In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the

board, has smashed through, and stuck in the man’s forehead.

Brand: Tylenol
Agency: JWT Toronto
Creative Director: Martin Shewchuck
Creative Group Head/ Copywriter: Colin Winn

Art Director: Craig Markou

Photographer: Patrick Nichols

Country: Canada

TASK: The Haribon Foundation for the Conservation of Natural Resources wanter to come up with a campaign that would bring awareness to the plight of endangered animals.

IDEA: If their natural environments were being threatened, these animals might end up in varioes cities. A series of banners were created that made it seem like a several nation species were perched around various lampposts arount Metro Manila.

RESULTS: The campaign effectively stirred the curiosity of the public.

Advertiser: The Haribon Foundation for the Conservation of Natural Resources

Agency: Dentsu Philippines

Challenge

Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road.

The idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.

Advertiser: Johnson & Johnson

Brand: Visine

Client: NTV Spor Turkey's sports channell

Agency: TBWA, Istanbul, Turquia

Creative Director: İlkay Gürpınar

Group Head: Volkan Karakasoğlu

Art Director: Esra Ayas

Copywriter: Ali Şener

Executive Creative Director: Toby Talbot

Art Director: Karen Maurice-O'Leary

Photographer: Rory Carter

Product: Glide Dental Floss

Advertiser: Gillette

Advertising Agency: BBDO Guerrero Ortega, Philippines

Pantene gives a 'Really Strong Hair'.

This poster shows exactly what the Smart is good at - finding a spot where no other car could possible park.

Agency: Jung von Matt / Zürich
Art Director: Hisham Kharma
Copywriter: Sergio Penzo

Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit.

Product : SONY Corporate Image

"Just call us" sticker on the back of a bus

Centraal Beheer Achmea is Dutch insurance company.

This bus is a driving near Amsterdam for a 2,5 month

Advertising Agency: DDB, Netherlands

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai

Ripped sidewalk standee

HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper.

Client: Hewlett-Packard
Agency: Publicis, Malaysia
Executive Creative Director: Andy Soong,
Lisa Ng
Art Director: Chong Khong Lum,
Hong Xiao Yeen,
Ooi Toe Lee
Copywriter: Teh Le Vin,
Lisa Ng,
Andy Soong
Photographer: Chee Wai

Life comes at you fast.
Nationwide Auto Insurance.

Advertising Agency: TM Advertising, Irving, USA

Giant sculpture with a tattoo.

Advertising Agency: Mother, UK
Tattooists: Louis Malloy, Dan Gold, Phil Kyle, Nikole Lowe