creativity , Bartle Bogle Hegarty best reels , John Hegarty's philosophy in ads , Ringan Ledwidge , Selection of Ringan Ledwidge' best ads , Impressive collection of Axe/Lynx ads , Back to front storyline ads

View online or Download (original resolution) (6.8 MB in .mov)

HANNIBAL

	See full size 416x600 px
Released:	August 2003
Avertiser:	AXE
Agency:	LOWE BULL CALVERT PACE
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Brent Liebenberg Art Director: Tian Van Den Heever Account Supervisor: Advertiser Supervisor: Mosidi Seretlo Creative Director: Rob Mclennan Photographer: Jayon And Camera Typographer: Tian Van Den Heever Illustrator: Advertising Agency: Creative Team: Other:

PUPPET

	See full size 430x600 px
Released:	August 2003
Avertiser:	AXE
Agency:	LOWE BULL CALVERT PACE
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Mbulelo Nhlapo Art Director: Tian Van Den Heever Account Supervisor: Advertiser Supervisor: Mosidi Seretlo Creative Director: Rob Mclennan Photographer: Clive Stewart Typographer: Tian Van Den Heever Illustrator: Advertising Agency: Creative Team: Other:

GRAVEYARD

	See full size 600x429 px
Released:	August 2003
Avertiser:	AXE
Agency:	LOWE BULL CALVERT PACE
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Matthew Brink Art Director: Adam Livesey Account Supervisor: Advertiser Supervisor: Mosidi Seretlo Creative Director: Rob Mclennan Photographer: Janyon And Camera Typographer: Adam Livesey Illustrator: Advertising Agency: Creative Team: Other:

FRENCH WOMEN

	See full size 600x387 px
Released:	August 2003
Avertiser:	AXE
Agency:	LOWE BULL CALVERT PACE
Country:	South Africa
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Mbulelo Nhlapo Art Director: Troy Palmer Account Supervisor: Advertiser Supervisor: Mosidi Seretlo Creative Director: Rob Mclennan Photographer: Clive Stewart Typographer: Troy Palmer Illustrator: Advertising Agency: Creative Team: Other:

AXE EFFECT

	See full size 600x450 px
Released:	June 2003
Avertiser:	LEVER FABERGE
Brand name:	AXE DEODORANT
Agency:	LOWE PIRELLA
Country:	Italy
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Erotic acting clothes , Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Claudia Bavelloni Art Director: Daniela Marsetti Account Supervisor: Advertiser Supervisor: Creative Director: Piero Cofaro Photographer: Pier Paolo Ferrari Typographer: Illustrator: Advertising Agency: Creative Team: Other:

DIRTY MAGAZINES

	See full size 450x600 px
Released:	April 2003
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Peter Kain Art Director: Gianfranco Arena Account Supervisor: Advertiser Supervisor: Creative Director: Kevin Mckeon Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BACK TO YOUR ROOM

	See full size 454x600 px
Released:	April 2003
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Peter Kain Art Director: Gianfranco Arena Account Supervisor: Advertiser Supervisor: Creative Director: Kevin Mckeon Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SIX KAMA SUTRA POSITIONS

	See full size 450x600 px
Released:	April 2003
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Peter Kain Art Director: Gianfranco Arena Account Supervisor: Advertiser Supervisor: Creative Director: Kevin Mckeon Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

HEART ASS

	See full size 600x538 px
Released:	April 2003
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	BARTLE BOGLE HEGARTY
Country:	USA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Amir Farhang Art Director: Matt Campbell Account Supervisor: Advertiser Supervisor: Creative Director: William Gelner Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOWER

	See full size 600x238 px
Released:	January 2003
Avertiser:	UNILEVER THAILAND
Brand name:	AXE TOILETRIES
Agency:	BARTLE BOGLE HEGARTY
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads , новости и статьи , Статьи , Новости , News
Creators Copywriter: Parag Tembulkar Art Director: David Wong / Ross Ventress Account Supervisor: Advertiser Supervisor: Suthipa Panyamahasup Creative Director: Steve Elrick Photographer: Witaya (Chamni's Eyes) Typographer: Illustrator: Advertising Agency: Creative Team: Other:

TRAIN

	See full size 600x238 px
Released:	January 2003
Avertiser:	UNILEVER THAILAND
Brand name:	AXE TOILETRIES
Agency:	BARTLE BOGLE HEGARTY
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Parag Tembulkar Art Director: David Wong / Ross Ventress Account Supervisor: Advertiser Supervisor: Suthipa Panyamahasup Creative Director: Steve Elrick Photographer: Witaya (Chamni's Eyes) Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BABE ON BOARD

