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Home / Focus / Mastering of the ambient space in outdoor advertising

This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Mastering of the ambient space in outdoor advertising

Duracell Torches: Ambient lights

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Released:	July 2009
Avertiser:	DURACELL
Brand name:	TORCHES
Agency:	IMPACT BBDO
Country:	UAE
Category:	Flashlight Home electronics & audio-visual
Tags:	Bright collection of flashlight ads , Mastering of the ambient space in outdoor advertising
Advertising Agency: Impact BBDO, Dubai, UAE Executive Creative Director: Oliver Maisey Creative Director: Jennie Morris Art Director: Mark Held Copywriter: Grant McGrath Illustrator: Mohsen Mahbob Additional credits: Media Hub

Super-Max blades: Cut Through Billboard

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Released:	June 2009
Avertiser:	Supermax Blades
Brand name:	BLADES
Agency:	Publicis Ambience Mumbai
Country:	INDIA
Category:	Household maintenance & pet products
Tags:	outdoor , Creative outdoor , Mastering of the ambient space in outdoor advertising , Best of the month
Client: Supermax Blades Agency: Publicis Ambience Mumbai Creative Directors: Ashish Khazanchi, Prasama Sankhe Writer: Nikhil Panjwani Art Director: Shantanu Suman

Law & Order TV Show: Interrogation

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Released:	April 2009
Avertiser:	TV3
Brand name:	TV SHOW
Agency:	COLENSO BBDO
Country:	New Zealand
Category:	Publications & media
Tags:	Creative outdoor , Mastering of the ambient space in outdoor advertising , Creative review , Ads on buildings , outdoor , Lights and shadows in advertising
Client: TV3 Agency: Colenso BBDO, Auckland Art Director / Copywriter: Lisa Fedyszyn Executive Creative Director: Nick Worthington Creative Director: Steve Cochran Deputy Creative Director: Karl W Fleet Copywriter / Art Director: Jonathan McMahon Producer: Paul Courtney Country: New Zealand Photographer: Troy Goodall Retoucher: Kevin Hyde

York Air Conditions: Outdoor

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Released:	February 2009
Avertiser:	York
Brand name:	AIR-CONDITIONER
Agency:	SAATCHI & SAATCHI COLOMBO
Country:	Sri Lanka
Category:	Home electronics & audio-visual
Tags:	Creative outdoor , Кондиционеры , Mastering of the ambient space in outdoor advertising , Best of the month
Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka Creative Director: Asanka Iiamperuma Associate Creative Director: Jagath Rathna Kumara Art Director: Jagath Rathna Kumara Other additional credits: Anushka, Ruwan, Anthony

Floralp butter: 3D Billboard

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Released:	December 2008
Brand name:	Floralp butter
Agency:	SPILLMANN/FELSER/LEO BURNETT
Country:	Switzerland
Category:	Savoury foods
Awards:	Epica Awards 2008 Press & Poster Bronze
Tags:	Butter , Creative outdoor , Mastering of the ambient space in outdoor advertising , Award show winner
Agency: SPILLMANN/FELSER/LEO BURNETT Creative Director: Martin Spillmann Copywriter: Maren Beck Art Director: Karin Estermann Photographer: David Willen Agency Producer: Sebahat Derdiyok

Corona beer: Hammock

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Released:	November 2008
Avertiser:	CORONA
Brand name:	CORONA BEER
Agency:	DDB NEW ZEALAND
Country:	New Zealand
Category:	Alcoholic drinks
Tags:	Mastering of the ambient space in outdoor advertising , Beer
Advertiser: Lion Nathan Brand: Corona Agency: DDB New Zealand Executive Creative Director: Toby Talbot Head of Art: Mike Davison Copywriter: Mike Felix Art Director: Gavin Siakimotu Photographer: Ross Brown Retoucher: Andy Salisbury Country: New Zealand

Tylenol: Wrecking Ball

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Released:	November 2008
Brand name:	TYLENOL PAINKILLER
Agency:	JWT Toronto
Country:	Canada
Category:	Toiletries & pharmaceuticals
Tags:	Creative outdoor , Mastering of the ambient space in outdoor advertising
In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead. Advertiser: Johnson & Johnson Inc Brand: Tylenol Agency: JWT Toronto Creative Director: Martin Shewchuck Creative Group Head/ Copywriter: Colin Winn Art Director: Craig Markou Photographer: Patrick Nichols Country: Canada

Conservation of Natural Resources: Displaced animals

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Released:	November 2008
Avertiser:	HARIBON
Agency:	Dentsu Philippines
Country:	Philippines
Category:	Public awareness messages
Tags:	Mastering of the ambient space in outdoor advertising
TASK: The Haribon Foundation for the Conservation of Natural Resources wanter to come up with a campaign that would bring awareness to the plight of endangered animals. IDEA: If their natural environments were being threatened, these animals might end up in varioes cities. A series of banners were created that made it seem like a several nation species were perched around various lampposts arount Metro Manila. RESULTS: The campaign effectively stirred the curiosity of the public. Advertiser: The Haribon Foundation for the Conservation of Natural Resources Agency: Dentsu Philippines Creative Director: Mike Calaquian Assoc Creative Director: Lyli Eulterio, Chan Delacalzada Art Director: Lyli Eulterio, Mike Calaquian Copywriter: Chan Delacalzada Agency Producer: Rene Infante Country: Philippines Accounts: Titus Arce, Jackie Rubio Photographer: DMV Final Artist: Amor Rosales

