This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Advertiser: Barcardi

Brand: William Lawson's scotch

Agency: Famous, Brussels

Director: Lieven van Baelen
Production Company: Czar
DoP: Creatives: Glynn Speeckaert
Creative Director: Christophe Ghewy, Paul Wauters
Art Director: Denis Dubrulle
Copywriter: Thomas Danthine
Agency Producer: Myriam Maes, Lander Engles
Producer: Sophie Casse
Country: Belgium
Post Producer: Birgit D'hondt

Credits:

Description / Synopsis
Sea brings to life the extraordinary purification process that the makers of Smirnoff go through to create the ultimate pure vodka. The film see the sea dramatically ridding itself of an incredible range of debris that has been deposited in it over the years.

Agency: JWT London
Production Company: Rattling Stick
Advertiser: Diageo
Brand Name: Smirnoff Red
Date of First Publication 8/17/2007
Executive Creative Director Nick Bell
Creative Director Jonathan Budds, Anita Davis
Art Director Rob Spicer
Copywriter Adam Griffin
Director Daniel Kleinman
Production Company Producer Johnnie Frankel
Agency Producer Sarah Patterson
Editor Steve Gandolphi
Editing Company Cut + Run
Post Production Framestore
Music Peter Raeburn
Sound Design Company Soundtree

Credits:

Cape Town's Wicked Pixels create characters out of Stickies for South African telecom company MTN.

Client : MTN

Title : Stickies

Agency: TJDR/MetropolitanRepublic, Johannesburg

Credits:

Credits:

Agency: BBH/London
Copywriter: Matt Waller
Art Director: Dave Monk
Production Company: Partizan
Director: Traktor

Credits:

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM
Executive Creative Director: Johnnie Burn (wave)/Peter Raeburn (soundtree)
Creative Director: Paul Brazier
Copywriter: Ian Heartfield
Art Director: Matt Doman
Agency Producer: Yvonne Chalkley
Production Company: KLEINMAN PRODUCTIONS, London, UNITED KINGDOM
Director: Danny Kleinman
Producer: Jonnie Frankel
Music: Artist/Title: Peter Raeburn/Adam Bushell/Tom Kenyatta/Nick Foster
Other Credits: Music Company: Soundtree Music/Post Production: Framestore CFC
Date Of 1st Transmission: 03/10/2005
Advertising Agency: ABBOTT MEAD VICKERS.BBDO, London, UNITED KINGDOM

Synopsis
Three young men at a bar drink Guinness. Suddenly the action pauses and the film starts to play in reverse. The men walk backwards out of the bar. As they walk they seamlessly go back down the evolutionary chain through hundreds, thousands, millions of years.
Super: GUINNESS. Good things come to those who wait.

Credits:

Agency: TBWA-LONDON
Production Company: Gorgeous Enterprises, Zohar Cinema E Communicacao
Soundtrack/Song: "Get on Board Little Children"
Awards:
CLIO Awards, 2004 (Gold) for Technique: Visual Effects
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Consumer Product & Service: Toys & Games
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best Direction
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Gold World Medal) for Craft & Technique: Best New Arrangement Of Popular Theme
The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Grand Award) for Best Creative/Production Achievement
London International Advertising Awards - LIAA, 2004 (Grand Prize) for Television/Cinema
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Animation - Computer
London International Advertising Awards - LIAA, 2004 (Winner) for Television/Cinema: Home Entertainment Equipment
Epica, 2004 for Audiovisual Equipment & Accessories
Cannes Lions - International Advertising Festival, 2004 (Grand Prix) for Entertainment & Leisure
The One Show, 2004 (Silver) for Consumer TV Over :30 Single
International ANDY Awards, 2004 (Silver) for Best Use of Existing Music
International ANDY Awards, 2004 (Silver) for Toys, Games & Sports
Kinsale Sharks Awards Advertising Festival, 2004 (Gold) for Leisure
Kinsale Sharks Awards Advertising Festival, 2004 (Grand Prix Cinema)
Kinsale Sharks Awards Advertising Festival, 2004 (Gold) for Cinema
Kinsale Sharks Awards Advertising Festival, 2004 (Best Direction) for Craft Awards
Kinsale Sharks Awards Advertising Festival, 2004 (Best Use of Music) for Craft Awards
Kinsale Sharks Awards Advertising Festival, 2004 (Best Post Production) for Craft Awards
British Television Advertising Awards (BTAA), 2004 (Gold) for Toys & Games
British Television Advertising Awards (BTAA), 2004 (Gold) for Computer Hardware
British Television Advertising Awards (BTAA), 2004 (Gold) for European
British Television Advertising Awards (BTAA), 2004 (Silver) for Commercials (also ran on TV)
Advertising Creative Circle Awards, 2004 (Gold) for Best Direction
Advertising Creative Circle Awards, 2004 (Gold) for Best Special Effects or Computer Graphics
Advertising Creative Circle Awards, 2004 (Gold) for Best Cinematography
Advertising Creative Circle Awards, 2004 (Gold) for Best Use of Music
Advertising Creative Circle Awards, 2004 (Silver) for Best International Commercial
Advertising Creative Circle Awards, 2004 (Silver) for Best Editing
Advertising Creative Circle Awards, 2004 (Bronze) for Best Idea in 60 Seconds or Over
Advertising Creative Circle Awards, 2004 (Bronze) for Best Film Art Direction
British Television Craft Awards, 2004 (AFM Lighting Award) for Best Crafted Commercial of the Year
British Television Craft Awards, 2004 (Winner) for Camera Operator
British Television Craft Awards, 2004 (Shortlist) for Cinematography
British Television Craft Awards, 2004 (Shortlist) for Computer Animation
British Television Craft Awards, 2004 (Winner) for Direction
British Television Craft Awards, 2004 (Shortlist) for Editing
British Television Craft Awards, 2004 (Shortlist) for Production Design
British Television Craft Awards, 2004 (Winner) for Use of Recorded Music
British Television Craft Awards, 2004 (Winner) for Stunts
British Television Craft Awards, 2004 (Winner) for Video Post Production
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Cinematography
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Use of Music
D&AD Awards, 2004 (Silver Award) for TV & Cinema Advertising Crafts: Special Effects
Art Directors Club of Europe Awards, 2004 (Gold) for TV Commercial

Creative Director: Trevor Beatie
Art Director: Paula Marcantonio, Tony McTear
Copywriter: Paula Marcantonio, Tony McTear
Director: Frank Budgen
Cinematography: Marcello Durst, Wave
Set Designer: Tule Peak
Producer: Paul Rothwell
Lighting Director / Lighting: Marcello Durst, Frank Budgen
Agency Producer: Kate Hitchings
Account Manager: Peter Bracegirdle
Editor: Rick Russell
Editing Company: Final Cut
Special Effects / VFX: The Mill, Liz Browne, Jeff Robins, Rich Betts, Jordi Bares, Ben Smith, Adam Scott, Barnsley
Animation: Jordi Bares
Music: Peter Raeburn
Sound Designer Peter Raeburn, Warren Hamilton
Sound Design Company Wave
Sound Shirley Temple
Recording Studio Soundtree
Music Company / Composer Soundtree
Flash Design The Mill
Telecine Adam Scott