This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Description / Synopsis
A bunch of young, promising engineers build a large construction to have some fun with a coming train. Hydro is looking forward to these kids growing up.
Context
Hydro is a Oil & Energy Company. Recruitment of young people to science subjects with the objective of increasing the knowledge of Hydro as possible place of work
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Agency: DDB Oslo
Editing Company: Chimney Pot
Visual Effects Company: Fido
Art Director: Martin R.Thorsen
Director: Roenberg
Production Company: Motion Blur, Oslo
Agency Producer: Cyrill Boije
Account Executive: Atle Skageng
Copywriter: Torbjørn Kvien Madsen
Producer: Richard Patterson
Cinematographer: Gaute Gunnari
Account Manager: Mirka Harkonen

Credits:

Credits:

Description / Synopsis
A bunch of young, promising engineers hotwire dads car to see how it handles when it is remote controlled. Hydro is looking forward to these kids growing up.
Title: "Car"
Agency: DDB Oslo AS
Advertiser: Hydro Texaco
Campaign Name: Small Engineers
Date of First Publication: 6/6/2007
Country: Norway
Awards Eurobest, 2007 (Eurobest Silver Campaign) for Corporate Image

Credits:

Director: Antoine Bardou-Jacquet
Production Company: Partizan Midi Minuit
Agency: Wieden & Kennedy
Agency Producer: Rob Steiner
Agency Creatives: Matt Gooden & Ben Walker
Post Production: The Mill
Producer: Fi Kilroe
Flame: Barnsley
Flame Assistant: Dave Birkill