Visine: Gone in 60 seconds

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Released:	October 2008
Avertiser:	JOHNSON & JOHNSON
Brand name:	VISINE
Agency:	Lowe Indonesia
Country:	Indonesia
Category:	Toiletries & pharmaceuticals
Tags:	Mastering of the ambient space in outdoor advertising
Challenge Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. Implementation The idead demostrates how fas Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer. Advertiser: Johnson & Johnson Brand: Visine Agency: LOWE, Jakarta Executive Creative Director: Din Sumedi Creative Director: Firman Halim Art Director: Aji Bekti Copywriter: Andrea Billy Country: Indonesia

NTV SPOR: Swimmer

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Released:	September 2008
Brand name:	NTV Spor
Agency:	TBWA, Istanbul
Country:	TURKEY
Category:	Publications & media
Tags:	indoor , Beijing Olympics 2008 , Mastering of the ambient space in outdoor advertising , Sport
Client: NTV Spor Turkey's sports channell Agency: TBWA, Istanbul, Turquia Creative Director: İlkay Gürpınar Group Head: Volkan Karakasoğlu Art Director: Esra Ayas Copywriter: Ali Şener

Stihl chainsaws: Bridge cut

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Released:	September 2008
Avertiser:	STIHL
Brand name:	stihl chainsaws
Agency:	DDB NEW ZEALAND
Country:	New Zealand
Category:	Household maintenance & pet products
Tags:	Creative outdoor , Creative review , Mastering of the ambient space in outdoor advertising , Advertising on overpasses (flyovers) , Best ads for Stihl
Product: Stihl Chainsaws Agency: DDB New Zealand Executive Creative Director: Toby Talbot Copywriter: Verity Butt Art Director: Karen Maurice-O'Leary Photographer: Rory Carter Retoucher: Gordon Moir

NTV SPOR: The rings

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Released:	August 2008
Brand name:	NTV Spor
Agency:	TBWA, Istanbul
Country:	TURKEY
Category:	Publications & media
Tags:	indoor , Beijing Olympics 2008 , Mastering of the ambient space in outdoor advertising , Sport
Client: NTV Spor Turkey's sports channell Agency: TBWA, Istanbul, Turquia Creative Director: İlkay Gürpınar Group Head: Volkan Karakasoğlu Art Director: Esra Ayas Copywriter: Ali Şener

NTV SPOR: Horizontal bar

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Released:	August 2008
Brand name:	NTV Spor
Agency:	TBWA, Istanbul
Country:	TURKEY
Category:	Publications & media
Tags:	indoor , Beijing Olympics 2008 , Mastering of the ambient space in outdoor advertising , Sport
Client: NTV Spor Turkey's sports channell Agency: TBWA, Istanbul, Turquia Creative Director: İlkay Gürpınar Group Head: Volkan Karakasoğlu Art Director: Esra Ayas Copywriter: Ali Şener

Sony Playstation: Little Big Planet - Tiny Billboards

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Released:	August 2008
Brand name:	SONY PLAYSTATION GAME
Agency:	DEUTSCH
Country:	USA
Category:	Entertainment & leisure
Tags:	Creative outdoor , Video Games , Creative review , Mastering of the ambient space in outdoor advertising , Small Billboards
For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch has planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York. Client: Sony Agency: Deutsch, New York Group Creative Director: Jason Elm, Mike Bryce Art Director: Bernie Odowd Designer: Jessica Talmadge

Mirax Group: Look into the future

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Released:	August 2008
Avertiser:	Mirax Group
Country:	Russia
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads on buildings

Absolut High

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Released:	August 2008
Avertiser:	ABSOLUT
Country:	Germany
Category:	Alcoholic drinks
Tags:	Vodka , Creative outdoor , Creative review , Mastering of the ambient space in outdoor advertising , Ads on buildings

Glide Dental Floss: Pig

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Released:	June 2008
Avertiser:	PROCTER &GAMBLE
Brand name:	GLIDE DENTAL FLOSS
Agency:	SAATCHI & SAATCHI, New York
Country:	USA
Category:	Toiletries & pharmaceuticals
Awards:	ADC Awards 2009 Print Merit
Tags:	Creative outdoor , Creative review , Selected Oral Hygiene ads , Mastering of the ambient space in outdoor advertising , Creativity , Award show winner , Статьи , News , Ads on buildings
Advertiser: Proctor & Gamble Product: Glide Dental Floss Agency: Saatchi and Saatchi NY Executive Creative Director: Tony Granger Creative Director: Kerry Keenan, Alison Gragnano Art Director: Michael Schachtner,Menno Kluin Copywriter: Julia Neumann Country: United States of America

Channel 4: The Big 4

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Released:

June 2008

Avertiser:

CHANNEL 4

Agency:

4CREATIVE

Country:

United Kingdom

Category:

Publications & media

Awards:

Cannes Lions 2008 Design Bronze

Tags:

Cannes 2008

, Case study

, Creative review

, Creative outdoor

, Outdoor ads as monuments, sculptures, stunts, installations, statues

, Mastering of the ambient space in outdoor advertising

Type Of Entry: Corporate or Brand Identity
Category: Logos & Trademarks - New Or Redesigned
Title: THE BIG 4
Advertiser/Client: CHANNEL 4
Product/Service: TV CHANNEL
Advertising Agency, City: CHANNEL 4 TELEVISION, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: 4 CREATIVE, London
Country: UNITED KINGDOM

