Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.

Product: Ponds
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung

A solar-powered billboard created by Juniper Park for Frito-Lay’s SunChips multigrain snacks. Its part of an integrated campaign designed to communicate the brands commitment to support green energy. Recently the brand acquired renewable energy certificates (RECs) to match 100% of the electricity needed to produce SunChips snacks in the U.S. One way they are doing this is by using solar energy to help make the multigrain chips at its Modesto, California plant.

Client: VW

Advertising Agency: DDB Düsseldorf, Germany