	See full size 600x449 px
Released:	January 2003
Avertiser:	UNILEVER PHILIPPINES
Brand name:	AXE DEODORANT
Agency:	BARTLE BOGLE HEGARTY
Country:	SINGAPORE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Parag Tembulkar Art Director: Scott McClelland Account Supervisor: Advertiser Supervisor: Dean Aragon Creative Director: Steve Elrick Photographer: Scott McClelland / Sharon Chong Typographer: Illustrator: Advertising Agency: Creative Team: Other:

AXE: COAT STAND

Stills from video click to enlarge

Released:	January 2003
Avertiser:	LEVER
Brand name:	AXE BODY SPRAY
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & beauty products
Awards:	Silver Lion Cannes Lions 2003 Film Silver
Tags:	Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (1.2 MB in .mov)

DASSERA

	See full size 600x476 px
Released:	December 2002
Avertiser:	HINDUSTAN PENCILS
Brand name:	AXE DEODORANT
Agency:	LOWE INDIA
Country:	INDIA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads

GOKULASHTAMI

	See full size 474x600 px
Released:	December 2002
Avertiser:	HINDUSTAN PENCILS
Brand name:	AXE DEODORANT
Agency:	LOWE INDIA
Country:	INDIA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads

THE LYNX EFFECT: PANTS

	See full size 471x600 px
Released:	January 2002
Avertiser:	LEVER
Brand name:	LYNX DEODORANT
Agency:	GINKGO/LOWE & PARTNERS
Country:	Уругвай
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Sofia Fornaro Account Supervisor: Advertiser Supervisor: Creative Director: Sofia Fornaro Photographer: DOMINO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

THE LYNX EFFECT: JACKET

	See full size 424x600 px
Released:	January 2002
Avertiser:	LEVER
Brand name:	LYNX DEODORANT
Agency:	GINKGO/LOWE & PARTNERS
Country:	Уругвай
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: Sofia Fornaro Account Supervisor: Advertiser Supervisor: Creative Director: Sofia Fornaro Photographer: DOMINO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

CARDS

	See full size 926x609 px
Released:	November 2001
Avertiser:	PONDS
Brand name:	AXE DEODORANT
Agency:	LOWE LINTAS & PARTNERS
Country:	Mexico
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Luis Lance Art Director: Juan Jaime Aceves Account Supervisor: OSCAR EVIA Advertiser Supervisor: Creative Director: ADRIANA RAMIREZ Photographer: Claudio Natolli Typographer: Illustrator: Advertising Agency: Creative Team: Other:

AXE ONLINE

	See full size 926x606 px
Released:	August 2001
Avertiser:	UNILEVER
Brand name:	AXE DEODERANT
Agency:	LOWE PORTA & PARTNERS
Country:	Chile
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads , новости и статьи , Статьи , Новости , News
Creators Copywriter: LORENA HOLA Art Director: Jose Estevez Account Supervisor: Lisbet Gonzalez Advertiser Supervisor: Catrine Mazeratta Creative Director: FRANCISCO GUARELLO Photographer: JUAN CARLOS SOTO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOWER

	See full size 926x640 px
Released:	July 2001
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: LUCAS PANIZZA Art Director: NORBERTO VATRANO Account Supervisor: MARTIN MONTOYA Advertiser Supervisor: A. SCHENKELMAN Creative Director: JAVIER FABREGAS Photographer: Juan Salvarredi Typographer: Illustrator: Advertising Agency: Creative Team: Other:

GRAVITY

	See full size 926x610 px
Released:	May 2001
Avertiser:	AXE
Agency:	LOWE LINTAS & PARTNERS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: BENJAMIN SANIAL Art Director: Catherine Bouard Account Supervisor: Sonia Voshoboinihoff Advertiser Supervisor: STEVE MILES Creative Director: GREGOIRE DELACOURT Photographer: Chierry Desmarquest Typographer: Illustrator: Advertising Agency: Creative Team: Other:

AXE: SUGAR

Stills from video click to enlarge

Released:	January 2001
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items Cosmetics & beauty products
Awards:	Bronze Lion Cannes Lions 2001 Film Bronze
Tags:	Creative review , Impressive collection of Axe/Lynx ads

View online or Download (original resolution) (1.1 MB in .mov)

NUN

Prints, Outdoor, Ads NUN, AXE DEODORANT, VEGAOLMOSPONCE,

	See full size 534x768 px
Released:	July 2000
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: PABLO MINCES Art Director: JUAN CRUZ BOBILLO Account Supervisor: GUSTAVO BURNIER Advertiser Supervisor: P. GAZZERA Creative Director: DAMIAN KEPEL Photographer: JUAN HITTERS Typographer: Illustrator: Advertising Agency: Creative Team: Other:

NOT YOU AGAIN

	See full size 483x768 px
Released:	May 2000
Avertiser:	LEVER FABERGE
Brand name:	LYNX DEODORANT COLOGNE SPRAY
Agency:	LOWE LINTAS
Country:	AUSTRALIA
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: ROBIN FEINER Art Director: HELENA HYBS Account Supervisor: NICOLE GARDNER Advertiser Supervisor: LOISE LIPMAN Creative Director: MEL DU TOIT Photographer: Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SPERM

	See full size 926x717 px
Released:	January 2000
Avertiser:	GESSY LEVER
Brand name:	AXE DEODORANT
Agency:	LOWE LINTAS & PARTNERS
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: MARCELLO "DROPPY" ALEMIDA Art Director: ROGERIO BETIOL Account Supervisor: SULCE LIMA Advertiser Supervisor: OLIVIA MAHUE Creative Director: ATILA FRANCUCCI Photographer: FELIPE HELLMEISTER Typographer: Illustrator: Advertising Agency: Creative Team: Other:

WEDDING CAKE

	See full size 926x712 px
Released:	January 2000
Avertiser:	GESSY LEVER
Brand name:	AXE DEODORANT
Agency:	LOWE LINTAS & PARTNERS
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	WEDDING CAKE , Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: MARCELLO "DROOPY" ALMEIDA Art Director: ROGERIO BETIOL Account Supervisor: CLAUDIA OLIVEIRA Advertiser Supervisor: ALEXANDRE BOUZA Creative Director: ATILA FRANCUCCI Photographer: FELIPE HELLMEISTER Typographer: Illustrator: Advertising Agency: Creative Team: Other:

TOILET

	See full size 926x708 px
Released:	January 2000
Avertiser:	GESSY LEVER
Brand name:	AXE DEODORANT
Agency:	LOWE LINTAS & PARTNERS
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: FERNANDO NOBRE Art Director: LUIZ TASTALDI Account Supervisor: CLAUDIA OLIVEIRA Advertiser Supervisor: ALEXANDRE BOUZA Creative Director: ATILA FRANCUCCI Photographer: CASSIO VASCONCELOS Typographer: Illustrator: Advertising Agency: Creative Team: Other:

BEDROOM

	See full size 552x768 px
Released:	July 1999
Avertiser:	ELIDA FABERGE
Brand name:	AXE BIG BALL
Agency:	AMMIRATI PURIS LINTAS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: ALEXANDRE TOSO Art Director: CHRISTIAN VOUHE Account Supervisor: SONIA VOSKOBOINIKOFF Advertiser Supervisor: ROD CONNORS Creative Director: ALEXANDRE BERTRAND Photographer: LEE STRICKLAND Typographer: Illustrator: Advertising Agency: Creative Team: Other:

LIVINGROOM

	See full size 549x768 px
Released:	July 1999
Avertiser:	ELIDA FABERGE
Brand name:	AXE BIG BALL
Agency:	AMMIRATI PURIS LINTAS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: ALEXANDRE TOSO Art Director: CHRISTIAN VOUHE Account Supervisor: SONIA VOSKOBOINIKOFF Advertiser Supervisor: SYLVIE LAGNADO Creative Director: ALEXANDRE BERTRAND Photographer: LEE STRICKLAND Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOPPING

	See full size 564x768 px
Released:	July 1999
Avertiser:	ELIDA FABERGE
Brand name:	AXE BIG BALL
Agency:	AMMIRATI PURIS LINTAS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: ALEXANDRE TOSO Art Director: CHRISTIAN VOUHE Account Supervisor: SONIA VOSKOBOINIKOFF Advertiser Supervisor: SYLVIE LAGNADO Creative Director: ALEXANDRE BERTRAND Photographer: LEE STRICKLAND Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SIZE MATTERS

	See full size 926x659 px
Released:	July 1999
Avertiser:	ELIDA FABERGE
Brand name:	AXE MUSK
Agency:	AMMIRATI PURIS LINTAS
Country:	Portugal
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: LEANDRO ALVAREZ Art Director: MYHRE Account Supervisor: ANA LUIISA FONTOURA Advertiser Supervisor: JOSE MANOEL FIGUEIREDO Creative Director: LEANDRO ALVAREZ Photographer: ATELIER ILUSAO Typographer: Illustrator: FOTOSETE Advertising Agency: Creative Team: Other:

SEX SITE

	See full size 926x611 px
Released:	April 1999
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	AMMIRATI PURIS LINTAS
Country:	GREECE
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: ATHINA YIANNAKAKI Art Director: STELIOS LIVANOS Account Supervisor: MAKIS OVADIAS Advertiser Supervisor: EFI NIAOURI Creative Director: STELIOS LIVANOS Photographer: IMAGO Typographer: Illustrator: Advertising Agency: Creative Team: Other:

CONFESSIONAL

	See full size 926x726 px
Released:	January 1999
Avertiser:	UNILEVER
Brand name:	AXE DEODORANT
Agency:	AMMIRATI PURIS LINTAS WARSZAWA
Country:	Poland
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: AGNIESZKA GALAS Art Director: CHRIS MROZEK Account Supervisor: SIMON LITTLE Advertiser Supervisor: ARJAN BOTH Creative Director: CHRIS MATYSZCZYK Photographer: MARCIN TYSZKA Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOWER DRAIN

	See full size 926x608 px
Released:	January 1999
Avertiser:	LEVER FABERGE
Brand name:	AXE SHOWER GEL
Agency:	AMMIRATI PURIS LINTAS
Country:	Netherlands
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: HAKAN COSKUNSOY Account Supervisor: SCOTT SANBORN Advertiser Supervisor: MARCHIEN VAN HULST Creative Director: DIEDERICK KOOPAL Photographer: JOHN MAC Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOWER ROD

	See full size 926x608 px
Released:	January 1999
Avertiser:	LEVER FABERGE
Brand name:	AXE SHOWER GEL
Agency:	AMMIRATI PURIS LINTAS
Country:	Netherlands
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: HAKAN COSKUNSOY Account Supervisor: J.V.D. PLAS Advertiser Supervisor: MARCHIEN VAN HULST Creative Director: COR DEN BOER Photographer: JOHN MAC Typographer: Illustrator: Advertising Agency: Creative Team: Other:

SHOWER CURTAIN

	See full size 926x615 px
Released:	January 1999
Avertiser:	LEVER FABERGE
Brand name:	AXE SHOWER GEL
Agency:	AMMIRATI PURIS LINTAS
Country:	Netherlands
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: Art Director: HAKAN COSKUNSOY Account Supervisor: SCOTT SANBORN Advertiser Supervisor: MARCHIEN VAN HULST Creative Director: DIEDERICK KOOPAL Photographer: JOHN MAC Typographer: Illustrator: Advertising Agency: Creative Team: Other:

NEW AXE ADRENALINE

	See full size 560x768 px
Released:	June 1998
Avertiser:	INDS. GESEY LEVER-DIV. ELIDA GIBBS
Brand name:	AXE DEODORANT
Agency:	AMMIRATI PURIS LINTAS
Country:	Brazil
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: MARCELLO BARCELOS Art Director: FELIEP CAMA Account Supervisor: CLAUDIA DE OLIVEIRA Advertiser Supervisor: OLIVIA HAHUE Creative Director: FABIO SIQUEIRA Photographer: Typographer: ANTONIO CALEFFI Illustrator: Advertising Agency: Creative Team: Other:

THE MAN WHO SMELLED OF LOVE

	See full size 861x624 px
Released:	May 1998
Avertiser:	ELIDA FABERGE
Brand name:	AXE INCA DEODORANT
Agency:	AMMIRATI PURIS LINTAS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: BENJAMIN SANIAL Art Director: ERIC LESPAGNEY Account Supervisor: SONIA VOSKOBOINIKOFF Advertiser Supervisor: Creative Director: ALAIN LAURENS Photographer: VINCENT TESSIER Typographer: ELENA MARNIEROU Illustrator: MICHEL LANDI Advertising Agency: Creative Team: Other:

EL CONQUISTATOR QUE SIENTE BIEN

	See full size 855x624 px
Released:	May 1998
Avertiser:	ELIDA FABERGE
Brand name:	AXE INCA DEODORANT
Agency:	AMMIRATI PURIS LINTAS
Country:	France
Category:	Personal effects - including perfumes, tobacco & luxury items
Tags:	Creative review , Impressive collection of Axe/Lynx ads
Creators Copywriter: RICHARD CADOR Art Director: ERIC LESPAGNEY Account Supervisor: SONIA VOSKOBOINIKOFF Advertiser Supervisor: Creative Director: ALAIN LAURENS Photographer: VINCENT TESSIER Typographer: ELENA MARNIEROU Illustrator: MICHEL LANDI Advertising Agency: Creative Team: Other:

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