This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Agency: Y&R Tel Avi
Advertiser: Ituran
Product: GPS Tracking Systems
Market:Israel

Credits:

Agency:SAA Y&R

Executive Creative Director:Gideon Amichay

Creative Director:Nir Livni

Copywriter:Dan Avlagon

Art Director:Sagi Blumberg

Agency Producer:Sigal Nugasy

Account Supervisor:Inbal Mor, Keren Dick,Chen Mor

Director:Eli Sverdlov

Credits:

Agency:BBR Saatchi & Saatchi

Title of Ad:DOLLS

Advertiser/Client:HOT-CABLE T.V.

Executive Creative Director:David Edelstein

Creative Director:Ad Noy

Copywriter:Dalit Orbach

Art Director:Kfir Reuveni, Shahaf Levi

Agency Producer:Dorit Gvili, Odelya Nachmias

Account Supervisor:Yael Ron, Sigal Zur

Credits:

Agency: Gitam BBDO
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Copywriter: Zvika Sofer
Art Director: Liat Doanis
Agency Producer: Liat Moshe

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsky
Creative Director: Sigal Abudi
Copywriter: Tal Perelmuter
Art Director: Sigal Abudi
Agency Producer: Hadas Yosifun
Account Supervisor: Eli Dolev
Advertisers's Supervisor: Shay Goren
Producer: Eyal Sadan
Director: Ishay Karni
Cameraman: Tobi Hochstein
Editor: Itay Appelberg

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsky
Creative Director: Sigal Abudi
Copywriter: Tal Perelmuter
Art Director: Sigal Abudi
Agency Producer: Hadas Yosifun
Account Supervisor: Eli Dolev
Advertisers's Supervisor: Shay Goren
Producer: Eyal Sadan
Director: Ishay Karni
Cameraman: Tobi Hochstein
Editor: Itay Appelberg

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsky
Creative Director: Sigal Abudi
Copywriter: Tal Perelmuter
Art Director: Sigal Abudi
Agency Producer: Hadas Yosifun
Account Supervisor: Eli Dolev
Advertisers's Supervisor: Shay Goren
Producer: Eyal Sadan
Director: Ishay Karni
Cameraman: Tobi Hochstein
Editor: Itay Appelberg

Credits:

Agency:Mccann Erickson

Executive Creative Director:Yaniv Melinarsky

Copywriter:Iftach Chotzev

Agency Producer:Ilit Barzily

Account Supervisor:Guy Yagur

Producer:Eyak B

Director:Micha Kinsbruner

Cameraman:Mano Kadosh

Editor:Rony Izman

Credits:

Agency: BBR Saatchi & Saatchi
Title of Ad: PRINCE CHARMING
Advertiser/Client: HOT-CABLE T.V.
Executive Creative Director: David Edelstein
Copywriter: Yariv Ratner, Amir Ariely
Art Director: Kfir Reuveni
Agency Producer: Dorit Gvili
Account Supervisor: Yael Ron, Sigal Zur
Director: Nirit Yaron
D.O.P/Lighting/Cameraman :Tovi Hochstein
Editor: Yair Tamir
Sound Design/Arrangement: Shmulik Noifeld
Post Production: Gravity

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsk
Copywriter: Iftach Chotzev
Agency Producer: Rinat Lavi
Account Supervisor: Racheli Hitner
Advertiser's Supervisor: Osnat Topper
Producer: Eyal B
Director: Eyal B
Cameraman: Avi Karpick
Editor: Timeline

Credits:

Agency:Mccann Erickson

Executive Creative Director:Yaniv Melinarsky

Copywriter:Iftach Chotzev

Agency Producer:Ilit Barzily

Account Supervisor:Guy Yagur

Producer:Eyak B

Director:Micha Kinsbruner

Cameraman:Mano Kadosh

Editor:Rony Izman

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsk
Copywriter: Iftach Chotzev
Agency Producer: Rinat Lavi
Account Supervisor: Racheli Hitner
Advertiser's Supervisor: Osnat Topper
Producer: Eyal B
Director: Eyal B
Cameraman: Avi Karpick
Editor: Timeline

Credits:

