This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Client: Specsavers
Agency: Specsavers Creative
Creative Director: Graham Daldry
CW/Art Director: Michael Hutchinson, Naomi Bishop
Producer: Lindsay de Sausmarez, Louise Fletcher
Director/Editor: Chris Denton
Music: Angel's Egg
Composer: Simon Bass

Credits:

Agency: BBDO Moscow
Управляющий директор – Ольга Яковлева
Креативный директор – Людмила Баушева
Директор по стратегическому планированию - Елена Голубева
Арт директор: Андрей Мусин
Аккаунт-директор: Павел Емельяненко
Аккаунт-менеджер: Лариса Рачковская

Продакшн: Park Production
Режиссер: Xavier de la Cueva
Продюсер: Ира Норузи

Credits:

This ad is of course a spoof of the famous Guinness Tipping Point commercial

Agency: AKQA

Credits:

Client: Pony
Agency: Fish Tank Media, San Diego
Partner / Chief Creative Executive: Ryan Berman
Creative Director: Mike Fennessy
Producer: Rachel Kaminek
Production Company: Superfad, Los Angeles
Executive Producer: Kevin Batten
Head Of Production: Angela de Oliveira
Line Producer: Scott Ludden
Director: Will Hyde
Director/Animator: Will Campbell
Editor: Trevin Matcek

Credits:

Client: Pony
Agency: Fish Tank Media, San Diego
Partner / Chief Creative Executive: Ryan Berman
Creative Director: Mike Fennessy
Producer: Rachel Kaminek
Production Company: Superfad, Los Angeles
Executive Producer: Kevin Batten
Head Of Production: Angela de Oliveira
Line Producer: Scott Ludden
Director: Will Hyde
Director/Animator: Will Campbell
Editor: Trevin Matcek

Credits:

Client: Pony
Agency: Fish Tank Media, San Diego
Partner / Chief Creative Executive: Ryan Berman
Creative Director: Mike Fennessy
Producer: Rachel Kaminek
Production Company: Superfad, Los Angeles
Executive Producer: Kevin Batten
Head Of Production: Angela de Oliveira
Line Producer: Scott Ludden
Director: Will Hyde
Director/Animator: Will Campbell
Editor: Trevin Matcek

Credits:

Advertising Agency: LOWE ADVENTA , Moscow, RUSSIA
Executive Creative Director: Roman Karev
Creative Director: Andreas Mielenhausen
Copywriter: Andreas Mielenhausen
Agency Producer: Yuri Medvedev
Account Supervisor: Katya Guvakova
Production Company: DELO SL , Moscow, RUSSIA
Director: Andreas Mielenhausen
Producer: Leonid Rakhmanin
Lighting Cameraman: Alexey Andreanov
Editor: Dmitriy Barvet
Post Production: Leonid Rakhmanin
Music: Artist/Title: Roman Karev
Date Of 1st Transmission: 28/03/2008
Advertising Agency: LOWE ADVENTA , Moscow, RUSSIA

Synopsis
Russian women are famous for their beauty. In other words, they need no retouching to be perfect. Based on this belief, we created the story of a girl that will use A Foreign Affair's services. To look attractive to men in other countries, all she needs to do is look like she does well in life; in other words, show that she's not in it for the money.
Since this was supposed to be an internet film, we decided that the best idea would be to use Dove Evolution as a base, but to reverse the logic in favor of real beauty. So, we make changes and improvements only in the background, never on the (naturally perfect) girl.

