This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

The 'never pick up strangers' motto need not apply

Client: Volvo
Agency: Arnold/Nitro
Chief Creative Officer: Pete Favat
Global Creative Director: Paul Shearer
AD/Creative Director: John Kieselhorst
CW/Creative Director: Chris Carl
Copywriter: Eric Proulx
Agency Producer: Bill Goodell
Production Company: House of Usher Films
Director: Kinka Usher
Cinematographer: Max Malkin
Executive Producer: Nancy Hacohen
Line Producer: Claudio Carrer
Editorial Company: Bug Editorial
Editor: Andre Betz
Music Composer: Stephen Merritt
Song: Wheels on the bus
Studio: Soundtrack Boston
Engineer: Mike Secher
VFX: Brickyard VFX
VFX Designer: Dave Waller,
Peter Bullis,
Gina Downing,
Henrique Ghersi
VFX Producer: Brian Drewes

Credits:

Client: Volvo
Agency: Arnold/Nitro
Chief Creative Officer: Pete Favat
Global Creative Director: Paul Shearer
AD/Creative Director: John Kieselhorst
CW/Creative Director: Chris Carl
Copywriter: Eric Proulx
Agency Producer: Bill Goodell
Production Company: House of Usher Films
Director: Kinka Usher
Cinematographer: Max Malkin
Executive Producer: Nancy Hacohen
Line Producer: Claudio Carrer
Editorial Company: Bug Editorial
Editor: Andre Betz
Music Composer: Stephen Merritt
Song: Wheels on the bus
Studio: Soundtrack Boston
Engineer: Mike Secher
VFX: Brickyard VFX
VFX Designer: Dave Waller,
Peter Bullis,
Gina Downing,
Henrique Ghersi
VFX Producer: Brian Drewes

Credits:

Client: Volvo
Agency: Arnold/Nitro
Chief Creative Officer: Pete Favat
Global Creative Director: Paul Shearer
AD/Creative Director: John Kieselhorst
CW/Creative Director: Chris Carl
Copywriter: Eric Proulx
Agency Producer: Bill Goodell
Production Company: House of Usher Films
Director: Kinka Usher
Cinematographer: Max Malkin
Executive Producer: Nancy Hacohen
Line Producer: Claudio Carrer
Editorial Company: Bug Editorial
Editor: Andre Betz
Music Composer: Stephen Merritt
Song: Wheels on the bus
Studio: Soundtrack Boston
Engineer: Mike Secher
VFX: Brickyard VFX
VFX Designer: Dave Waller,
Peter Bullis,
Gina Downing,
Henrique Ghersi
VFX Producer: Brian Drewes

Credits:

Product: Volvo S80 T6
Agency: Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
Creative Directors: John Kieselhorst, Chris Carl
Copywriter: Chris Carl
Agency Producer: Paul Shannon
Director: Kinka Usher
Production: House Of Usher
Country: United States of America
Editing Company: Bug Editorial
Recording Studio: Soundtrack

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
Worldwide Creative Director: Lee Clow
Creative Director: Patrick O'Neill
Creative Director: Joe Shands
Art Director: Tom Gibson, John Dwight
Copywriter: Steve Zumwinkel
Head of Broadcast Production: Richard O'Neill
Producer: Guia Iacomin
Assistant Producer: David Adam Roth
Production Company: House of Usher
Director: Kinka Usher
Executive Producer: Nancy Hacohen
Director of Photography: John Lindley
Editorial Company: Nomad Editorial
Editor: Tom Muldoon
Visual Effects: Sight Effects
FX Supervisor: Adrian Hurley
Graphics/Title Designer: Brickyard VFX
Music/Sound Design: Rhino Records
Sound Designer: Tom Stamatio
Mix Company: Play

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
Worldwide Creative Director: Lee Clow
Creative Director: Patrick O'Neill
Creative Director: Joe Shands
Art Director: Bill Hornstein
Copywriter: Ron Schlessinger
Head of Broadcast Production: Richard O'Neill
Assistant Producer: David Adam Roth
Production Company: House of Usher
Director: Kinka Usher
Executive Producer: Nancy Hacohen
Line Producer: Nina Shiffman (NY), Jordan Curts (LA)
Director of Photography: Harris Savides (NY), John Lindley (LA)
Editorial Company: Venice Beach Editorial
Executive Producer: Hunter Conner
Editor: Bill Chessman
Assistant Editor/Post Producer: Patty Paz
Music/Sound Design: Elias Arts
Creative Director: David Gold
Executive Producer: Ann Haugen
Arranger: Jimmy Haun
Sound Designer: Dean Hovey
Mix Company: Play
Mixer: John Bolen

Credits:

Director: Kinka Usher

Credits:

Director: Kinka Usher

Credits:

Agency: Dailey & Associates, West Hollywood, CA
Executive Creative Director: Steve Rabosky
Producer: Kevin Roth
Creative Director: Robert Prins
Senior VP, Managing Supervisor: Steve Mitchell
VP, Account Supervisor: Tom Blinn
Director of Broadcast Production: Joe Stanley
Production Company: House of Usher
Director: Kinka Usher
Producer: Nancy Hacohen
Editing: Nomad Editing Company
Editor: Tom Muldoon
Visual FX: Brickyard
Executive Producer: Diana Young

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
Exec. Creative Director: Rob Schwartz
Creative Director: Doug James
Assoc. Creative Director: Chuck Monn
Art Director: Tom Gibson
Copywriter: Steve Zumwinkel
Agency Producer: Mila Davis
Production Company: House of Usher
Director: Kinka Usher
DP: Stefan Czapsky
Executive Producer: Nancy Hacohen
Post-production: Nomad
Editor: Tom Muldoon
Visual Effects: Brickyard VFX
FX Supervisor: Jay Lichtman
Graphics/ Title Designer: Mandy Sorenson
Mix House: Play Studios
Music Company: Elias Arts

Credits:

Agency: Crispin Porter + Bogusky
Chief Creative Officer: Alex Bogusky
Executive Creative Director: Andrew Keller
VP Creative Director: Rob Reilly
Senior Art Director: James Dawson-Hollis/Mark Taylor
Senior Copywriter: Bob Cianfrone
Director Of Integrated Production: Rupert Samuel
Integrated Producer (Broadcast): Amy Bonin
Integrated Music Producer (Broadcast): Bill Meadows
Production Company: House of Usher
Director: Kinka Usher
Executive Producer: Nancy Hacohen
Director of Photography: Kinka Usher
Post-Production: Area 52, Riot NY, Smoke & Mirrors
Editorial Company: The Now Corporation
Editor: Nelson Leonard
Assistant Editor: Tripp McCarty
Music: Beacon Street Studios
Executive Integrated Music Producer/Composer: Andrew Feltenstein
Graphic Design: Brand New School, Santa Monica

Credits:

Agency: TBWA\Chiat\Day
Executive Creative Director: Rob Schwartz
Group Creative Director: Jerry Gentile
Creative Director: Doug James
Assistant Creative Director: Chuck Monn
Art Director: Bill Hornstein
Copywriter: Ron Schlessinger
Producer: Mila Davis
Assistant Producer: Rob Saxon
Production Company: House of Usher
Director: Kinka Usher
Executive Producer: Nancy Hacohen
DP: Paul Cameron
VFX: Method Studios
FX Supervisor: Laurent Ledru
FX Producer: Elizabeth Ryan
Post-production: Venice Beach Editorial
Editor: Dan Bootzin
Post-producer: Aileen Baliat
Graphics/Titles: Brickyard
Music Company/Composer: Hum/Chris Faizi

Credits:

Agency: BBDO Atlanta
Group Creative Dir: Jeff Nixon
Art Director: Marco Howell
Copywriter: Mike Weidner
Producer: Kristen Roland

Production Company:
Director: Kinka Usher - House of Usher
Exec Producer: Nancy Hacohen
Producer: Steve Ross

Film Editors: Peepshow
Editor: Andrea MacArthur
Post Producer: Lisa Greenleaf

Post Production:
Colorist: Stefan Sonnenfeld, Company 3 LA
On-line/VFX: Riot! NY
Dolby Mix: Philip Loeb, Sound Lounge NY
Kit: Avid Media Composer

Credits:

Agency: BBDO Atlanta
Group Creative Dir: Jeff Nixon
Art Director: Marco Howell
Copywriter: Mike Weidner
Producer: Kristen Roland

Production Company:
Director: Kinka Usher - House of Usher
Exec Producer: Nancy Hacohen
Producer: Steve Ross

Film Editors: Peepshow
Editor: Andrea MacArthur
Post Producer: Lisa Greenleaf

Post Production:
Colorist: Stefan Sonnenfeld, Company 3 LA
On-line/VFX: Riot! NY
Dolby Mix: Philip Loeb, Sound Lounge NY

Kit: Avid Media Composer

Credits:

Agency: TBWA/Chiat/Day San Francisco
Executive Creative Director: Chuck McBride
Group Creative Director: John Patroulis
Copywriter: Joe Rose
Art Director: Andy Nordfors, Keith Cartwright
Production Company: House Of Usher - Santa Monica
Director: Kinka Usher
Executive Producer: Nancy Hacohen
Producer(s):Jennifer Golub, Joe Calabrese
Visual Effects/Post Production Company
Radium - San Francisco/Santa Monica
Producer/VFX Supervisor: Ken Wallace
Lead Artist: Federico Saccone
Inferno Artist: Julie Jang
Editorial: Radium - San Francisco/Santa Monica
Editor: Alan Chimenti