Agency: Mccann Erickson
Executive Creative Director: Yaniv Melinarsk
Copywriter: Iftach Chotzev
Agency Producer: Rinat Lavi
Account Supervisor: Racheli Hitner
Advertiser's Supervisor: Osnat Topper
Producer: Eyal B
Director: Eyal B
Cameraman: Avi Karpick
Editor: Timeline

Credits:

Agency:Gitam BBDO

Executive Creative Director:Guy Bar

Creative Director:Maayan Reshef-Riven

Copywriter:Ran Lutski

Art Director:Ran Lutski

D.O.P/Lighting/Cameraman:Ran Lutski, Barbara Degtiar

Credits:

Agency: SAA Y&R
Executive Creative Director: Gideon Amichay
Creative Director: Yoram Levi, Nadav Pressman
Copywriter: Lior Zaid
Art Director: Guy Margalit
Agency Producer: Sigal Nugasy
Account Supervisor: Inbal Mor, Keren Dick
Director:Rani Carmeli

Credits:

Agency: SAA Y&R
Executive Creative Director: Gideon Amichay
Creative Director: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba, Eyal Padan
Art Director: Asaf Covo, Shirley Baha
Agency Producer: Sigal Nugasy
Account Supervisor: Tal Joffe, Noa Horn
Director: Shahar Segal
Post Production: Ilan Buni-Gravity

Credits:

Agency: BBR Saatchi & Saatchi
Title of Ad: ALMOST MILLION
Advertiser/Client: HOT - TELECOMMUNICATION COMPANY
Copywriter: Ori Slonim
Art Director: Amarel Shoshani
Agency Producer: Dorit Gvili, Odelya Nachmias
Account Supervisor: Yael Ron, Sigal Zur
Director: Yoram Ever-Hadani
Editor: Shay Appelberg
Post Production: Gravity

Credits:

Agency: SAA Y&R
Executive Creative Director: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Eylon Goren
Art Director: Tani Zipper
Agency Producer: Sigal Nugasy

Account Supervisor: Yael Toister, Mor Hamawi, Lihi Netzer, Niva Ziv

Director: Roni Klainer

Credits:

Agency: SAA Y&R
Executive Creative Director: Gideon Amichay
Creative Director: Tzur Golan, Amit Gal
Copywriter: Yaneev Avital
Account Supervisor: Adam Avnon, Niva Ziv
Editor: Uri Dagan

Credits:

Agency: SAA Y&R
Executive Creative Director: Gideon Amichay
Creative Director: Tzur Golan, Amit Gal
Copywriter: Yaneev Avital
Account Supervisor: Adam Avnon, Niva Ziv
Editor: Uri Dagan

Credits:

Agency: BBR Saatchi & Saatchi
Title of Ad: IN TREATMENT
Advertiser/Client: HOT-CABLE T.V
Executive Creative Director: David Edelstein
Creative Director: Ad Noy
Copywriter: Ori Slonim
Art Director: Shahaf Levy
Agency Producer: Dorit Gvili, Odelya Nachmias
Account Supervisor: Yael Ron, Sigal Zur
Director: Nirit Yaron

Credits:

Agency: ACW Grey
Title of TV/Cinema Ad: BOTTLE GUN
Advertiser/Client:TANA 4 - SELF-PROGRAMMABLE WATER DISPENSER
Executive Creative Director: Yonatan Stirin
Creative Director: Yaron Izhakov
Copywriter: Itamar Rosenblat
Art Director: Yaron Izhakov
Agency Producer: Meital Tzoref
Account Supervisor: Karen Israel & Mor Gluska
Advertiser's Supervisor: Dror Morad
Director: Rani Crameli
D.O.P/Lighting/Cameraman: Avi Karpic
Editor: Dadan Uziel

Credits:

Agency: ACW Grey
Title of TV/Cinema Ad: BOTTLE GUN
Advertiser/Client:TANA 4 - SELF-PROGRAMMABLE WATER DISPENSER
Executive Creative Director: Yonatan Stirin
Creative Director: Yaron Izhakov
Copywriter: Itamar Rosenblat
Art Director: Yaron Izhakov
Agency Producer: Meital Tzoref
Account Supervisor: Karen Israel & Mor Gluska
Advertiser's Supervisor: Dror Morad
Director: Rani Crameli
D.O.P/Lighting/Cameraman: Avi Karpic
Editor: Dadan Uziel

Credits:

A plastic bag that blows up in the shape of an atomic mushroom.

