|
This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “
Mysterious coincidences
”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.
|
Volkswagen Passat EcoFuel: iPhone app
Stills from video click to enlarge
|
Credits:
Advertised brand: Volkswagen - Passat EcoFuel
Advert title(s): Passat EcoFuel iphone app
Advertising Agency (Name, City, Country): DDB Stockholm
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Web Director: Simon Mogren
Producer: Pontus Kindblad
Account Director: Martin Larsson / Lars Axelsson.
Account Manager: Barbro Långjuth
Short rationale (optional): A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. A follow up to the Jazz Calculator - jazzcalculator.com. The iphone application is available to download on the apple app store in selected countries.
|
Carling 'ipint' iphone application by Beattie McGuinness Bungay
Stills from video click to enlarge
|
Credits:
Beattie McGuinness Bungay has created an application for the iPhone that enables users to drink a virtual pint of Carling.
First Aired:16-Jul-08 Media:Digital Country:United Kingdom Agency:Beattie McGuinness Bungay (BMG) Client:Nicola Young, Director of Marketing Communications, Coors Brewers Creative Director:Dom Martin
Project name Carling iPint
|
COORS BREWERS: iPINT
|
|
||||||||||||||||||||||||||||||||||||||||||||||||