Credit Details:

Name	Position	Company
Brett Foraker	Network Creative Director	Channel 4
Rufus Radcliffe	Head of Marketing	Channel 4
Ben Johnson	Designer	FreeState
Adam Scott	Designer	FreeState
Nick Knight	Photographer	None
Aran Chadwick	Designer	Atelier One
Luis Fernandez	Designer	Atelier One
Adelyne Albrecht	Designer	Atelier One
Mark Titchner	Artist	None
El-Anatsui	Artist	None

Brief/Objectives/Goals:

To mark Channel 4's 25th anniversary. The brief was to create a 50ft version of the 4 logo in front of the channel's London HQ. The structure needed to be 3-dimensional and mirror the channel's award-winning idents, where one single viewpoint reveals the '4' mark. The structure was then transformed into a year long celebration of public art. A range of artists were invited to use the '4' as a blank canvas and bring it to life in different ways. The frist artist to interpret the '4' was photographer Nick Knight. Cladding the '4' in lenticular photographs of chests of people of different racial origins, Knight's '4', known as 'Heart', appeared to be gently breathing in and out. This was followed in January 2008 by Turner Prize nominee Mark Titchner's idea which allowed members of the public to walk into the structure and record their views. The next installation will be by African artist El-Anatsui followed by the winner of a competition run in conjunction with the Saatchi Gallery. The channel's logo has evolved into four pieces of talked about public art - an innovative way of using the iconic '4' to mark the Channel's anniversary.

DHL EXPRESS: GRIDLOCK

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Released:

June 2008

Avertiser:

DHL

Agency:

OGILVY & MATHER (HONG KONG)

Country:

HONG KONG

Category:

Transport, travel & tourism

Awards:

Cannes Lions 2008 Media Bronze

Tags:

Case study

, Cannes 2008

, Creative outdoor

, Creative review

, Best ads for DHL

, Mastering of the ambient space in outdoor advertising

Type Of Entry: Use of Media
Category: Best Use of Ambient Media: Large Scale
Title: GRIDLOCK
Advertiser/Client: DHL EXPRESS (HK)
Product/Service: COURIER SERVICES
Advertising Agency: OGILVY & MATHER HONG KONG
Country: HONG KONG
Media/Advertising Agency: OGILVY & MATHER HONG KONG
Country: HONG KONG

Credit Details:

Name	Position	Company
Gavin Simpson	Executive Creative Director	Ogilvy & Mather
Eugene Tsoh	Creative Director	Ogilvy & Mather
Thomas Tsang	Copywriter	Ogilvy & Mather
Eugene Tsoh	Art Director	Ogilvy & Mather
Roy Yung	Art Director	Ogilvy & Mather
Jacky Ip	Photographer
Kim Ho	Illustrator
Roger Chan	Print Production

Innovative Media Strategy:

To achieve Top of Mind awareness, project a differentiable image and standout from omnipresent competitive Olympic associated advertising. MTR (Railway System in Hong Kong) is used as the key supporting medium to catch targeted corporate customers on the move in an appropriate time sensitive environment to communicate a time sensitive message.

Creative Execution:

See and touch the forces that drive DHL staying ahead ALL THE WAY all the time. Up close and personal to audiences, movement and 3D exposure make DHL experience come alive. Allow high level of creative flexibility that encourages impactful ideas.

Target Audience:

Best marriage of DHL's 'Moving Things' ALL THE WAY with MTR's 'Moving People'. Strategic high traffic spots (2m commuters daily) hits targeted corporate influencers and decision-makers. Matching time sensitive environment to time sensitive message with audience in attuned frame of mind.

Effectiveness:

Record high brand awareness, encouraging raise in ad awareness and outdoor ad awareness, increase in overall image attributes and generate positive word-of-mouth and invaluable free publicity.

CALCUTTA SCHOOL OF MUSIC: BACH GAVOTTE

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Released:

June 2008

Avertiser:

CALCUTTA SCHOOL OF MUSIC

Agency:

Ogilvy & Mather Kolkata

Country:

INDIA

Category:

Entertainment & leisure

Awards:

Cannes Lions 2008 Media Bronze

Tags:

Case study

, Cannes 2008

, Creative review

, Creative outdoor

, Mastering of the ambient space in outdoor advertising

, Creative outdoor banners

Type Of Entry: Use of Media
Category: Best Use of Ambient Media: Large Scale
Title: BACH GAVOTTE
Advertiser/Client: CALCUTTA SCHOOL OF MUSIC
Product/Service: CLASSICAL MUSIC CLASSES
Advertising Agency, City: OGILVY & MATHER, Kolkata
Country: INDIA
Media/Advertising Agency, City: OGILVY & MATHER, Kolkata
Country: INDIA

Credit Details:

Name	Position	Company
Piyush Pandey	Executive Creative Director	Ogilvy & Mather
Sumanto Chattopadhyay	Executive Creative Director	Ogilvy & Mather
Sukhendu Mukherjee	Associate Creative Director	Ogilvy & Mather
Parthaa Ghosh	Activation Head, East	Ogilvy & Mather
Sharmista Dev	General Manager	Ogilvy & Mather
Sujoy Roy	Copywriter	Ogilvy & Mather
Soubhik Payra	Art Director	Ogilvy & Mather
Jayatsen Bhattacharya	Copywriter	Ogilvy & Mather

Innovative Media Strategy:

The client was unable to take conventional media vehicles to support the communication because of financial constraints. Apart from that, it was also important that the message didn't lose its essence in the clutter of conventional media. Keeping these challenges in mind, we had to find a way to communicate both effectively and economically. We were talking to music enthusiasts all across the city. Parents, teachers and students alike. The objective was to make them realize that training themselves in Western classical music will not result in dreary and boring sessions.