In Israel, roughly 430 million plastic grocery bags are used every month. Plastic bags are freely distributed in supermarkets and kiosks with every purchase, thus consumed relentlessly.

Plastic bags don?t fall apart, they survive for hundreds of years, causing permanent destructive damage. They are thrown here and there, damaging the environment and the sea. Animals swallow them and die, plants are smothered by the bags and suffocate to death.

Plastic bags are manufactured from oil, thus reducing the oil supply and severely damaging the environment.
Demonstrate the severe damage caused by exploitation of plastic bags. Reduce civil use of plastic bags.

Title: "The Bomb"

Credits:

Client: Berlitz Language School
Agency: Grey, Tel Aviv
CD/CW/AD: Shani Gershi
Agency Producer: Rinat Keinan,
Asaf Ronen
Production: Muki Ben Hemo
Director: Regev Contes
Post Production: Broadcast
Photographer: Benji Cohen
Editor: Oded Farber
Tags: comedy/dialog, Middle East, Israel, education

Credits:

Client: Berlitz Language School
Agency: Grey, Tel Aviv
CD/CW/AD: Shani Gershi
Agency Producer: Rinat Keinan,
Asaf Ronen
Production: Muki Ben Hemo
Director: Regev Contes
Post Production: Broadcast
Photographer: Benji Cohen
Editor: Oded Farber
Tags: comedy/dialog, Middle East, Israel, education

Credits:

Client: Berlitz Language School
Agency: Grey, Tel Aviv
CD/CW/AD: Shani Gershi
Agency Producer: Rinat Keinan,
Asaf Ronen
Production: Muki Ben Hemo
Director: Regev Contes
Post Production: Broadcast
Photographer: Benji Cohen
Editor: Oded Farber
Tags: comedy/dialog, Middle East, Israel, education

Credits:

Client: Berlitz Language School
Agency: Grey, Tel Aviv
CD/CW/AD: Shani Gershi
Agency Producer: Rinat Keinan,
Asaf Ronen
Production: Muki Ben Hemo
Director: Regev Contes
Post Production: Broadcast
Photographer: Benji Cohen
Editor: Oded Farber
Tags: comedy/dialog, Middle East, Israel, education

Credits:

Description / Synopsis
A fake Theatrical trailer for a fake movie.
The name of the fake movie is "the end of the world" and it's coming soon...

Context
Making people understand that we must act now and we must solve the global warming problem.

Results
More people logging in to the web and joining greenpeace.

Title: "Theatrical Trailer"
Agency: Grey - Tel Aviv
Advertiser: Greenpeace
Date of First Publication: 12/20/2007
Market: Israel

Creative Director/Art Director/Copywriter/Director: Ben Sever
Editor: Simon Herman
Music Company / Composer: Tomerbiran
Senior Creative director: yonatan stirin

Credits:

Here's what they are singing:

Be warned holy land
of the hi definition
go out and erase this "toeivah" (sin)

Oy Vey, the "toeivah" is here
He said Oy Vey
now the detail's so clear
YES brought HD
Groise Tate (Father in heaven) please help
It's a "broch" this HD on YES


Gevald it's Sedom and Gemorah
HDTV it's against the torah
HDTV oy voi voi voi
Now the shikses look well
you will all go to hell
Or in Hebrew Yishmor HoKel (g-d save us)

Cause the HD is now on YES

Credits:

Registrant

MCCANN ERICKSON ISRAEL

Advertising agency

McCann Erickson, Tel Aviv

Advertiser

McCann Erickson

Creative director

Yaniv Melinarski

Art Director

Maya Kerman

Copywriter

Ido Ben Dor

Photographer/Illustrator

Ofir Kedmi

Director

Liat Dahan

Credits:

Title "Knight"
Agency Baumann Ber Rivnay Saatchi & Saatchi
City Ramat Gan
Advertiser Hot Cable
Brand Name HOT VOD
Business Sector TV/Radio Programs & Stations
Market Israel
Country of Production Israel
Language English
Type Television & Cinema
Length 60 seconds
Soundtrack/Song "It's raining men"
Tagline Always something to love
Awards Moscow International Advertising Festival (Red Apple), 2007 (Silver) for Advertising of mass media