This subsection of Ad Archive combines best commercials from all over the world according to certain themes, focusing on different creative methods and techniques, on best reels of directors, studios, agencies and brands. The section supplements the collection of prints “ Mysterious coincidences ”. However, in the TV-spots case we are talking about “focus” in particular, making an attempt to categorize creative methods and strategies.

Credits:

Brand: EA Games- Skate it
Agency: Heat, San Francisco
Director: GOLD
Production Company: Green Dot Films
DoP: Robert Benavides
Creative Director: Steve Stone
Copywriter: Warren Cockrel
Art Director: Anna Rowland
Editor: Angelo Valencia
Agency Producer: Kate Kissel
Executive Producer: Rick Fishbein, Rich Pring, Darren Foldes
Editorial Company: Filmcore, LA
Line Producer: Joanne Duray

Credits:

Notes on “Heads” from Sleeper Films’ Peter Martin:
The M&C Saatchi creatives Ron Tapia and Dennis DiSalvo were trying to let people know that The Getty was a great place to get inspired. The idea they came to us with was really simple. Take regular Los Angelenos, going about their business in typical situations all over LA, and replace their heads with art from the Getty. All to set up the line that a trip to the Getty "stays with you".

For us the biggest draw is always the idea. "Heads" was based on a really great insight - quality art isn't something you forget, you carry it with you. We also loved the fact that this deceptively simple idea was going to live or die on the visual effects. If it felt seamless and natural we thought it'd be a home run. We wanted "Heads" to have an observational quality to it, capturing brief moments of everyday life in LA. We felt it was really important that everything in the spot should feel natural and casual so that the only thing out of place was the fact that instead of a regular noggin, everyone's head was replaced by a priceless work of art. We're big fans of almost any American film made in the 70s and in a lot of those movies, you'd get to see Jon Voight or Meryl Streep or whoever walking down a real bustling city street with real people. They'd shoot the actor with some massive zoom lens from a block away so the people wouldn't notice the camera until they already had the shot. It gave the movies a reality we'd love to see more of and it seemed a fitting way to experience some of the art in "Heads".

Title: Heads
Client: The Getty Center, Los Angeles
Agency: M&C Saatchi, Los Angeles
Art Director: Ron Tapia
Writer: Dennis DiSalvo
Producer: Rebecca Silverstein
Group Account Director: Stephen McCall
Account Supervisor: Michelle Wog


Production Company: Sleeper Films, Los Angeles
Director: Peter Martin
Line Producer: Tracy Broaddus
Executive Producers: Alex Blum, Andrea Ruskin
Director of Photography: Eric West
Editorial: Patrick Griffin, Lost Planet, Los Angeles

Visual Effects: Ring of Fire, Los Angeles
Creative Director: Jerry Spivack
Executive Producer: John Myers

Music Composer: Mader

Credits:

The Australian Director’s Guild needed a viral ad to generate interest in their 2008 conference. The theme of the conference, ‘creative collaborations’, inspired this mockumentary about the often unusual individuals who make up the film industry.
Product: Australian Director's Guild Conference 2008
Agency: Soma Film
DoP: Nicola Daley
Editor: Danny Tait @ The Tait Gallery
Producer: Sarah Nichols
Director: Ben West
Production Company: Soma Films
Country: Australia
Other Credits: Music: Nick West @ Sandcastle Studios
Casting: Wendy Green @ Outcast

Credits:

Project: Run, Cactus Kid, Run

Tagline: For people who don't like water

Client: Caroline Bonpain, senior brand manager, Coca-Cola UK

Brief: Drive affinity and awareness of Oasis by making its point of view famous "for people who don't like water"
Creative agency: Mother
Writer: Mother
Art director: Mother
Planner: Mother
Media agency: Vizeum
Media planner: Chris Stephenson
Media spend: £2.4 million
Production company: Independent
Director: Mike Maguire
Editor: Marshall Street
Post-production: Munky
Exposure: TV, outdoor, online

Credits:

Agency: Almap BBDO

Credits:

Client: Mac’s Convenience Stores
Title: Hoseleg
Agency: Bos, Toronto
Creative Directors: Chad Borlase, Gary Watson
Writer: Joanna Barrs
Art Directors: Jennifer Saunders. Ibraheem Youssef
Director: Steve Mottershead
Production Company: UNTITLED, Toronto
Director of Photography: Chris Sargent
Producer: Ros Hegan
Executive Producer: James Davis
Editorial: Stuart McIntyre, Bijou, Toronto
Online: Steve Mottershead, UNTITLED, Toronto
Music & Sound: Brad Nelson, Company X, Toronto

Credits:

Client: Sony Cybershot
Title: You Are What You Shoot
Agency: Fallon, London
Creative Dir: Juan Cabral
Creatives: Chris Bovill & John Allison
Agency Producer: Jo Charlesworth

Production Company: Stink, London

Director: Stylewar

Credits:

Agency: TBWA\Chiat\Day, Los Angeles
ECD: Rob Schwartz
CD: Patrick O'Neill
Copywriter: Brad Beerbohm
Art Director: Mahmud Husain
Producer: Lisa Effress
Asst. Producer: Cia Restaino
Production Company: Hungry Man
Director: Bryan Buckley
Editor: Gavin Cutler, MacKenzie/Cutler NY
Sound Designer: Marc Healy, Mackenzie/Cutler NY
Sound Mixer/Sound Engineer: Rohan Young, Lime LA

Credits:

Agency: Hakuhodo, Japan
Production Company: Gang Films, Paris
Director: Bo Platt
Video technician: Joel Pitrel
Post-production: BUF Cie., Paris

Credits:

Agency: Santo — Buenos Aires
CD/Copywriter: Pablo Minces
Head Of Production: Facundo Pérez
Agency Producer: Andres Salmoyraghi
Production Company: Stink — London
Director: Stylewar
Director of Photography: Manuel Rodriguez
Executive Producer: Daniel Bergmann
VFX: Hothouse — London
Sound Design: MCR
Production Director: Julia Fetterman
«Pitman» Animation: Mike Pardee
Post House: Suizz
General Creative Director: Sebastián Wilhelm
General CD/Art Director: Maximiliano Anselmo

Credits:

"Xbox ear tennis" is a charmingly-shot ad that shows an Asian ear-table-tennis champion who plays opponents with little table tennis bats that his ears have been stretched to accommodate since he was a small child—a bit like foot-wrapping, but in reverse—and which stand out from either side of his head like a piece of Mousketeer paraphernalia.

The ad encourages the viewer to 'play hard'. A great piece of entertainment, though it could probably just as easily have been an ad for PlayStation—or even the ubiquitous Nike.

Credits:

Agency: TBWA-LONDON
Production Company: Black Dog Films, RSA Films
Awards:
D&AD Awards, 2000 (Silver) for Television & Cinema Advertising Crafts / Special Effects
Creative Director: Trevor Beattie
Art Director: Bill Bungay
Copywriter: Trevor Beattie
Director: Chris Cunningham
Set Designer: Chris Oddy
Producer: Cindy Burnay
Lighting Director / Lighting: Chris Cunningham
Editor: Tony Kearns
Post Production: The Mill
Special Effects / VFX: Barnsley
Animation Effects: Chris Knight, Dave Phillips