Creative Execution:

The communication had to blend-in with their image of being trend-setters. Notations, the basic grammar of music were an instinctive choice. We wanted to make formal music more appealing to our target audience and break the myth of gravity and reverence attached to it. Overhead wires against the sky immediately gave us the cue of the stave notation lines. The unique idea of using these wires as staves shaped up the communication and gave it an edge over the stereotypical media vehicles.

Target Audience:

The ads were displayed at nine strategic locations in the city. These were places near schools and colleges and those which faced heavy traffic congestions. Apart from using overhead wires, speakers were installed inside the kiosks that read the message. The static nature of the creative execution got the eyeballs and the response that it deserved.

Effectiveness:

The message was immediately communicated to the music enthusiasts and prospective students across Kolkata. It translated into more than 700 phone calls and 260 enrollment forms getting distributed by Calcutta School of Music.

Venus: Escalator

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Released:	May 2008
Avertiser:	VENUS
Agency:	BBDO GUERRERO ORTEGA
Country:	Philippines
Category:	Toiletries & pharmaceuticals
Tags:	Escalator , ambient , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising
Advertiser: Gillette Advertising Agency: BBDO Guerrero Ortega, Philippines Executive Creative Directors: David Guerrero, David Lubars Creative Directors: Joni Caparas, Joel Limchoc, Simon Welsh Copywriters: Gunter Liermann, Maui Reyes Art Directors: Joni Caparas, Ming-mei Hung Photographer: Jonathan Tay Advertiser's Supervisors: Jennifer Dauer, Brenda Bynarowicz, Kimberly Doebereiner

Pantene Anti-Breakage Shampoo: Rapunzel

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Released:	May 2008
Avertiser:	PANTENE
Brand name:	PANTENE SHAMPOO
Agency:	GREY WORLDWIDE CANADA
Country:	Canada
Category:	Cosmetics & beauty products
Tags:	ambient , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Best ideas for shampoo advertising
Pantene gives a 'Really Strong Hair'. Product : Pantene Anti-Breakage Shampoo Agency : Grey Canada, Toronto Creative Director: Rick Kemp Copywriter: Nicole Ellerton Art Director: Nicole Ellerton Producer: Full Serve Productions Country: Canada Prop Builder : Swayze Props and Sets.

Smart: Slim Poster

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Released:	May 2008
Avertiser:	Smart
Agency:	JUNG VON MATT
Country:	Switzerland
Category:	Cars
Awards:	Eurobest 2008 Outdoor Bronze
Tags:	ambient , Creative outdoor , Creative review , Mastering of the ambient space in outdoor advertising , Award show winner
This poster shows exactly what the Smart is good at - finding a spot where no other car could possible park. Agency: Jung von Matt / Zürich Art Director: Hisham Kharma Copywriter: Sergio Penzo

SONY Corporate Image: Carbon Smart Travel

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Released:	May 2008
Avertiser:	SONY
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Home electronics & audio-visual
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising
Sony Australia has committed to offsetting all carbon emissions caused by their corporate travel. To celebrate this and their ongoing partnership with Landcare Australia, Saatchi & Saatchi Sydney created a living breathing grass car that was built from the ground up. The car was parked around various public locations in Sydney to highlight the importance of being a responsible corporate citizen and to encourage other organisations to follow suit. Product : SONY Corporate Image Agency : Saatchi & Saatchi, Sydney Executive Creative Director: Steve Back Art Director: Shannon Sutherland Copywriter: Simon Armour Agency Producer: joe churchward Country : Australia

Centraal Beheer Achmea: Just call us

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Released:	April 2008
Avertiser:	CENTRAAL BEHEER ACHMEA
Agency:	DDB AMSTERDAM
Country:	Netherlands
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2008 Outdoor Gold , Eurobest 2008 Outdoor Grand Prix
Tags:	ambient , Creative outdoor , Cannes 2008 , Sticker on the vehicle's back side , Creative review , Ad placements on transport , Selection of creative ads on vehicles , Mastering of the ambient space in outdoor advertising , Award show winner
"Just call us" sticker on the back of a bus Centraal Beheer Achmea is Dutch insurance company. This bus is a driving near Amsterdam for a 2,5 month Advertising Agency: DDB, Netherlands Creative Director: Martin Cornelissen Art Directors: Maarten van Kempen, Marco Sluijter, Daniel Ashkol Copywriter: Dieuwer Bulthuis Photographer: Ernst Yperlaan

HP Advanced Photo Paper: Ripped

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Released:	April 2008
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor , Visual effects in outdoor ads , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Award show winner
Ripped sidewalk standee HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper. Client: Hewlett-Packard Agency: Publicis, Malaysia Executive Creative Director: Andy Soong, Lisa Ng Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee Copywriter: Teh Le Vin, Lisa Ng, Andy Soong Photographer: Chee Wai

