This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Part of Yahoo!'s global "It's You" marketing campaign, this video spot premiered online and on TV on September 28, 2009.

James Tipple Yahoo! Europe head of marketing told Marketing Week that the campaign will be digitally led but also includes localised television, press, outdoor, social media and event marketing.

“The adverts capture the concept of personalisation and show people taking control of their online lives with Yahoo! at the centre,” adds Yahoo! head of Europe Rich Riley.

The adverts, created by Ogilvy & Mather, a unit of Dublin-based WPP, puts users at the heart and feature straplines such as: “The internet is under new management - Yours.”

The Y in the “You” is the Y from “Yahoo,” with famous Yahoo exclamation point.

Credits:

Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter

Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers

Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano

Credits:

Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter

Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers

Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano

Credits:

Client: Ask.com
Air Date: October 10, 2008
Agency: Hanft Raboy & Partners
ECD: Doug Raboy
Copywriter: Heather English
Art Director: Beth Wetzel
Producer: Becky Reagan/Driver
Assoc. Producer: Namik Minter

Production Company: Soft Citizen/Furlined
Director(s): Perlorian Brothers

Editorial: Union NY
Editor: Nick Lofting
EP: Caryn MacLean
Producer: Joy Copeland
Editorial Asst: Hilary Ruggiano

Credits:

Award: Silver
Entrant: McCann Erickson Prague
Country: Czech Republic
Entry title: Ferdinand The Bull
Category: TV ADS
Subcategory: A-5 Services (telecommunications, financial, trade, insurance, retail)
Product/Service: Seznam.cz
Brand name: Sprace.cz job search engine
Advertiser: McCann Erickson Prague
Creative director: Lars Killi
Art Director: Radouane Hadj Moussa
Photographer: Petr Hojda - director
Production company: Procoma
Creative idea: A bulls head works as a metaphor for a person in a hopelesss, dead end job. The bull Goes to work in the morning in a bleak and sad environment. The bull's job is to hang on the wall in a meat restaurant.A depiction of a very boring and predictable life. But there is hope! Now you can change your life and find your self a better job on Sprace.cz - the biggest job search engine in Czech Republic.

Credits:

Sulekha.com, is a search/multi utility portal. It is unique because it sources out the most unlikely & unheard findings on the planet.

Advertiser: Sulekha

Brand: Sulekha.com
Agency: JWT India
Designer: Arun Rane
Designer: Rajib Mandal
Flash Designer: Sunita Yadav
Illustrator: Amit & Vivek
Illustrator: Kedar, Som & Angelo David
Creative Director: Senthil Kumar, Senthil Kumar, Creative Director, JWT, Chennai, India
Producer: E. Suresh, Famous House of Animation
Director: E Suresh
Production Company: Famous House Of Animation, Mumbai
Compositors: Kumar & Sachin
Music Direction: Jolly Jose & E.Suresh
Production head: Sharath Shankar

Credits:

Dael Oates of Prodigy combines CG graphics with a cool, simplistic approach inYahoo!7’s latest TVC, which aired on July 9th.Each of the three spots in the series encompass Oates’ concept of creating a ‘window’ intothe characters’ worlds: news, search engine and email.

Shot in Fox Studios, a rear-projectionscreen was used in order to create a surreal beach environment.Oates’ previous experience fuelled the clever addition of a 3d effect to this world by usingCG graphics.

The “YAHOO!s” are dynamic, giving life and energy as illusions of thecharacter’s thoughts [and] create an ultra cool window into the YAHOO! reality.“The key was to keep everything beautifully crafted, yet simple. The beauty of this conceptis its simplicity”, explained Oates
Brand: Yahoo! 7
Agency:Singleton Ogilvy and Mather
Production Company: Prodigy
Art Director: Mario Sanadi
Director: Dael Oates
Writer: Marcus Tesorerio
Executive Producer: Jonathan Samway
Agency Producer:Kristi Jarvis

Credits:

Google asked Saatchi & Saatchi Russia to create an educational but engaging video that would tell people Gmail is now available in Russian and also share a few of Gmail's unique features.
Says the creative team: "Holistically the features of Gmail combine to make an interface that feels more intuitive and natural than other mail providers. As such we wanted to create a more organic and human way to talk about their advanced technology. Showing literally that it’s people who build Gmail for other people, and now they’ve done it in Russian."

Product : GMail Russia

Credits:

Seek reminds employers of the best place online to find the best staff.

Credits:

A compilation of clips submitted by Gmail fans as part of our collaborative video project. Selected from over 1,100 clips from fans in more than 65 countries. Learn more at http://mail.google.com/mvideo

Credits:

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Directors: David Ponce de Leon, Richard Walker
Copywriters: Brendan Greaney, Andrew Woodhead
Art Directors: David Ponce de Leon, Richard Walker
Account Services: Estrella Finney, Paula Bloodworth
Agency Producer: Mel Herbert
Director: Mark Molloy, Exit Films
Producer: Wilf Sweetland
Animation: Illoura

Credits:

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Directors: David Ponce de Leon, Richard Walker
Copywriters: Brendan Greaney, Andrew Woodhead
Art Directors: David Ponce de Leon, Richard Walker
Account Services: Estrella Finney, Paula Bloodworth
Agency Producer: Mel Herbert
Director: Mark Molloy, Exit Films
Producer: Wilf Sweetland
Animation: Illoura

Credits:

Agency: Crispin Porter + Bogusky

Credits:

Agency: Crispin Porter + Bogusky

Credits:

Agency: Crispin Porter + Bogusky - Miami
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
Creative Director: Dave Schiff
Associate Creative Director: Alex Burnard
Copywriter: John Reid
Art Director: Matt Leavitt
Production Company: Partizan, Stillking Films - Prague
Director: Michael Gracey
Director of Photography: Tim Maurice Jones
Executive Producer: Sheila Stepanek
Producer: Ian Bearce, Zuzanade Pagter
Line Producer: Dawn Rose, Jan Horacek
Editorial Company: Royal Monsters
Editor: Diesel Schwarze
Post Production: Allura, ZOIC Studios - Los Angeles
Composer: Josh Abrаhams
Director of Integrated Production: Rupert Samuel
Executive Integrated Producer: Matt Bonin
Integrated Senior Producer (Broadcast): Greg Tharp