This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Tap Water Project
Agency: TBWA\Chiat\Day
Worldwide Creative Director: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Chris Adams, Margaret Keene
Art Director: Denise Zurilgen, Paulo Cruz, Jeremy Canceko
Copywriters: Eric Terchila, Ted Kapusta
Producer: Lisa Effress
Production Comapny: Tequila
Associate Creative Director: Scott McFarlin
Designer: Ken Bones
Music: Joey Ryan, California
Music Company: Mophonics
Executive Music Producer: Michael Frick
Creative Director: Stephan Altman, Marcelo Petrella
Mix Studio: Lime
Design/Animation Company: Belief Design
Executive Producer: Marie Soto, Terry O'Gara
Original Illustration: Geoff McFetridge

Credits:

Agency: TBWA\CHIAT\DAY, San Francisco
Executive Creative Directors: Lee Clow (TBWA), Chuck McBride (TBWA)
Creative Director: Joe Kayser
Art Director: Joe Kayser
Copywriter: Chuck McBride
Account Handling: Doug Sweeny
Planning: Josh Mandel
Agency Executive Producer: Jennifer Golub
Business Manager: Julie Blanc

Director: Spike Jonze
Production Company: MJZ-Los Angeles
Executive Producer: Vincent Landay
DP: Ellen Kuras

Editor: Haines Hall
Post-Production Company: Spot Welders, Los Angeles
Visual Effects Company: Sea Level, Los Angeles

Music: Composed by Squeak E. Clean and featuring Karen O of the Yeah Yeah Yeahs