HP Advanced Photo Paper: Ripped

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Released:	April 2008
Avertiser:	HEWLETT-PACKARD
Brand name:	HP Advanced Photo Paper
Agency:	Publicis, Malaysia
Country:	Malaysia
Category:	Business equipment & services
Tags:	Creative outdoor , Visual effects in outdoor ads , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Award show winner
Ripped sidewalk standee HP Advanced Photo Paper guarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demostrate to passers-by that's real t their eyes is actually a reproduction using HP Advanced Photo Paper. Client: Hewlett-Packard Agency: Publicis, Malaysia Executive Creative Director: Andy Soong, Lisa Ng Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee Copywriter: Teh Le Vin, Lisa Ng, Andy Soong Photographer: Chee Wai

Fiat Punto: Elevator parking sensor

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Released:	April 2008
Avertiser:	FIAT
Brand name:	FIAT PUNTO JTD
Agency:	Giovanni+Draftfcb
Country:	Brazil
Category:	Cars
Tags:	Elevators , Creative review , Remarkable ads on elevators , Creative outdoor , Mastering of the ambient space in outdoor advertising
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil

Samsung Tesco: Plus to Your Life - Homeplus

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Released:	March 2008
Avertiser:	Samsung Tesco
Agency:	Cheil Worldwide
Country:	South Korea
Category:	Household maintenance & pet products
Awards:	One Show 2008 Awards Outdoor Gold , Cannes Lions 2008 Outdoor Bronze , Ad Stars 2008 Silver
Tags:	Cannes 2008 , Creative outdoor , Creative review , Реклама в метро , Best metro ads (subway, underground) , Mastering of the ambient space in outdoor advertising , Award show winner
Advertiser/Client: SAMSUNG TESCO Product/Service: HOMEPLUS SUPERMARKET Advertising Agency, City: CHEIL WORLDWIDE, Seoul Country: KOREA Advertising Agency, City: CHEIL WORLDWIDE, Seoul Country: KOREA Executive Creative Director: Ina Choi Creative Director: Yooshin Lee Copywriter: Jungho Hwang / Sua Lee Art Director: Kangwook Lee / Chaehoon Lee / Yooho Lee / Sanghun Yoo Illustrator: Bom Communication

Canesten: Feet

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Released:	March 2008
Brand name:	CANESTEN
Agency:	LEO BURNETT COLOMBIA
Country:	Columbia
Category:	Toiletries & pharmaceuticals
Tags:	ambient , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising
Advertising Agency: Leo Burnett, Colombia Creative Directors: Rodrigo Dávila, Carlos Murad, Otavio Shiavon Art Directors: Andrés Moncayo, Carolina Santamaría, Pablo Acosta Copywriter: Luis Fernando Velasco

Koleston Hair Care: NATURAL COLORS CHANGE

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Released:	March 2008
Brand name:	KOLESTON HAIR COLOUR
Agency:	H&C LEO BURNETT
Country:	Ливан
Category:	Cosmetics & beauty products
Awards:	Mena 2008 Awards Outdoor Grand Cristal , Mena 2008 Awards Outdoor Cristal , Mena 2008 Awards Press Daily Cristal , MENA Cristal Awards 2008 , Dubai Lynx 2008 Outdoor Grand Prix , Loerie Awards 2008 Outdoor Media Silver , Golden Drum 2008 Outdoor Silver , Epica Awards 2008 Press & Poster Silver
Tags:	Creative outdoor , Award show winner , Some billboards wich actually work2 , Hole in the poster , Creative review , Mastering of the ambient space in outdoor advertising , Work , outdoor , Lights and shadows in advertising
Category: Cosmetics & Beauty, Toiletries & OTC Pharmacy Title: NATURAL COLORS CHANGE Advertiser/Client: PROCTER & GAMBLE Product/Service: KOLESTON NATURALS Advertising Agency: LEO BURNETT BEIRUT Country: LEBANON Advertising Agency: LEO BURNETT BEIRUT Country: LEBANON Executive Creative Director: Bechara Mouzannar Creative Director: Celine Khoury Art Director: Areej Mahmood - Caroline Farra - Yasmina Baz Account Supervisor: Youssef Naaman

MBC ACTION TV: BREAK THROUGH

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Released:	January 2008
Brand name:	MBC ACTION
Agency:	MEMAC/OGILVY
Country:	UAE
Category:	Publications & media
Awards:	Dubai Lynx 2008 Outdoor Bronze
Tags:	ambient , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads on buildings
Category: Ambient Title: BREAK THROUGH Advertiser/Client: MBC ACTION BRAND Product/Service: MBC ACTION Advertising Agency, City: MEMAC OGILVY & MATHER, Dubai Country: UNITED ARAB EMIRATES Advertising Agency, City: MEMAC OGILVY & MATHER, Dubai Country: UNITED ARAB EMIRATES Executive Creative Director: Till Hohmann Copywriter: Charles Harris Art Director: Ramzi Moutran Producer: Sukesh Babu Account Supervisor: Firat Aktas Other Credits: Leonardo Borges

Dulcolax Laxative: Toilet Paper Roll

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Released:	December 2007
Avertiser:	DULCOLAX
Brand name:	DULCOLAX LAXATIVE
Agency:	Euro RSCG Dusseldorf
Country:	Germany
Category:	Toiletries & pharmaceuticals
Awards:	Epica Awards 2007 , Epica 2007 Technique Winner , Eurobest 2007 Outdoor Bronze , Eurobest 2007 , Ad Stars 2008 Silver
Tags:	Award show winner , Creative outdoor , Work , Creative review , Mastering of the ambient space in outdoor advertising , Examples of creative advertising pillars

