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Focus: thematic advertising selections › Memorable Christmas ads — Alka-Seltzer: New Year

Memorable Christmas ads

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Released: December 2008
Advertiser: Bayer AG
Brand name: Alka-Seltzer
Product: Alka-Seltzer
Agency: Provid
Country: Ukraine
Category: Health & Pharmaceuticals, Health & Pharmaceutical Products

Credits & Description:

Alka-Seltser positioning in the former Soviet Union countries is a remedy against hangover. That gives a lot of inspiration for ads. A hangover can be very dangerous, that's why you need a remedy that will quickly get everything in order.
The Ukrainian agency PROVID (former PROVID/BBDO) proceeds with its anti-hangover campaign with a new, New Year image.

Advertised brand: Alka-Seltzer
Advert title: New Year
Headline and copy text: Hangover is dangerous
Advertising Agency: PROVID (Kiev, Ukraine)
Agency website: http://www.provid.com.ua
Creative Director: Kirill Chichkan
Art Director: Denis Music
Copy-writer: Sergii Zinoviev
Photographer: Igor Chursin
Post Production: Denis Music
Published/Released/Aired (Month, Year): December 2008

The Print Ad titled New Year was done by Provid advertising agency for product: Alka-Seltzer (brand: Alka-Seltzer) in Ukraine. It was released in the Dec 2008.

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