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Ads ArchiveFocus - Coloribus : Creative Advertising Archive : Creative Ads : Awards Winners › Most creative ads for digital cameras — Lumix Camera: Shaken

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Released: November 2009
Advertiser: Panasonic Corporation
Brand name: Lumix
Product: Lumix Camera
Agency: Saatchi & Saatchi Jakarta
Country: Indonesia

Credits & Description:

In a world first, we used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.



Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Yayan Heryanto
Copywriter: Juhi Kalia
Photographer: Willy Kusnadie
Additional credits: Dini Makmun, Shanty persada, Daniel B



The Print Ad titled Shaken was done by Saatchi & Saatchi Jakarta advertising agency for product: Lumix Camera (brand: Lumix) in Indonesia. It was released in the Nov 2009.

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