Formula Toothcare: Bite

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Released:	October 2007
Brand name:	Formula Toothcare
Agency:	OGILVY & MATHER JAKARTA
Country:	Indonesia
Category:	Toiletries & pharmaceuticals
Tags:	outdoor , Guerilla , Work , Creative outdoor , Creative review , Mastering of the ambient space in outdoor advertising
Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia Creative Directors: Gary Caulfield, Leonardus Bramantya Art Directors: Darma Adhitia, Erick Sulistio Copywriter: Ratna Puspita Photographers: Erick Sulistio, Leonardus Bramantya Additional credits: Dian Nurvianty, Yan Yin

Nationwide: Stairs

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Released:	October 2007
Avertiser:	NATIONWIDE
Agency:	TM Advertising
Category:	Investment, insurance & property development Commercial public services
Tags:	Guerilla , Work , Creative outdoor , Stairs , Creative review , Visual effects in outdoor ads , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Life comes at you fast. Nationwide Auto Insurance. Advertising Agency: TM Advertising, Irving, USA

Danish Parkinsons Disease Association: Stairs

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Released:	October 2007
Avertiser:	Danish Parkinsons Disease Association
Agency:	Saatchi & Saatchi Copenhagen
Country:	Denmark
Category:	Public health & safety
Tags:	Guerilla , Social Advertising , Work , Stairs , Creative outdoor , Creative review , Visual effects in outdoor ads , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Advertising Agency: Saatchi & Saatchi Copenhagen, Copenhagen, Denmark Creative Director: Simon Wooller Art Directors: Silas Jansson, Cliff Kagawa Holm Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

London Ink: Swimmer

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Released:	September 2007
Avertiser:	DISCOVERY CHANNEL
Brand name:	London Ink
Agency:	Mother London
Country:	United Kingdom
Category:	Entertainment & leisure
Awards:	Andy Awards 2008 , Andy Awards 2008 Out of Home Gold
Tags:	Award show winner , Creative review , Creative outdoor , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising
Giant sculpture with a tattoo. Advertising Agency: Mother, UK Tattooists: Louis Malloy, Dan Gold, Phil Kyle, Nikole Lowe

IKEA: Bus Stop

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Released:	September 2007
Avertiser:	IKEA
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising

Reserved For Drunk Drivers

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Released:	September 2007
Category:	Public health & safety
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks , Anti-drink drive shocking ads , Social Advertising

Mr.Proper: Pedestrian Underpass

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Released:	September 2007
Avertiser:	PROCTER &GAMBLE
Brand name:	Mr. Proper
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks

Starwars Episode 3

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Released:	September 2007
Avertiser:	Lucas Film
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , outdoor , Lights and shadows in advertising

Zhangbei fitness

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Released:	August 2007
Brand name:	Zhangbei fitness
Agency:	GUANGDONG UNITED ADVERTISING
Country:	China
Tags:	Guerilla , Work , Creative outdoor , Creative review , Ads on buildings , Mastering of the ambient space in outdoor advertising
Агенстсво: Guangdong Advertising, Beijing, China Креативный директор: Yang Fan Арт-директор: Yang Fan, Wang Yong Копирайтеры: Tong Xia, Yang Meng

Kaiser Permanente: Dip

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Released:	August 2007
Avertiser:	KAISER PERMANENTE
Agency:	CAMPBELL-EWALD
Country:	USA
Category:	Investment, insurance & property development
Tags:	Creative review , Creative ads on bus shelters , Creative outdoor , Mastering of the ambient space in outdoor advertising , Transparent billboard
Description / Synopsis Reposition the brand and change negative perceptions and declining enrollment of Kaiser Permanente non-members Objectives Reposition the brand Increase enrollment Unify messaging among internal departments of company to align to brand essence Philosophy/Solution Insight from research indicated that consumers are suspicious and cynical about their health and managed care. By connecting with consumers on an emotional level we needed to reinvent the language, champion a cause and redefine the system. We positioned Kaiser as a “health advocate,” putting the patient first empowering them to live a happier, healthier life – in other words “To Thrive”. The integrated campaign, from broccoli tags in grocery stores to TV spots, all embraced the “health advocate” strategic platform and talked to people in a completely new way about their health. Results Consideration to join has increased significantly since the campaign was launched. Image attributes increased dramatically. The “Thrive” positioning galvanized the entire organization. Title: "Dip" Agency: Campbell-Ewald City: Warren Advertiser: Kaiser Permanente Brand Name: Kaiser Permanente Country: United States Tagline: thrive