Credits:

This ad of course references the famous Dove Evolution commercial

Advertising Agency: Grupo Gallegos, USA

Real fresh chickens

Credits:

Client: Sumo Salad
Agency: BWM, Sydney
Writer: Sean Lavery
Art Director: Kevin MacNamara
Director: Chris Riggert
Producer: Kim Kirby
Production Company: @radical.media
DoP: Damien Wyvill
Editor: Danny Tait @ The Tait Gallery
Post Production: The LaB

Credits:

Agency: Meme
Creative director: Anson Harris
Agency Producer: Sue Richardson
Production Company: Rogue
Producer: Sophie Weldon
Director: Nick Jones
DOP: Clive Tickner
Editor: Tim Hardy @ Cut & Run

Credits:

Production Company: 1Love Media
Director: Vince John & Beth Cooke
Director of Photography: Tony Miller – http://tonymillerdp.com
Web Agency: Pod1
Animation & Titles: BDH – CGI
Telecine & Grade: The Farm
Soundtrack: Bev Lee Harling

Credits:

Agency: Leo Burnett, Sydney
Agency Producer: Brenden Johnson
Creative Director: Mark Collis
Copywriter: Stephen Coll
Art Director: Matt Ryan
Director: Joel Pront
Production Company: Collider
Post Production: Guillotine, Sydney & Fin Design

Credits:

Agency: BBH
Executive Creative Director: Kevin Roddy
Art Director: Amee Shah
Copywriter: Matt Ian and Clay Wiener
Head of Broadcast: Bruce Wellington
Senior Producer: Lisa Setten
Producer: Melissa Bemis
Production Company: HSI Productions, New York
Director: Julien Christian Lutz (X)
Director of Photography: Max Goldman
Executive producer: Ellen Jacobson
Producer: John Winter
President: Stavros Merjos
VP/commercial division: Kerstin Emhoff
Head of Production: Michael McQuhae
Music: Maxamus Entertainment
Producer: JDiggz, Sterling Sound
Editing House: The Whitehouse
Editor: Crandall Miller
Assistant Editor: Kim O’Donnell
Editorial Producer: Lauren Hertzberg
Post Production: The Mill NY
VFX Producer: Carrie Van Den Bussche
Lead Smoke Artist: Jeff Robins
Smoke Artist: Aidan Thomas
Telecine Artist (DCP): Tom Poole
Asst Telecine Artist: Sal Malfitano
Telecine Producer: Angela Botta
Engineer: Chris Athens, EMW Studios
Engineer: James Czeiner
Audio Mix: Nutmeg Recording Studios

Credits:

Agency: CHI & Partners
Production Company: Thomas Thomas Films
Awards:
Cannes Lions - International Advertising Festival, 2006 (Silver Lion) for Non-Alcoholic Drinks
Kinsale Sharks Awards Advertising Festival, 2006 (Silver) for International TV: Non-Alcoholic Drinks
The APA Show / APA 50, 2006
Eurobest, 2006 (Shortlist) for Non-Alcoholic Drinks

Credits:

Agency: Wieden & Kennedy, London
Creative Team: Kim Papworth, Michael Russoff, Ben Walker, Matt Gooden
Producer: Helen Whitely
Production Company: Partizan
Director: Antoine Bardou-Jacquet
Producer: David Stewart
Editing Company: The Quarry
Editor: Bill Smedley
Post Production: The Mill
Producers: Fi Kilroe, Darren O'Kelly
Scheduler: Cath Short
Lead Flame: Giles Cheetham
Additional Flame: Pheng Sisopha, Leon Woods

Credits:

Description / Synopsis:
This is a spoof of the famous Levis-Running through walls film, featuring Blanch & Hazel Aka the Lilt ladies.
Agency: Mother
Production Company: Spectre
Creative Director: Robert Saville, Mark Waites
Copywriter: Darren Bailes, Robert Saville
Director: Daniel Kleinman
Agency Producer: Janine Levy
Music Composer: Georg Friedrich Händel

Credits:

Advertising Agency: BARTLE BOGLE HEGARTY, UNITED KINGDOM
Creative Director: Stephen Butler
Art Director: GAVIN LESTER
Agency Producer: ANDY GULLIMAN
Account Supervisor: Derek Robson
Advertiser's Supervisor: Kenny Wilson
Production Company: ACADEMY, UNITED KINGDOM
Director: JONATHAN GLAZER
Producer: Nick Morris/Simon Cooper
Lighting Cameraman: DAN LANDIN
Music: Artist/Title: Handel

Synopsis
A man and a woman hurtle through a string of solid walls. They crash out of the building, land on a tree, and run up it into the night sky.