Kaiser Permanente: Jump Rope

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Released:	August 2007
Avertiser:	KAISER PERMANENTE
Agency:	CAMPBELL-EWALD
Country:	USA
Category:	Investment, insurance & property development
Tags:	Creative review , Creative ads on bus shelters , Creative outdoor , Mastering of the ambient space in outdoor advertising , Award show winner
Description / Synopsis Reposition the brand and change negative perceptions and declining enrollment of Kaiser Permanente non-members Objectives Reposition the brand Increase enrollment Unify messaging among internal departments of company to align to brand essence Philosophy/Solution Insight from research indicated that consumers are suspicious and cynical about their health and managed care. By connecting with consumers on an emotional level we needed to reinvent the language, champion a cause and redefine the system. We positioned Kaiser as a “health advocate,” putting the patient first empowering them to live a happier, healthier life – in other words “To Thrive”. The integrated campaign, from broccoli tags in grocery stores to TV spots, all embraced the “health advocate” strategic platform and talked to people in a completely new way about their health. Results Consideration to join has increased significantly since the campaign was launched. Image attributes increased dramatically. The “Thrive” positioning galvanized the entire organization. Title: "Jump Rope" Agency: Campbell-Ewald City: Warren Advertiser: Kaiser Permanente Brand Name: Kaiser Permanente Country: United States Tagline: thrive

Kaiser Permanente: Yoga

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Released:	August 2007
Avertiser:	KAISER PERMANENTE
Agency:	CAMPBELL-EWALD
Country:	USA
Category:	Investment, insurance & property development
Tags:	Creative review , Creative ads on bus shelters , Creative outdoor , Mastering of the ambient space in outdoor advertising
Description / Synopsis Reposition the brand and change negative perceptions and declining enrollment of Kaiser Permanente non-members Objectives Reposition the brand Increase enrollment Unify messaging among internal departments of company to align to brand essence Philosophy/Solution Insight from research indicated that consumers are suspicious and cynical about their health and managed care. By connecting with consumers on an emotional level we needed to reinvent the language, champion a cause and redefine the system. We positioned Kaiser as a “health advocate,” putting the patient first empowering them to live a happier, healthier life – in other words “To Thrive”. The integrated campaign, from broccoli tags in grocery stores to TV spots, all embraced the “health advocate” strategic platform and talked to people in a completely new way about their health. Results Consideration to join has increased significantly since the campaign was launched. Image attributes increased dramatically. The “Thrive” positioning galvanized the entire organization. Title: "Yoga" Agency: Campbell-Ewald City: Warren Advertiser: Kaiser Permanente Brand Name: Kaiser Permanente Country: United States Tagline: thrive

orbit dirty mouth 3

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

orbit dirty mouth 2

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

orbit dirty mouth 1

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Released:	July 2007
Avertiser:	Orbit
Agency:	BBDO
Country:	USA
Tags:	Baking & sweet foods , Guerilla , Work , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks
Agency: Energy BBDO, Chicago Executive Creative Director: Marty Orzio CD/Art Director: Frank Dattalo CD/Copywriter: Mike Roe Artist: Karen Tisel Photographer: Christian Petersen-Clausen Producer: Liz Miller-Gershfeld

Cannes Lions 2007 Outdoor Bronze - SUPERMAN ELEVATOR

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Released:	June 2007
Brand name:	Cannes Lions 2007
Category:	Cannes 2007 Outdoor Bronze
Awards:	Cannes Lions 2007 Outdoor Bronze
Tags:	Creative review , Remarkable ads on elevators , Creative outdoor , Mastering of the ambient space in outdoor advertising
Type Of Entry: AMBIENT Category: Ambient: Small Scale Special Solutions Title: SUPERMAN ELEVATOR Advertiser/Client: WARNER BROS. Product/Service: SUPERMAN MOVIE Advertising Agency, City: JWT BRASIL, Sao Paulo Country: BRAZIL Advertising Agency, City: JWT BRASIL, Sao Paulo Country: BRAZIL Creative Director: Ricardo Chester/Roberto Fernandez Copywriter: Thiago Carvalho Art Director: Silvio Medeiros Photographer: Andre Faccioli Account Supervisor: Luciana Rodrigues Advertiser's Supervisor: Felipe Zorzi

ESKOM: SAVE

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Released:	June 2007
Avertiser:	ESKOM
Brand name:	Cannes Lions 2007
Agency:	Ogilvy & Mather Cape Town
Country:	South Africa
Category:	Cannes 2007 Outdoor Silver
Awards:	Cannes Lions 2007 Outdoor Silver , Clio 2008 Billboard Bronze
Tags:	Award show winner , Economical billboard , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , outdoor , Lights and shadows in advertising
Type Of Entry: PRODUCT & SERVICE Category: Commercial Public Services Title: SAVE Advertiser/Client: ESKOM Product/Service: ELECTRICITY SUPPLIER Advertising Agency, City: OGILVY SOUTH AFRICA, Cape Town Country: SOUTH AFRICA Advertising Agency, City: OGILVY SOUTH AFRICA, Cape Town Country: SOUTH AFRICA Executive Creative Director: Mark Fisher Copywriter: Gordon ray Art Director: Paul Sanders Photographer: Rory Carter

Jobsintown.de: Photo Booth

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Released:	February 2007
Avertiser:	Jobsintown.de
Agency:	SCHOLZ & FRIENDS BERLIN GMBH
Country:	Germany
Category:	Business equipment & services
Awards:	Andy Awards 2007 , Andy Awards 2007 Gold
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising
Agency Scholz & Friends Berlin GmbH Advertiser: Jobsintown.de Brand Name: Jobsintown.de Product Name: Recruitment Website Business Sector: Online Recruitment Services Market: Germany Country of Production Germany Type Outdoor / Out of Home Ambient: Special Build Creative Director Matthias Spaetgens, Jan Leube Art Director David Fischer Copywriter Axel Tischer Agency Producer Soeren Gessat Account Manager Katrin Ploska Photographer Hans Starck Graphic Artist Inga Schulze, Sara dos Santos Vieira Artist Sara dos Santos Vieira, Inga Schulze Advertising Manager Katrin Seegers

Bergemann & Sohn: Come A Little Closer

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Released:

September 2006

Avertiser:

BERGEMANN & SOHN

Agency:

JUNG VON MATT

Country:

Germany

Tags:

Creative review

, Creative outdoor

, Mastering of the ambient space in outdoor advertising

Advertising Agency:	JUNG von MATT GERMANY , GERMANY
Date Of 1st Implementation:	01/03/2005
Advertising Agency:	JUNG von MATT GERMANY , GERMANY

Name	Company	Position
Hans Weishaeupl	Jung von Matt	Creative Director
Willy Kaussen	Jung von Matt	Creative Director
Oliver Voss	Jung von Matt	Creative Partner
Esther Schwarz	Jung von Matt	Designer

Communication Goals
Create awareness for the funeral services of “Bergemann & Sohn“ in Berlin.

Media Strategy
We placed the posters in the underground stations of the German capital Berlin, directly behind the underground tracks.

Creative Executions
To realise a campaign with a strong suspense effect, which faces a topic everyone has to deal with in a way never seen before

Media Effort
The posters for this local company were placed in highly frequented underground stations of the German capital Berlin. So they were recognized by thousands of passers by on their daily way to work.

Value For Money
Many press reports and high increases in traffic on the website of www.billiger-bestatten.de enhanced the publicity of the client by a hundredfold.

Denver water: Bench

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Released:	August 2006
Avertiser:	Denver Water
Brand name:	WATER SAVING AWARENESS CAMPAIGN
Agency:	Sukle Advertising & Design
Country:	USA
Category:	Public awareness messages
Tags:	Social Advertising , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Best use of street benches in advertising
Advertising Agency: Sukle Advertising & Design, Denver, USA Creative Director: Mike Sukle Art Directors: Andy Dutlinger, Jeff Euteneuer Copywriter: Jim Glynn

Jobsintown.de: Cash Machine

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Released:	February 2006
Avertiser:	Jobsintown.de
Agency:	SCHOLZ & FRIENDS BERLIN GMBH
Country:	Germany
Category:	Business equipment & services
Awards:	Andy Awards 2007 , Andy Awards 2007 Gold
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising
Agency Scholz & Friends Berlin GmbH Advertiser: Jobsintown.de Brand Name: Jobsintown.de Product Name: Recruitment Website Business Sector: Online Recruitment Services Market: Germany Country of Production Germany Type Outdoor / Out of Home Ambient: Special Build Creative Director Matthias Spaetgens, Jan Leube Art Director David Fischer Copywriter Axel Tischer Agency Producer Soeren Gessat Account Manager Katrin Ploska Photographer Hans Starck Graphic Artist Inga Schulze, Sara dos Santos Vieira Artist Sara dos Santos Vieira, Inga Schulze Advertising Manager Katrin Seegers

Jobsintown.de: Coffee Dispenser

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Released:	February 2006
Avertiser:	Jobsintown.de
Agency:	SCHOLZ & FRIENDS BERLIN GMBH
Country:	Germany
Category:	Business equipment & services
Awards:	Andy Awards 2007 , Andy Awards 2007 Gold
Tags:	Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising
Agency Scholz & Friends Berlin GmbH Advertiser: Jobsintown.de Brand Name: Jobsintown.de Product Name: Recruitment Website Business Sector: Online Recruitment Services Market: Germany Country of Production Germany Type Outdoor / Out of Home Ambient: Special Build Creative Director Matthias Spaetgens, Jan Leube Art Director David Fischer Copywriter Axel Tischer Agency Producer Soeren Gessat Account Manager Katrin Ploska Photographer Hans Starck Graphic Artist Inga Schulze, Sara dos Santos Vieira Artist Sara dos Santos Vieira, Inga Schulze Advertising Manager Katrin Seegers

adidas: Kahn

$Prints, Outdoor, Ads adidas: Kahn, , TBWA\,$

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Released:	February 2006
Avertiser:	ADIDAS
Agency:	TBWA\
Country:	Germany
Awards:	NY Awards 2007 , NY Awards 2007 Outdoor Silver , CLIO Awards 2007 , CLIO Awards 2007 Bronze , ONE SHOW 2007 , ONE SHOW 2007 Silver
Tags:	Creative outdoor , Creative review , Outdoor ads as monuments, sculptures, stunts, installations, statues , Mastering of the ambient space in outdoor advertising , Advertising on overpasses (flyovers)
Title "Kahn" Agency TBWA\Germany City Berlin Advertiser adidas Brand Name adidas Product Name Adidas Football Business Sector Corporate Communication Campaign Name adidas +10 Date of First Publication 2006 Market Germany Country of Production Germany Type Case Study Awards CLIO Awards, 2007 (Silver) for Apparel/Fashion The One Show, 2007 (Silver) for Innovative Use of Media - Outdoor: Single The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Billboard Actor / Celebrity Oliver Kahn

3M Secutity Glass: Money

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Released:	August 2005
Avertiser:	3M
Agency:	RETHINK
Country:	Canada
Tags:	Creative ads on bus shelters , Creative review , Creative outdoor , Mastering of the ambient space in outdoor advertising , Transparent billboard
Scotchshield glass

Mastering of the ambient space in outdoor advertising